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WORLD-WIDE
Dubai is Closer as You Think
But not only in Turkey but also in the Middle
East the partners benefit from the cooperation.
Ahmet Zeki Abat is also managing
director of the VBH subsidiary in
Dubai where he contributes with his longlasting
experience in Turkey. “The collective
arrangement of the assortment is an
advantage for both partners”, explains
Andrea Akuzun. “The VBH clientele in this
region benefits from the comprehensive
offer of windows and doors hardware,
the bottom door closers, hinges, mortise
locks, door handles as well as roller shutters
and blinds.” Besides the product portfolio
the clientele especially appreciates
the high efficiency and competence of
the staff – customer oriented solutions as
well as services are top priority in Turkey.
Bottom left: The VBH subsidiary in Izmir, above the one in Istanbul
“So the change from the former company
to ‘VBH Türkei’ does not only exist
on the paper but - much more important
– the staffs have already internalized the
mentality and claim of VBH”, states Andrea
Akuzun. “Following the slogan ‘Simply
Everything. Everything simple.’ our
Turkish employees promoted a quick and
comfortable integration of the VBH group;
the result is an obvious increase in sales
in the first term 2010.
Magazin 03/2010 VBH
15