PREDSEDOVANJE EU 2008 EU Presidency 2008 PREDSTAVITEV ...

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It is already clear that the 2008 tourist year will not be threatened, despite climatic changes. The size of the country is not related to its content, so can Austria be comparable to Slovenia and I’m sure we can surpass Austria regarding promotions abroad. Nevertheless, I feel it would be more suitable to compare ourselves to the Finns or the Portuguese. We are most comparable to Portugal and they will be an orientation point for us. We are also preparing a symbolic handover on 2 January 2008, in which the Portuguese will be present at a tourist fair in Ljubljana and vice versa. This act will symbolically implement the European slogan – a land between Portugal and Slovenia. Which segments of Slovenian tourism will be included in the Presidency project? The STB is both directly and contextually involved in promotion outside Slovenia, and we’ll also lend support to activities within the country. The entire tourist economy will be included in these activities. Our usual partners will participate in all the projects, while specific activities will involve other Slovenian companies. Not all the details’ve been negotiated yet. The STB will also carry out classical activities, in which all partners will participate, expanded to make up promotion of the country. On the other hand, the STB will take on the co-organisation of events that are not strictly connected to tourism (concerts and other events) in countries of less interest to tourists. Partners who’ve not previously been closely connected to the STB will co-operate in these efforts. The policy of partnership thus remains. Transport companies, hoteliers and other tourist service providers in Ljubljana and Bled will be included directly in events in Slovenia and in events scheduled in other tourist centres. We often forget events taking place alongside the Presidency. Numerous economic delegations will also visit Slovenia. Individual ministries are responsible for these events where, for example, the STB will act as organiser of the European Travel Commission in April 2008, with accommodation in Bled. What’s important is quick reconciliation of the events’ calendar and separation of the Presidency events and remaining events according to the unofficial rule on EU events. There is not enough space for such events at Brdo. Is the Slovenian Tourist Board co-operating with the Slovenian Government Logistics Centre in terms of organising meetings and other tourist activities? If so, in what way? The STB is fully aware of all the activities and preparations for the Presidency. It’s directly co-ordinating promotions abroad, and we cooperate with the Government Communication Office on a daily basis. Right now, there’s no direct co-operation with the Logistics Centre. If required, however, the STB will certainly ensure adequate support. Are you aware that we barely have enough quality accommodation prepared for participants and how do you intend to resolve additional reservations if they arise? As far as Ljubljana is concerned, quite a few new hotel projects are close to realisation. Several hotels have expanded their capacities. There are months when space is short, certainly, but there are also summer months when capacities are poorly filled. Construction of new hotels just for the EU Presidency is questionable, in my opinion. What’s important is that existing venues are commercially successful. This is an important gain from the viewpoint of the owners. I think that investors could be found in the case of an extreme shortage of space. This means that hotels would be at least 70% occupied on an annual level. On an annual basis, Ljubljana has not yet experienced such a deficiency. In addition to the positive effects, we should also point out negative effects of the Presidency, especially highlighted by the tourist agencies. The majority of hoteliers try to understand that it’s necessary to ensure a minimum space for permanent partners and, when this isn’t possible, they 30
offer other locations a chance to acquire business that was previously in Ljubljana. The important question of how to maintain regular business remains open. Hotels will be faced with a new situation regarding the management of ‘hotel yield’. Are you planning any public awareness activities along the lines of ‘people are tourism’, for all of us will live with the Presidency in this period and will we all be ‘tourist workers’ in some way? No special promotion is planned in this sense. A strong promotional campaign is planned on the domestic market, utilizing the ‘I feel Slovenia’ slogan though, and the Presidency and other associated projects will be announced within this scope. Although the Presidency is important, it won’t essentially change Slovenian tourism. We can exploit it and get a great deal from it, but what’s most important is that all our guests are happy and go home pleased, promoting Slovenia’s good reputation. Additionally, we also have to take care of the 2.5 million regular guests. The new brand name must first be accepted at home. This will be easier because of the Presidency. What is the role of the Slovenian Convention Bureau? The Slovenian Convention Bureau will join forces with the STB’s meetings department in June. All marketing activities for this segment, which were dispersed among a number of departments until now, will be combined into one department. It will manage and co-operate in all the key events of the STB in Slovenia. This will be an opportunity for all existing members of the Slovenian Convention Bureau. Gorazd Čad How will Ljubljana, as the European Capital, be incorporated in these activities? Ljubljana is already being showcased as a European Capital this year. A number of promotional projects are being carried out in this area. Our strategic partner, the Ljubljana Tourist Board, which is the largest Slovenian local tourist organization in terms of size and expertise, is co-operating in their implementation. Co-operation is exemplary with numerous interesting tourism ideas born out of such a partnership. Will fairs and exchanges be flavoured with the spirit of the Presidency this year? Exchanges will be carried out at a new stall, with a new image and in accordance with the marketing strategy, emphasising local particularities. 31
Page 1: REVIJA SLOVENSKE INDUSTRIJE SREČAN
Page 4 and 5: Kratke novice REVIJA KONGRES - REVI
Page 6 and 7: Short News The regular annual meeti
Page 8 and 9: Novice soustanoviteljev V hotelu Pa
Page 10 and 11: Co-fonders News Hotel Park successf
Page 12 and 13: 12
Page 14 and 15: Na Gospodarskem razstavišču zaklj
Page 16 and 17: Kolumna: Srečo Peterlič Smo obuti
Page 18 and 19: Predsedovanje Evropski uniji 2008 B
Page 20 and 21: ki se odvijajo v času predsedovanj
Page 22 and 23: lahko ponudil ustrezno pomoč. Oben
Page 24 and 25: predsedovanje, odvijali tudi drugi,
Page 26 and 27: venues and services - including for
Page 28 and 29: we all hope. As Mr Krajc says, most
Page 32 and 33: Predsedovanje EU - Finska Oh, kakš
Page 34 and 35: EU Presidency - Finland Oh, what a
Page 36 and 37: Kolumna: Matjaž Kek Kdo potrebuje
Page 38 and 39: Column: Matjaž Kek Who needs who?
Page 40 and 41: Kongresna mesta pod žarometom Malo
Page 42: ta 1981. V tem obdobju, z delno pre
Page 45 and 46: contemporary and versatile venues f
Page 47 and 48: Mi to znamo. Smo mednarodno uveljav
Page 49 and 50: Slovenian Convention Bureau Congres
Page 51 and 52: By Tony Carey, CMP, CMM Proving you
Page 53 and 54: Avtor: Matjaž Žnidaršič (matjaz
Page 55 and 56: Case Studies Author: Matjaž Žnida
Page 57 and 58: Planning Corporate Events Choose yo
Page 59 and 60: Technological Trends Communications
Page 61 and 62: Srečko Koklič Culinary Trends It
Page 63 and 64: The Web and Event Organisation Is Y
Page 65 and 66: Organizacija kongresnih in incentiv
Page 67 and 68: strokovnih, gospodarskih ali intere
Page 70 and 71: Marketing in the Meetings Industry
Page 72: economic contributions, articles in
Page 75 and 76: Meeting Statistics Slovenian Meetin
Page 77 and 78: Hotel Robotrade je vodiln
Page 80:
* HOW DO LJU DO? * KAKO SI KAJ? www
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