Emerging Voices in ICT and agriculture - CTA Publishing

Farmer profiles
The marketing tool would automatically connect
interested buyers to the young farmer concerned
and would also supply contact information such
as mobile or fixed phones, as well as email and
physical addresses. Links to social media networks
would enable users and farmers to
exchange knowledge and experiences and a
separate section would enable visitors to download
useful agricultural material and information
such as research documents and newsletters.
as well as photos and videos of themselves and
items offered for sale. To make the service sustainable,
farmers would be expected to pay for
space, in order to cover the cost of developing
and managing the website. Expected results
would be better market linkage for young farmers,
more competition, more standardised prices
for agricultural products and time savings for
buyers looking for farm products and services.
Circulated to government ministries, telecentres,
organizations and via press and other media, the
website would target both local and international
audiences. As its popularity grew, so too would
its power as an instrument for putting young
farmers in touch with buyers.
Young farmers in the Copperbelt province would
be encouraged to receive training in basic ICT
literacy before being invited to upload details
including the nature of their business, type and
category of products and contact information,
Based on the original essay:
“Find the young farmer: Locating young farmers
without limitations” by Isaac Chanda.
Key references
CSO (2007) Economic Census, Central Statistical
Office, Lusaka, Zambia.
The Ministry of Sport Youth and Child Development
(2009) National Plan of Action for Youth
Development in Zambia, Ministry of Sport Youth
and Child Development, Lusaka, Zambia.
Shaping the future of ACP rural development using ICTs... 49 |