PREDSEDOVANJE EU 2008 EU Presidency 2008 PREDSTAVITEV ...
PREDSEDOVANJE EU 2008 EU Presidency 2008 PREDSTAVITEV ...
PREDSEDOVANJE EU 2008 EU Presidency 2008 PREDSTAVITEV ...
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Case Studies<br />
Event Title: SOA Event 2006<br />
Authors: Klemen Dragar, IBM;<br />
Irena Jelen, Boris Vrhovec,<br />
Auditoria<br />
Client: IBM Slovenija<br />
Contracter: Auditoria<br />
e-mail contact:<br />
boris.vrhovec@auditoria.si<br />
Key words: SOA, event,<br />
happening, IBM, Auditoria<br />
How can one join several<br />
activities and fresh air into a busy<br />
meeting schedule and at the same<br />
time have fun and, through new<br />
experiences, get to know the<br />
traditions, beauty and sights of<br />
Bled? We found an ingenious<br />
solution for Hewlett Packard. ‘The<br />
search for the sunken bell’ is a<br />
team-building programme based<br />
on a local legend, strongly<br />
connected with Lake Bled, its<br />
unique island and its wishing bell.<br />
Participants at the meeting<br />
expressed the wish to have afternoon<br />
entertainment comprising<br />
idle activity and an emphasis on a<br />
relaxed gathering. We offered<br />
them the opportunity to actively<br />
experience Bled through an<br />
How can an Invitation<br />
attract more Participants?<br />
First, we need to select the right target group for the event. Then we have<br />
to prepare a creative invitation that will arouse additional interest for the<br />
event. Elaboration on the primary point of the invitation must be attempted<br />
to the event itself, and the message communicated in a way that<br />
participants link the content of the event with the invitation.<br />
We prepared exactly such invitation for the event hosting managers of<br />
Slovenian companies. IBM Slovenija, as the event’s client, presented a<br />
service oriented architecture (SOA) system to the partcipants.<br />
The main idea of the invitation was SOA: slive (plums), orehi (walnuts)<br />
and ananas (pineapple). Two months prior to the event and over the<br />
course of three days, each potential participant received a box of plums<br />
the first day, a box of walnuts the next day and dried pineapple on the<br />
third day, without any explanation or indication. On the fourth day they<br />
received an invitation with detailed information about the event, with<br />
venue and time information.<br />
The event’s guiding principle consisted of a change in thought<br />
processes, from disorganisation to an organised structure. We began<br />
with unrelated invitations, followed by the individual pieces of a puzzle<br />
system. Various services from business processes (the individual<br />
puzzle pieces) were displayed as absurdly arranged pieces in venue.<br />
Participants were guided through various spaces, gradually obtaining<br />
information regarding the association of the processes according to the<br />
SOA system. Finally, we associated the various services in a logical<br />
manner, which also represented the key message of the event, shown<br />
as a standardised process – a completed puzzle.<br />
The IBM corporation received special recognition, an EMEA award, for<br />
the event as the most innovative event in Europe.<br />
The Search<br />
for the Sunken Bell at Bled<br />
original scenario, based and a local tale. The search for the sunken bell<br />
is a type of a treasure hunt in which participants by cycling, rowing,<br />
walking or other means advance from point to point, collecting parts of<br />
a puzzle by solving riddles. They learned local sights (have you ever<br />
offered yourself “kremšnita” (cream pastry) while rowing along a green<br />
lake?) while at the same time strengthening ties and improving<br />
communication in a relaxed atmosphere.<br />
The program for HP finished at Bled Castle, where before dinner,<br />
yet another creative surprise awaited the participants – a quest to find<br />
the initials of the company using binoculars ... and finding them on the<br />
Park Hotel building (PH-HP).<br />
Bled is a successful meeting destination visibly lacking products,<br />
connecting congresses and conferences with events, bringing together<br />
participants and actively entertaining them. The search for<br />
the sunken bell is a unique team-building event and gives added value<br />
to conference offers in Bled. It’s suitable for all structures of guests and<br />
comprises adaptable contents at an affordable price. Last, but not least,<br />
it combines the efforts of various tourist service providers at Bled.<br />
Ana Peskar<br />
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