Starbucks Corporation CORPORATE SOCIAL RESPONSIBILITY ...

Supporting Youth: Arts and Literacy, Environmental
Literacy
Through the Giving Voice grant program, The Starbucks
Foundation promotes literacy for the 21st century. The
regional grant program supports programming for youth ages
6-18. Priority is given to programs that integrate literacy skills
with personal and civic action, and that empower youth to
become local champions for a sustainable environment. In
fiscal 2006, The Foundation awarded more than $2 million
in Giving Voice grants, ranging from $5,000–$20,000, to
community-based organizations in the U.S. and Canada.
City at Peace Award
In May 2006, City at Peace, an after-school program for
teens in Los Angeles, honored The Starbucks Foundation and
Starbucks partners for their support over the last three years.
City at Peace was a fledgling organization in 2003 when,
with the support of local Starbucks partners, the organization
applied for a grant from The Starbucks Foundation. Today
City at Peace is a dynamic youth development program that
uses the performing arts to bring together teenagers from
vastly diverse backgrounds to create personal and social
change. The program supports, guides, instructs and nurtures
youth leaders, corresponding perfectly with the goals of The
Starbucks Foundation’s Giving Voice grants.
Key Partnerships
In fiscal 2006, The Foundation continued support of several
national youth organizations in the U.S. and Canada –
America SCORES and Jumpstart – and Earth Day Network,
an environmental education organization.
Jumpstart’s Read for the Record
During August 2006, Starbucks supported Jumpstart’s Read
for the Record campaign to promote awareness of early
learning and school readiness. The campaign raised national
awareness of Jumpstart’s successful approach to preparing
young children to succeed in school, and achieved the
following goals as well:
• An official Guinness World Record was set when adults
across the U.S. read The Little Engine That Could to more
than 150,000 children on August 24, 2006.
• In partnership with Jumpstart’s corporate partners,
Starbucks was the exclusive retailer and sold nearly 53,000
copies of a special edition of The Little Engine That Could
in four weeks and donated the sales price of the books,
totaling more than $500,000 to Jumpstart.
• Starbucks stores hosted more than 330 reading events
across the U.S., engaging thousands of partners and
customers in Jumpstart’s mission.
• Renewed interest in the classic children’s book pushed it to
first place on the New York Times Bestselling Children’s
Book list.
S O C I E T Y
Earth Day Network – National Civic Education Project
The Starbucks Foundation contributed $75,000 in fiscal
2006 to launch Earth Day Network’s new National Civic
Education Project (NCEP). The Project recruits teachers and
their students from diverse urban neighborhoods to combine
civic and environmental education through a community
environmental project of their choosing.
In its first year, the NCEP worked with three schools in
Cincinnati and one in Washington, D.C. The project was
particularly effective in Cincinnati where the teachers
focused on greening schools and contributed greatly to the
Board of Education’s decision to adopt greener building
practices. Student projects ranged from building a green
roof on a school to raising awareness of the economic,
educational and environmental benefits of green schools. The
students presented their findings to the Board of Education,
including such benefits as higher attendance and greater
academic performance.
ThE STARBUCKS ChINA EDUCATION PROjECT
Starbucks first store in China opened in 1999 and ever since
we have been working to simultaneously expand our store
and community presence. At the heart of Starbucks social
responsibility endeavors in China is the China Education Project.
This project was created to support the emphasis that both China
and Starbucks place on the importance of education. In 2005,
The Starbucks Foundation pledged $5 million over five years to
establish the Starbucks China Education Project at Give2Asia, an
organization dedicated to promoting philanthropy in Asia.
The Starbucks China Education Project is also overseen by
a local steering committee in China, comprised of education
experts, foundation and community representatives, and
Starbucks executives. Working with this committee of local
stakeholders helps ensure that Starbucks efforts are locally
relevant and address the areas of greatest need in the rural
communities targeted for assistance. Since the project
was launched in 2005, the steering committee has been
instrumental in shaping the overall direction and structure of
the project.
The committee identified the need for quality teacher training
as one of the top priorities to improve education. In China,
many teachers in rural villages have little or no formal training.
Almost always, they are the only teacher in their village so they
must teach to all grade levels.
To help address this challenge, the Starbucks China Education
Project is supporting the China Soong Ching Ling Foundation
in an effort to provide training for teachers to improve their
skills and offer financial assistance to financially disadvantaged
students pursuing teaching careers in 15 universities in China.
At the first teacher training session held in July 2006, teachers
were trained in the latest techniques and received materials
to continue their education in their home villages. Other
components of the program will offer:
• Training for school administrators
• Books, supplies and teaching tools
By 2010, the teacher-training program is expected to reach
an estimated 3,000 teachers from nearly 1,000 primary and
middle schools located in five western provinces.
More information about The Starbucks Foundation is available
online at www.starbucks.com/foundation.