Exhibit Prospectus - SUNA

2013 Exhibit Prospectus
www.suna.org
Dear Exhibit/Marketing Professional,
The Society of Urologic Nurses and Associates (SUNA) is excited to
present to you our annual exhibit prospectus featuring both our
spring Annual Symposium, March 7-9, 2013 at the Hyatt Regency
Savannah in Savannah, GA and fall Annual Conference, October 11-
14, 2013 at the Hyatt Regency Chicago in Chicago, IL. We invite
you to exhibit during these two important events!
SUNA is the professional organization for urologic nurses and
associates. Members actively practice in hospitals, physician’s
offices, clinics, and private offices. In their daily responsibilities,
SUNA’s 2,700+ members are directly involved in all areas of
urologic patient care. They initiate product evaluations, purchase
products for use, teach patients about new products and services,
and provide direct patient care utilizing your products and services.
When you join SUNA as an exhibitor, you will have the opportunity
to personally present your important marketing and sales message
to hundreds of urologic nurses who make buying decisions. They
will be anxious to view all products and services related to urologic
health care as well as products related to other associated patient
needs such as wound care, oncology, erectile dysfunction, and
surgery.
The exhibit hall will be well attended, ensuring high visibility for
your booth and products. Program hours and exhibit hours have
been coordinated to be mutually exclusive – that is, your exhibit
time will not compete with programs or other activities insuring
outstanding exposure.
We encourage you to give serious consideration to BOTH of these
important 2013 meeting opportunities. Plan now to join us in
Savannah and Chicago as an exhibitor and meet face to face with
specialty nurses who are working on a daily basis to promote the
highest quality standards in urologic patient care. Your sales and
marketing program will benefit. We look forward to working with
you at these two exciting venues. Send us your space reservations
today!
Sincerely,
Tom Greene,
Director of Marketing
856-256-2367 • tom.greene@ajj.com
Two Great Meetings –
Two Great Locations!
Annual Symposium
The Annual Symposium being held March
7-9, 2013 at the Hyatt Regency Savannah
anticipates 300+ urology nurs es from
throughout the United States. This
conference continues to grow in popularity
every year.
Annual Conference
The Annual Conference being held October
11-14, 2013, at the Hyatt Regency Chicago
in Chicago, anticipates 500+ urology nurses
and nurse practitioners in attendance who
practice in all areas of urology care. The
SUNA Annual Conference has established
itself as the premier conference of urology
nurses nationwide.

About Our Members
General Demographics
60%
40%
20%
0%
A B C D E F
A = 59% are RNs
B = 19% are NPs
C = 20% are certified through CBUNA
D = 48% have other certification
E = 42% have been in urology nursing for 11
or more years
F = 47% indicated office, clinic, and outpatient
as their primary area of practice
Clinical Practice Areas
SUNA members work in the following clinical practice areas:
Office, Clinical and Outpatient
Incontinence
Sexual Dysfunction
Hospital/Inpatient
Urodynamics
Operating Room Oncology Nursing Education
Geriatrics
Ambulatory Surgery
Pediatrics
Lithotripsy
Research
Long-term Care
Staff Development
34%
work in a
physician’s office
Place of Employment
32% 20%
work in a hospital work in a clinic
Data collected from 2011-2012 membership query from all SUNA members.
3

Exhibit Rules and Regulations
Purpose of Exhibit
SUNA’s Annual Symposium and Annual Conference
are sponsored by the Society of Urologic
Nurses and Associates, Inc. The purpose of exhibits,
an integral part of each Meeting’s educational
activity, is to complement the professional
meetings and clinical sessions enabling registrants
to examine and evaluate the latest developments
in equipment, supplies, and services
which are represented for use in the field of urology.
SUNA believes that the exhibits are a valuable
part of the learning process.
Policy for Assignment of Space
All applications for space must be filed on the
contract form enclosed. Please keep a copy for
your records. It is not always possible to assign
one of your preferred choices. However, we will
try to make assignment in requested area.
The primary consideration in the assignment of
space to exhibitors shall be in the best interest
of the Society. SUNA may at its discretion accept
or reject any application for space, and reserves
the right to relocate or reassign exhibit booths
at any time.
Exhibit space assignments will be made in accordance
with a two-tiered point system. Sustaining
Corporate Members will be ranked in the
first tier and all other exhibitors will be ranked in
a second tier.
Companies will be ranked within their respective
tiers according to the actual dollar value of all direct
financial and marketing support provided to
SUNA during the previous three calendar years.
One point will be accrued for each $1,000 of direct
spending with SUNA.
Companies in the first tier who submit their exhibit
applications by the established deadline will
be assigned space in the order of their earned
points, from highest number of points to lowest
number of points. After exhibits are assigned for
companies within the first tier, companies within
the second tier will be assigned exhibit space in
the order of their earned points from highest to
lowest.
Terms of Payment and
Cancellations
Prices of exhibit booths are indicated on each
meeting’s floor plan page. Applications should
be accompanied by check or credit card payment
(VISA, MasterCard or AMEX) in the amount
of 50% for each exhibit space, checks payable
to the Society of Urologic Nurses and Associates,
Inc. (or abbreviated as SUNA) and mailed to East
Holly Ave., Box 56, Pitman, NJ 08071. SUNA’s tax
identification number is 93-0696206. The balance
of payment shall be due upon receipt of
confirmation. Should any contingency prevent
holding of the Conference or Exhibition, the
sponsoring group shall not be held liable for any
expenses incurred by the Exhibitor.
For the Annual Symposium, exhibitors canceling
before December 17, 2012 will forfeit
50% of the full booth fee.
For the Annual Conference, exhibitors
canceling before June 18, 2013 will forfeit
50% of the full booth fee.
Exhibitors canceling after these dates will be
charged full-space rental regardless of
whether the space can be resold or not. Cancellations
must be made in writing to the
SUNA National Office.
Exhibitor Services:
The following services will be provided to exhibitors
at no additional charge:
• A standard identification sign showing exhibitor’s
name and booth number.
• Eight-foot high back wall and 36” high side
rails of quality fabric.
• Security Guard service (twenty-four hour).
• Daily cleaning of aisles in Exhibit Area.
• Company listing in Program Book.
• Complimentary exhibit badges for three exhibit
personnel per booth.
Installation/Dismantling Removal
Information:
SUNA does not provide any complimentary furnishings,
electricity, labor, drayage, etc. for your
exhibit. An online exhibitor service kit containing
rates for all labor, services, electrical connections,
furniture, and miscellaneous equipment
will be provided to exhibitors by the official exhibit
contractor a short time after assignment of
space has been confirmed. The exhibit hall will
be available for installation of exhibits as stated
on the enclosed schedules.
Shipping Instructions
SUNA has made arrangements on behalf of the
exhibitors with the decorating/drayage firm to
receive, store, and deliver exhibits directly to the
Exhibit Hall on setup day. All shipments must be
consigned as follows:
SUNA Annual Symposium
TO: Exhibitor Name/Booth # _____
c/o Freeman
Freeman / UPS Freight
1503 Lissner Avenue
Savannah, GA 31408
FOR: SUNA Symposium
SUNA Annual Conference
TO: Exhibitor Name/Booth # _____
c/o Freeman
2500 W. 35 th Street
Chicago, IL 60632
FOR: SUNA Annual Conference
Exhibitors are encouraged to ship all displays to
ensure arrival at least 2 weeks prior to installation
date. All display material will be stored in the
contractor’s warehouse for a period of 30 days
as part of the official drayage service. Please do
not send display material directly to the hotel.
Hotel Accommodations/
Meeting Space
SUNA has made arrangements with each hotel
for an exhibitor block of rooms. Hotel rooms are
provided on a first-come, first-served basis and
exhibitors should plan on making arrangements
as early as possible. No hotel accommodations
will be made for non-exhibiting firms. More details
will be included in confirmation materials
after space assignments are complete.
Meeting space/function rooms for exhibitors will
be available in a limited number. Reservations
must also be cleared through the SUNA National
Office. Meeting space must not be open during
exhibit hours or during sessions. Under no circumstances
will companies not exhibiting nor
making Conference contributions equal to the
average booth fee be permitted to participate in
activities during each meeting.
Security and Liability
Security will be provided during non-exhibit
hours. However, each exhibitor must make provisions
to safeguard his/her goods from the time
they are placed in the exhibit area until they are
removed by him/her. SUNA, Anthony J. Jannetti,
4

Exhibit Rules and Regulations
Inc., and each hotel are not responsible for loss
or damage due to any cause. Space is leased
with the understanding that SUNA, Anthony J.
Jannetti, Inc., and the hotels will act for the exhibitor
and his or her representative only in the
capacity of agent, and not as principal; and that
SUNA, Anthony J. Jannetti, Inc., and the hotels
assume no liability whatsoever for damages, for
any act of omission or commission in connection
with said agency, and that the exhibitor and his
or her representatives hereby release SUNA, Anthony
J. Jannetti, Inc., and the hotels from any
or all liability for loss ensuing from any cause
whatsoever. The rules and regulations are to be
construed as part of all space contracts. SUNA
reserves the right to interpret them as well as
make final decisions on all points the rules and
regulations do not specifically cover.
Special Regulations
No Smoking Policy —Smoking is not allowed
within the exhibit area at any time, including
move-in and move-out.
Subletting of Space — The subletting or assigning
of space is prohibited. Two or more companies
may not exhibit in a single space unless
special arrangements have been made with the
Exhibit Manager.
Installation — Exhibits should be installed so
they will not project beyond the space allotted
or obstruct the view of, or interfere with other
exhibits. HCEA standards will apply.
Fire Safety — All structural work, such as extra
shelving, standards, display racks, signs, spotlights,
etc., must be approved, and all decorations,
drapery, and other fabrics must be
flame-proofed before being used in decoration
of any exhibit. Balloons are prohibited.
Courtesy — The rights and privileges of an exhibitor
shall not be infringed upon by any other
exhibitor. Interviews, demonstrations, distribution
of literature, etc., must be made from within the
exhibitor’s booth. Exhibitors may not enter another
exhibitor’s booth or photograph/investigate
another exhibitor’s products at any time without
the expressed permission from the exhibitor.
Canvassing — Canvassing outside the booth is
forbidden. Vendors and/or exhibitors may not
distribute materials to other exhibitors at any
time by canvassing the hall. All business must
be conducted from within each exhibitor’s booth.
Advertising — Advertising material or signs of
exhibitors other than those who have engaged
space are prohibited. Exhibitors may not display
advertising, logos, or names for products other
than those sold by the exhibitor in its normal
course of business unless approved by SUNA in
advance.
Audio-Visuals —Audio-visual presentations
must be so arranged that aisles are not blocked
and be presented in a sound-proof area or so remote
that the neighboring exhibitors are not disturbed.
All apparatus must conform to the fire
regulations of the convention center. Exhibitors
with noisy electrical devices, or other exhibits or
devices which may prove objectionable to other
exhibitors because of noise, odor, or other disagreeable
features, must agree to accept booth
assignment which will abate reasonable objections
to these annoyances.
Conduct — Unethical conduct or infraction of
rules on the part of the exhibitor or his or her
representatives or both will subject the exhibitor
or his or her representatives or both to dismissal
from the exhibit hall. In this event, it is agreed no
refund shall be made by SUNA and no demand
for redress will be made by exhibitor or his or
her representatives. Disregard for any rule stated
here is considered just reason for SUNA to prohibit
an exhibitor from attending all future activities.
Registration
All confirmed exhibitors will have the opportunity
to pre-register their personnel. It is to the exhibitor’s
advantage to register early by e-mail so
as to avoid delays onsite. Three (3) badges are
included with each 10'x10' booth. Additional
badges are $80 each. The contact person for
badge registration is Heidi Perret, email
sunabadge@ajj.com. The official registration
area will be open daily. All attendees will be required
to register, and admission to the exhibits
will be by badge only. Communications with reference
to exhibits, or space assignments at
SUNA should be addressed to:
SUNA National Office
Heidi Perret, Marketing Coordinator
E-mail: heidi.perret@ajj.com
Phone 856-256-2375
Fax 856-589-7463
Tom Greene, Director of Marketing
E-mail: tom.greene@ajj.com
SUNA National Office
East Holly Avenue/Box 56
Pitman, NJ 08071-0056
Looking
Ahead…
For more information about
SUNA’s sponsorship program
and marketing opportunities,
please call Tom Greene, Director
of Marketing, 856-256-2367 or
tom.greene@ajj.com.
2014
Annual Symposium
The Broadmoor
Colorado Springs, CO
March 13-15, 2014
Annual Conference
Contemporary Resort
Orlando, FL
Oct. 31-Nov. 3, 2014
2015
Annual Symposium
Omni Nashville
Nashville, TN
February 26-28, 2015
5

SUNA 2013
Annual
Symposium
Exhibit Management:
SUNA National Office
East Holly Avenue/Box 56
Pitman, NJ 08071-0056
856-256-2367
FAX 856-589-7463
Attention: Tom Greene
tom.greene@ajj.com
SAVANNAH
Official Hotel
Hyatt Regency Savannah
2 West Bay Street
Savannah, GA 31401
912-238-1234
Official Decorator
Freeman
404-253-6494
FreemanAtlantaES@freemanco.com
Exhibitor Information
• Exhibit Hall is carpeted.
• All Booths are 8' x 10'
• Drape Colors - gold, white and green
• Ceiling Height - 28'
Advanced Freight
Address
TO:
FOR:
Exhibitor Name/Booth # _____
c/o Freeman
Freeman / UPS Freight
1503 Lissner Avenue
Savannah, GA 31408
SUNA Symposium
Booth Fee
$2,000.00
Harborside Center – Hyatt Regency Savannah
Exhibit Schedule
Thursday, March 7
Exhibits Set-Up – 8:00 am - 4:00 pm
Exhibits Open – 5:00 pm - 7:00 pm
Exhibitor Reception
SUNA reserves the right to modify the schedule.
Exhibitors will be notified at that time.
Friday, March 8
Exhibits Open – 10:15 am - 11:45 am
Continental Breakfast
Exhibits Open – 2:15 pm - 3:45 pm
Refreshment Break
Exhibitor Dismantling – 3:45 pm - 8:00 pm
6

SUNA 44 th
Annual
Conference
Exhibit Management:
SUNA National Office
East Holly Avenue/Box 56
Pitman, NJ 08071-0056
856-256-2367
FAX 856-589-7463
Attention: Tom Greene
tom.greene@ajj.com
CHICAGO
Official Hotel
Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
312-565-1234
Official Decorator
Freeman
773-473-7080
FreemanChicagoES@freemanco.com
Exhibitor Information
• Exhibit Hall is carpeted.
• All Booths are 10' x 10'
• Drape Colors - burgundy, white
and blue
• Ceiling Height - 12'
Advanced Freight Address
TO:
FOR:
Exhibitor Name/Booth # _____
c/o Freeman
2500 W. 35 th Street
Chicago, IL 60632
SUNA Annual Conference
Booth Fees
Inline . . . . . . . . . . . . . . . . . . . . . . $2,150
Corner . . . . . . . . . . . . . . . . . . . . . $2,250
Island. . . . . . . . . . . . . . . . . . (sq. ft.) $24
Non-Profit. . . . . . . . . . . . . . . . . . . . $950
Riverside Center – Hyatt Regency Chicago
Exhibit Schedule
Friday, October 11
Exhibit Set-Up – 8:00 am - 5:00 pm
Saturday, October 12
Exhibit Set-Up – 8:00 am - 5:00 pm
Exhibits Open – 5:30 pm - 7:30 pm
Opening Reception
Sunday, October 13
Exhibits Open – 9:30 am - 11:00 am
Coffee Break
Exhibits Open – 2:45 pm - 3:45 pm
Refreshment Break
Monday, October 14
Exhibits Open – 9:00 am - 10:30 am
Coffee Break
Exhibitor Dismantling – 10:30 am - 4:00 pm
SUNA reserves the right to modify the schedule.
Exhibitors will be notified at that time.

Recent Exhibitors…
The following companies made the right decision to exhibit with
SUNA at their 2012 Conferences. Your company should be on this list for 2013!
180 Medical
Abbott
ABC Medical
ActivStyle/Advocate Medical
Alere, Inc.
Allergan
A-Med Healthcare
American Medical Systems
American Urogynecologic
Society
American Urological
Association
AmeriPath, Inc.
Amgen
Astellas Pharma US
Astra Tech, Inc.
Auxilium Pharmaceuticals, Inc.
Bard Medical Division
Bioteque America Inc.
Byram Healthcare
Calmoseptine, Inc.
Cathese, LLC
CCS Medical
Coloplast
Complete Care Medical Inc.
ConvaTec, Incorporated
Cure Medical
Dale Medical Products
Dendreon Corporation
Desert Harvest
Edgepark Medical Supplies
ellura
ENDO Pharmaceutical
Essential Control Systems
Ferring Pharmaceuticals
Flexicare, Inc.
Gideons International
Grand Canyon University
GT Products, LLC
Health Tronics
Healthcare Business Solutions
Hollister
Home Delivery Incontinent
Supplies
Hope Medical Supply
ICU Medical
J&R Medical
Jackson Medical Products
Janssen Biotech, Inc.
KARL STORZ
Endoscopy-America, Inc.
LABORIE
Laclede, Inc.
Liberty Medical
Life-Tech
Meda Pharmaceuticals
Medical Measurement Systems
Medicath, LLC.
Mediwatch USA, Inc.
Medtronic, Inc.
MMS USA
National Kidney & Urologic
Diseases (NKUDIC)
Night Pouch System
NKUDIC
Olympus
OMNI Medical Systems
Our Lady of the Lake University
PCI Medical, Inc.
PD Labs
Poiesis Medical
Richard Wolf Medical
Instruments
Rochester Medical Corporation
Shield Healthcare
Slate Pharmaceuticals, Inc.
Southlake Medical Supplies Inc.
Sterling Medical
Services/McKesson
Symbius Medical
T-DOC Company LLC
Teleflex
Texas Tech Univ. Health
Sciences Center, SON
The Prometheus Group
United Medical Providers
Uroplasty
US Urology
Watson Pharma
Wearever, Prime Life Fibers
Advertising in the Onsite Program Book
We encourage you to reserve space for your advertisement within SUNA’s
official 2013 Conference Program Books. Each program book contains
scheduling information, room assignments, educational resources, information
about the hotel, information about the exhibits, exhibit layout, general
information, etc.
Annual Symposium – Savannah is $1,000 for a full page black
and white; $700 for one-half page. Four color is available for an
additional $1,000 per page.
Annual Conference – Chicago is $1,100 for a full page black and
white; $750 for one-half page. Four color is available for an additional
$1,050 per page.
The deadline date for space reservations are listed on each individual space
reservation form. To reserve your space, indicate your plans on the application
sheet or contact Heidi Perret at 856-256-2375/heidi.perret@ajj.com.
Registration Delivery Program
As urologic nurses register for the SUNA Conferences, your company’s sales
and promotional literature can be waiting for them in their registration packets,
alerting them of your products and services and encouraging them to
visit your booth. SUNA is pleased to offer its exclusive “Registration Delivery
Program” to all exhibitors during both of these conferences.
Annual Symposium - Savannah is $700 and $1,200 for two
pieces.
Annual Conference – Chicago is $900 for one piece and $1,400
for two pieces.
SUNA will extend a 20% discount to all participants who also advertise
with a full page in either the special February or October Conference
Issues of Urologic Nursing or within the SUNA Conference Program
Books.
To reserve your space in SUNA’s Registration Delivery Program, please forward
the enclosed contract with prepayment (checks made payable to
SUNA) See further details on the enclosed sheet or contact Heidi Perret at
856-256-2375/heidi.perret@ajj.com.
Sponsorship Opportunities
A variety of sponsorship opportunities are available for exhibitors to enhance
their exhibit presence at each conference. Your support of educational programs
and other approved functions increases your corporate exposure
while supporting the educational goals of SUNA. Sponsors will be recognized
in publications, signs, and verbally during the conferences. For information
about how your company can get involved in supporting SUNA’s 2013 conferences,
please contact Tom Greene at 856-256-2367 or
tom.greene@ajj.com.
Advertising in Urologic Nursing
Advertise in Urologic Nursing, the Official Journal of the Society of Urologic
Nurses and Associates
JANUARY/FEBRUARY — Annual Symposium Issue
Circulation: 5,000
Bonus distribution to 400 urologic nurses at SUNA’s 2013 Annual
Symposium
Advertising Closing Date: December 28, 2012
SEPTEMBER/OCTOBER — Annual Conference Issue
Circulation: 5,000
Bonus distribution to 600 urologic nurses at SUNA’s 44 th
Conference
Advertising Closing Date: August 26, 2013
Annual
For a media kit, sample of the journal, and rate card, please call Susan
Iannelli, 856-256-2376.
Urologic Nursing Advertising Rates
1X 6X
One Page $1,660 $1,520
2/3 Page $1,365 $1,270
Junior Page $1,270 $1,150
1/2 Page $1,080 $1,010
1/3 Page $940 $855
1/4 Page $825 $775
Color Rates: Second color - $725. Four color - $1,675
Rates shown are 2013 rates.
AJJ-0812-V-650