PREDSEDOVANJE EU 2008 EU Presidency 2008 PREDSTAVITEV ...
PREDSEDOVANJE EU 2008 EU Presidency 2008 PREDSTAVITEV ...
PREDSEDOVANJE EU 2008 EU Presidency 2008 PREDSTAVITEV ...
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The Web and Event Organisation<br />
Is Your Web<br />
Address Effective Enough?<br />
The Web presence of<br />
each event begins with<br />
the selection of a website<br />
address or domain name.<br />
The choice of a good<br />
domain can increase the<br />
visits to your website and,<br />
thus, the awareness of<br />
the event. However, what<br />
makes a good domain<br />
name? Which of the<br />
following is better:<br />
slovfestdesigners.si,<br />
slovenian-festival<br />
designers.si or slovenian<br />
festivaldesigners.si?<br />
In every business, it is necessary to focus on the needs of your<br />
customers, and the Web is no different. The Web host presents our<br />
website to visitors. We will endeavour to provide some guidelines on<br />
how to get as close as possible to visitors through the correct choice<br />
of domain name.<br />
The organisation of an established event is easy, to a large extent.<br />
We can reach visitors as closely as possible by using the same domain<br />
used for previous events. A large percentage of visitors simply save our<br />
website addresses among their bookmarks. If this is not possible, then<br />
we should attempt to follow a sample of the name used in organising<br />
the event in previous years.<br />
The chief guideline in the choice of a new domain should be to make<br />
it one that is easy to remember. We can do this in a number of ways.<br />
One of the most frequent is to select as short a domain name as<br />
possible, which also reduces of the likelihood of mistakes occurring<br />
when typing the name into the address bar.<br />
Several useful tips<br />
Due to an event having a long name, perhaps several words, we<br />
frequently do not have the option of choosing a short domain. In this<br />
case, the question often arises whether dashes should be used to<br />
separate the words (event-word-word-word.si) or if all the words should<br />
be written together without separators (eventwordwordword.si). Each<br />
version has its advantages. The separation of words with separa- 3 tors<br />
improves its ranking in the result pages of search engines.<br />
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