PREDSEDOVANJE EU 2008 EU Presidency 2008 PREDSTAVITEV ...

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Column: Matjaž Kek Who needs who? The offer of professional meeting facilities has changed over the years and the scope and nature of the co-operation of state administration bodies with the providers of such services has changed with it. When talking of the meeting services offer, I refer to complete services such as those required, as a rule, for the execution of an international event, encompassing everything from transport and guest accommodation through to catering and the cultural programme (of course, including all the organisational and technological potential required for a successfully implemented event). In terms of events prepared by state bodies, I can mention large international events from my own personal experience where I’ve participated in the preparation of press centres and events to mark state holidays. Only three organisations in the ‘meetings business’ were involved in such things directly following Slovenia's independence. In the first half of the 1990s, meeting activities were adopted with the conviction and philosophy that foreigners should ‘experience’ Slovenia as directly as possible – in Slovenia! As it was for those responsible for the ‘promotion of the country and provinces’. Thus, we supported the acquisition of international conferences, with professional service providers and expert associations, both financially and through promotional materials. Our experience in organising such events was basically nil and we learned both the ‘craft’ and how to co-operate with external contractors from service providers. Matters on both sides have changed considerably since then. The number of specialised providers’ organisations has grown considerably, as well as the new types of services these organisations offer. We now have several types of promoters and national service co-ordinators, and even the first business exchange. We’ve also fortified our ranks in the state administration, with new offices and departments involved in public relations and, within this scope, also event organisation. Quite a number of ministries and offices also possess protocol departments. Of course, we are also preparing for many more events following Slovenia's entry into the EU, including more international events, especially during Slovenia's EU Presidency. What are the factors, on both sides, that affect the scope and quality of our co-operation? Our experience with providers – in the projects I have participated in – has been good in essence. This was especially true at the beginning, where we did not possess adequate knowledge or skills. This was also because providers wanted to ensure long-term co-operation and invested more of their creativity into the design and execution of an event. We also encountered fewer problems in following public tender rules, which are now more complex and demanding. However, I can also list a few bad experiences, especially where the provider also offered agency services to the event ‘venue’ and, with regard to larger international events, did not realise the complexity of the project, failing to assess initially that it would require numerous external sub-contractors, ultimately leading to delays in execution. These days, some type of services from providers are encouraged (which is, as a rule, characteristic of the entire service industry), promising realisation of all a potential subscriber’s possible wishes. In short, this fails to observe the restricting factor of available time and money, which sometimes prevents the execution of a ‘dream’ project. One of the characteristics of providers who succeed in developing good 38
conceptual models and executing events for corporate clients, is to sometimes offer a potential client from the state administration a generic recipe in this same ‘model’ that cannot function well, since several organisational characteristics in the state administration or, specifically, those of international protocol and other public financial rules, do not fit together well. Lately, the state administration has particularly focussed on two types of orders in its relationships with the providers of such services – the search for narrowly specialised services that are merely a small part of the entire event, which it organises itself – or the implementation of an entire event using the best provider according to the ‘turnkey’ principle (of which there are only a few). Another restricting factor in the search for services from external providers is a false conviction that we will save money if we implement the event ourselves (then sometimes seeking help at the last minute). Officials within the framework of the state administration involved in event planning and organisation – whether they are international conferences, celebrations and festivities or motivational meetings or other events – must first know offers that exist on the market (especially as there are so many new people in this field) and then learn how to work with an external agency. Providers must become better acquainted with the characteristics of the state administration and the basic principles of public procurement. It is certainly in the interest of providers that they promote their services in a variety of ways – including through continued meeting exchanges. Following the conclusion of the EU Presidency in the second half of 2008, we at the state administration will also have more experience and time to tackle the improvement of our mutual co-operation and the continued joint approach abroad in a more planned way. Matjaž Kek, Secretary at the Government Communication Office Kompas Corporate KONGRESI, POSLOVNA POTOVANJA, LETALSKE VOZOVNICE Kompas Corporate je Kompasova blagovna znamka za vrhunske celostne storitve za vse poslovne uporabnike – podjetja, razli~ne ustanove in vladne institucije iz Slovenije in tujine. Ne glede na to, kaj želite – letalsko vozovnico ali celotno organizacijo konference kjerkoli na svetu – je Kompas Corporate tu zato, da poskrbi za vse. telefon: 01 2006 151 • congressesakompas.si • www.kompas.si 39
Page 1: REVIJA SLOVENSKE INDUSTRIJE SREČAN
Page 4 and 5: Kratke novice REVIJA KONGRES - REVI
Page 6 and 7: Short News The regular annual meeti
Page 8 and 9: Novice soustanoviteljev V hotelu Pa
Page 10 and 11: Co-fonders News Hotel Park successf
Page 12 and 13: 12
Page 14 and 15: Na Gospodarskem razstavišču zaklj
Page 16 and 17: Kolumna: Srečo Peterlič Smo obuti
Page 18 and 19: Predsedovanje Evropski uniji 2008 B
Page 20 and 21: ki se odvijajo v času predsedovanj
Page 22 and 23: lahko ponudil ustrezno pomoč. Oben
Page 24 and 25: predsedovanje, odvijali tudi drugi,
Page 26 and 27: venues and services - including for
Page 28 and 29: we all hope. As Mr Krajc says, most
Page 30 and 31: It is already clear that the 2008 t
Page 32 and 33: Predsedovanje EU - Finska Oh, kakš
Page 34 and 35: EU Presidency - Finland Oh, what a
Page 36 and 37: Kolumna: Matjaž Kek Kdo potrebuje
Page 40 and 41: Kongresna mesta pod žarometom Malo
Page 42: ta 1981. V tem obdobju, z delno pre
Page 45 and 46: contemporary and versatile venues f
Page 47 and 48: Mi to znamo. Smo mednarodno uveljav
Page 49 and 50: Slovenian Convention Bureau Congres
Page 51 and 52: By Tony Carey, CMP, CMM Proving you
Page 53 and 54: Avtor: Matjaž Žnidaršič (matjaz
Page 55 and 56: Case Studies Author: Matjaž Žnida
Page 57 and 58: Planning Corporate Events Choose yo
Page 59 and 60: Technological Trends Communications
Page 61 and 62: Srečko Koklič Culinary Trends It
Page 63 and 64: The Web and Event Organisation Is Y
Page 65 and 66: Organizacija kongresnih in incentiv
Page 67 and 68: strokovnih, gospodarskih ali intere
Page 70 and 71: Marketing in the Meetings Industry
Page 72: economic contributions, articles in
Page 75 and 76: Meeting Statistics Slovenian Meetin
Page 77 and 78: Hotel Robotrade je vodiln
Page 80: * HOW DO LJU DO? * KAKO SI KAJ? www

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