Starbucks Corporation CORPORATE SOCIAL RESPONSIBILITY ...

Investing in Communities Around
the World
In our international markets, there are countless examples
of how Starbucks supports local communities through
philanthropy, partner engagement and by opening our doors
for community events. While our international community
efforts support many causes and often follow the lead of our
partners’ interests, we are beginning to focus more of our
efforts on support of educational and water-related initiatives
that improve the lives of children. Below are some examples
that represent our activities in fiscal 2006:
Greater China
• Mainland China – Since the opening of our first store
in Beijing in 1999, partners have been involved in
community initiatives, from volunteering in local schools
to assisting other educational nonprofit organizations.
• Hong Kong/Macau – We facilitated a customer toy
and book drive for Operation Santa Claus, an annual
fundraising effort held every December in support of small
charities in urgent need of support.
• Taiwan – Starbucks Taiwan continued its long-term
support of aboriginal children through World Vision
Taiwan, in addition to sponsoring an environmental
awareness campaign and a community cleanup.
Asia Pacific
• Thailand – On Earth Day, Starbucks Thailand held a
“Green Up” workshop at a central park in Bangkok for
customers and partners. Workshop participants learned
how to minimize their environmental footprint and
planted new trees in Rot Fai Park.
• Japan – Starbucks Japan, in collaboration with Major
League Baseball, donated $248,500 (¥28.7 million) to
four agencies that enhance the lives of children in Japan,
Ethiopia and Indonesia. Revenues for the donations
were raised through sales of a Starbucks Card featuring
Ichiro, a famous Japanese baseball player who plays for
the Seattle Mariners. The Cards were sold in all Starbucks
Japan stores.
S O C I E T Y
Europe/Middle East/Africa (EMEA)
• The UK – Starbucks partners have worked with the
National Literacy Trust for six years to develop All Books
for Children, a program that introduces preschool children
and their families to the benefits of libraries and reading.
Hundreds of Starbucks partners have been involved with
the program since its inception. For the second year in
a row, UK partners were honored for their outstanding
efforts in support of literacy with a prestigious award from
Business in the Community, a movement that encourages
positive civic engagement by businesses.
UK partners also supported an African Wildlife
Foundation (AWF) program in Kenya. AWF is working to
improve the accessibility and reliability of water and bring
other basic improvements to a Kenyan coffee-growing
community. Ten UK partners traveled to Kenya in
October 2006 to meet with local coffee farmers who have
benefited from the project and learn about the other work
of AWF.
• Germany – Literacy was the focus of our partners in
Germany who participated in a nationwide Read-Out
Day in November 2005 in cooperation with the German
Literacy Trust Organization and Die Zeit, a nationwide
weekly newspaper. Twenty-four Starbucks stores hosted
reading sessions for children.
• Greece – Our partners in Greece have continued to
support SOS Children’s Villages and prioritize children’s
health and welfare in their community efforts. In fiscal
2006, partners lent their support to several programs
for orphaned children. They also helped create libraries
and playrooms for children hospitalized in four state-run
organizations.
• Spain – Our partners organized an in-store children’s book
drive during the holiday season in fiscal 2006. Many of
our customers donated books, bringing the total to 1,475
books collected. The books were then donated to several
different Children’s Hospitals.
• Turkey – Our partners in Turkey identified education as
an important issue in their communities, due to the young
age of the Turkish population (65 percent are below 18
years of age). Working with the Ministry of Education,
each new Starbucks location identifies a local school to
work with. Partners commit personal time to support
events such as parties, fund raising and gift giving as well
as organizing day trips for the children to theatres and
museums. They have found that the trips can be a once-ina-lifetime
experience for some of the children, and this fact
alone has a positive effect on the satisfaction our partners
feel from being involved. As of May 2006, there were 40
schools involved in the program, with an average of 1,000
students each, including two schools that serve students
who are deaf.