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RAINE MAGAZINE Volume 9 | Fashion & Style

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<strong>RAINE</strong><br />

FASHION . ENTERTAINMENT . CULTURE . TECHNOLOGY<br />

VOLUME 9 FASHION ISSUE<br />

QUARTERLY<br />

<strong>MAGAZINE</strong><br />

MEET ANNABELLE WALLIS<br />

Young Hollywood's Rising Star<br />

AN EXCLUSIVE<br />

INTERVIEW w/<br />

JONATHAN KELTZ<br />

09<br />

A <strong>Fashion</strong> Love Story<br />

GET TO KNOW ECO-LUXURY<br />

$14.95<br />

D I S C O V E R T H E M U S T K N O W E N T R E P R E N E U R


EDITOR’S NOTE<br />

WELCOME TO <strong>RAINE</strong> <strong>MAGAZINE</strong><br />

Thank you for becoming a part of a movement for something new and different. We bring you<br />

our annual <strong>Fashion</strong> Issue. We are excited how each issue continues to evolve and bring our<br />

readers closer to the Raine experience. It is truly rewarding to hear the compliments from our<br />

readers:<br />

“Beautiful”<br />

“Just Stunning”<br />

“I shopped directly from the pages of Raine today”<br />

“I love how it feels”<br />

“Great quality and unforgettable images”<br />

“I read it cover to cover”<br />

We will continue to bring you vivid photography and inspirational stories while always keeping<br />

you in the know of the coolest people, places, and things from around the globe.<br />

In this issue, you’ll meet some of Hollywood’s newest stars, the designers behind some of our<br />

favorite dance shows, the owners of two fast growing “dot.coms” – all while getting lost in Vienna,<br />

learning where to chill in Milan and being introduced to a new artist and author.<br />

Enjoy!<br />

Don’t forget to subscribe. It’s easy!!<br />

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subscribe@rainemagazine.com<br />

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<strong>RAINE</strong><br />

FASHION . ENTERTAINMENT . CULTURE . TECHNOLOGY<br />

VOLUME 9 FASHION ISSUE<br />

QUARTERLY<br />

<strong>MAGAZINE</strong><br />

Download the Microsoft TAG app.<br />

MEET ANNABELLE WALLIS<br />

Young Hollywood's Rising Star<br />

Truly,<br />

$14.95<br />

AN EXCLUSIVE<br />

INTERVIEW w/<br />

JONATHAN KELTZ<br />

A <strong>Fashion</strong> Love Story<br />

GET TO KNOW ECO-LUXURY<br />

09<br />

D I S C O V E R T H E M U S T K N O W E N T R E P R E N E U R<br />

Nova Lorraine<br />

Designer and Founder


<strong>RAINE</strong><br />

FASHION . ENTERTAINMENT . CULTURE . TECHNOLOGY<br />

where to eat.stay.chill<br />

beauty<br />

24MILAN<br />

BEAUTY and<br />

the BAGS<br />

58<br />

entertainment<br />

ON THE<br />

SCENE65<br />

<strong>MAGAZINE</strong><br />

international spotlight<br />

68 HOUSE<br />

OF BUN<br />

MAC<br />

SAM72<br />

fashion<br />

FALL LOVE<br />

STORY<br />

DESIGNERS BEHIND<br />

OUR FAVORITE<br />

DANCE STARS<br />

16<br />

MADE IN<br />

MANHATTAN<br />

FRESH FACE<br />

12<br />

22<br />

6<br />

backstage pass<br />

ANNABELLE<br />

WALLIS26<br />

30<br />

JONATHAN<br />

KELTZ<br />

bizz buzz<br />

32TECH TOYS<br />

34 <strong>RAINE</strong>MAKERS<br />

UNIQUE WORLD HOTELS<br />

36<br />

42skillslate.com<br />

a dose of culture<br />

VIENNA 44<br />

48richard alvarez<br />

JAMES ROMM 52<br />

MUSIC<br />

PHOTOGRAPHY54


<strong>RAINE</strong><br />

FASHION . ENTERTAINMENT . CULTURE . TECHNOLOGY VOL 9<br />

<strong>MAGAZINE</strong><br />

EDITORIAL TEAM<br />

Nova Lorraine - Founder / Creative Director<br />

Marilyn Wilson - Senior Editor<br />

Sam Morris - Senior Editor<br />

Geff Yabes - Features Editor<br />

Nekisha Slade - Research Editor<br />

CONTRIBUTING WRITERS<br />

Carlotta Harrington<br />

Milena Jakovljevic<br />

Tamara Walker<br />

Lindsay King<br />

Kia Rodriguez<br />

Caylena Cahill<br />

Destah Owens<br />

GRAPHIC DESIGN<br />

Martina Micko<br />

Javier Hernandez<br />

SPECIAL THANKS<br />

Frederique Porter<br />

Felicia Crawford<br />

Monique Forrest<br />

Vered Koshlano<br />

Tina Littlejohn<br />

Natasha Gabriel<br />

RESEARCH<br />

Krystal Bailey<br />

Sherrie Spears<br />

COVER CREDITS<br />

Annabelle Wallis<br />

Photographed by Giuliano Bekor / Cpi Syndication<br />

<strong>RAINE</strong> <strong>MAGAZINE</strong><br />

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CORRESPONDENCE<br />

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Raine Magazine is a trademark of Raine Creative Holdings LLC and is published quarterly. All contents, logos, and articles are copyrighted materials<br />

and all right are reserved. Any reproduction in whole or in part without written permission of Raine Creative Holdings is prohibited. The publisher<br />

also reserves the right to refuse any advertising material for any reason deemed inappropriate by publisher. Raine Magazine’s subscription is<br />

$50.00. Please make checks payable to Raine Creative Holdings. To distribute Raine at your business, please email editor@rainemagazine.com.


FASHION & BEYOND<br />

A FASHION<br />

LOVE<br />

STORY... FOR<br />

FALL<br />

by Renessta<br />

Photographer - Folana Miller<br />

<strong>Fashion</strong> Editor - Renessta Olds<br />

MUA - Gil Aldrin<br />

Hair - Tracina Dilligard<br />

Prop Stylist and Home Decorater - Peter Valcarcel<br />

Models - Paul @ Major Models, Katerina @ Major Models<br />

Assistant - Darniece Osborne<br />

Katerina: Blouse - Lauren Moffat www.laurenmoffatt.net<br />

Trouser Legging - Young by Yoyo Yeung www.youngbyyoyoyueng.com<br />

Shoes - United Nude www.unitednude.com<br />

Paul: Shirt - Bogosse<br />

Bowtie - Riviera Club www.rivieraclothing.com<br />

Pants - Daang Goodman for Tripp NYC www.trashandvaudeville.com<br />

Shoes - Mjolk<br />

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Raine Magazine - <strong>Volume</strong> 9<br />

7


Katerina: Dress - YOUNG by Yoyo Yeung www.youngbyyoyoyueng.com<br />

Leopard Belt - Vince Camuto<br />

Ultra Sheer Tights - Falke<br />

Paul : Cardigan - Henrik Vibskov<br />

Shirt - General Idea<br />

Pants - Henrik Vibskov<br />

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Raine Magazine - <strong>Volume</strong> 9<br />

9


Katerina: Gown - Candela www.candelanyc.com<br />

Necklace - Trina Turk www.trinaturk.com<br />

Sherling/Fur Vest - Lafayette 148<br />

Belt - Cheap Monday www.karmaloop.com<br />

Paul: Coat - CPT by Cockpit USA www.cockpitusa.com<br />

Cardigan - Trovata cardigan www.bloomingdales.com<br />

Pants - Henrik Vibskov<br />

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Raine Magazine - <strong>Volume</strong> 9


Katerina: Brocade Velvet Coat - Blank Silk www.blanksilk.com<br />

Shirt - YOUNG by Yoyo Yeung www.youngbyyoyoyueng.com<br />

Pants - Blank Silk www.blanksilk.com<br />

Shoes - United Nude www.unitednude.com<br />

Black Feather Earrings - CRUX www.cruxny.com<br />

Paul: Jacket - General Idea www.oki.ni.com<br />

Pants - Henrik Vibskov<br />

Shoes - Hugo Boss Archives<br />

Raine Magazine - <strong>Volume</strong> 9<br />

11


DESIGNERS BEHIND OUR FAVORITE DANCE STARS<br />

Randall Christensen<br />

Costumer for Dancing with the Stars<br />

Written by Nova Lorraine<br />

Meet Randall Christensen, a powerful force in the world<br />

of costuming and style. He brings a smile to millions of faces<br />

each week as he transforms the most famous into princes and<br />

princesses on one of television’s most beloved shows: Dancing<br />

with the Stars.<br />

Randall started his career as a dancer in the late ‘70s.<br />

He would describe himself as a wallpaper at school dances during<br />

his early teenage years. It wasn’t until he watched Saturday Night<br />

Fever in 1976, that he was inspired to learn how to dance. He<br />

eventually left disco to pick up ballroom room dancing and that’s<br />

where it all begins! While travelling on a ballroom dance team, he<br />

realized that he could design more “dance-friendly” costumes and<br />

taught himself how to sew and do patterns. Randall didn’t realize<br />

it at the time but his self-taught sewing technique was actually the<br />

French draping technique. “I learned how to sew on silk chiffon<br />

and charmeuse. I didn’t know that it was a difficult fabric to sew<br />

on because that is what I learned with.”<br />

Soon Randall began making costumes for his friend and<br />

dance partner. “It’s good to be a little ignorant and passionate<br />

about something. I created my own look.” The word spread and<br />

requests for his designs kept coming in. His business was born!<br />

He incorporated his design company in 1986 and began creating<br />

costumes for the ballroom dance market. “I learned from a good<br />

business partner -- “Surround yourself with people you would like<br />

to be like and treat them fairly.” Those words of wisdom paid off.<br />

Randall’s big break came when after wearing his designs<br />

for a couple of seasons, Ashley DelGrosso Costa of Dancing with<br />

the Stars, pushed to have him come interview with the producers.<br />

“At the time I was doing costumes for a TLC production:<br />

Ballroom Bootcamp and had aslo done the Jennifer Lopez’ Shall<br />

We Dance Costume.” Randall’s career up to that point was a<br />

perfect fit, having been a dancer himself and also a costumer for<br />

professional dancers.<br />

Eleven seasons and 1 Emmy later...Randall loves<br />

every bit of what he does: high glamour costumes for the world<br />

of dance. “Custom gowns are not done on TV anymore. The<br />

celebrities I work with get to play Cinderella every week. The<br />

magical part is when they come down those stairs.” Randall’s<br />

mutual friend, Bob Mackie, of whom he is also compared to…<br />

has advised him on many occasions, including how to keep up<br />

with the hectic schedule. “I can’t design a costume until they give<br />

me the music. There’s only 1 week to turn around a complete<br />

costume and just 4 days to design, sew and fit.”<br />

Randall is currently in the middle of a project, which will<br />

allow him to bring his own line to the masses. He wants to guide<br />

and empower women through their clothes. “I have seen how<br />

clothing can transform someone in terms of their confidence. I<br />

would like to bring this to the everyday woman.”<br />

Randall believes that the fruits of his labor and years of<br />

hard work have afforded him these many opportunities. Randall<br />

was raised in the south as a country boy. He was taught that you<br />

could have anything you want if you work hard enough for it. His<br />

motto: “Work, work, work...and it will pay off.”<br />

“I work 7 days a week. My days off are stilled filled with<br />

answering emails and phone calls. I get 10 weeks off a year and<br />

this time off helps ground me, as well as my 2-hour commute<br />

along the coast to and from the studio each day.”<br />

Every season seems to be his favorite and having<br />

worked with the same sewing team for years, he feels each year<br />

he and his team get better at what they do.<br />

“I love what I do because I create fantasies. I love<br />

costuming because I can take everything to the extreme. We<br />

create the trend and that’s freeing.” Although passionate about<br />

what he does, Randall reflects, “I love my work but I know what’s<br />

important in life -- close family and friends.”<br />

SOYON AN<br />

Costumer for American Idol and So<br />

You Think You can Dance<br />

What do American Idol and So You Think You Can<br />

Dance have in common: Soyon An, a young and bright star<br />

in design and style. She is the style talent behind the stage of<br />

America’s newest singing and dancing sensations.<br />

Soyon An was born in South Korea and came to L.A<br />

when she was 3 years old. She always made her doll’s clothes<br />

because she wanted them to look unique. It wasn’t until high<br />

school that she realized that she wanted to do fashion design.<br />

At the age of 16 and in her senior year, she was dual enrolled in<br />

Otis College of Art and Design. Upon graduation she received a<br />

scholarship to attend Otis full time for fine art.<br />

Although she enjoyed her time at Otis, she was<br />

searching for more. “I have always been a big thinker -- I decided<br />

that I also wanted to learn sewing, pattern making and draping so<br />

I decided to go to FIDM, a trade school for the fashion industry.<br />

I began designing when I was 19 years old and learned about<br />

styling while I was at FIDM.”<br />

Soyon’s first big opportunity came when she was hired<br />

to work as an assistant for a stylist for the Golden Globes. That<br />

opportunity opened doors for her in the entertainment world. She<br />

worked on projects for the Golden Globes, Mariah Carey, Jada<br />

Pinkett and Avril Lavigne. Styling came very easy to her and she<br />

loved this part of the business. However, as time went on, Soyon<br />

began to miss designing.<br />

Soyon then got another opportunity to be a “Day Player”<br />

aka freelancer, to assist the costume designer for So You Think<br />

You Can Dance - Season 2. “It was here that I was able to do a<br />

variety of tasks and that’s what “hooked” me. I was able to pull<br />

styles, design, sew, and sit with tailors to do patterns together with<br />

them.<br />

Then I realized that this is what I wanted to do.”<br />

From there Soyon did the So You Think You Can Dance<br />

Tour and the American Idol Tour and then was hired as the Head<br />

Costume Designer for the actual TV show: So You Think You Can<br />

Dance. This was an exciting time for Soyon and more projects<br />

kept coming her way. “This opportunity led me to designing Carrie<br />

Underwood’s complete Tour looks for her summer and fall tours.”<br />

For Soyon, she loves being unique; she’s a hybrid of<br />

a stylist and a fashion designer. “I pull off the rack and create<br />

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Raine Magazine - <strong>Volume</strong> 9


know how to speak their language.” She’s an<br />

artist that uses fashion as a medium.<br />

Only 29 years old, Soyon<br />

has accomplished what takes many to<br />

accomplish in a lifetime. However, finding<br />

a balance between work and play is<br />

sometimes challenging. “I would like to find<br />

more time for myself. When you become<br />

your own boss, you become your worse<br />

enemy. You end up working around the clock<br />

-- no time for yourself. I don’t want my life to<br />

go by working, working...”<br />

When working with the celebrities<br />

and dancers on both shows, she feels that<br />

her fashion design background has definitely<br />

given her an edge in costuming.<br />

“My Mantra to my clients when styling<br />

or designing for them: Never lose your<br />

individual essence. I always want them to<br />

keep their core or their root.<br />

Who you are is your brand. Embrace who<br />

you are – that’s what makes you an original<br />

artist.”<br />

Some of Soyon’s future goals<br />

include getting into the scripted world of<br />

design and costuming. “I would like to work<br />

for shows like Ugly Betty, Sex in the City<br />

and Glee. I would also love to work with Tim<br />

Burton and see what we could create together.”<br />

Currently, Soyon is working on her self-title<br />

clothing line: SOYON. It’s all about fit and raw<br />

edges. She also wants to open a boutique in L.A.<br />

carrying multiple designer lines while bringing the L.A<br />

perspective of style to the community.<br />

Soyon is a truly inspiring woman with incredible<br />

energy and a strong desire to leave her mark in the world of<br />

fashion. She leaves us with a few words of wisdom: “Be yourself<br />

-- because everyone’s life experience is different.”<br />

Raine Magazine - <strong>Volume</strong> 9<br />

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Raine Magazine - <strong>Volume</strong> 9<br />

15


FASHION & BEYOND<br />

MADE IN<br />

MANHATTAN:<br />

Behind the Seams<br />

In shaky economic times, designers face the rising temptation to outsource<br />

production to international destinations where the prices are low and the<br />

quality is lower. Here are four designers who have avoided temptation and<br />

have chosen to preserve a piece of New York History by staying faithful to<br />

the Garment District<br />

by: Lindsay King<br />

HANDBAG DESIGNER JACKI EASLICK<br />

Photo Credit: www.marymeyersclothing.com<br />

For luxury handbag designer Jacki Easlick, starting her own<br />

line was literally a matter of life and death. As a former Design Director,<br />

Easlick has worked with major international labels, including Kenneth<br />

Cole, Vera Bradley, and Hello Kitty, and her busy lifestyle finally caught<br />

up with her.<br />

“I was traveling constantly. I was either in a different state or a<br />

different country almost every single week,” says Easlick. While visiting<br />

factories across Asia, Easlick’s mental and physical strength were<br />

dangerously tested. “I was on 8 bullet trains and 10 flights, all in a<br />

condensed time frame of two and a half weeks. It was like being on the<br />

Amazing Race!” Easlick recalls. After her final trip, she experienced<br />

a near-fatal aneurism that required an evaluation of the hectic lifestyle<br />

she had been leading.<br />

During her month-long recovery in October of 2010, Easlick<br />

and her husband retreated to Cape Cod, and the recuperation<br />

process turned into the creative catalyst for a new project. “While I<br />

was healing, I started sketching. My satchel and my tote were the first<br />

bags I created. I was really too ill to jump back in the rat race and<br />

travel around Asia, nor did I want to do that again,” recalls Easlick. “I<br />

decided that I wanted to do things differently, so I created my own job,<br />

my own line, my own look, and do exactly what I wanted to do.”<br />

While Easlick knew the ins and outs of being a Design Director,<br />

starting her own line from scratch meant some serious homework.<br />

“I went to different seminars, business classes, and really started<br />

learning about manufacturing in the United States.” She knew that<br />

she wouldn’t compromise quality for cost, so the factory she chose is<br />

truly the best, producing for the likes of Rebecca Minkoff, Kooba, and<br />

Botkier.<br />

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Raine Magazine - <strong>Volume</strong> 9


Working with a high-end factory in<br />

the Garment District is a challenge that<br />

Easlick wanted. “When<br />

you<br />

outsource in China, they’ll say ‘Yes! We can<br />

make whatever you want, as fast as you want!’<br />

However, the New York factory I currently work with<br />

is tough.”<br />

To hear Easlick describe the process of<br />

picking a New York factory sounds like an audition<br />

for a Broadway play in which she is vying for the<br />

starring role. “They don’t allow any designer to<br />

just walk in off the street. When I sat down with them<br />

and described my history, where I’ve been and what<br />

I now wanted to do, they said they would work with<br />

me”. Easlick’s collection now includes 8 bags, an<br />

impressive feat for only having developed her brand<br />

last year.<br />

“Each and every bag is new and different. It’s<br />

not like in China, where they’ll shop for bags in the<br />

U.S. and ship them overseas to knock them off. I’m not<br />

working that way. My process is slower because I’m<br />

starting from scratch,” says Easlick.<br />

Looking at Easlick’s handbags, one can<br />

immediately tell that structure, form, and function<br />

are at the top of her list as the fundamental design<br />

elements; it comes as no surprise that her impressive<br />

resume includes a rich background in architecture. As<br />

a creative director for a prestigious furniture contract<br />

company, she’s worked with the likes of worldrenowned<br />

architect Richard Meieir. “When I worked<br />

with these architects, I would really pay attention<br />

to what they had to say, their taste, their styling,<br />

scale – when I work on my line, I take all of this into<br />

consideration. When a woman carries a handbag, it<br />

can’t look too big, too small, too this, too that -- the<br />

scale of my bags has to be right. I also wanted a lot of<br />

convertibility,” states Easlick.<br />

The Crossover bag perfectly sums up Easlick’s<br />

aesthetic of effortless functionality. The long leather<br />

strap is ideal for the girl-on-the-go who’s traveling<br />

and trekking city streets, but needs the chameleon<br />

effect. By removing the long strap, the bag transitions<br />

with ease to a flap; with a short chain strap and<br />

edgy detailing, the daytime handbag morphs into an<br />

evening clutch. Easlick designs for the woman who<br />

wants it all. “If you could have 2 or 3 bags in one, why<br />

not?” she says.<br />

So what’s next for the effervescent Easlick?<br />

Besides constantly pouring out new design ideas,<br />

she’s focusing on creating a brand image, one which<br />

communicated her love of New York and sophisticated<br />

style. She’s also planning new ways to empower<br />

women; currently, part of the proceeds of her line goes<br />

to orphanages and women in countries from Haiti to<br />

Uganda.<br />

For Easlick, New York is the heartbeat of<br />

her brand. “By manufacturing in New York, you’re<br />

creating jobs, no doubt. My factory, my tannery, and<br />

my showroom are all within a block from each other.<br />

There’s no ‘Made in China’, there’s no manufacturing<br />

overseas. Although my prices tend to be a bit higher,<br />

it’s because of the quality of the materials.”<br />

In creating Jacki Easlick Handbags, Easlick<br />

did far more than make accessories. Having added<br />

designer, business-owner, and philanthropist to her<br />

already impressive menagerie of accomplishments,<br />

Easlick found a fresh start that suits her newfound<br />

appreciation for life. “Going out on your own is not<br />

easy to do, but it’s very exciting. I feel like I’ve blended<br />

all of my skill sets from the past into one job, and I love<br />

it!”<br />

Raine Magazine - <strong>Volume</strong> 9<br />

17


The Wedding Couture Connoisseur:<br />

Jane Wilson-Marquis, Owner of Jane Wilson-Marquis<br />

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Raine Magazine - <strong>Volume</strong> 9


FFormer dancer and choreographer Jane<br />

Wilson-Marquis began designing in her native<br />

England before crossing the pond over 20<br />

years ago. Today, she runs her own private<br />

couturier salon in Manhattan’s Upper East<br />

Side. Her client dossier reads like a who’s who<br />

of…well, everyone. Her dresses have graced<br />

the elite stage of Carnegie Hall, adorned the British and Russian<br />

aristocracy, appeared on both the Big and Silver screens,<br />

and been worn by the likes of Diana Ross and Rosanne<br />

Cash (daughter of legendary Johnny).<br />

Jane’s decision to source in the Garment District and produce<br />

in her workshop is a necessity in the world of custom bridal<br />

gowns. “Couture tends to not be factory-friendly, so it can’t be<br />

outsourced.”<br />

The inspiration behind Jane’s luxurious creations<br />

stems from a conglomerate of influences: Greco-Roman and<br />

Medieval history, nature, and her dance background. “Simply<br />

put, movement is sculpture in motion,” explains Jane. “At<br />

the time I was doing dance, I was very interested in time and<br />

space. Depending on which clothes you put on, you are changing<br />

the way you feel and the way you look in space. Whenever<br />

you talk about fashion, people talk about the way you look.<br />

In reality, when you look at fashion [editorials] in magazines,<br />

what’s surrounding the garment is incredibly important. You<br />

have a different impact on the space around you depending on<br />

what you’re wearing”.<br />

While currently sourcing solely in New York,<br />

Marquis’ latest venture, a lower-priced wedding gown line, may<br />

creatively combine both internal and international methods of<br />

production. With the working title of ‘Simply Jane’, Marquis<br />

wants to give brides the couture experience without the<br />

hefty price tag. “That does mean possibly outsourcing,” she<br />

explains, “or at least the base garments. You can have a dress<br />

under $1500 and still have that couture feeling by listening<br />

to client’s input and enhancing the dress with add-ons and<br />

details that are handmade and couture. Ultimately, couture is<br />

about making a garment just for you…a lot of people have<br />

ideas about what they want, and then go out to desperately try<br />

to find it. And that might just be that they want red flowers<br />

with pink centers – something that simple – and ‘Simply Jane’<br />

would address those needs within a price range that is reasonable<br />

and affordable”.<br />

And of course, in a culture immersed in endless<br />

coverage of royal weddings, wedding cake decorating contests,<br />

and enough Say Yes to the Dress episodes to last until our<br />

great-great-grandchildren say yes to their dress, we had to<br />

know: what bridal trends are on the horizon?<br />

Jane’s answer reflects a return to the basics. “I<br />

think simple!” she extols. “There’s certainly a destination<br />

theme occurring to cut costs, which automatically necessitates<br />

simpler. You’re not going to be doing a dress meant<br />

for the Plaza for a beach ceremony in Florida; it doesn’t look<br />

right. People want to spend less, which, in their eyes, means a<br />

simper look. I don’t think beading is on the top of the agenda<br />

anymore! Which it never was with me; I’ve always been about<br />

shape and form.” Beading or not, we’d love to slip into one of<br />

Marquis’ couture confections and feel like an ethereal, blushing<br />

bride for a day!<br />

Raine Magazine - <strong>Volume</strong> 9<br />

19


FASHION & BEYOND<br />

Graphic Design It-Girl and<br />

Bicoastal Designer, Mary Meyers<br />

Photo Credit: www.marymeyersclothing.com<br />

20<br />

Raine Magazine - <strong>Volume</strong> 9<br />

Growing up in California, Mary studied<br />

printmaking, weaving, dying and woodworking<br />

while enrolled in the California College of the Arts.<br />

She soon thereafter began to make custom shirts<br />

for friends, and it wasn’t long after when, in 2005,<br />

she set the bar higher: founding her own company<br />

Mary Meyer Clothing. Now based in Brooklyn,<br />

Meyer’s designs evoke a true beach-girl-gonebad<br />

vibe: Bolinas 2 Miles, her recent collection of<br />

limited edition hand printed tees and tanks, is a<br />

kind of homage to her dual West Coast/ East Coast<br />

roots. In an interview with Elle, Meyer explains,<br />

“The prints are all inspired by land, sea, and grit. I<br />

wanted to create a group that was earthy, but also<br />

had edge”.<br />

Featured on Refinery 29, Daily Candy,<br />

The New York Times <strong>Fashion</strong> Review, and on the<br />

personal site of celebrity blogger Karla (of Karla’s<br />

Closet), Meyer is a major player in the Brooklyn<br />

design world. Discussing life in NY, Meyer admits,<br />

“Out west, people are more laid back, which is nice,<br />

but it also has less productive energy. New York<br />

City is a hard place to live, it’s a place that pushes<br />

you, and so the fact that you have to toughen up<br />

here makes a person stronger”. Meyer has most<br />

recently made headlines for the opening of the<br />

Mary Meyer Art House, a studio/store hybrid that<br />

also serves as a concert venue, a shop for both<br />

local designers and vintage finds, and houses<br />

Meyer’s own workroom – you can’t get much more<br />

local than that.


‘Mirame’ literally translates from Spanish to mean,<br />

“Look at me”, and frankly, we can’t stop looking! Designer<br />

Melinda Huff founded Mirame in 2010 and has since<br />

churned out sensual, stunning swimwear with a profoundly<br />

sophisticated sense of tailoring and the female form. Huff<br />

recently revealed her new designs on the runway at the 2011<br />

PLITZ SPF Swimwear Designer Showcase on June 11, and<br />

is planning her next show for September’s <strong>Fashion</strong> Week.<br />

Next up for this busy fashionista? A possible line of cover-ups,<br />

setting up boutique partnerships, developing an online shop…<br />

all while taking on the new role of “Mommy”!<br />

Huff mastered the craft of creating beautiful<br />

swimwear while working with Norma Kamali, and her<br />

expertise reveals itself in swimwear featuring discreet cutouts,<br />

modern color palettes, and body-conscious mesh.<br />

Describing her inspiration in a recent interview, Huff cites “a<br />

combination of tribal hieroglyphs and classic 1950s glamour”<br />

as the underlying theme to her creations. Indeed, Mirame is<br />

one line that we can’t help but watch with awe.<br />

Swimwear<br />

Sensation<br />

Melinda Huff,<br />

Founder of<br />

Mirame<br />

Raine Magazine - <strong>Volume</strong> 9<br />

21


FRESH FACE<br />

SIAD<br />

MODEL: FATIMA SIAD<br />

Photographer: Manny O<br />

Wardrobe Stylist: Shatonia Amee & A Milford for Pink Suede Inc www.pink-suede.com<br />

Model Agency: New York Models.<br />

22<br />

Raine Magazine - <strong>Volume</strong> 9


8<br />

DESIGN AND INNOVATE ISSUE<br />

<strong>RAINE</strong><br />

FASHION . ENTERTAINMENT . CULTURE . TECHNOLOGY<br />

VOLUME 9 FASHION ISSUE<br />

MEET ANNABELLE WALLIS<br />

Young Hollywood's Rising Star<br />

$14.95<br />

09<br />

QUARTERLY<br />

<strong>MAGAZINE</strong><br />

AN EXCLUSIVE<br />

INTERVIEW w/<br />

JONATHAN KELTZ<br />

A <strong>Fashion</strong> Love Story<br />

GET TO KNOW ECO-LUXURY<br />

D I S C O V E R T H E M U S T K N O W E N T R E P R E N E U R<br />

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EAT. STAY. CHILL.<br />

Milan, Italy<br />

24<br />

Raine Magazine - <strong>Volume</strong> 9


Between the high heels, designer outfits, ornate sculptures, colorful windowpanes, intimate stone streets, and the grand piazzas, Milan’s fame in the<br />

fashion world comes as no surprise to visitors. Thanks in part to its own <strong>Fashion</strong> Week, this stylish, high-class metropolis located in northern Italy, brings<br />

in world-renowned designers, models, celebrities, and journalists twice a year. While this haute couture can certainly seem exclusive to the everyday<br />

tourist, the city and restaurants maintain the typical Italian values of hospitality and quality in order to provide a warm, welcoming and authentic<br />

environment to visitors of all types. So, don’t be afraid to experience Milan the way the Italians do – in vogue!<br />

EAT:<br />

Trattoria Bagutta, Via Bagutta 14, Milan, Italy | Open:<br />

Noon to 3pm and 7pm to midnight | Accepts all<br />

credit cards | http://www.todine.net/bagutta/index.<br />

html<br />

Situated in the historical center of Milan, the<br />

Trattoria Bagutta is only half a mile from the city’s<br />

main square, Piazza del Duomo. This trattoria,<br />

with its rustic, artsy atmosphere, was founded in<br />

1924 and has attracted everyone from painters,<br />

publishers, and top models, performers and poets<br />

to businessmen, doctors, lawyers, engineers and<br />

politicians – it’s even the home of the first Italian<br />

Literary Award! Everything from small works to<br />

wall-sized paintings line the walls, floor to ceiling,<br />

corner to corner, in each of the dining rooms,<br />

giving the place a creative vibe. Outdoor dining<br />

in a chic and beautiful garden is available in the<br />

summertime and warmer weather seasons. The<br />

food, while expensive to some, is typically priced for<br />

an authentic, sit-down Italian restaurant that offers<br />

appetizers, primi piatti (first course pasta dishes),<br />

secondi dishes (“second/main course” – usually<br />

meats, seafoods), desserts and drinks. With all those<br />

options, the bill will easily reach 50+ euros, even for<br />

one. The menu at Trattoria Bagutta changes daily and<br />

features seasonal agriculture and typical regional<br />

dishes of the Toscana style. With its rich history,<br />

fantastic location, intimate feeling, and ever-changing<br />

food, it is the perfect place to stop for lunch or<br />

dinner while sightseeing in downtown Milan.<br />

STAY:<br />

Hotel Straf, Via San Raffaele 3, 20121 Milan, Italy |<br />

http://www.straf.it/<br />

Whether visiting Milan for business or to discover<br />

the latest in Italian fashion, Hotel Straf’s classy, ultramodern<br />

design will be the perfect combination<br />

of chic and relaxing. This four-star hotel, located<br />

just off the Piazza del Duomo, is surrounded by<br />

Milan’s main attractions, classy restaurants, classical<br />

Italian architecture, and high-fashion. Each of the<br />

hotel’s 64 rooms includes a mini-bar, satellite<br />

television on LCD TVs, high-speed Internet access,<br />

air conditioning, telephone with voicemail, and<br />

a laptop-size safe. The Straf has several specialty<br />

rooms centered on ‘well-being’ or ‘relaxing’ which<br />

offer massage arm-chairs, aromatherapy, and<br />

chromotherapy. Two suites and an executive room<br />

with private terraces looking over the Duomo can<br />

also be reserved. Dine and drink throughout the<br />

day and night in the hotel’s own trendy bar and<br />

restaurant. The look of the rooms and restaurant<br />

feature all the elements of color, shape, and lines<br />

of modern design trends. This lavish hotel, which<br />

is definitely not for the budget-traveler, continually<br />

creates extremely satisfied customers and<br />

exemplifies Milan’s hip, fashion-oriented feel.<br />

CHILL:<br />

10 Corso Como, Milan | http://www.10corsocomo.<br />

com/<br />

Le Biciclette: Ristorante and Art Bar, Via Conca del<br />

Naviglio 10, 20123 Milano | http://www.lebiciclette.<br />

eu/ENG/<br />

When looking for a place to chill out in the<br />

afternoon/evening, as well as after dinner, try either<br />

Le Biciclette, located not far from the Basilica di<br />

San Lorenzo Maggiore alle Colonne, or 10 Corso<br />

Como, located to the north, near the Garibaldi<br />

train station, between the Parco Sempione and the<br />

Giardini Pubblici Indro Montanelli. Le Biciclette,<br />

a bar, restaurant, and club, is a three-in-one that<br />

features monthly modern art exhibits and so-called<br />

“hi-tech” and “minimalist” furniture, which lends<br />

itself to a relaxing, yet trendy atmosphere. It’s a<br />

great place to enjoy fancy cocktails, and to kick<br />

back and enjoy “la dolce vita!” While 10 Corso<br />

Como also offers a restaurant, it is known for its<br />

flea market and unique but traditional courtyard<br />

garden area. While there, one can also adore its<br />

contemporary gallery, chic rooftop sculpture<br />

garden/hang out area, modern furniture, and<br />

bookstore. This place is really an all-in-one, where<br />

visitors can easily spend the whole afternoon and<br />

night – especially thanks to its proximity to popular<br />

nighttime neighborhoods filled with bars and<br />

nightclubs. 10 Corso Comor gives the option from<br />

going from the gallery, shop, bookstore to the café,<br />

all before or after experiencing the aperitivo and<br />

dining in the restaurant. The café is also popular for<br />

its non-alcoholic options, such as teas and other<br />

drinks. No worries, either place is great for afterdinner<br />

drinks with their fun lights and mixed crowds<br />

providing a fun and hip atmosphere.<br />

Raine Magazine - <strong>Volume</strong> 9<br />

Written by Caylena Cahill<br />

Photo Credit: Caylena Cahill<br />

25


ENTERTAINMENT<br />

YOUNG HOLLYWOOD’S RISING STAR<br />

ANNABELLE<br />

WALLIS<br />

Written by Nova Lorraine<br />

26<br />

Raine Magazine - <strong>Volume</strong> 9


Photo Credit: Giuliano Bekor / CPi Syndication<br />

Raine Magazine - <strong>Volume</strong> 9<br />

27


28<br />

Raine Magazine - <strong>Volume</strong> 9


A shining actress that has caught the attention of many in<br />

the film and television world, catches up with Raine Magazine.<br />

“I grew up in Portugal but I’m British through and<br />

through.” Annabelle Wallis grew up in Portugal for the first 17<br />

years of her life and states that it definitely shaped who she is as<br />

a person. Her mom decided she wanted a new & different life for<br />

herself and her children, besides the confines of the British culture.<br />

While in Portugal, Annabelle, lived near the coast<br />

of Lisbon – with a large international community and loved<br />

every second of her childhood. However, she also knew that to<br />

accomplish her dreams, she would one day have to leave.<br />

In her teens she made a decision that she had to act and her parents<br />

were 100% behind her from the start.<br />

Annabelle always did theater and little films in Portugal<br />

– one day when she was about 20 years old, she decided to go to<br />

London for a weekend and never came back. “I new I had to always<br />

go back to England and explore my roots, I knew that in terms of<br />

acting, Portugal didn’t have enough opportunities for me.”<br />

While in London, Annabelle got scouted for a BBC<br />

presenting job. She decided to test the waters. She then got referred<br />

to an agent. “He asked me to read from Shakespeare on the spot<br />

and I told him to trust me and he did – my bravado paid off.”<br />

To many of us, acting seems to be an easy, low-pressure<br />

job. However, most of us seem are unaware of the countless hours<br />

of preparation and auditions that go into landing just one role.<br />

Annabelle sums this up nicely. “There’s so much anxiety and stress<br />

to admit that you are an actor and the pressure to book anything is<br />

“I grew up in Portugal<br />

but I’m British through<br />

and through.”<br />

so great…and when you finally book something, you feel relieved.”<br />

Now a resident of Los Angeles, it wasn’t too long ago<br />

that Annabelle left London to embark to the US. “I was reluctant to<br />

come here. I was very clear that I wanted to have time to get good<br />

at what I do. When you’re acting, it’s all about life experience.”<br />

While in London for those few years, Annabelle filmed the Tudors<br />

and was about 23 years old when she finally came to the United<br />

States.<br />

“I was very much into my life – my personal life is very<br />

important – it was important to be in an inspiring environment<br />

and at the time, that was London. London was always my base so<br />

I went back and forth for awhile; now L.A. is my base - work has<br />

brought me here.”<br />

During her time in London, she spent the later part in<br />

Dublin rehearsing for the Queen of England in the Tudors with<br />

Jonathan Rhys Meyers. “I feel that T.V. can be just as good as<br />

Cinema and The Tudors opened up a door to great scripts. The<br />

show was a part of something that was Epic.”<br />

Annabelle is one of a few actresses in which their first<br />

introduction to the cinematic world was a positive and strong one.<br />

She’s grateful that she did a part that made her feel good about<br />

herself and had a role that she is very proud of. She played a<br />

likeable character, a Queen that left her throne still in good favor<br />

with her country. While filming, she truly enjoyed her fellow cast<br />

along with the beautiful surrounding of Dublin, Ireland.<br />

After arriving in the US, she landed a role in the XMEN -<br />

First Class, released summer of 2011. She tells us a little about that<br />

experience. “A casting director in London who was always behind<br />

me brought the project to my agent and I thought it was great and<br />

loved the Director and the fact that he is a risk taker. On sets like<br />

that – you either sink or you swim. When working with people at<br />

the top of their game – you deliver and want to deliver.”<br />

Some of Annabelle’s future Projects include Snow White<br />

and the Huntsman, which is scheduled to come out next summer<br />

and Pan Am, set in the 1960’s. “It’s a very cool period piece with<br />

a real sense of space. We go around the world – it is all about the<br />

political tensions in America at that time and using Pan Am to<br />

explore them.<br />

In her downtime, Annabelle enjoys the many pleasures of<br />

Southern California. “The great things about L.A. – when you have<br />

free time there is so much to do outside. i.e. hiking, going to the<br />

beach, horseback riding and going out with my friends.”<br />

Although in L.A., Annabelle’s family and friends back<br />

home are still a very big part of her life. Her brother is an awardwinning<br />

director out of London and she still has a house in Portugal<br />

and goes back every couple of months. “It is important to maintain<br />

that I am Annabelle before I am Annabelle Wallis, the actress – it’s<br />

very grounding to still have your friends that have known you<br />

before all of that.”<br />

In terms of her peers, Annabelle admires really strong<br />

women such as Natalie Portman, Meryl Streep and Cate Blanchet.<br />

“ They show that it is possible to be a woman - cerebral and good<br />

looking while being clear with what they want in their career with<br />

the freedom to make choices.”<br />

Annabelle looks forward to picking and choosing<br />

what she works on. “When you are starting out…you have to do<br />

whatever they want you to do --- I would like to get to a point<br />

where I have more freedom of choice in terms of my work.”<br />

What does Annabelle love most about her work? “I<br />

LOVE being on set. I love working on a script – love the director<br />

being there – when they call: “ACTION!” …when all the parts of<br />

your brain are working together and you are delivering something<br />

amazing.<br />

Raine Magazine - <strong>Volume</strong> 9<br />

29


ENTERTAINMENT<br />

30<br />

Raine Magazine - <strong>Volume</strong> 9<br />

Actor: Jonathan Keltz<br />

Photo Credit: Marc Cartwright: www.marccartwright.com


JONATHAN KELTZ<br />

ONE TO WATCH ON AND OFF THE BIG SCREEN<br />

Written by Nova Lorraine<br />

“What inspired me the most to pursue acting? My parents<br />

always treated me with mutual respect and exposed me to<br />

a lot of amazing films as I was growing up.”<br />

Passion, humility and true talent describe this<br />

young actor who is blazing a trail on the Hollywood scene.<br />

Born in Manhattan, Jonathan Keltz and his family moved<br />

to upstate New York for a better lifestyle. This move was a<br />

turning point in Jonathan’s young life. While in upstate New<br />

York, Jonathan studied with a great instructor who taught<br />

him how to explore the depths of creative expression.<br />

“The film that inspired me early on was Kenneth Brown’s<br />

Hamlet.”<br />

Deciding not to settle in upstate New York,<br />

Jonathan’s parents later found themselves in Toronto, for<br />

business and career opportunities. Jonathan feels that<br />

spending his teenage years in Toronto was integral in<br />

giving him the experience he needed to capture some of<br />

his early roles in Los Angeles. “Toronto was a good move<br />

for me personally in terms of helping me develop my career<br />

at such a young age. “<br />

Jonathan’s family has always been a strong<br />

support system for him and his father a great role model.<br />

“My family always encouraged me to pursue my passion<br />

and just before turning 19, my father drove me to L.A. on a<br />

2-day road trip.” Jonathan often reflects on how his father’s<br />

hard work has translated into success and that helps<br />

motivate him. “I have learned resilience and perseverance<br />

from my Dad as I watched him handle his own professional<br />

pursuits.”<br />

Not working a 9 to 5pm with predictable income<br />

takes time to get used to as a young actor but sometimes<br />

not until missing a meal or two from a lack of budgeting.<br />

“My friend and I quickly learned life lessons of living on our<br />

own and being responsible for our own money and how we<br />

spend it.”<br />

As a serious actor, Jonathan realizes that<br />

countless auditions go along with the territory and has<br />

learned to not get discouraged when he doesn’t get the<br />

job. He knows that the decisions are made for reasons that<br />

are often unknown to him. “The production team is always<br />

working on putting together a puzzle. You have to learn to<br />

get out there and do audition after audition and not take the<br />

outcome personal.”<br />

“Once I moved to L.A. I was able to get an<br />

agent due to my years of experience I had in Canada.<br />

Entourage was my first break out role. It was a show about<br />

the industry, watched by the industry. “I am proud to have<br />

landed 26 roles since beginning my career 7 years ago.<br />

I’m very grateful and blessed to have gotten the diversity of<br />

roles that I have had to date.”<br />

Jonathan looks ahead. “There is some great<br />

work being done on television now, especially on HBO,<br />

SHOWTIME, and AMC. I am very grateful to have been<br />

able to have done both film and television and hope to<br />

continue to have that opportunity. The ideal situation would<br />

be working in an HBO or Showtime production and being<br />

able to film big screen projects in between.” Jonathan is<br />

also looking forward to his latest project, a comedy called<br />

21 and Over, written and directed by John Lucas and Scott<br />

Moore, writers of The Hangover and The Hangover Part II.<br />

The film will be released next spring.<br />

“It’s an exciting time to be an actor.” Besides<br />

appreciating the work of Brad Pitt, Leonardo DeCaprio and<br />

Matt Damon, Jonathan also admires his peers: Ben Foster<br />

and Joseph Gordon-Levitt. As he moves forward, he hopes<br />

to follow the path of Paul Newman, in the sense where he<br />

can be as creative as he wants and have the ability to have<br />

a family and maintain their privacy.<br />

And finally, we ask Jonathan about his status. He<br />

responds with a smile and a chuckle. Our conclusion…it’s<br />

complicated – single but madly in love.<br />

Raine Magazine - <strong>Volume</strong> 9<br />

31


TECH TOYS<br />

Written by Milena Jakovljevic<br />

Google+<br />

The next big social network and Facebook's worst nightmare is here Are you using<br />

it yet? We're using »googling« and »facebooking« as a verb for quite a while now. Is<br />

»plus oneing it« next? Hang out with your friends in video hangouts, get stream from<br />

your friends and upload photos and videos as soon as they happen. You can use<br />

Google+ on your mobile phones with the free apps avaliable on the website below.<br />

http://www.google.com/mobile/+/<br />

PRICE: Free<br />

UNDERABOVE<br />

A new concept for photograpy, taking pictures from below and above the water at the same time.<br />

Underabove is designed by In Kyung Han and it won a Red Dot Award for the imaginitive idea and<br />

design. It is made from lighter-than-air polypropylene and the top compartment is filled with air<br />

to keep it floating above water. An LCD screen enables you to monitor the photographs and two<br />

lenses take pictures from above and below at the same time and then combine the picture together.<br />

http://www.yankodesign.com<br />

PRICE: TBA<br />

THE LOOP<br />

A pointer air mouse, shaped like a large ring is a fun, simple gadget you can use for streaming<br />

content out of your computer. Sufficient control over your PC or Mac can give a new edge<br />

to your sales presentations, for it enables you to move around the room freely and look cool<br />

doing it.<br />

http://hillcrestlabs.com/loop/<br />

PRICE: $99<br />

LUFDESIGN FORK<br />

Everyone has computer and phone charging cables<br />

lying around the apartment in a disorderly manner<br />

and here comes a smartly designed and funny<br />

solution. Imagine a fork in a spagetti plate and you<br />

will get the concept of the »Fork and souce« gadget.<br />

In addition, a good portion of the profits goes to the<br />

»Save the Children« organization and each item sold<br />

provides one meal for a child in hunger.<br />

http://lufdesign.blogspot.com/search/label/store<br />

PRICE: $13<br />

32<br />

Raine Magazine - <strong>Volume</strong> 9


NISSAN LEAF<br />

The first mass produced full electric car won the 2011 World car of the year award. It<br />

is 100 % electric, has no gas tank and no tailpipe, Nissan is calling it the »world's first<br />

affordable, zero-emission car«, which charges fully in 4-8 hours. It really is modernly<br />

equiped and can travel up to 100 miles on a single charge. If you pride yourself in<br />

being environmentaly friendly, then this may be the next step in transportation for you.<br />

http://www.nissanusa.com/leaf-electric-car<br />

PRICE: $27.700<br />

Victorinox Swiss Army Slim Flight 16GB<br />

An army knife is no loger just equiped with a blade, scissors and a bottle opener, a USB key<br />

is a neccessity in our everyday life and Victorinox has jumped on board awhile ago. The new<br />

collection features the Slim, Slim Duo and Secure SSD. In addition to being slim, the first<br />

two of those are also available in flight-friendly versions sans knife. Is your motto: Always<br />

prepared? Then this is your kind of gadget!<br />

http://www.amazon.com/Victorinox-Swiss-Army-Flight-Silver/dp/B004VFMDHI<br />

PRICE: $89<br />

iPhone 5<br />

The most expected one of all, the gadget of all gadgets, the new iPhone 5.<br />

Expected to hit the stores in October, the coveted phone has already been<br />

copied numerous times, even though it hasn't even been released yet.<br />

http://www.apple.com/iphone/<br />

PRICE: TBA<br />

MAGIC WAND<br />

A portable scanner that you can put in your bag? Sounds like something James Bond<br />

would use. A magic wand is a simple device which you can use anywhere, you just<br />

slide over text or picture and the device stores the data. You can connect it with your<br />

computer's card reader and selected models even have bluetooth connection. It is<br />

avaliable in black, blue, pink, red, purple, white, turquoise and green.<br />

http://www.vupointsolutions.com/<br />

PRICE: $99.99<br />

Raine Magazine - <strong>Volume</strong> 9<br />

33


THE BIG BUZZ<br />

<strong>RAINE</strong>MAKERS<br />

ENTREPRENEURS TO WATCH<br />

Researched by Geff Yabes<br />

JOSEPH CHASE<br />

Joseph Chase has always believed that the power of impeccable style means having a finished look from hair to<br />

toe. His distinct flare for indentifying and creating trends began with work in fashion retail, where he built the<br />

foundation for his career by deeming that confidence in one’s appearance positively affects the way one lives. With<br />

his craft and finesse in demand by the entertainment world, Joseph Chase arrived at the glamorous Argyle Salon &<br />

Spa in West Hollywood. Currently working with an impressive list of celebrity clientele and stylists, Joseph’s goal at<br />

the Argyle Salon & Spa is to create editorial-worthy style for his clients that is befitting of the glossy pages of their<br />

lives. Amongst Joseph Chase’s A-list and Hollywood celebrity clientele are: Emma Stone, Isla Fischer, Chad Kreuger<br />

(lead singer of rock band, Nickelback), and Adrienne Maloof.<br />

DANIELLE GUERRA<br />

Although only 28, Danielle Guerra has already enjoyed a decade-long career in the Special Events<br />

industry. She is launching a young donor initiative at Midori & Friends called "Young Friends." Midori<br />

& Friends is a non-profit organization that has enhanced the lives of almost 200,000 underserved<br />

New York City children and their families through providing high-quality music education programs<br />

and initiatives in public schools throughout the boroughs. The Young Friends initiative allows for young<br />

people between the ages of 21 -39 who share an interest and understanding in the importance of<br />

music education to come together, create awareness, and raise money for the cause. As she designs a<br />

Young Friends calendar of fundraisers, networking lunches, concerts, and other social events specifically<br />

customized to attract young New York professionals.<br />

MATT SCHULTZ<br />

After attending the University of Tampa, Matt was working part time on fashion shows while he was actively<br />

involved in the nightlife industry in New York City. Through his vast network, he caught a lucky break when he<br />

received an opportunity to help with a handful of events at the prestigious Cannes Film Festival in France. He<br />

has since co-founded an entertainment company called: The Socialaire Group. The name was created by Matt,<br />

which means “One with wealth in social connections and experiences”. The company has been contracted<br />

to work on many notable projects including their involvement with Cosmopolitan Magazine, the Grammy’s<br />

and New York’s <strong>Fashion</strong> Night Out. The Socialaire Group plans on expanding into concert production and<br />

increasing their brand awareness with events at the Sundance Film Festival and Cannes Film Festival.<br />

ELANA HAROS<br />

Life is short, eat dessert first. It is all too often that we get caught up in our daily routines and not our guilty pleasures. Rest<br />

assured Haros cupcakes are not only artistically tasteful but delectable to eat. Life goes by in a flash; treat yourself, or a friend<br />

to a well deserved guilty pleasure by Haros Cakes. Elana Haros, founder of Haros Cakes LLC has successfully turned a lifetime<br />

hobby into a bustling business. A combined her passion for baking cultivated by her father and an artistic reverie nurtured<br />

by her Mother, became a recipe for something great. With instilled confidence from both parents Elana took the plunge to<br />

opening up her talents and treats for all to enjoy. Haros cupcakes are baked daily and specializes in custom designs and flavor<br />

pairings.<br />

CHARLES SNIDER<br />

Upon moving to New York City in fall of 2010, Charles has been a regular interviewer for<br />

“Reuters Insider,” hosting a weekly financial market segment, as well as an entertainment segment<br />

called "Top Shelf" where he has sampled many fine spirits from Tribeca to Stone Street. Charles<br />

has been on-air and in the media business since 2003 when in Houston, Texas he hosted and<br />

anchored the live news show “NC-17” (Newscast 17) -- that followed the 2004 presidential<br />

election. He then began “The Charles Snider Show,” a late night talk show, that included<br />

interviews and chats with newsmakers and celebrities ranging from Charles Barkley, to Gilbert<br />

Gottfried, to Queen Latifa.<br />

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TARA ORTIZ<br />

British Pop/ R & B singer Tara Ortiz, left her family and friends in London, England and headed for the “Big<br />

Apple”. She started working as a backup singer and dancer where she was introduced to Grammy Award<br />

winning produced Omen (Ludacris, Mya, Drake, Fabulos) her talent was recognized and she was given the<br />

opportunity to record and develop her sound. Tara is one to watch on the music scene.<br />

MAX GREENFIELD<br />

Born and raised in New York, Max Greenfields breakout role came in the 2004 indie film Cross<br />

Bronx. In 2006 he was cast as a lead in the WB series Modern Men. However, he is probably<br />

best known for his recurring roles on Veronica Mars as “Leo D'Amato, Ugly Betty as “Nick<br />

Pepper,” and on Greek as “Michael”. Max has also been featured in many guest-starring roles on<br />

shows such as Gilmore Girls, Boston Public, Sleeper Cell, The O.C., and Melrose Place. Recent<br />

television credits include Raising the Bar, Castle, Lie to Me, No Ordinary Family, Hot in Cleveland,<br />

and Happy Endings. Max will next star as the lead role of “Schmidt” in the much anticipated FOX<br />

sitcom, The New Girl, opposite Zooey Deschanel which begins airing in September 2011.<br />

BRIAN SCHNEIDER<br />

Brian Schneider is an internet entrepreneur focusing on dynamic sites to improve the<br />

online experience. He’s produced such popular sites as IsItBangus.com, ILikeWidget.com,<br />

LikeMyTweets.com, MyLinksMyAds.com, and more recently VivaLaPlaylist.com. Brian and<br />

co-founder Josh Ostrow created VivaLaPlaylist.com. Viva La Playlist allows anyone to create<br />

an online tv station where they can watch music videos with their friends online. You and<br />

your friends vote on which videos you like or don’t like, and only the best ones are played.<br />

Everyone logged into the station sees the same videos play at the same time. The videos are<br />

provided by Youtube’s vast music library. For each popular song a person adds to the playlist<br />

they are rewarded with points, making it a fun game as well as a good place to chill and listen<br />

to tunes. Brian is looking forward to adding some fun gaming features to VivaLaPlaylist and<br />

growing its already rapidly expanding user base. In addition to creating websites, Brian is a<br />

skier, Crossfitter, and Brazilian Jiu Jitsu practitioner.<br />

YOANNE MAGRIS<br />

Born in France and raised in the Middle East, Yoanne Al-Hassani Magris is a<br />

culinary prodigy who came to the US in 1998. She took her blend of French and<br />

Mediterranean cuisine to eateries like Russian Tea Room, Paradou, and Barolo as Chef<br />

de Cuisine. After launching her catering company in 2007, she has catered for Heads<br />

of States, world Ambassadors. Henry Kissinger and President Barack Obama. She<br />

is also a finalist in the Food Network's spicy show Chopped!. As one of GQ's 100<br />

Most Loved Women, Yoanne enjoys being the Executive Chef de Cuisine at her own<br />

Spanish Harlem Bistro, Yo In Yo Out.<br />

MAKEDA SAGGAU-SACKEY<br />

With a distinct style of her own, Makeda Saggau-Sackey has emerged as a<br />

forerunner in online fashion blogging in Washington, DC and now in New York City.<br />

The sassy African-born fashionista pen's the popular online blog, The Glamazon<br />

Diaries, a four year old blog that serves as a leading authority on fashion, events and<br />

society for affluent tastemakers. Her keen eye for of-the-moment and underground<br />

designers, industry news and high profile interviews of fashion's power players<br />

keeps the Glamazon Diaries on the cutting edge. Ms. Saggau-Sackey, dubbed a<br />

media maven among her peers for her authoritative voice on fashion across social<br />

media sites, also pens the Duchess of Cambridge <strong>Style</strong>, a site solely dedicated to<br />

tracking Her Royal Highness Catherine, Duchess of Cambridge’s fashion. The site<br />

reaches over 80,000 readers each month and serves as the must-read blog for Kate<br />

Middleton, which the site calls DoC <strong>Style</strong>rs. http://www.duchessofcambridgestyle.<br />

com/press/ http://www.glamazondiaries.com/pages/about-us/<br />

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35


UNIQUE WORLD HOTELS.COM<br />

“a must” on a traveler’s to do list!<br />

Burj Al Arab - Dubai, United Arab Emirates<br />

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Hotel Cipriani - Venice, Italy<br />

How did Unique World Hotels get its start?<br />

UWH was launched in early 2010 after more than two years of detailed<br />

research to compile the finest and most comprehensive hand-picked<br />

selection of boutique and luxury hotels located throughout the world.<br />

Who is the Founder(s) and Brainchild behind<br />

the company?<br />

Two people: B. Fisher Paty and Dr. William Carpenter, FAIA. Really, it<br />

was Fisher’s idea and Bill helped to realize it. Fisher traveled extensively<br />

for six years while working for a consulting firm and he woke up one<br />

morning in a run of the mill hotel not knowing what city he was in.<br />

From that point forward, he decided that he would only stay in unique<br />

hotels that were connected to the cities in which they were located.<br />

What is their inspiration behind the brand?<br />

Simple, clean, elegant. We designed the brand and style guide with a<br />

modern feel that gives one a sense of the experience that you would get<br />

from the hotels.<br />

What separates Unique World Hotels from<br />

other online hotel sites in the market?<br />

Time & money. We have done all the research and the hard work to<br />

offer a hand-picked, refined selection of hotels to save our clients time.<br />

And our rates are low because of our bulk purchasing capabilities that<br />

many of our competitors lack. Although we offer boutique and luxury<br />

hotels throughout the world, our primary market is boutique hotels<br />

in the United States and none of our competitors are focused on this<br />

market.<br />

The website is very captivating. Who<br />

conceptualized the look?<br />

Thank you! Our team, led by Bill, conceptualized the look with the help<br />

of design firms Lightroom and Spinen both located in Georgia.<br />

How did you come up with the name Unique<br />

World Hotels?<br />

Our brand centers around “Unique World” and the idea that when one<br />

travels, this fact should never be lost.<br />

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Bora Bora Lagoon Resort and Spa - Bora Bora, French Polynesia<br />

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Where is the company based?<br />

Decatur, Georgia, which is located five miles due east of downtown Atlanta and is home to both of the founders.<br />

Our primary marketing this far has been in Atlanta, although we are amazed that we have had bookings worldwide.<br />

How did you come up with the selection of hotels on your site?<br />

We completed an exhaustive search and detailed review of eligible hotels with careful attention paid to design,<br />

customer satisfaction and the context of the hotel to its surroundings.<br />

What demographics are you marketing to? Who are your customers?<br />

We are primarily marketing to the cultured hip business or leisure traveler. Our customers are probably the readers<br />

of Dwell magazine and The New York Times. It’s an interesting cross-section; our audience is really people who<br />

love travel and seek authentic experiences.<br />

What hotel should every traveler visit in their lifetime?<br />

The Milestone Hotel in London. Overlooking Kensington Palace and Gardens, each guest room is a work of art - a<br />

grand statement of color and style dressed with fine fabrics, fresh flowers, antique furnishings, and rare artworks.<br />

No two rooms or suites are alike, yet each of their rooms casts its own spell.<br />

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Le Meurice, Paris, France<br />

What’s one sentence that would best sum up the Unique World<br />

Hotels experience?<br />

From the moment you arrive at the doorstep of one of our hotels, you are reminded that to settle<br />

for less than exceptional art, architecture, service, or amenities is to compromise your sense of<br />

travel purpose - to experience the world, one exceptional locale at a time.<br />

What is the price point of the hotels on your site?<br />

Usually 10% to 20% off of list prices for hotels, on average $200.00.<br />

What kind of marketing are you using to gain interest? Are you<br />

using social media?<br />

Yes, we are using social media and word of mouth is our best marketing tool. We currently have<br />

over 6,000 twitter followers and are continuing to pursue grass roots marketing efforts.<br />

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Photos Courtesy of:<br />

BURJ AL ARAB<br />

HOTEL CIPRIANI<br />

BORA BORA LAGOON RESORT AND<br />

SPA<br />

LE MEURICE<br />

MANDRIAN ORIENTAL<br />

Tell our readers a little bit<br />

about the Founders behind the<br />

company and their future goals.<br />

In addition to hotels, Fisher’s love for design<br />

extends to office buildings and he presently owns a<br />

commercial real estate development and operating<br />

company. He has a cool watch and gets most<br />

of his clothing advice from his wife Karen, and<br />

sometimes Bill. He has a three-year-old daughter<br />

who loves travel and adventure as much as he does.<br />

A consummate entrepreneur, he is always looking<br />

for new opportunities. Bill likes to wear hats, and is<br />

jealous of Fisher’s watch. He is a very talented and<br />

loving architect, designer, professor, friend, father<br />

and human being. He is a founder of Lightroom,<br />

a nationally award winning design firm in Decatur,<br />

Georgia specializing in architecture and new media<br />

projects for commercial and residential clients. When<br />

he doesn’t have his nose to the drafting table, Bill can<br />

be found hanging out with his two lovely daughters<br />

or trotting the globe in search of adventure.<br />

Mandrian Oriental - London, United Kingdom<br />

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The Future of Working in America?<br />

By Tamara Walker<br />

The status of the economy has<br />

been dominating American media since we<br />

entered the Great Recession in 2008. Though<br />

whether or not we are still in the grasps<br />

of recession is debatable (economists and<br />

other financial experts fall on all sides of<br />

the debate of if we are still in the midst of,<br />

on our way out of or descending back into<br />

a recession), but one thing that is not up<br />

for debate is the status of the unemployed<br />

in this country. Each month, the nation<br />

seems to wait with baited breath for the<br />

numbers released by the Department of<br />

Labor—18,000 jobs created this month,<br />

100,000 new unemployment claims filed<br />

the next—all causing the percentage rate<br />

to rise and fall by mere fractions of a point<br />

which translates into hundreds of thousands<br />

if not millions of people, depending on the<br />

given month. And let’s not even get into the<br />

structural unemployment number (defined<br />

as when a labor market is unable to provide<br />

jobs for everyone who wants one because<br />

there is a mismatch between the skills of<br />

those unemployed and the skills needed for<br />

the available jobs).<br />

Many currently facing joblessness<br />

or underemployment are utilizing a variety<br />

of methods in their search for work. One<br />

of the most popular forms of searching for<br />

work has been using search firms. But even<br />

in the current economy, that can prove<br />

to be a difficult route for some. Another<br />

trend making a resurgence in recent years<br />

has been that of the small business and<br />

particularly that of independent contractors.<br />

Many who haven’t been able to find work<br />

in their respective fields have now taken on<br />

the task of creating work for themselves by<br />

offering those same skills to companies and<br />

individuals that may not have the budget to<br />

take on new employees with benefits but<br />

may be able to take on contracted workers.<br />

But how does one find these companies<br />

or how do these companies find these<br />

freelancers? Many are turning to companies<br />

like Skillslate (www.skillslate.com) for help.<br />

Co-founded by Bartek Ringwelski,<br />

also the CEO, Skillslate is an auction site for<br />

local services that sources the best people<br />

to apply for the jobs that need to be done.<br />

What does that mean exactly? Recently, I got<br />

a chance to interview Bartek about Skillslate,<br />

what the company does, and the man<br />

heading it.<br />

WHO IS BARTEK RINGWELSKI?<br />

A graduate of Columbia College,<br />

Bartek Ringwelski comes from the world<br />

of investment banking. Having worked as<br />

an investment banker in the technology<br />

group at UBS in San Francisco and later as a<br />

venture capitalist focusing on digital media<br />

investments in the New York area, Bartek<br />

became bored with the finance world. It was<br />

during his time in New York that a relatively<br />

simple search gave rise to what was to<br />

become SkillSlate.<br />

“While I was a venture capitalist,<br />

I tried finding a cleaning person to clean<br />

my apartment and got flooded with calls<br />

from my post on Craigslist. I thought there<br />

has to be a better way, and that’s when I<br />

started thinking about creating a company<br />

like SkillSlate. From that moment onwards,<br />

I was planning on leaving finance entirely,”<br />

Ringwelski said.<br />

“I’ve always loved the concept<br />

of entrepreneurship, but I didn’t have the<br />

guts to go at it outright and do it after<br />

college. Finance seemed like a safer career<br />

choice (at least in 2007) so I decided to<br />

do that. I started working in Industrials<br />

sector of a boutique Mergers & Acquisitions<br />

investment bank. After a year, I transitioned<br />

to technology investment banking. After a<br />

year of doing that, I transitioned to a job in<br />

venture capital, where I got to evaluate early<br />

stage technology companies to invest in.<br />

The skills I learned in venture capital were<br />

helpful for me to raise funding for the<br />

business and for generally understanding<br />

what investors care about. That being said,<br />

most of the skills I had previously learned<br />

weren’t applicable. Knowing how to build<br />

complicated financial models does really<br />

help you to understand how to build a great<br />

consumer oriented product.<br />

As many tech entrepreneurs know,<br />

finding a good name for a company is really<br />

hard. We held a competition for people to<br />

suggest a name for our company with a $100<br />

prize. Someone suggested SkillSlate and it<br />

stuck.”<br />

With the idea of Skillslate now<br />

fully formed and the seeds of the company<br />

nourished, Bartek was looking for the right<br />

people to help him make the company a<br />

success.<br />

“I was moonlighting on SkillSlate<br />

while I was working my day job as a venture<br />

capitalist for about 6 months. At one point,<br />

I decided I needed to dedicate more time to<br />

the project and started looking for an MBA<br />

intern to help me with my day job. In the<br />

interview process, I met Brian Rothenberg,<br />

an MBA student from NYU Stern who had<br />

previously worked at Yahoo! Local. He was<br />

clearly the best person not only for the VC<br />

internship, but also for SkillSlate, so I told<br />

him he’d only get the VC internship if he<br />

spends 20% of his time working on SkillSlate.<br />

He agreed and the rest was history. He was<br />

our first hire. Everyone else on the team<br />

(Lawrence Wang and Mike Nelson) came<br />

together either through personal connections<br />

or through referrals.”<br />

SO SKILLSLATE IS AN AUCTION SITE?<br />

LIKE EBAY?<br />

“We describe it as an auction<br />

because we strive to make information<br />

transparent to all parties involved. That<br />

being said, unlike items that your purchase<br />

on eBay, the value of people’s talents and<br />

services is rooted as much in their ability<br />

to the job, but also in whom they are<br />

as a person, their reputation, and their<br />

references. As a result, unlike an eBay<br />

auction, the lowest price offer is not typically<br />

the winning bidder. We’re still working<br />

on ways to increase the information flow<br />

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etween all parties without making people feel like<br />

their skills boil down to a price per hour.<br />

From the onset, SkillSlate was meant to<br />

be a platform that allows service providers from all<br />

professions to find work more efficiently, and for<br />

consumers to find them efficiently. We started out<br />

a lot more like Angie’s List than we are now. Our<br />

initial vision was to create a free, public directory of<br />

reviewed services providers for all services. However,<br />

after several months of pursuing this strategy, we<br />

realized that a directory list model doesn’t make sense<br />

for finding services.<br />

First off, many businesses aren’t actively<br />

looking to take on new customers. Those who are<br />

often aren’t available when new customers need them.<br />

As a result, we found that many of our users had to<br />

call/email 5 or more people on our site before they<br />

found someone who could do the job. That was really<br />

inefficient. On SkillSlate, a consumer spends as little as<br />

60 seconds posting a job on our site and then comes<br />

back 48 hours later to review 5-10 applications for that<br />

job. “<br />

SO SKILLSLATE IS KIND OF LIKE A RECRUITING<br />

AGENCY? SO WHAT MAKES IT SO DIFFERENT?<br />

“That’s like asking how does eBay differ from<br />

a traditional auction house. The idea is the same,<br />

but the approach and execution are totally different.<br />

Like eBay, we’re trying to create a platform to buy<br />

and sell services. In terms of qualifications, anyone<br />

can create a profile and be listed on our site. That<br />

being said, people who don’t provide trust information<br />

generally don’t get hired. As part of their profiles, we<br />

ask our members to solicit reviews, fill out licenses and<br />

certifications, and associate their account with other<br />

online identities like Facebook. Soon, we’ll start doing<br />

background checks as well. Trust is a huge component<br />

of this marketplace and we’re now just starting to<br />

scratch the surface.<br />

In terms of how people hear about us, we are a<br />

demand driven platform and often build our base of<br />

service providers around a specific request that comes<br />

in. We have a growing team of “SkillScouts” whose<br />

mission is to find great people to apply for any job that<br />

comes into SkillSlate. They tap personal connections<br />

and other websites for finding those people. As those<br />

service providers apply, they become part of the<br />

SkillSlate network and invited to apply for future jobs.<br />

I believe we are entering a new type of<br />

economy – a gig economy. Gone are the days where<br />

people have one job or one specialty. Most of our<br />

members provide multiple, totally different services.<br />

We members who are both handymen and who<br />

are musicians. We have dog walkers who are also<br />

caterers. Although I think the economy will get better,<br />

there are many people who prefer to have multiple<br />

jobs and we cater perfectly to them. For now, we are<br />

focused only on short-term gigs, but in the future,<br />

we’re considering expanding to full-time roles as well.”<br />

BARTEK ON ENTREPRENEURISM<br />

“I don’t think about my decision to become<br />

an entrepreneur as a career decision – it was a life<br />

decision. In many ways, being an entrepreneur is a<br />

terrible career move – especially in the tech space. I<br />

took a 50% pay cut and work harder than I did when<br />

I had a comfortable job in venture capital. As the<br />

founder of a tech company, it’s not an easy life. The<br />

stresses of managing hiring, firing, boards, progress<br />

while keeping focused on making sure our customers<br />

are having a good experience is more difficult than any<br />

job I had previously. That being said, it’s also infinitely<br />

more rewarding when things go well. Each day I come<br />

to work, I know I’m creating value. That’s an amazing<br />

feeling.<br />

SKILLSLATE AND THE FUTURE<br />

In 5 years, I want to have helped hundreds<br />

of thousands of people get connected with trusted,<br />

reliable service providers – from handymen to<br />

children’s entertainers. This is a big space with a lot<br />

of players, and it will take time for us to become a<br />

household name. More than anything, our path to<br />

success will be rooted in delivering real value to our<br />

users. If we lose sight of that, we’ll lose.<br />

In 10 years, it will be 2021 - who knows<br />

what the world will look like then. 10 years ago it was<br />

2001, Google had just started getting popular and<br />

Facebook, which is now the 2 nd most popular website<br />

in the world, was still 3 years in the future. That being<br />

said, if we continue down the path we’re on now, I see<br />

SkillSlate as a publicly traded company and servicing<br />

millions of customers a year.<br />

Interested in finding out more about<br />

SkillSlate and what Bartek and his team have to offer?<br />

Visit www.skillslate.com.<br />

Raine Magazine - <strong>Volume</strong> 9<br />

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A DOSE OF CULTURE<br />

Vienna<br />

A Paradoxical Paradise<br />

Travelers looking for a fresh spin on<br />

the narrow, cobblestone streets and beatnik<br />

atmosphere of a “typical European city” will get<br />

a taste of unforgettable when they visit Vienna,<br />

Austria.<br />

Located in southern central Europe,<br />

Vienna has not only had a plentiful history –<br />

through centuries of imperial rule, several wars,<br />

and even some golden ages – which has left a<br />

visible impact throughout the city, but also, as the<br />

capitol of Austria, this major modern metropolis<br />

continues to forge an innovative path into the<br />

future. The old city remains intact and atmospheric<br />

while it adapts to contemporary conveniences<br />

and perpetually sponsors cultural events to inspire<br />

forward motion, as well as creative and economic<br />

development.<br />

Tourists of all backgrounds arrive in<br />

Vienna with wildly different expectations for this<br />

multi-faceted city and leave feeling nostalgia<br />

Written by Caylena Cahill<br />

for the unique and awe-inspiring harmony of<br />

traditional and trendy, posh and down-to-earth,<br />

delectable and fulfilling, and entertaining and<br />

relaxing.<br />

With so much to offer, it is hard to know<br />

where to start – sightseeing both the overwhelming<br />

effects of royal imperialism on gorgeous buildings<br />

and the crazy, colorful creations of Austrian<br />

artist Friedrich Hundertwasser, relaxing in one<br />

of Vienna’s famous coffee houses after chowing<br />

down on some world-famous wiener schnitzel,<br />

or even appreciating the truly incomparable<br />

sounds of the Vienna Philharmonic in the elegantly<br />

flamboyant auditorium at the Musikverein.<br />

One thing is clear, though: each<br />

attraction will leave visitors wanting more and the<br />

geographic variety will have them hopping across<br />

town hoping to catch some stray melodies drifting<br />

through the air while they waltz through the streets<br />

glimpsing stunning views and melting in the<br />

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45


tantalizing scents of Viennese cuisine.<br />

That’s right – not “Austrian,” but Viennese. The cuisine<br />

from this city, a star in the eyes of the foodies around the world,<br />

has earned its own title and merit thanks to its unparalleled<br />

style and flavors - from classic sausage hot dogs or Tafelspitz<br />

(a boiled beef dish) to the multitude of coffee shops serving<br />

internationally renowned coffees – the culture of which some<br />

believe started when invading Turks left Vienna after the 1683<br />

siege and, legend has it, left behind sacks of their coffee<br />

beans. Whether true or not, the fact is that a Viennese vacation<br />

would not be complete without sipping some locally roasted<br />

coffee at one of the numerous cafes. Try the Alt Wien Kaffee,<br />

for example, which roasts small batches daily and offers 14<br />

different handpicked varieties. It is great for a break after lunch<br />

and a stroll through the nearby Naschmarkt.<br />

Hosting more than 120 stands, Naschmarkt is<br />

easily the most widespread and well known of the Viennese<br />

open-air markets. It features gastronomic gifts, from fresh<br />

fruit, vegetables, and spices to sit-down meals of Viennese,<br />

Vietnamese, Italian and even Indian foods, so it is sure<br />

to satisfy the senses and stomachs of even the pickiest<br />

eaters. For dessert it would be a sin to miss the celebrated<br />

Sachertorte, a mouthwatering chocolate cake made known to<br />

the world by the 5-star Hotel Sacher in the Innenstadt section of<br />

Vienna, right next to the Staatsoper (the state opera house).<br />

A Mecca for music aficionados, Vienna’s got it all.<br />

From classical and opera to pop, rock and techno – and even<br />

its own special genre, Wienerlied – this music capitol has<br />

been home to many-a-musical-creator, including Schubert,<br />

Strauss, Mozart, Beethoven, Haydn, and Falco – to name just<br />

a select few. In addition to the several concert halls and opera<br />

houses; music lovers and passionate fans can visit places like<br />

Mozarthaus, Mozart’s own apartment-converted-museum, to<br />

get a feel for the composer’s lifestyle.<br />

Music is not reserved for the wealthy, aged, or even<br />

classically trained musicians. The bustling nightlife and<br />

hip scene allow for a range of options from tourist-oriented<br />

programs with traditional Austrian song to all the aspects of<br />

a modern-day city: night clubs, DJs, pop and rock concerts,<br />

and even year round music festivals. Not to mention, the notes<br />

from the accordions, guitars, or other instruments of customary<br />

street performers that dance through the air swirling into the<br />

ears of tourists and residents alike.<br />

These performers along with human statues and<br />

mimes, while common throughout the city, lend themselves<br />

to the charm of pedestrian areas in downtown Vienna, like<br />

Stephansplatz. This huge pedestrian square is home to the<br />

Stephansdom, a giant cathedral, the Haas Haus, a completely<br />

contemporary glass building, and tons of shops and<br />

restaurants. Certainly a fantastic place to begin one’s Viennese<br />

spending splurge, stopping here would do a disservice to<br />

the myriad trendy, cult, fashion, designer, luxury, vintage,<br />

and otherwise intriguing boutiques quintessential to the city’s<br />

striking shopping appeal. The flair of quirky shops will definitely<br />

excite everyone, from browsers to shopaholics.<br />

While navigating the city’s countless spending spots<br />

and taking in the lavish goods, it will be impossible to miss<br />

the opulent, iconic, and anomalous architecture illustrious of<br />

Vienna’s glamour and distinguished style. Going to Austria’s<br />

capitol makes it easy to trace the chronology of building<br />

forms and appreciate true gems of architectural masterpiece.<br />

Avid historical architectural fans can start by visiting Emperor<br />

Sisi’s grandiose baroque Schönbrunner Palace from the 17 th<br />

century and then continue on by moving between the majestic<br />

Ringstraße buildings (including the State Opera, the Museum<br />

of Fine Arts and the Parliament building) of the second part<br />

of the 19 th century. Those who prefer more modern or strange<br />

structures will love the elaborate details of the ornate Art<br />

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Raine Magazine - <strong>Volume</strong> 9


Nouveau sites (like the Secession Building), the colorful, odd-ball<br />

façades of the HundertwasserHaus and KunstHausWien, and<br />

the ultra-modern/contemporary sites like the Gasometer and the<br />

Danube City.<br />

If the culinary concepts, shopping, music and architecture<br />

are not enough, the Wiener Prater is there to top it all. The vast<br />

public park in the second district of the city includes an amusement<br />

park, the Wurstelprater, that proudly owns one of Vienna’s most<br />

iconic items: the Wiener Riesenrad – one of the world’s earliest and<br />

largest Ferris Wheels, built in 1897 and measuring in at over 200<br />

feet tall. Tourists visiting this immense place have no need to worry<br />

about experiencing a notable trip thanks to over 250 attractions,<br />

including colorful rides like the merry-go-round, rollercoaster and<br />

117-ft tall “Chairoplane” called The Prater Tower, as well as a<br />

massive green forest area which once was used for imperial era<br />

hunting and currently opens itself to walkers, runners, cyclists and<br />

horseback riders. Haunted attractions, games, an auto-drome rink<br />

and even more cafes and restaurants are also packed together in<br />

the Prater for a fun and chilling time.<br />

With all of its remarkable and entertaining sites, superb<br />

museums and performers, and scrumptious food and drinks,<br />

Vienna’s both typical and atypical nature is there to please and no<br />

matter what the cause for going, it will remain forever in the minds<br />

of those who encounter it.<br />

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47


A DOSE OF CULTURE<br />

LESS BEYOND (2OF 4)<br />

PIGMENT, PAPER AND GLITTER ON GLASS<br />

13 INCHES X 22 FEET<br />

RICHARD<br />

48<br />

ALVAREZ<br />

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Raine Magazine - <strong>Volume</strong> 9<br />

49


RQPTURE<br />

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Raine Magazine - <strong>Volume</strong> 9


About Richard: Richard was born in the Bronx, deeply influenced by the Dominican culture of his father and<br />

neighborhood. His unique process of reverse painting on glass with glitter and acrylics, allows for a transformation of<br />

an individual into a miraculous display of flowers.<br />

"Less-Beyond is the result of a commission that Patricia Field asked me to do, being a huge fan of my work she<br />

approached me to do a piece that was site specific and one of a kind. Patricia gave me complete freedom and just<br />

asked that it be colorful. The piece was installed in her kitchen area and consists of glass panels that are lit from behind.<br />

On the wall behind the glass I affixed a rose printed pink gauze like paper. Both the glass and paper have images of the<br />

female form. On the glass are images of the female in every day life (conscious). On the paper I painted a more sexual<br />

suggestive existence (sub-conscious). Patricia loves to entertain and often cooks while her guests sit at a bar with the<br />

kitchen behind her, Less-Beyond is center stage and Patricia has a colorful beautiful back drop, exactly what she wanted.<br />

Whenever I see her she tells me how many compliments she gets for her beautiful Alvarez!!!! "<br />

-Richard Alvarez<br />

Researched by Nekisha Slade<br />

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A DOSE OF CULTURE<br />

JAMES ROMM<br />

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Raine Magazine - <strong>Volume</strong> 9


When did you first realize you wanted to be<br />

a writer?<br />

I have always wanted to write, but I got<br />

somewhat sidetracked into scholarly writing<br />

after getting my Ph.D. In the academy, you’re<br />

expected to write a certain way, without<br />

emotion or dramatization. I adopted that style<br />

for almost twenty years before deciding I<br />

wanted to write in a different mode.<br />

As a child, what did you want to do when<br />

you grew up?<br />

My first ambition was to be a marine<br />

biologist. I was deeply moved by the life of<br />

the sea. I’m still a passionate surf fisherman<br />

today.<br />

What main genre do you write in?<br />

I call it: dramatized history. I try to bring<br />

episodes of ancient history to life in a way<br />

that is responsible and accurate, but also<br />

vivid and emotional in the manner of tragic<br />

drama. Just as with drama, the story has to<br />

have a unity of time frame and action. My<br />

new book, “Ghost on the Throne: The Death<br />

of Alexander the Great and the War for Crown<br />

and Empire,” covers just seven years of<br />

historical time.<br />

How long does it take you to write a book?<br />

Several years. I’m obsessive about revision,<br />

and I go over my language again and again.<br />

I’m never satisfied. Turning in the final set of<br />

proofs is a traumatic experience for me.<br />

What is your work schedule like when<br />

you’re writing?<br />

If I’m not teaching, I try to make full use of<br />

the morning hours. I make myself sit down<br />

at the keyboard after breakfast and write,<br />

even if I’m not sure where I’m going. If<br />

I get a full morning of writing in, I don’t<br />

push it any further; my work won’t be<br />

as good if I’m not fresh. I can always do<br />

research or revision in the afternoon.<br />

What would you say is your interesting<br />

writing quirk?<br />

I’m incredibly irresponsible about<br />

compiling footnotes. The natural thing<br />

would be to write them as I go, when all<br />

the sources are right there in front of me.<br />

But I can’t bear to break the momentum<br />

of writing. It takes three times as long to<br />

go back and recover the information later,<br />

but by now I’ve accepted that it’s just how<br />

I work.<br />

How do books get published?<br />

Traditionally, an agent, based on a written<br />

proposal, will sell books to a publisher.<br />

That’s changing somewhat with the rise of<br />

self-publishing via the Internet and vanity<br />

presses, but it’s still the basic framework.<br />

Where do you get your information or<br />

ideas for your books?<br />

I’m a classical scholar by training, and I’ve<br />

spent a lot of time reading the great ancient<br />

historians. Herodotus, Thucydides, Plutarch<br />

and Tacitus were superb storytellers, and they<br />

knew how to bring characters to life. My<br />

initial inspiration comes from them. Then I<br />

do lots and lots of research.<br />

When did you write your first book?<br />

Like many academics, I published my Ph.D.<br />

thesis as a book. It’s called “The Edges of the<br />

Earth in Ancient Thought.” There’s no story<br />

or characters, but the writing is pretty good.<br />

What do you like to do when you’re not<br />

writing?<br />

I already mentioned surf fishing. I’m now<br />

getting interested in kayak fishing as well. I<br />

don’t catch a lot of fish, but it’s a heck of an<br />

adventure. I also have a family, and we spend<br />

lots of time together.<br />

What does your family think of your<br />

writing?<br />

My wife and oldest daughter are great fans.<br />

My two younger kids aren’t interested in<br />

the least, and I’m glad they’re not. It would<br />

be very oppressive to live in a household of<br />

people who all felt involved with my writing.<br />

How many books have you written? Which<br />

is your favorite?<br />

I have five books already published, but<br />

they’re geared mostly for specialists and<br />

Raine Magazine - <strong>Volume</strong> 9<br />

students. “Ghost on the Throne,” forthcoming<br />

in October, is my first effort to reach a wide<br />

audience, and it’s the most gratifying thing<br />

I’ve ever done.<br />

Do you have any suggestions to help<br />

anyone become a better writer? If so, what<br />

are they?<br />

A friend of mine who’s a professional writer<br />

keeps a picture on his wall of bricks being<br />

laid. He’s reminding himself that writing is a<br />

kind of construction project. At the very best<br />

moments, there’s something mystical about it,<br />

something that comes from pure inspiration.<br />

But a lot of the time, its just putting one brick<br />

on top of another. Once you realize that, you<br />

start getting better at how you lay the bricks.<br />

What do you think makes a good story?<br />

Great characters are the essential ingredients.<br />

Also a balance of male and female characters,<br />

which in the context of ancient history, is not<br />

easy to find.<br />

- Which of your characters is most/<br />

least like you, and in what way(s)?<br />

-<br />

- I identify with all my characters,<br />

which is part of why I like to<br />

dramatize them. I feel I can see the<br />

world through their eyes. I don’t<br />

really regard any historical figures<br />

as evil, and none are purely good.<br />

They’re a mixture of virtues and<br />

flaws, like all of us.<br />

What’s been the most challenging part of<br />

writing for you?<br />

Making myself do it even during the peak of<br />

fishing season.<br />

Who is your favorite author and what is it<br />

that really strikes you about their work?<br />

My favorites are ancient writers, which is why<br />

I’m a classicist. There’s nothing better than<br />

Herodotus. He cannot be matched for his<br />

ability to see the humor and the gravity in the<br />

human condition at one and the same time.<br />

I wrote a book about 15 years ago trying to<br />

explain why Herodotus is so great. Everyone<br />

should read him, and those who want to start<br />

should look up the Reading Odyssey on the<br />

web and join their local reading groups.<br />

What book are you reading now? What are<br />

your thoughts on it?<br />

I’m reading the Moral Epistles of the<br />

philosopher Seneca, who’s the subject of the<br />

book I am currently working on. Seneca had<br />

a fascinating life as advisor to the emperor<br />

Nero, but his letters do not reflect that.<br />

They’re philosophical musings, some of<br />

them rather tedious. For my work I need to<br />

read them all, but I wouldn’t recommend that<br />

anyone else do that.<br />

by Nekisha Slade<br />

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cellist Nina Kotova<br />

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Lisa-Marie Mazzucco<br />

by Marilyn R. Wilson<br />

Photographer, make-up artist, hair and fashion stylist, film developer, photo re-toucher – these are just a few of the talents<br />

that Lisa-Marie Mazzucco brings to the table. Although she candidly questions whether she is creative by nature, the<br />

myriad of classical musicians who flock to her Montauk studio to be captured on film would disagree. An innate ability<br />

to create intimacy in their romantic, classical portraits is also a testament to her artistry. Almost every photo shoot is a<br />

private affair where she handles all aspects, many times with just the musician and their instrument in attendance, and<br />

she wouldn't have it any other way.<br />

Lisa-Marie started out in her late teens as a fashion model in front of the camera. She soon stepped behind the scenes<br />

to help with make-up, hair and styling – all self-taught skills. At the age of 24, she met a new fashion photographer by the name<br />

of Raphael Mazzucco. They began working together on shoots and, as this was still the era of film, he introduced her to the dark<br />

room. True to nature she quickly added those skills to her growing resume. When Raphael decided to leave for Italy two months later,<br />

Lisa-Marie threw caution to the wind and joined him. What followed were six years together in international fashion centers including<br />

Milano, Amsterdam and Montreal.<br />

In the beginning they did model tests in their Milano apartment. “We had a 700 square foot apartment and finished six shoots<br />

a day. I worked on make-up at the kitchen table and Raphael shot in the bedroom. We worked for every agent in Milan at the time.”<br />

When both signed with agents, they started doing individual bookings as well. Along the way a son was added – Sascha. Lisa-Marie<br />

specifically remembers her time working in Amsterdam. “I didn't have baby sitters, nannies or family, so I would just put him in his<br />

snugly on my back while I worked all day.” When the couple finally landed in New York, it was time for a break. Raphael's career was<br />

taking off and required constant traveling. Lisa-Marie wanted to step back from the busy work schedule and spend more time with<br />

their 2-year old son. The opportunity still arose to work on jobs from home, but the hectic pace was left behind.<br />

Raine Magazine - <strong>Volume</strong> 9<br />

Harpist Allison Cheung<br />

55


Guitarist Sascha Mazzucco<br />

When Sascha entered school, Lisa-Marie felt the<br />

itch to take on a new challenge – photography.<br />

“There was no learning curve for me. I had<br />

been doing everything except this for years<br />

and was so integrated into the whole process<br />

that I felt like a photographer after the very first shoot.” Wanting to<br />

work with people outside the fashion world, she started by taking<br />

head shots for actors. I built my first website and listed it on all<br />

the photographer sites I could find. My first musician found me<br />

through that website. We shot her album cover and promotional<br />

photos and once I finished my first classical shoot, that's when<br />

photography started to become a career.” Word of mouth proved<br />

to be the most effective advertising, quickly bringing in new<br />

clients. Her resume has now grown to list over 100 album covers<br />

with clients including Sony Records and classical musicians such<br />

as Yi-Jia Susanne Hou, Anne Akeiko Myers, The Emerson Quartet,<br />

Simone Dinnerstein, Zuill Bailey and Joshua Bell.<br />

There have been a few interesting stories along the way.<br />

When Lisa-Marie shot her first violinist, she didn't really know<br />

much about classical instruments. “We were shooting on the<br />

beach and I was working without an assistant. I had my camera,<br />

my bag and a hair/make-up kit around my waist. I needed him to<br />

get up on this big rock so I could shoot a silhouette and offered<br />

to hold his violin. He gently gave it to me and I didn't think twice,<br />

I just stuck it between my knees so I could hold my camera. He<br />

went chalk white and almost fainted. It was after that I realized his<br />

violin was worth millions – it was a Stradivarius.”<br />

Because of the intimacy of the shoot, artists also often<br />

share their personal stories. One of her favorite stories was<br />

told by Yi-Jia Susanne Hou. “Her father was a classical violinist<br />

who was persecuted during the Cultural Revolution and fled to<br />

Canada. At the age of only four, she asked when he was going to<br />

teach her to play. He was overjoyed, but they couldn't find a violin<br />

small enough for her tiny frame. There was a maple log in the<br />

fireplace, so her father took it out and carved her a violin by hand.<br />

She said she would never forget the sound. 'It wasn't pretty but it<br />

was music to me.' It has now come full circle and China invited<br />

them back to perform with her father the conductor and she the<br />

solo violinist.”<br />

Lisa-Marie Mazzucco is one of those rare artists that<br />

does not wish for fame. The private nature of each session fits<br />

comfortably into her lifestyle and producing the final image uses<br />

every one of the many talents acquired over the years. She is<br />

here to stay. “I'm in a great place. I do it now because I love the<br />

whole process of creating. I would never give it up.”<br />

To view more of Lisa-Marie Mazzucco's photography go to www.<br />

lisa-mariephotography.com.<br />

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Violinist Tricia Park<br />

57


BEAUTY<br />

Saky Sacks Reusable bags $20-$25 USD<br />

58<br />

Raine Magazine - <strong>Volume</strong> 9


ET TO KNOW<br />

ECO LUXURY<br />

with Beauty<br />

G& The Bags<br />

by Kia Rodriguez<br />

As summer comes to an end and we slowly but<br />

surely step into fall, we as entrepreneurs find ourselves<br />

adjusting ourselves to the forthcoming season. It is<br />

absolutely necessary to find essential pieces and products<br />

that transition well into our busy lives as we move from the<br />

beaches and back into the boardrooms. This product lineup<br />

will have you shopping for essential Eco-Luxury items,<br />

which are those very special items that are good for our dear<br />

Mother Earth and also encompass the luxury lifestyle that we<br />

all deserve.<br />

Creator and Founder Rupa Wickrama traveled the<br />

globe for over 20 years - all in the name of fashion doing<br />

everything from construction to design before she started<br />

Saky Sacks over a year ago. Having been seen on the arms<br />

of celebrities like Miley Cyrus, Tyrese and The Biebs, Saky<br />

Sacks is starting an Eco-Revolution one gorgeous reusable<br />

bag at a time. These bags define Eco-Luxury with their high<br />

style designs and high usability factor for men and women.<br />

Not only are they durable and reusable, but these bags are<br />

washable which is great news for all the germaphobes out<br />

there. Featuring bags with a signature attached key ring and<br />

clasp closure, they easily carry from the supermarket to the<br />

gym without missing a beat. Once your bag has reached the<br />

point of no return, Saky Sacks will recycle it for you.<br />

Louis Vuitton Toiletry Pouch 19<br />

$330 USD<br />

This is a must have for all of us. The Pouch is<br />

not too big, not too small and sized just right for<br />

the busy mover and shaker. It is the middle child<br />

of the Toiletry Pouch series that is perfect for<br />

both men and women. From iPhone chargers to<br />

make-up, Louis Vuitton has us carrying it all in<br />

Eco-Luxe style. It features the classic Monogram<br />

Canvas golden brass zipper and a washable<br />

lining. Not a bit of waste here as this pouch will<br />

last a lifetime no matter who you are, where<br />

you’ve been or, more importantly, where you are<br />

going with it.<br />

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59


Lancome Juicy Tubes $18.00 USD<br />

This past season Lancome released a limited edition of Juicy Tubes that are made from<br />

100% natural origin. These ultra sheer lip-glosses are in perfectly portable, one of a kind<br />

packaging, designed by renowned Japanese visual artist Yayoi Kusama. Each individual<br />

gloss comes in a stylish nature inspired tube and will only be around for a limited time, so<br />

do your part for Eco-Luxury and stock up on all 20 fabulously sheer colors.<br />

Made from Earth These products are as real as it<br />

gets when it comes to nourishing and cleansing our<br />

body. Free of chemicals, dyes and harsh fragrances<br />

this line is about as pure as it gets. They are organic<br />

and holistic with lush ingredients like green tea,<br />

organic honey and sea salt, which will leave you<br />

feeling cleansed in all the goodness Mother Nature<br />

has to offer. My product standout from this line is the<br />

Pure Aloe Vera Skin Treatment whose super potent<br />

formula both moisturizes and heals.<br />

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Prevention, Maintenance and Rejuvenation.<br />

It’s all about healthy skin.


www.epiceinternational.com


ENTERTAINMENT<br />

BACKSTAGE PASS<br />

ON THE SCENE<br />

OPENING CELEBRATION OF CLEO<br />

SPA AND SALON GRAMERCY<br />

Beauty and wellness entrepreneur Cleo Jung<br />

celebrated the opening of her eponymous Cleo<br />

Spa and Salon Gramercy at 260 – 264 Third Ave<br />

along with hosts Ainsley Earhardt, Michelle Edgar,<br />

Kimberly Guilfoyle, and Luigi Tadini.<br />

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BACKSTAGE PASS<br />

ON THE SCENE<br />

SVEDKA Vodka's National<br />

Walk Of Shame party<br />

Denise Richards, Robert Kardashian, Adrienne Bailon, Real Housewives<br />

Of New York’s Kelly Bensimon, Real Housewives Of New Jersey’s Teresa<br />

Guidice, along with her husband Joe, and Melissa Gorga as well as former<br />

Jersey Shore cast-mate Angelina Pivarnick, among others, joined SVEDKA<br />

Vodka as they declared July 27th National Walk Of Shame Day, in<br />

celebration of the debut of SVEDKA’s Walk Of Shame Party Pack. Rocker<br />

Pete Wentz set the tone for the celebration behind the DJ turntables<br />

before performing live, with his band The Black Cards, later in the evening.<br />

Guests were treated to SVEDKA’s all-new specialty cocktails, the “Badge<br />

Of Honor” and the “All-Nighter” as they chatted about their experiences<br />

with the Walk Of Shame.<br />

SVEDKA Vodka, the popular spirits brand amongst Hollywood’s hottest<br />

stars, young and old, including Kim Kardashian, Betty White, Zac Efron,<br />

Ashley Olsen, Whitney Port and Jen Aniston, among many others, is<br />

excited to announce the debut of SVEDKA’s Walk Of Shame Party Pack.<br />

In celebration of the launch, SVEDKA Vodka tasked consumers to forget<br />

the blame, embrace your game and celebrate the walk of shame as it<br />

declared July 27, 2011, the first annual National Walk Of Shame Day.<br />

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A PEAK INTO A<br />

MOST EXCLUSIVE<br />

EVENT<br />

By Melissa Cooper<br />

Raine Magazine has the inside on<br />

New York City’s most exclusive events.<br />

Being surprised in New York is no easy task, however with the<br />

introduction of Le Diner Masque not only will one be wined, and dined<br />

you will be entertained beyond your wildest imagination.<br />

As the name suggests this masquerade dinner combines<br />

sophisticated gastronomy in an alluring setting with wonderful<br />

conversation, and fabulous entertainment, a must join whether a native<br />

New Yorker or an out of town guest.<br />

The creativity and masterful execution that launched this<br />

ongoing event is the brainchild of Executive Chef Yoanne Magris,<br />

restaurateur, caterer and two-time guest on the Food Channel show<br />

“Chopped”. Her passion for refined food and impeccable service is<br />

devotedly combined with her love of theater, “…and this is why we love<br />

the New York experience”. Chef Yoanne engaged Creative Director<br />

Adriana Zani and several silent partners who add to the elegance of<br />

the affair by gliding through the evening as hosts.<br />

In order to secure a seat at Le Diner Masque and be made<br />

privy to the mysterious location shortly before the event, one must be<br />

procure an invitation.<br />

Enter Pronoun Studio in SoHo was the location for the latest<br />

event. The dramatic chandeliers, fireplace and exposed brick were a<br />

perfect complement to this intimate affair.<br />

This ingenious dinner series is most humbly priced for the<br />

experience and quality of cuisine. Guests enjoy cocktails and hors d’<br />

oeuvres, followed by a four course tasting menu with wine pairings....<br />

and do not be surprised if the masked beauty next to you is a celebrity.<br />

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INTERNATIONAL SPOTLIGHT<br />

photography by Matt Haylett www.matthaylett.com<br />

styling by Krista Sung at THEYrep.com<br />

makeup and hair by Marlayna Pincott at lizbellagency.com<br />

shot at Sugar Studios www.sugarstudios.com<br />

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Raine Magazine - <strong>Volume</strong> 9<br />

pearl necklace ‘Cruella’ by House of Bun www.houseofbun.com<br />

dress: Rosemin at Jules and Eve<br />

earrings: Jeweliette www.jeweliette.com


HOUSE OF BUN<br />

Bringing Back Glamour<br />

Carola Bun created her first pearl<br />

necklace in August 2010. A year<br />

later, her brand – The House<br />

of Bun – has already grown to<br />

include four unique collections<br />

as well as a signature parfum<br />

– Lady Godiva. With pieces owned by celebrities<br />

such as Lady Gaga, DJ Lady Starlight and New York<br />

photographer/make-up artist Lisa Marie Mazzucco,<br />

this talented designer is poised on the brink of<br />

becoming an international sensation. Her mission?<br />

To bring glamour and romance back in style…<br />

Several influences have contributed to<br />

Bun’s deep love of simplicity paired with elegance.<br />

Exposure to the arts through several years of ballet<br />

training can certainly be glimpsed in her aesthetic,<br />

but the designer’s greatest inspiration comes from<br />

the revered style icon, Gabrielle “Coco” Chanel.<br />

Exquisite, high-quality white and black glass pearls<br />

in graduated sizes, semi-precious stones and<br />

Austrian Swarovski crystals are the raw materials<br />

used to create investment pieces reflecting that<br />

same feeling of sophistication and timelessness.<br />

All jewelry is made by the designer’s own<br />

hands and each has a story, sometimes inspired<br />

by a dream. Bun shares, “Often I’ll wake-up in the<br />

middle of the night to scribble down a new idea.<br />

A great deal of time is then spent perfecting the<br />

concept on paper: choosing what colors of crystals,<br />

how many strands of pearls, how long. Then I move<br />

on to working with the pearls to design a perfect<br />

setting. This can often mean re-stringing the pearls<br />

over dozen times to get it just right.” Sparkling<br />

clasps and silver charms are an integral part of the<br />

overall design and customers often rotate their<br />

by Marilyn R. Wilson<br />

necklaces to show off these unique details. When<br />

complete, each is christened with a name. One of<br />

her personal favourites is the “Coco” necklace, a<br />

single long strand adorned with a tiny pair of silver<br />

scissors.<br />

Bun passionately believes pearls are the<br />

perfect choice whether for day or evening. “Pearls<br />

accentuate a woman’s true beauty and highlight<br />

their complexion. They can also create a statement<br />

piece when paired with a classic outfit. I’m really<br />

interested in simplifying women’s lives and helping<br />

them to learn to style themselves. With pearls that<br />

just happens.” Whether it’s a stunning showpiece<br />

paired with a chic gown or a single elegant strand<br />

combined with a blazer and jeans, the designer<br />

believes pearls provide a way to bring a little Coco<br />

Chanel sophistication back into every area of one’s<br />

life. While the white pearl and crystal necklaces<br />

of the other lines exude elegance, the “dark and<br />

magical” Phantome collection offers dramatic black<br />

and white show-stopping pieces. Two must-have<br />

items from this last collection are the choker and the<br />

unique ankle cuff offered in several different widths.<br />

With phenomenal growth comes change.<br />

At the request of clients wanting a more luxurious<br />

option, cultured pearls were recently added to the<br />

line. The designer is also busy expanding House of<br />

Bun internationally and working constantly on the<br />

creation of new designs such as the just released<br />

pearl bikini. Carola Bun has clear goals for the next<br />

few years and is ready for the journey ahead. “I<br />

want to have an impact on the fashion industry and<br />

I want it to be very simple and clear. I’m always<br />

anticipating the next big step and I will do whatever<br />

it takes to get there.”<br />

Raine Magazine - <strong>Volume</strong> 9<br />

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Raine Magazine - <strong>Volume</strong> 9<br />

necklace ‘Lady Bun’ from House of Bun<br />

collar ‘Mademoiselle Vionnet’ from House of Bun www.houseofbun.com<br />

dress: Designers Remix Collection at Jules and Eve<br />

bracelet: Jenny Packham @ Jeweliette www.jeweliette.com<br />

rings: Jeweliette


necklace ‘Phantom Queen’ from House of Bun www.houseofbun.com<br />

dress: Dace<br />

jacket: Designers Remix Collection at Jules and Eve<br />

bracelet and ring: Jeweliette www.jeweliette.com<br />

Raine Magazine - <strong>Volume</strong> 9<br />

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INTERNATIONAL SPOTLIGHT<br />

72<br />

Raine Magazine - <strong>Volume</strong> 9


Mack-Sam<br />

The Future of Menswear<br />

Mack-Sam<br />

by Marilyn R. Wilson<br />

Mackenzie Sam comes by his innate love of art and design naturally. One grandfather in<br />

particular, a traditional Chinese painter and shoe-maker, exerted a strong influence; but it wasn’t<br />

until high school that fashion became a focus. Unable to afford the labels that inspired him,<br />

Sam took to the sewing machine and never looked back. A recent graduate of the prestigious<br />

menswear program at F.I.T in New York, Sam is now working as an assistant designer for John<br />

Varvatos where he continues to fine-tune his skills.<br />

Growing up in Vancouver, his interest in fashion developed with clothing seen in stores and<br />

online – all labels out of his reach financially. As Sam attempted to replicate these designs in<br />

his home economics class in highschool, a supportive teacher made all the difference. “I was<br />

very fortunate to have a professor that offered me the freedom to work on my own. It gave me<br />

a chance to learn for myself and develop my own techniques and ways of sewing.” While the<br />

professor often received requests from other students, Sam’s work at the time was personal.<br />

After high school, F.I.T in New York was the obvious choice. The school offered a chance to<br />

specifically study menswear with a strong focus on technical construction. The program also<br />

offered many surprises. Sam shares, “There’s a lot that goes into design for menswear that you<br />

wouldn’t expect. It’s very precise. I also didn’t realize how traditional it is...My professors<br />

have shaped who I am today. They developed my eye to have a balance between a really well<br />

designed garment and one that is wear-able. It really changed the way I look at a garment on a<br />

hanger.”<br />

Even before graduation, the fashion industry began to take notice. First was his award-winning<br />

offering called, “The Age and The End of Lillies”. Next was the annual “Fusion” competition<br />

between F.I.T and Parsons where out of a field of 30 designers, he walked away with first place.<br />

This winning collection titled “Tusks” - a reference to something elegant, but strong with shapes<br />

inspired by nature - was expanded and brought to his hometown in April 2011 for a stunning<br />

presentation at Vancouver <strong>Fashion</strong> Week. It was a chance to show friends, family and the local<br />

fashion community how he had grown. “This line wasn’t for production. There’s a lot more<br />

I need to learn before I dive in. It was for people to get familiar with my designs and see the<br />

growth over the last few years.” The garments also presented a clear picture of where this<br />

talented artist might take menswear in the future.<br />

As a collection designed for the runway, it was free to offer unique surprises such raw edges at<br />

the hem in some suit jackets. Wool felt loin clothes were paired with open jackets, slim capris<br />

and leggings. Drop crotches could be seen as well fluid draped shirts. Outer wear ranged from<br />

waist-length to mid-calf. Colours washed in a flow from Dove Gray to Charcoal to Black.<br />

There was a fine line walked between softness and structure that is beautifully balanced. This<br />

collection offered a new look on elegance for men that is out of the box, but still most decidedly<br />

masculine.<br />

While the ultimate goal for Mackenzie Sam is to launch his own line - Mack-Sam, for now it is<br />

important to continue to grow. “I am focusing on who I am as a designer and want to develop in<br />

all aspects of design first. Loving so many different worlds of fashion and bringing them together<br />

not only seems right to me, but is who I am.” If the world of menswear will wait until that<br />

moment is right is hard to say.<br />

For more information or to contact Mackenzie Sam, please visit his website at http://www.macksam.com.<br />

Raine Magazine - <strong>Volume</strong> 9<br />

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Mack<br />

-SAM<br />

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Raine Magazine - <strong>Volume</strong> 9<br />

Photos By: Dale Rollings


www.nkiruamerica.org

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