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PREDSEDOVANJE EU 2008 EU Presidency 2008 PREDSTAVITEV ...

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Versions without separators,<br />

however, are easier to pronounce,<br />

making it easier to communicate<br />

them to others. The best solution<br />

in this case is to register both<br />

versions of the domain and set<br />

one up as a parked domain for<br />

the website. At an annual cost of<br />

under €15 for the registration of<br />

a domain, this option allows us to<br />

enjoy the advantages of both.<br />

Many visitors do not even attempt<br />

to remember domains, but simply<br />

search for a website using search<br />

engines. For this reason, one must<br />

realise that search engines<br />

respond well to websites with<br />

domain names containing the<br />

sought after key search terms.<br />

This means that, for specific types<br />

of events, it is sensible to include<br />

the name of the place or the year<br />

of the event in the domain name.<br />

It is also necessary to cover the<br />

use of an acronym in the domain<br />

name. This is only recommended<br />

if the acronym is a recognised<br />

term in the expert community who<br />

will be attending the event. If this<br />

is the case, then it is possible that<br />

visitors will enter the acronym<br />

as a search term; if not, we only<br />

interfere with peoples’ ability to<br />

remember the address, as well<br />

as its entry in the address bar.<br />

Another question arising is the<br />

choice of suffix of one's domain<br />

name. Again, the answer depends<br />

on the visitors. If the event is an<br />

international one, a domain ending<br />

.com or .org should be chosen;<br />

if it is only a Slovenian event,<br />

the ending should be a .si suffix.<br />

Beekeepers’ Congress in Ljubljana, the domainprimondia2003.com was<br />

registered again by a provider offering pornographic content, publishing<br />

their website and its contents under that domain name.<br />

The second possibility of ‘hijacking’ a domain consists of hijackers<br />

exploiting opportunities provided by good forecasting skills. If an event<br />

appears at regular intervals and uses a domain that includes the name<br />

and year of the event, then people can register that domain in advance<br />

with the intention of reselling it at a higher price. All this indicates that it<br />

is wise to register the domain as early as possible, even if the website<br />

might not be needed immediately. A bit of investment of effort and<br />

thought regarding domains from the start may save quite a bit of trouble<br />

later and also increase the number of visits to your website.<br />

Uroš Čimžar, RSKLAN.com<br />

How to prevent<br />

someone stealing<br />

your domain name?<br />

Finally, a word of caution regarding<br />

the hijacking of domains: two<br />

things may occur in the case of<br />

events of this sort. We must<br />

remember that domains, in<br />

essence, are not purchased. They<br />

are simply leased for a defined<br />

period of time. When this period<br />

expires, the domain becomes<br />

available for registration once<br />

again and, if it was highly visited,<br />

that would make it sensible to take<br />

advantage of this traffic. For<br />

example, a year after the World<br />

64

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