Annual Report Laporan Tahunan - Baiduri Bank
Annual Report Laporan Tahunan - Baiduri Bank
Annual Report Laporan Tahunan - Baiduri Bank
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Business Highlights<br />
Established in June 1999 and enhanced in 2007,<br />
<strong>Baiduri</strong> Prestige offers exclusive banking privileges<br />
to the mass affluent customer segment and high net<br />
worth individuals.<br />
In 2008, <strong>Baiduri</strong> Prestige organized several lifestyle<br />
events exclusively for their members. These included<br />
a health and beauty seminar and exhibition held at<br />
the Rizqun International Hotel in April; an exclusive<br />
preview of the d’Banyan Residency @ Sutra luxury<br />
designer homes held at the Empire Hotel and Country<br />
Club in May; Barbara Harris Water Jewels preview<br />
held at the Empire Hotel and Country Club in August.<br />
The Prestige event of the year was the screening of<br />
the movie “Butterfly Lovers” at the Mall Cineplex,<br />
Gadong exclusively for <strong>Baiduri</strong> Prestige members.<br />
The movie starred Brunei’s home-grown superstar<br />
Wu Chun alongside Hong Kong’s Charlene Choi.<br />
The evening exclusive included a “Meet the Stars”<br />
session where guests were given the opportunity to<br />
meet the stars in person.<br />
DISTRIBUTION CHANNELS<br />
To broaden its distribution footprints as well as enrich channels<br />
to improve customer experience, <strong>Baiduri</strong> <strong>Bank</strong> invested<br />
substantially in self-service banking channels, including the<br />
ATM network, internet banking and mobile phone banking.<br />
Enhancements to the website and cash deposit machines were<br />
carried out in 2008.<br />
Through a series of campaigns to encourage e-channels usage,<br />
increases in the usage of electronic channels were seen over the<br />
12 month period till end 2008. ATM usage as a percentage of<br />
all transactions increased by 12.66% from 2007; transactions via<br />
internet banking saw an impressive 207% increase from January<br />
to December 2008. FAST mobile payment services, which was<br />
first launched in October 2007 saw increasing take-up through<br />
the months, and recorded a 94.5% increase in December 2008<br />
compared to twelve months earlier.<br />
In addition to developing the electronic channels, <strong>Baiduri</strong> <strong>Bank</strong><br />
Group also embarked on a plan to renovate all its premises and branches with the aim of enhancing the total<br />
customer experience and to create a more conducive sales environment. The project started in 2007 and is<br />
expected to be finished by 2010. In 2008, a new branch at Beribi was added, bringing to 12 the total number<br />
of branches in the network.<br />
<strong>Baiduri</strong> <strong>Bank</strong> <strong>Annual</strong> <strong>Report</strong> 2008 13