PREDSEDOVANJE EU 2008 EU Presidency 2008 PREDSTAVITEV ...

The Web and Event Organisation
Is Your Web
Address Effective Enough?
The Web presence of
each event begins with
the selection of a website
address or domain name.
The choice of a good
domain can increase the
visits to your website and,
thus, the awareness of
the event. However, what
makes a good domain
name? Which of the
following is better:
slovfestdesigners.si,
slovenian-festival
designers.si or slovenian
festivaldesigners.si?
In every business, it is necessary to focus on the needs of your
customers, and the Web is no different. The Web host presents our
website to visitors. We will endeavour to provide some guidelines on
how to get as close as possible to visitors through the correct choice
of domain name.
The organisation of an established event is easy, to a large extent.
We can reach visitors as closely as possible by using the same domain
used for previous events. A large percentage of visitors simply save our
website addresses among their bookmarks. If this is not possible, then
we should attempt to follow a sample of the name used in organising
the event in previous years.
The chief guideline in the choice of a new domain should be to make
it one that is easy to remember. We can do this in a number of ways.
One of the most frequent is to select as short a domain name as
possible, which also reduces of the likelihood of mistakes occurring
when typing the name into the address bar.
Several useful tips
Due to an event having a long name, perhaps several words, we
frequently do not have the option of choosing a short domain. In this
case, the question often arises whether dashes should be used to
separate the words (event-word-word-word.si) or if all the words should
be written together without separators (eventwordwordword.si). Each
version has its advantages. The separation of words with separa- 3 tors
improves its ranking in the result pages of search engines.
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