Emerging Voices in ICT and agriculture - CTA Publishing
Emerging Voices in ICT and agriculture - CTA Publishing
Emerging Voices in ICT and agriculture - CTA Publishing
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Mobile Phone Alerts<br />
Technology may offer some solutions. An electronic<br />
laser fence security alert system is one<br />
such <strong>in</strong>novative proposal. It consists of an <strong>in</strong>visible<br />
laser fence <strong>in</strong>stalled around a property,<br />
which triggers SMS messages or voice calls to<br />
mobile phones when an <strong>in</strong>truder crosses the l<strong>in</strong>e.<br />
Invisible to the naked eye, it is undetectable by<br />
outsiders <strong>and</strong> uses a medium that is both familiar<br />
<strong>and</strong> widely available. Nearly two-thirds of the<br />
population now has access to a mobile phone.<br />
might want to ask: who has m<strong>in</strong> carrot $? And<br />
the answer will quickly come back: farmer Leslie<br />
[978-5687] has the lowest priced carrots @ $10.<br />
Farmers need never be out of touch with market<br />
prices aga<strong>in</strong> if they use SMS ID.<br />
Based on the orig<strong>in</strong>al essay:<br />
“Tackl<strong>in</strong>g Jamaica’s two ma<strong>in</strong> agricultural<br />
plagues with <strong>ICT</strong>: Praedial larceny <strong>and</strong> <strong>in</strong>formation<br />
asymmetries/poor market<strong>in</strong>g” by<br />
Tyrone Hall.<br />
Mobile phones may also hold the key to solv<strong>in</strong>g<br />
another problem critical to Jamaican farmers<br />
– poor market <strong>in</strong>formation <strong>and</strong> <strong>in</strong>adequate l<strong>in</strong>ks<br />
between producers <strong>and</strong> buyers. An SMS <strong>in</strong>formation<br />
database (SMS ID) would put the two sides<br />
<strong>in</strong> touch, enabl<strong>in</strong>g farmers to post the price of<br />
their products via SMS or voice calls <strong>and</strong> retailers<br />
<strong>and</strong> middle-men or consumers to request the<br />
lowest prices for various products us<strong>in</strong>g the<br />
same simple system. For example, farmer Leslie<br />
could text prices for his produce that week: yam<br />
$100 or carrot $50. Meanwhile, buyers could<br />
request prices by punch<strong>in</strong>g <strong>in</strong> the name of the<br />
product <strong>and</strong> a given price range – perhaps carrot<br />
m<strong>in</strong>imum $? Or potato average $? Another buyer<br />
Key References<br />
Claxixte, G. (2001) M<strong>in</strong>ister of Agriculture Outl<strong>in</strong>es<br />
Four-Pronged Strategy to Combat Praedial<br />
Larceny, Press Release, December 19, 2001.<br />
Onl<strong>in</strong>e, accessed August 2, 2010: http://www.<br />
slumaffe.org/Press_Release/Praedial_Larceny/<br />
praedial_larceny.html<br />
Thompson, S-A. (2008) Attack<strong>in</strong>g Praedial<br />
Larceny–Security costs add<strong>in</strong>g to <strong>in</strong>creas<strong>in</strong>g food<br />
bill, Jamaica Gleaner, June 4, 2008.<br />
Onl<strong>in</strong>e, accessed July 26, 2010:<br />
http://www.jamaica-gleaner.com/<br />
gleaner/20080604/lead/lead4.html<br />
Shap<strong>in</strong>g the future of ACP rural development us<strong>in</strong>g <strong>ICT</strong>s... 13 |