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Emerging Voices in ICT and agriculture - CTA Publishing

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Mobile Phone Alerts<br />

Technology may offer some solutions. An electronic<br />

laser fence security alert system is one<br />

such <strong>in</strong>novative proposal. It consists of an <strong>in</strong>visible<br />

laser fence <strong>in</strong>stalled around a property,<br />

which triggers SMS messages or voice calls to<br />

mobile phones when an <strong>in</strong>truder crosses the l<strong>in</strong>e.<br />

Invisible to the naked eye, it is undetectable by<br />

outsiders <strong>and</strong> uses a medium that is both familiar<br />

<strong>and</strong> widely available. Nearly two-thirds of the<br />

population now has access to a mobile phone.<br />

might want to ask: who has m<strong>in</strong> carrot $? And<br />

the answer will quickly come back: farmer Leslie<br />

[978-5687] has the lowest priced carrots @ $10.<br />

Farmers need never be out of touch with market<br />

prices aga<strong>in</strong> if they use SMS ID.<br />

Based on the orig<strong>in</strong>al essay:<br />

“Tackl<strong>in</strong>g Jamaica’s two ma<strong>in</strong> agricultural<br />

plagues with <strong>ICT</strong>: Praedial larceny <strong>and</strong> <strong>in</strong>formation<br />

asymmetries/poor market<strong>in</strong>g” by<br />

Tyrone Hall.<br />

Mobile phones may also hold the key to solv<strong>in</strong>g<br />

another problem critical to Jamaican farmers<br />

– poor market <strong>in</strong>formation <strong>and</strong> <strong>in</strong>adequate l<strong>in</strong>ks<br />

between producers <strong>and</strong> buyers. An SMS <strong>in</strong>formation<br />

database (SMS ID) would put the two sides<br />

<strong>in</strong> touch, enabl<strong>in</strong>g farmers to post the price of<br />

their products via SMS or voice calls <strong>and</strong> retailers<br />

<strong>and</strong> middle-men or consumers to request the<br />

lowest prices for various products us<strong>in</strong>g the<br />

same simple system. For example, farmer Leslie<br />

could text prices for his produce that week: yam<br />

$100 or carrot $50. Meanwhile, buyers could<br />

request prices by punch<strong>in</strong>g <strong>in</strong> the name of the<br />

product <strong>and</strong> a given price range – perhaps carrot<br />

m<strong>in</strong>imum $? Or potato average $? Another buyer<br />

Key References<br />

Claxixte, G. (2001) M<strong>in</strong>ister of Agriculture Outl<strong>in</strong>es<br />

Four-Pronged Strategy to Combat Praedial<br />

Larceny, Press Release, December 19, 2001.<br />

Onl<strong>in</strong>e, accessed August 2, 2010: http://www.<br />

slumaffe.org/Press_Release/Praedial_Larceny/<br />

praedial_larceny.html<br />

Thompson, S-A. (2008) Attack<strong>in</strong>g Praedial<br />

Larceny–Security costs add<strong>in</strong>g to <strong>in</strong>creas<strong>in</strong>g food<br />

bill, Jamaica Gleaner, June 4, 2008.<br />

Onl<strong>in</strong>e, accessed July 26, 2010:<br />

http://www.jamaica-gleaner.com/<br />

gleaner/20080604/lead/lead4.html<br />

Shap<strong>in</strong>g the future of ACP rural development us<strong>in</strong>g <strong>ICT</strong>s... 13 |

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