Starbucks Corporation CORPORATE SOCIAL RESPONSIBILITY ...
Starbucks Corporation CORPORATE SOCIAL RESPONSIBILITY ...
Starbucks Corporation CORPORATE SOCIAL RESPONSIBILITY ...
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Investing in Communities Around<br />
the World<br />
In our international markets, there are countless examples<br />
of how <strong>Starbucks</strong> supports local communities through<br />
philanthropy, partner engagement and by opening our doors<br />
for community events. While our international community<br />
efforts support many causes and often follow the lead of our<br />
partners’ interests, we are beginning to focus more of our<br />
efforts on support of educational and water-related initiatives<br />
that improve the lives of children. Below are some examples<br />
that represent our activities in fiscal 2006:<br />
Greater China<br />
• Mainland China – Since the opening of our first store<br />
in Beijing in 1999, partners have been involved in<br />
community initiatives, from volunteering in local schools<br />
to assisting other educational nonprofit organizations.<br />
• Hong Kong/Macau – We facilitated a customer toy<br />
and book drive for Operation Santa Claus, an annual<br />
fundraising effort held every December in support of small<br />
charities in urgent need of support.<br />
• Taiwan – <strong>Starbucks</strong> Taiwan continued its long-term<br />
support of aboriginal children through World Vision<br />
Taiwan, in addition to sponsoring an environmental<br />
awareness campaign and a community cleanup.<br />
Asia Pacific<br />
• Thailand – On Earth Day, <strong>Starbucks</strong> Thailand held a<br />
“Green Up” workshop at a central park in Bangkok for<br />
customers and partners. Workshop participants learned<br />
how to minimize their environmental footprint and<br />
planted new trees in Rot Fai Park.<br />
• Japan – <strong>Starbucks</strong> Japan, in collaboration with Major<br />
League Baseball, donated $248,500 (¥28.7 million) to<br />
four agencies that enhance the lives of children in Japan,<br />
Ethiopia and Indonesia. Revenues for the donations<br />
were raised through sales of a <strong>Starbucks</strong> Card featuring<br />
Ichiro, a famous Japanese baseball player who plays for<br />
the Seattle Mariners. The Cards were sold in all <strong>Starbucks</strong><br />
Japan stores.<br />
S O C I E T Y<br />
Europe/Middle East/Africa (EMEA)<br />
• The UK – <strong>Starbucks</strong> partners have worked with the<br />
National Literacy Trust for six years to develop All Books<br />
for Children, a program that introduces preschool children<br />
and their families to the benefits of libraries and reading.<br />
Hundreds of <strong>Starbucks</strong> partners have been involved with<br />
the program since its inception. For the second year in<br />
a row, UK partners were honored for their outstanding<br />
efforts in support of literacy with a prestigious award from<br />
Business in the Community, a movement that encourages<br />
positive civic engagement by businesses.<br />
UK partners also supported an African Wildlife<br />
Foundation (AWF) program in Kenya. AWF is working to<br />
improve the accessibility and reliability of water and bring<br />
other basic improvements to a Kenyan coffee-growing<br />
community. Ten UK partners traveled to Kenya in<br />
October 2006 to meet with local coffee farmers who have<br />
benefited from the project and learn about the other work<br />
of AWF.<br />
• Germany – Literacy was the focus of our partners in<br />
Germany who participated in a nationwide Read-Out<br />
Day in November 2005 in cooperation with the German<br />
Literacy Trust Organization and Die Zeit, a nationwide<br />
weekly newspaper. Twenty-four <strong>Starbucks</strong> stores hosted<br />
reading sessions for children.<br />
• Greece – Our partners in Greece have continued to<br />
support SOS Children’s Villages and prioritize children’s<br />
health and welfare in their community efforts. In fiscal<br />
2006, partners lent their support to several programs<br />
for orphaned children. They also helped create libraries<br />
and playrooms for children hospitalized in four state-run<br />
organizations.<br />
• Spain – Our partners organized an in-store children’s book<br />
drive during the holiday season in fiscal 2006. Many of<br />
our customers donated books, bringing the total to 1,475<br />
books collected. The books were then donated to several<br />
different Children’s Hospitals.<br />
• Turkey – Our partners in Turkey identified education as<br />
an important issue in their communities, due to the young<br />
age of the Turkish population (65 percent are below 18<br />
years of age). Working with the Ministry of Education,<br />
each new <strong>Starbucks</strong> location identifies a local school to<br />
work with. Partners commit personal time to support<br />
events such as parties, fund raising and gift giving as well<br />
as organizing day trips for the children to theatres and<br />
museums. They have found that the trips can be a once-ina-lifetime<br />
experience for some of the children, and this fact<br />
alone has a positive effect on the satisfaction our partners<br />
feel from being involved. As of May 2006, there were 40<br />
schools involved in the program, with an average of 1,000<br />
students each, including two schools that serve students<br />
who are deaf.