PREDSEDOVANJE EU 2008 EU Presidency 2008 PREDSTAVITEV ...

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Načrtovanje korporativnih dogodkov Pravočasno izberimo lokacijo! Na področju organizacije dogodkov se srečujemo z dvema segmentoma ciljne publike. Prvi, večji in največkrat dolgoročno nastavljeni dogodki so kongresi, namenjeni strokovni javnosti, drugi segment pa so korporativni dogodki, ki so namenjeni predstavitvam, izobraževanjem in promocijam podjetij. nočitvah in morda celo aktivnostih za udeležence (»team buildingi«, športne aktivnosti ...), se število primernih kapacitet nenadoma zmanjša, nekatere so že rezervirane in podjetje je prisiljeno spreminjati termine dogodkov ali prestavljati dogodke na lokacije, ki jih prvotno niso vključili v ožji izbor. Največkrat prav lokacija vpliva na celoten preostali del dogodka (velikost prostorov, kulinarika, možnosti nočitev, parkiranje za udeležence, športne aktivnosti ob mestu dogodka itd.). Pogosto se zgodi, da na lokacijo vpliva tudi vsebina dogodka. Takrat je še toliko težje poiskati lokacijo za želeni termin, saj mora podjetje, ki dogodek organizira, pretehtati, kaj so prednosti in kaj slabosti lokacije. Zato v agencijah, kjer dobro poznamo dobršen del lokacij, dvoran in ostalih kapacitet na trgu, lažje svetujemo in se dogovarjamo s konferenčnimi ponudniki, ki imajo primeren prostor za planirani dogodek. Največkrat je za rezervacijo lokacije potreben ogled, saj podjetja, ki organizirajo dogodke zase, vseh lokacij ne poznajo. Fotografije na internetu pa tudi niso tisto, kar prepriča. To pomeni, da se mora nekaj ljudi iz podjetja (ponavadi to ni le ena oseba) podati na več lokacij in si jih ogledati ter nato pretehtati, če jim ustrezajo. To zahteva kar nekaj ur, ki bi jih v podjetju lahko pametneje porabili za delo. Tudi ponudniki kapacitet nenehno spreminjajo svojo ponudbo (večajo centre, izboljšujejo ponudbo ipd.) in te spremembe agencije ves čas spremljamo. Vsak trenutek lahko ponudimo atraktivnejše lokacije in prostore, ki so za podjetje, ki dogodek organizira, primernejše. Če imamo pri rezervacijah lokacij več časa, imamo večje možnosti izbire. S tem bo podjetje – organizator dogodka dobil tisto, kar zares želi. Podjetja tudi poznajo svoje udeležence in vabljene goste, ki bodo zaradi njim primerne lokacije toliko bolj zadovoljni z dogodkom. Na uspešno izpeljan korporativni dogodek pa ne vpliva samo lokacija, ampak še veliko drugih dejavnikov, o katerih bomo še pisali. Prav zato je načrtovanje tako zelo pomembno! Maša Pentek, Auditoria Za korporativne dogodke je značilno, da se le redko načrtujejo za več kot pol leta vnaprej. Seveda so tudi izjeme, ko podjetja pričakujejo nek produkt in imajo tudi predviden termin njegove predstavitve javnostim. Ali pa gre za konference, ki imajo kontinuiteto in se dogajajo v istih terminih že nekaj let zapored. Največkrat pa podjetja dogodke planirajo za dva, tri mesece vnaprej. Zato imajo težave z rezervacijami dvoran, prostorov, namestitev, saj pogosto potrebujejo kar nekaj časa, da pridejo do pravega prostora. Če ob tem načrtujejo večje število udeležencev in imajo posebne zahteve pri dvoranah, Bohinj • Lake Bohinj (Foto/Photo: M. Pentek) 56
Planning Corporate Events Choose your Location in Due Time! We meet two segments of target groups in the area of event organisation. The first, consisting of larger and often longterm planned events includes congresses or conferences designed for experts, while the second segment covers corporate events directed at company presentations, training and promotions. It is characteristic that corporate events are only rarely planned more than six months in advance. Of course, there are exceptions, when a company is launching a certain product, and thus has also foreseen the date of its presentation to the public. Or perhaps there may be a conference held on an ongoing basis, held on the same dates several years in a row. Most often, companies plan events two or three months in advance. Thus, they encounter problems with reservations of halls, spaces or accommodation as they frequently require quite some time to find the right venue. If they are planning an event for a larger number of participants with specific requirements regarding halls, overnight stays and perhaps even activities for participants (team building programmes, sports activities, etc.) the number of suitable facilities suddenly goes down. Some have already been reserved and companies are forced to change the dates of their events or hold the event at a location which was not initially included in their preferred lists. Often it is exactly the location which influences the overal remaining part of an event (size of spaces, cuisine, overnight capacities, parking for participants, sports activities at the event location, etc.). Often, the contents of the event also influence the choice of location, making it much more difficult to find a location on the desired date as the company organising the event must weigh the advantages and disadvantages of each location. Thus the agencies, which are familliar with the majority of locations, halls and other facilities on the market, can better advise and negotiate with conference providers who possess adequate venues for a planned event. Many times an on-site check is required to reserve a location since the company organising an event for itself is not familiar with all the locations. Besides, photographs on the internet are not the convincing factor. This means that company stuff (frequently several employees) must set off to a number of locations to check them and afterwards decide on their suitability. This requires quite some time which the company could utilise more efficiently. Facility providers very often change their offers (increase centres, improve their offers, etc.) something, which agencies monitor on an ongoing basis. We are capable of offering perhaps a more attractive location and venue at any moment, which would be more suitable for a company organising an event. If more time is available for the reservation, we have a better selection at our disposal. Thus the company – event organiser will receive what it actually desires. The company knows its participants and invited guests who will, having a more suitable location, be more satisfied with the event. Not only the location affects the succesful execution of a corporate event, but also a number of other factors, about which we will write in the future. This is precisely why planning is so very important. Maša Pentek, Auditoria Bled • Lake Bled (Foto/Photo: M. Pentek) 57
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REVIJA SLOVENSKE INDUSTRIJE SREČAN
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Kratke novice REVIJA KONGRES - REVI
Page 6 and 7: Short News The regular annual meeti
Page 8 and 9: Novice soustanoviteljev V hotelu Pa
Page 10 and 11: Co-fonders News Hotel Park successf
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Page 14 and 15: Na Gospodarskem razstavišču zaklj
Page 16 and 17: Kolumna: Srečo Peterlič Smo obuti
Page 18 and 19: Predsedovanje Evropski uniji 2008 B
Page 20 and 21: ki se odvijajo v času predsedovanj
Page 22 and 23: lahko ponudil ustrezno pomoč. Oben
Page 24 and 25: predsedovanje, odvijali tudi drugi,
Page 26 and 27: venues and services - including for
Page 28 and 29: we all hope. As Mr Krajc says, most
Page 30 and 31: It is already clear that the 2008 t
Page 32 and 33: Predsedovanje EU - Finska Oh, kakš
Page 34 and 35: EU Presidency - Finland Oh, what a
Page 36 and 37: Kolumna: Matjaž Kek Kdo potrebuje
Page 38 and 39: Column: Matjaž Kek Who needs who?
Page 40 and 41: Kongresna mesta pod žarometom Malo
Page 42: ta 1981. V tem obdobju, z delno pre
Page 45 and 46: contemporary and versatile venues f
Page 47 and 48: Mi to znamo. Smo mednarodno uveljav
Page 49 and 50: Slovenian Convention Bureau Congres
Page 51 and 52: By Tony Carey, CMP, CMM Proving you
Page 53 and 54: Avtor: Matjaž Žnidaršič (matjaz
Page 55: Case Studies Author: Matjaž Žnida
Page 59 and 60: Technological Trends Communications
Page 61 and 62: Srečko Koklič Culinary Trends It
Page 63 and 64: The Web and Event Organisation Is Y
Page 65 and 66: Organizacija kongresnih in incentiv
Page 67 and 68: strokovnih, gospodarskih ali intere
Page 70 and 71: Marketing in the Meetings Industry
Page 72: economic contributions, articles in
Page 75 and 76: Meeting Statistics Slovenian Meetin
Page 77 and 78: Hotel Robotrade je vodiln
Page 80: * HOW DO LJU DO? * KAKO SI KAJ? www
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