Porschenews 04/2009 Unleashed. The new Boxster Spyder.

Porschenews 04/2009 Unleashed. The new Boxster Spyder. Porschenews 04/2009 Unleashed. The new Boxster Spyder.

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© Dr. Ing. h.c. F. Porsche AG, 2009 All texts, images and other information in this brochure are the copyright of Dr. Ing. h.c. F. Porsche AG. Reproduction, distribution or other use without prior written consent from Dr. Ing. h.c. F. Porsche AG is prohibited. The vehicle models shown represent the features available in Germany. They may also contain personalised equipment options that are not standard for the vehicle series and are only available for an additional fee. Due to country-specific conditions and requirements, some models or equipment options may not be available in all countries. Please request information about the available equipment options from your local Porsche Centre/dealer or your importer. Subject to changes in construction, equipment or scope of supply as well as errors and deviations in colour. Porsche, the Porsche Crest, 911, Carrera, Boxster, Spyder, PCCB, PDK, PSM and Tequipment are registered trademarks of Dr. Ing. h.c. F. Porsche AG, Porscheplatz 1, 70435 Stuttgart, Germany. www.porsche.com status: 12/2009 Printed in Singapore. PorscheNews 04/2009 Unleashed. The new Boxster Spyder. Stripping an idea to its essence. Transforming old values into new standards. Completely reworking the concept of a car that’s long been revered as a classic. Aren’t these all contradictions in terms? Quite the opposite. These are precisely the principles that inspired our engineers in their process of transforming a long-held dream into reality. The dream of a roadster, but a roadster that was new and unique. More authentic, more sporty, more … unleashed … than ever before. The dream of the Boxster Spyder. The new 911 Sport Classic Who said monuments always have to be immovable? Consistently lightweight design The new 911 GT3 RS. Porsche Tequipment SportDesign Package Boxster.

© Dr. Ing. h.c. F. Porsche AG, <strong>2009</strong><br />

All texts, images and other information in this brochure are the copyright of Dr. Ing. h.c. F. Porsche AG.<br />

Reproduction, distribution or other use without prior written consent from Dr. Ing. h.c. F. Porsche AG is prohibited.<br />

<strong>The</strong> vehicle models shown represent the features available in Germany. <strong>The</strong>y may also contain personalised equipment options that are not standard for the vehicle series and<br />

are only available for an additional fee. Due to country-specific conditions and requirements, some models or equipment options may not be available in all countries. Please<br />

request information about the available equipment options from your local Porsche Centre/dealer or your importer. Subject to changes in construction, equipment or scope of supply<br />

as well as errors and deviations in colour.<br />

Porsche, the Porsche Crest, 911, Carrera, <strong>Boxster</strong>, <strong>Spyder</strong>, PCCB, PDK, PSM and Tequipment are registered trademarks of Dr. Ing. h.c. F. Porsche AG,<br />

Porscheplatz 1, 7<strong>04</strong>35 Stuttgart, Germany.<br />

www.porsche.com status: 12/<strong>2009</strong> Printed in Singapore.<br />

PorscheNews <strong>04</strong>/<strong>2009</strong><br />

<strong>Unleashed</strong>.<br />

<strong>The</strong> <strong>new</strong> <strong>Boxster</strong> <strong>Spyder</strong>.<br />

Stripping an idea to its essence. Transforming old<br />

values into <strong>new</strong> standards. Completely reworking<br />

the concept of a car that’s long been revered as a<br />

classic. Aren’t these all contradictions in terms?<br />

Quite the opposite. <strong>The</strong>se are precisely the principles<br />

that inspired our engineers in their process of<br />

transforming a long-held dream into reality. <strong>The</strong><br />

dream of a roadster, but a roadster that was <strong>new</strong> and<br />

unique. More authentic, more sporty, more …<br />

unleashed … than ever before. <strong>The</strong> dream of the<br />

<strong>Boxster</strong> <strong>Spyder</strong>.<br />

<strong>The</strong> <strong>new</strong> 911 Sport Classic<br />

Who said monuments always have to be<br />

immovable?<br />

Consistently lightweight design<br />

<strong>The</strong> <strong>new</strong> 911 GT3 RS.<br />

Porsche Tequipment<br />

SportDesign Package <strong>Boxster</strong>.


Further themes:<br />

Successful 1969 season<br />

<strong>The</strong> Porsche 908.<br />

Porsche Design Driver‘s Selection<br />

Fascination for all: gift ideas from the Porsche<br />

Design Driver‘s Selection.<br />

Changi Airport Race<br />

<strong>The</strong> first ever Porsche GT3 Cup versus<br />

Boeing 747 race.<br />

Porsche Carrera Cup Asia<br />

A spectacular showing continues in Rounds 9 - 11.<br />

Spotlight on Training in the Asia Pacific Region<br />

After Sales and Sales Training Programmes<br />

Porsche News Indonesia<br />

Keep yourself up-to-date with the latest <strong>new</strong>s<br />

and events in Indonesia.<br />

<strong>The</strong> ultimate in sportiness.<br />

<strong>The</strong> <strong>new</strong> <strong>Boxster</strong> <strong>Spyder</strong>.<br />

Dear Friends of Porsche,<br />

We’re proud to present the <strong>new</strong> <strong>Boxster</strong> <strong>Spyder</strong>. <strong>The</strong><br />

quintessence of what makes a roadster so special.<br />

Authentic. Ruthlessly stamping out conventions<br />

and creature comforts. Focused on the road and<br />

the driver’s hunger for dynamics. In other words, a<br />

roadster that unleashes powers.<br />

<strong>The</strong> Porsche 911, the epitome of the sports car,<br />

fascinated all who saw it once it was unveiled in 1963,<br />

and has lost none of its charisma since. <strong>The</strong> two<br />

latest versions prove this once again. <strong>The</strong> 911 Sport<br />

Classic, available in a strictly limited edition of 250,<br />

demonstrates the skill of Porsche Exclusive. And the<br />

<strong>new</strong> 911 GT3 RS enhances performance intelligently<br />

– by making use of lightweight design and materials.<br />

Also in this edition, discover the SportDesign<br />

Package to create a distinctive, unique image for<br />

your <strong>Boxster</strong> or <strong>Boxster</strong> S.<br />

Find out how history was created with the exhilarating<br />

first ever car versus jetliner race in Asia, involving a<br />

911 GT3 Cup car and a Jett8 Airlines Boeing 747 –<br />

a landmark event to celebrate the launch of the <strong>new</strong><br />

generation 911 GT3 in the Asia Pacific region.<br />

Catch up on the latest motorsport action with the<br />

Porsche Carrera Cup Asia Round 9 held in Singapore<br />

in September, and Rounds 10 & 11 held in Shanghai<br />

in November. Finally, find out the latest <strong>new</strong>s and<br />

happenings in Indonesia.<br />

Enjoy reading – and a good start to 2010!<br />

Herbert Kwee<br />

Executive Chairman


<strong>The</strong> ultimate <strong>Boxster</strong>.<br />

<strong>The</strong> <strong>new</strong> <strong>Boxster</strong> <strong>Spyder</strong>.<br />

A sports car that stands for authentic driving experience? No more, no less? In times when the primary<br />

focus of attention is directed to obligations, duties, common sense and comfort? That’s right. Our engineers<br />

held fast to the Porsche tradition. And the result is the <strong>new</strong> <strong>Boxster</strong> <strong>Spyder</strong>.<br />

More striking, more si<strong>new</strong>y and more sporty than ever.<br />

That is to say, it could only be a Porsche. <strong>The</strong> primary<br />

goal was naturally to increase performance. But with<br />

intelligence. Not simply piling a few horsepower on<br />

top, but instead making sure that every ounce pulls<br />

its weight.<br />

And at the same time, never losing sight of the fact<br />

that the drivers’ needs are paramount. <strong>The</strong>ir urge to<br />

live out their personal sporting bent, for instance. Or<br />

to demonstrate their severely purist attitude to the<br />

outside world. <strong>The</strong>ir demand: throw out the comfort<br />

that holds you back. <strong>The</strong> result: a manual hood instead<br />

of an electrically operated folding top. No aircon. No<br />

radio. No cupholder.<br />

Two luggage compartments represent the greatest<br />

concession to comfort and convenience. Other features:<br />

aluminium doors. Special 19“ wheels in lightweight<br />

design. 320 hp. Chassis lowered by 20 mm. Sleek,<br />

sporty bodywork. Mechanical rear-differential lock.<br />

And a design that not only captures this combination<br />

of power, sporty dynamism, purism and efficiency.<br />

But actually continues to strip it to its essence.<br />

<strong>The</strong> Design.<br />

Driving a <strong>Boxster</strong> <strong>Spyder</strong> is not a decision – it’s<br />

personal dedication. To limitless driving pleasure.<br />

To the heart of the matter for roadster enthusiasts:<br />

dynamics you can feel. And see.<br />

As always, our designers set themselves the loftiest<br />

standards. <strong>The</strong> goal: to communicate a clear,<br />

distinctive message at a single glance. To show<br />

the outside world what awaits the driver: genuine<br />

authenticity. High-precision power. <strong>The</strong> ultimate in<br />

unleashed emotion. How? By applying a principle<br />

that is woven through the entire history of Porsche:<br />

consistently lightweight design – or, to put it more<br />

accurately, intelligent performance.<br />

Let’s take the most obvious example: a sunroof<br />

replaces the electric folding roof. <strong>The</strong> rear end is<br />

dominated by two striking, sleekly curving elements<br />

Interior view of the <strong>new</strong> <strong>Boxster</strong> <strong>Spyder</strong> Sunroof<br />

Centre console and 6-gear shift lever<br />

<strong>The</strong> <strong>new</strong> <strong>Boxster</strong> <strong>Spyder</strong><br />

reminiscent of two powerful muscles, which serve as<br />

a visual continuation of the black-painted rollover bars<br />

when the hood is down and improve aerodynamics<br />

when the open-top car is on the road.<br />

Venturing along <strong>new</strong> design paths. For us, this also<br />

means looking back into the past. Back to the times<br />

when driving a roadster was still thought of as a<br />

challenge – and one preferably to be tackled in a<br />

Porsche. Even the paintwork on the <strong>Boxster</strong> <strong>Spyder</strong><br />

is a nod to a long tradition: purist Carrara white<br />

echoes the racing history which is inextricably<br />

linked to the Porsche name, and the Porsche logo<br />

on the wing clearly references the 1960s. A further<br />

reminiscence is the fixed spoiler, a dramatic statement<br />

that underlines the power of the rear end.<br />

3-spoke sports steering wheel with paddle shifters


<strong>The</strong> <strong>new</strong> <strong>Boxster</strong> <strong>Spyder</strong><br />

<strong>The</strong> drive system.<br />

More performance equals more driving dynamism?<br />

A formula that was always too simplistic for our<br />

engineers. <strong>The</strong> power-to-weight ratio has counted the<br />

most with Porsche throughout more than 60 years of<br />

sports car design. This is the relation between low<br />

weight – for outstanding agility – and high power – for<br />

exceptional performance, and it’s exactly the reason<br />

why, after saving 80 kilograms on the design, the<br />

engineering team added a 3.4 litre boxer engine with<br />

power boost that tops even the impressive stats for<br />

<strong>Boxster</strong> <strong>Spyder</strong><br />

Consumption/Emissions 1) Manual gearbox/PDK*<br />

Extra-urban in I/100 km 7.1/6.6<br />

Urban in I/100 km 14.2/14.0<br />

Combined in I/100 km 9.7/9.3<br />

Emissions in g/km 228/218<br />

the <strong>Boxster</strong> S by a further 10 hp. With a total of<br />

235 kW (320 hp) at 7,200 1/min plus maximum<br />

torque of 370 Nm at 4,750 1/min, this engine is an<br />

unstoppable force.<br />

<strong>The</strong> result is a set of outstanding performance<br />

statistics, extreme quietness, optimum propulsive<br />

power and incredible manoeuvrability. And, thanks<br />

to its targeted lightweight construction, a powerto-weight<br />

ratio of almost 4 kg/hp. Even the lightest<br />

1) <strong>The</strong> data presented was recorded using the Euro 5 test procedure<br />

(715/2007/EC and 692/2008/EC) and the NEDC (New European<br />

Driving Cycle) on standard specification vehicles. This data was not<br />

recorded on one individual vehicle, does not constitute part of the<br />

offer and is provided solely for the purposes of comparison between<br />

the respective models. For more information, please contact your<br />

Porsche Centre or local dealer. Provisional data only; official data<br />

unavailable at the time of publication. Custom features may impact on<br />

consumption and performance.<br />

*Porsche Doppelkupplung (PDK)<br />

touch of the accelerator unleashes the irrepressible<br />

urge to move that enables the <strong>Boxster</strong> <strong>Spyder</strong> to shift<br />

from 0 to 100 km/h in a mere 5.1 seconds. Its top<br />

speed is 267 km/h – with the top down. Accompanied<br />

by a feast of sound that’s like a rock and roll symphony.<br />

<strong>The</strong> chassis.<br />

<strong>The</strong> <strong>Boxster</strong> <strong>Spyder</strong> has an ultra-sporty chassis as<br />

standard, with short, stiff travel in the suspension,<br />

large anti-roll bars on front and back axles and four<br />

shock absorbers with firmly aligned traction and<br />

compression stages. <strong>The</strong> chassis was lowered by<br />

20 mm at the front and rear axles in comparison to<br />

the <strong>Boxster</strong> S. So how does all this affect the driver? It<br />

delivers an even more direct experience of the ultimate<br />

in driving dynamics. All in all, the <strong>Boxster</strong> <strong>Spyder</strong> is a<br />

sports car that hits the heart. <strong>The</strong> quintessence of<br />

sportscar history as it’s lived and breathed. Because<br />

it’s built by people who are part of this history. For<br />

people who see themselves reflected in it.<br />

Find out more in the Web special at:<br />

www.porsche.com


Rear lid with fixed spoiler in <strong>new</strong> design<br />

911 Sport Classic<br />

Consumption/Emissions 1)<br />

Extra-urban in I/100 km 7.6<br />

Urban in I/100 km 15.9<br />

Combined in I/100 km 10.6<br />

Emissions in g/km 250<br />

19-inch Sport Classic wheel and decal<br />

1) <strong>The</strong> data presented was recorded using the Euro 5 test procedure<br />

(715/2007/EC and 692/2008/EC) and the NEDC (New European<br />

Driving Cycle) on standard specification vehicles. This data was not<br />

recorded on one individual vehicle, does not constitute part of the<br />

offer and is provided solely for the purposes of comparison between<br />

the respective models. For more information on individual vehicles,<br />

please see www.porsche.de or contact your Porsche Centre or local<br />

dealer. Technical specifications correspond to the state of the art at<br />

the time of printing. Subject to change without notice.<br />

Who said monuments have to be made of stone?<br />

<strong>The</strong> 911 Sport Classic from Porsche Exclusive.<br />

<strong>The</strong> iconic 911 sports car has undergone<br />

continuous advancement since its launch in 1963.<br />

From the outset, we incorporated customisation<br />

into our activities. Vehicle customisation to the<br />

highest standards, supplied straight from the<br />

factory. For Porsche cars – built to the state of<br />

the art. To your requirements. <strong>The</strong> key principle:<br />

customisation by hand.<br />

For vehicles the like of which had never been seen<br />

before – and never will again. Today we’d like to<br />

present an automobile that nods to the past while<br />

looking to the future. Lavishly produced. Given the<br />

perfect finish in our “Exclusive Manufaktur”. In a<br />

limited edition of 250. And thus a highly personal<br />

item. <strong>The</strong> 911 Sport Classic from Porsche Exclusive.<br />

<strong>The</strong> technology.<br />

“Our priority is to build exceptional cars, not<br />

exceptional numbers of cars.” Ferry Porsche’s<br />

statement expresses the core of our aims. We<br />

make cars. Exclusive cars.<br />

<strong>The</strong> heart of the lightweight rear-wheel-drive model<br />

is the 6-cylinder boxer engine that’s so characteristic<br />

of the 911. With direct fuel injection (DFI) to lower<br />

emissions and maximise efficiency. With tuned exhaust<br />

system. Cubic capacity: 3.8 litres. Power: increased<br />

to 300 kW (408 hp). Top speed: 302 km/h. Driving<br />

pleasure: also taken to the limit. Also thanks to the<br />

sports chassis with Porsche Active Suspension<br />

Management (PASM) including lowering by 20 mm<br />

and rear axle differential lock. Doors are of aluminium<br />

to further reduce weight. And safety is also taken<br />

care of with Porsche Stability Management (PSM)<br />

and Porsche Ceramic Composite Brake (PCCB).<br />

<strong>The</strong> design.<br />

911 Sport Classic<br />

<strong>The</strong> sporty style of the exterior colour scheme<br />

is continued in the interior, where the 911 Sport<br />

Classic offers a host of custom extras with <strong>new</strong><br />

colours and materials.<br />

<strong>The</strong> leather interior is in natural leather in Espresso.<br />

Decorative seams at key points are in striking Light<br />

Grey to tone with the exterior bodywork. A <strong>new</strong><br />

rugged supreme-quality material was used for the<br />

floor carpeting, its shade of Espresso perfectly<br />

matching the interior. <strong>The</strong> same material is also<br />

used for door, rear side and rear wall panelling and<br />

for the rear seat backs. But solid metal and painted<br />

aluminium-effect elements also add a sparkling finish<br />

to the interior of the 911 Sport Classic. Did you really<br />

expect anything else? Wherever you look, you find<br />

creativity and painstaking detail. <strong>The</strong> custom extra<br />

that features most often is craftsmanship. After all,<br />

our greatest strength doesn’t lie in producing<br />

vehicles that deliver power and only power. “<strong>The</strong><br />

strength of Porsche is that we avoid uniformity”,<br />

said Ferry Porsche. <strong>The</strong>re’s only one wish still to be<br />

fulfilled: to take the wheel of a 911 Sport Classic. In<br />

person, naturally.<br />

All further information available at:<br />

www.porsche.com


<strong>The</strong> <strong>new</strong> 911 GT3 RS<br />

No illusions. No compromises.<br />

<strong>The</strong> <strong>new</strong> 911 GT3 RS features consistent<br />

lightweight design.<br />

A <strong>new</strong> RS? But hadn’t the pinnacle already been<br />

reached in the most recent development phase?<br />

Ah, but we simply couldn’t let it lie. Driven by<br />

ambition, we set ourselves a lap time that seemed<br />

to be unattainable even for a 911 GT3 RS. Or so<br />

we thought.<br />

<strong>The</strong> starting-point: the 911 GT3. <strong>The</strong> very best<br />

preconditions. Our engineers had a clear-cut task.<br />

More power. Higher performance. Lower weight.<br />

To slash lap times even further.<br />

But performance and precision weren’t the<br />

only reigning ideas for the <strong>new</strong> 911 GT3<br />

RS: lightweight construction was also<br />

paramount. Let’s start by looking at the<br />

result: a specific power-to-weight ratio<br />

of a mere 3.0 kg/hp. Achieved by using<br />

materials that are commonplace in motor<br />

sports, such as titanium, aluminium and<br />

carbon. In addition, the <strong>new</strong> 911 GT3 RS has<br />

lightweight door panels with loop-type openers<br />

and plastic rear window.<br />

<strong>The</strong> engine of the 911 GT3 models also jettisoned<br />

unnecessary pounds. <strong>The</strong> lightweight sports exhaust<br />

system comprises 2 presilencers, 2 catalytic<br />

converters and a rear silencer ending in a central<br />

twin-flow tailpipe. <strong>The</strong> rear silencer and the twin<br />

tailpipes are of lightweight titanium. <strong>The</strong> high-volume<br />

exhaust system reduces exhaust backpressure,<br />

thus enhancing performance. In addition, ultra-light<br />

titanium connecting-rods and weight-optimized<br />

pistons lower oscillating mass and boost dynamic<br />

speed development. Ultra-light lifters activate the<br />

inlet and outlet valves. For circuit driving, Porsche<br />

now offers an optional lithium-ion battery, which<br />

saves over 10 kg in weight in comparison with<br />

the conventional standard battery.<br />

<strong>The</strong> light manual<br />

transmission delivers high transmission efficiency<br />

and boosts performance to outstanding levels. As a<br />

further advancement to save weight, the <strong>new</strong> 911<br />

GT3 RS features a single-mass flywheel, unlike the<br />

dual-mass flywheel of the 911 GT3 – a design that<br />

is lighter in weight to maximise engine dynamism.<br />

<strong>The</strong> engine thus powers high speeds even more<br />

effortlessly – albeit with a somewhat higher noise level.<br />

Although the chassis of the <strong>new</strong> 911 GT3 RS is<br />

tailored to the advanced requirements of motor<br />

sports, the consistent application of lightweight<br />

construction and materials keeps the total weight<br />

and the weight of the unsprung mass low. Delivering<br />

exceptional manoeuvrability, high driving safety and<br />

stable handling, especially when cornering.<br />

<strong>The</strong> <strong>new</strong> 911 GT3 RS is optionally available with<br />

a braking technology that has already proven its<br />

mettle in the toughest racetrack challenges: Porsche<br />

Ceramic Composite Brake (PCCB). <strong>The</strong> key to this<br />

ceramic braking system is the ultra-low weight of the<br />

brake discs, around 50% lighter than standard grey<br />

cast-iron discs. In addition, the front and rear axle<br />

brake cups in the 911 GT3 models are of aluminium,<br />

allowing additional weight savings. In this way, a<br />

further 4.8 kg or so per vehicle can be saved in<br />

comparison to models with brake cups of stainless<br />

steel. All these factors not only impact positively on<br />

performance and fuel consumption, but also – the<br />

primary concern – reduce the unsprung and rotatory<br />

masses of the vehicle.<br />

Naturally, this consistent use of lightweight<br />

construction and materials is continued in the interior.<br />

Optional extras include lightweight CFK carbon-fibre<br />

bucket seats, offering exceptional lateral support at<br />

minimum weight. <strong>The</strong>y weigh in at approximately 24 kg<br />

lighter than sports seats and around 10 kg<br />

lighter than sports bucket seats.<br />

Even the lighting concept was revised<br />

to shave a few grams. For uncompromising<br />

racetrack performance,<br />

lightweight halogen headlights<br />

are available at no extra charge,<br />

excluding headlight cleaning system<br />

and headlight levelling. After all,<br />

fielding the lowest possible weight<br />

is a given if the lowest lap times<br />

are the aim.<br />

To sum up: more performance.<br />

More driving dynamics. Less<br />

weight. Not a simple task. And all<br />

that for those critical few tenths of<br />

a second. Because they mean the<br />

world to you – and us.<br />

Find out more in the Web special at:<br />

www.porsche.com/gt3rs


SportDesign Package <strong>Boxster</strong>.<br />

Our engineers and designers are known to be<br />

obsessive about details. And how about you?<br />

Its roots extend back into the 1950s. Its role models<br />

are the 1953 Porsche 550 <strong>Spyder</strong> or the Porsche<br />

718 from the early 60s. In 1993, it was studied<br />

in depth and caused quite a stir. And since 1996<br />

it’s been king of the road – and king of hearts for<br />

Porsche fans everywhere. What is it? <strong>The</strong> <strong>Boxster</strong>, the<br />

ultimate sports car of roadsters. With mid-engine for<br />

manoeuvrability to the max, and with a charisma that<br />

stands for one thing: the ultimate driving pleasure.<br />

New front apron from SportDesign Package<br />

Typical Porsche, in fact. Like the products from<br />

Porsche Tequipment. Mere accessories at first glance,<br />

maybe. But actually part of a harmonious overall<br />

concept. And part of the dream of a <strong>Boxster</strong> with<br />

even greater character and even greater sportiness.<br />

For this reason, all model-specific products from<br />

Porsche Tequipment are designed, developed,<br />

tested and coordinated against the background of the<br />

vehicle as a whole. By the very Porsche engineers<br />

and designers who create the cars themselves.<br />

Where does this take place? Primarily in Weissach,<br />

at the Porsche Motorsports Centre. All products<br />

SportDesign Package in the wind tunnel at Weissach<br />

undergo rigorous, time-consuming tests of their<br />

functionability and durability, to make sure that they<br />

comply with the strict Porsche quality directives and<br />

standards.<br />

SportDesign Package.<br />

A highlight is the <strong>new</strong> SportDesign Package. Designed<br />

to enable you to customise your <strong>Boxster</strong> for an<br />

even more striking look. <strong>The</strong> SportDesign Package<br />

includes a <strong>new</strong> front apron including additional spoiler<br />

lip plus <strong>new</strong> auto-extending rear spoiler. Also visible<br />

when unextended, this feature underlines the sporty<br />

sophistication of the <strong>Boxster</strong> range while also<br />

reducing lift.<br />

All components were optimised in the wind tunnel<br />

at the Porsche Motorsports Centre in Weissach and<br />

are precisely aligned to provide practically ideal<br />

Porsche Tequipment<br />

balance for your vehicle. <strong>The</strong> SportDesign Package<br />

thus enhances your vehicle’s sportiness both visually<br />

and technically. <strong>The</strong> proof is in the reduced lift stats<br />

for front and rear axle – at stable drag coefficients,<br />

no less.<br />

<strong>The</strong> product warranty applies in full to any Tequipment<br />

products you select for your vehicle from your<br />

Porsche partner.<br />

All further information can be found at:<br />

www.porsche.com


Porsche Type 908 Short-tail Coupé (1968)<br />

1969: Porsche is finally world champion.<br />

With the Porsche 908.<br />

<strong>The</strong> end of 1969’s memorable sports car season<br />

was finally marked by the World Championship. <strong>The</strong><br />

Porsche 908 and its outstanding driver Jo Siffert<br />

played a major role in this first triumph in the<br />

stable World Championship – and many more<br />

triumphs would follow in the future.<br />

1969 was a great year for stable trophies. <strong>The</strong><br />

24-Hour Races at Daytona and Le Mans, the<br />

Sebring 12-Hour Race, the Targa Florio and<br />

the 1,000-Kilometer Races at Monza, Spa and<br />

Germany’s Nürburgring. Classics that attracted<br />

hundreds of thousands of fans and spectators. With<br />

a unique starting field featuring the Porsche 908 and<br />

917, Ford GT 40 and Ford Mirage, Ferrari 312P –<br />

the Champions League of sports car racing. Add to<br />

this drivers including Jo Siffert, Jacky Ickx and Mario<br />

Andretti. Although Porsche had amassed the highest<br />

scores in the world championships of 1967 and<br />

1968, the victories in those years went to Ferrari<br />

and Ford because only the best five races were<br />

evaluated. “We were under enormous pressure to<br />

become world champions”, reminisces long-distance<br />

racing legend Peter Falk, already a member of the<br />

Porsche works team at the time.<br />

And the pressure piled on. After the races at<br />

Daytona and Sebring, Porsche’s score was almost<br />

nil. Despite the <strong>new</strong> Porsche 908. Drivers were<br />

crazy about Hans Mezger’s three-litre, eight-cylinder<br />

engine design, but the Porsche team’s last vehicle<br />

limped out of the race at Daytona after 18 hours; all<br />

four long-tail 908s had suffered a broken cam chain<br />

gear, their light metal alloy insufficiently rugged for<br />

the demands of the racetrack. After Daytona a steel<br />

gear was used instead to solve the problem.<br />

Sebring in 1969 was the most powerful range in the<br />

history of World Championship racing: 70 vehicles<br />

crammed the starting grid, with six teams sharing<br />

the lead 14 times over. Porsche was not ahead at<br />

the end – the 908’s chassis frames cracked – but<br />

the mechanics improvised by sawing flat iron bars<br />

from the fuel tanks into “splints” for the tubular<br />

frames. This stroke of initiative enabled the team of<br />

Stommelen/Buzzetta to come third.<br />

After a frame redesign, it was off to Brands Hatch,<br />

but only Jo Siffert’s 908 was able to keep pace with<br />

the Ferrari. Could it be the tyres? After a trial lap<br />

the Firestone tyres proved to be 1.5 seconds faster<br />

than the Dunlops previously used, Siffert roared away<br />

from the starting line and Porsche celebrated<br />

a precious triple victory.<br />

Siffert was again victorious in Monza, and the<br />

Zuffenhausen team clearly dominated at the Targa<br />

Florio in Sicily, capturing a quadruple win. In Spa<br />

Siffert also drove the 908 to victory against the<br />

Ferraris. At last the 908 was claiming its triumphal<br />

success. <strong>The</strong> 908 was designed as a <strong>Spyder</strong> version<br />

(908/2) and as a long-tail for ultra-fast routes. <strong>The</strong><br />

third version, known among the assembly-line staff as<br />

the “flounder” after the shape of its aerodynamically<br />

optimised bodywork, notched up speeds 20 km/h<br />

faster than the old <strong>Spyder</strong>. And delivered a triple<br />

win for Porsche at the 1,000-Kilometer Race at<br />

Nürburgring, described by premier German auto<br />

magazine auto motor und sport as “Things are<br />

starting to get lonely around Porsche.”<br />

Although there were three races to go, Porsche had<br />

already won the stable championship. Only one blot<br />

marred the otherwise clean slate: at the prestigious<br />

24 Hour Race at Le Mans, Porsche was unplaced. A<br />

failure which Porsche was not able to wipe out until<br />

one year later – but that’s another story.<br />

Find out more in the Web special at:<br />

www.porsche.com/classic<br />

Nürburgring (1,000 km) 19.5.1968, 1: Gerhard Mitter and Ludovico Scarfiotti in Porsche Type 908 KH<br />

Porsche Classic


Fascination for the whole family: gift ideas<br />

from the Porsche Design Driver’s Selection.<br />

<strong>The</strong> fascination of Porsche in all its many facets. Let yourself be inspired by the gift ideas from Porsche<br />

Design Drivers’ Selection. We present <strong>new</strong> highlights and legendary classics. Delight your friends by giving<br />

the fascination of Porsche.<br />

Women’s Sweat Jacket with Swarovski crystals.<br />

High collar with Swarovski buttons. Two side slit<br />

pockets with zip. Porsche logo with Swarovski<br />

crystals on sleeve. Satin band with Porsche logo<br />

at hem.<br />

100% cotton. In White.<br />

Sizes: XS, S, M, L, XL.<br />

WAP 694 0XS 0A<br />

Cufflinks.<br />

With classic bar clip and discreet Porsche logo on<br />

sides. In polished and brushed stainless steel.<br />

Dimensions: approx. 22 x 13 x 22 mm.<br />

WAP 050 0<strong>04</strong> 0A<br />

Chronograph Panamera.<br />

Quartz watch. Countdown timer and date display.<br />

Stopwatch function for up to 30 mins. Luminous<br />

hour and minute hand. Stainless-steel casing with<br />

non-reflecting sapphire glass. Diameter: 42 mm.<br />

Leather strap in Brown with contrasting stitching.<br />

Watertight up to 100 m. Swiss made.<br />

WAP 070 002 0A<br />

Baby Porsche.<br />

Child’s push-powered car with low-noise soft rubber<br />

tyres and horn. Ergonomic seat well provides<br />

optimum power for tinies and serves as a knee<br />

recess for older children. Exclusive design by<br />

Porsche Design Studio. Suitable for children between<br />

one and three years. Made in Germany.<br />

WAP <strong>04</strong>0 003 0A<br />

911 GT3 Model Car 1:18.<br />

New vehicle generation model. Guards Red. Black<br />

interior. Made of metal and plastic. Scale 1:18.<br />

WAP 021 013 19<br />

Porsche Design Driver’s Selection<br />

Espresso Cup Set.<br />

Two espresso cups and saucers featuring pictures<br />

of historical racing posters: <strong>The</strong> Florida International<br />

Twelve Hour Grand Prix of Endurance Sebring 1958,<br />

75 International Victories for Porsche 1952. Limited<br />

edition of 2,009. Individually numbered. Comes in<br />

high-quality gift packaging. Dishwasher safe.<br />

WAP 050 002 0A<br />

Porsche Design Driver’s Selection online at:<br />

www.porsche.com/shop


Changi Airport Race<br />

<strong>The</strong> 911 GT3 debuts in Asia –<br />

with the race of a lifetime.<br />

A very special and landmark event in Singapore marked the regional debut of the latest generation 911 GT3<br />

in the Asia Pacific region. More than 500 invited guests attended the launch at the gatehold rooms of<br />

Singapore Changi Airport’s Terminal 3. <strong>The</strong> unveiling of the <strong>new</strong> 911 GT3 also set the stage for the tantalizing<br />

and highly anticipated race between a 911 GT3 Cup Car and a Jett8 Airlines Boeing 747 jetliner. This was to<br />

be the first car versus jetliner race ever in Asia and the driver of the 911 GT3 Cup car in the race, Singaporean<br />

Porsche Carrera Cup Asia racer Yuey Tan summed it up as the race of a lifetime.<br />

Sporty and dynamic: <strong>The</strong> unveiling of the <strong>new</strong> 911 GT3<br />

Before the race flagged off, Yuey Tan along with Mr.<br />

Karsono Kwee, Executive Chairman of Porsche<br />

Centre Singapore, Mr. Christer Ekberg, Managing<br />

Director of Porsche Asia Pacific, Mr. Tan Lye<br />

Teck, Executive Vice President, Corporate of Changi<br />

Airport Group, jointly unveiled the <strong>new</strong> 911 GT3 – a<br />

sporting and dynamic vehicle that audience in the<br />

Asia-Pacific region is seeing for the very first time.<br />

After the unveiling, the guests were ushered onto the<br />

tarmac where grandstands were erected for them to<br />

witness the historical race first hand.<br />

Before the countdown to the race, guests were<br />

surprised by the unexpected discovery of Porsche<br />

Design sunglasses underneath their grandstand<br />

seats. <strong>The</strong> cheerleading performance pumped up<br />

the excitement even more in welcoming the Porsche<br />

driver, Yuey Tan, 27 and Captain Peter Leo, 64.<br />

As the Jett8 Airlines B747-200F sat primed to go on<br />

Runway 1 and the Porsche revved up 200 metres<br />

away on a parallel taxiway, the race was ready to<br />

start. With a race distance of 1.7km, it was always<br />

going to be close. <strong>The</strong> aircraft’s top speed in the<br />

air is 955km/h, while a Porsche 911 GT3 Cup can<br />

reach up to 280km/h. Finally they were off – the<br />

jetliner seemed to start the stronger, but suddenly<br />

the Porsche, dwarfed in size by the massive B747,<br />

came powering from behind to reach the chequered<br />

flag seemingly nose to nose with the plane. <strong>The</strong><br />

race itself was a blinder, with Yuey and the Cup car<br />

crossing the finish line just 0.4 seconds ahead of<br />

the towering jumbo jet for a close call photo finish,<br />

crowning himself as the speed king of the Changi<br />

Airport tarmac in the process.<br />

A jubilant Yuey received the winner’s trophy from<br />

Guest-of-Honour, Mrs. Lim Hwee Hua, Minister, Prime<br />

Minister’s Office and Second Minister for Finance and<br />

Transport. Commenting on his win, Yuey said, “This<br />

marks my maiden win in the Porsche 911 GT3 Cup<br />

car, and what a win this is. This is definitely one of the<br />

highlights of my motoring career so far – as a boy,<br />

I’ve always been fascinated by speed and to be able to<br />

triumph over the Boeing jetliner is a terrific experience<br />

for me. I hope to build on this success in the weeks to<br />

come during the Singapore Grand Prix week.”<br />

Added Mr. Karsono Kwee, “What an exciting race<br />

and a fantastic win for the Porsche 911 GT3 Carrera<br />

Cup Car. This race is a stellar accomplishment for<br />

Porsche’s world-class race cars. One of the things<br />

Porsche does best is adapting its race technology<br />

for its road cars, and the <strong>new</strong> 911 GT3 epitomises<br />

this. <strong>The</strong> <strong>new</strong> 911 GT3 road car that will appear on<br />

Singapore roads soon, is definitely one built for the<br />

race track with its exhilarating driving dynamics and<br />

race car-like performance. It also keeps the owner’s<br />

everyday driving needs firmly in mind by designing a<br />

car that suits the everyday road conditions as well.” n<br />

A truly exhilarating race: a mere 0.4 seconds separated the Cup car and the jetliner at the finish line<br />

Guests admiring the 911 GT3 Cup car<br />

Yuey Tan, proud winner of the first ever car vs. jetliner race in Asia


Down to business…and they’re off!<br />

Triumphant Return to Singapore for<br />

Porsche Carrera Cup Asia.<br />

<strong>The</strong> moment the chequered flag fell on its thrilling<br />

Marina Bay street circuit debut, planning began in<br />

earnest for the second running of the Porsche SC<br />

Global Carrera Cup Asia – Singapore.<br />

Arguably the biggest party Singapore had ever seen,<br />

the 2008 FORMULA 1 SingTel Singapore Grand<br />

Prix was hailed across the globe as an unqualified<br />

success, but Porsche Asia Pacific was determined to<br />

go one better in <strong>2009</strong>.<br />

With race title sponsor, leading Singapore luxury<br />

property developer SC Global Developments on<br />

board for a second year, it was time to get the party<br />

started, and the promotional campaign kicked off<br />

with an interactive quiz where as many as 20,000<br />

racing fans had the chance to win spectacular prizes,<br />

including the use of a Porsche for a whole weekend.<br />

Giving both visitors and residents alike the chance<br />

to get close to the ‘real deal’, a road show at Bugis<br />

Junction featured a Porsche 911 GT3 Cup racing<br />

car and SC Global Racing driver Danny Watts,<br />

while the stunning Panamera was on show at the<br />

Intercontinental Hotel.<br />

Lucky quiz winners receive their fabulous prizes at the Bugis Junction<br />

road show<br />

However, things really got going during Grand Prix<br />

week, with a welcome party at the Society Bar for<br />

150 drivers, teams, partners, organisers and media,<br />

followed by the pre-race Sunday Brunch at the<br />

Intercontinental Hotel, where series drivers Danny<br />

Chu, Yuey Tan and Danny Watts strutted their stuff on<br />

the runway in an adidas Porsche Design fashion show.<br />

Having enjoyed a sumptuous buffet and entertainment<br />

courtesy of the Havana Brown band, it was time to<br />

get down to business on the Marina Bay circuit.<br />

<strong>The</strong> entry for the Porsche SC Global Carrera Cup<br />

Asia – Singapore <strong>2009</strong>, Round 9 of the series, was<br />

nothing short of stellar, with super-quick Briton Danny<br />

Watts and New Zealand veteran Craig Baird joining<br />

the bumper 18-car field as guest drivers.<br />

However, while Danny and Craig may have been<br />

looking to add a Singapore win to their CVs, the regular<br />

series drivers were intent on grabbing as many of<br />

those all-important championship points as possible.<br />

Arriving in Singapore, Briton Tim Sugden led the<br />

Class A drivers, having reached the podium in every<br />

View from the top – the Marina Bay street circuit<br />

Porsche Carrera Cup Asia<br />

Michael Mauer, Head of Design at Porsche AG was on hand to provide the<br />

media with a fascinating insight into the development of the <strong>new</strong> Panamera<br />

Don‘t give up the day job! Series drivers Danny Chu, Yuey Tan and Danny<br />

Watts (L-R) take on an unfamiliar runway role at the pre-race brunch


Porsche Carrera Cup Asia Porsche Carrera Cup Asia<br />

race of the season thus far. Tim also had a score to<br />

settle after taking pole position in Singapore in 2008,<br />

and actually crossing the line first, only to have his<br />

victory snatched from him when he was judged to<br />

have jumped the start.<br />

At the end of a dramatic qualifying session though,<br />

it was Germany’s Christian Menzel of Team<br />

StarChase, second on the championship leaderboard,<br />

who grabbed pole position head of Tim, Team<br />

Jebsen’s Darryl O’Young and the two guest drivers.<br />

Singapore’s Melvin Choo took pole position in Class<br />

B, flying the flag for his home town and the Corum<br />

ThunderAsia Racing team.<br />

<strong>The</strong> excitement reached fever pitch as race day<br />

dawned, and the field took their places on the grid<br />

for the race which was to be broadcast live on<br />

Singapore‘s local station Channel 5 for the first time.<br />

In a thrilling start, Christian and Tim were two<br />

abreast, and the crowds were on their feet. However<br />

the Briton made an uncharacteristic error which was<br />

to cost him dearly, dropping him back down the field<br />

and allowing Christian to run away to victory – taking<br />

the championship lead in the process.<br />

Danny Watts had his work cut out, but charged through to a podium finish<br />

<strong>The</strong> delighted trio celebrate victory. From L-R: 1st runner-up Craig Baird,<br />

winner Christian Menzel and 2nd runner-up Danny Watts<br />

Second across the line was Craig Baird, who had a<br />

spectacular duel with Danny in the closing stages,<br />

as the pair got by Darryl in the closing laps after the<br />

Hong Kong racer wrestled with a technical problem<br />

while running second.<br />

Giving the Singapore crowds even more to cheer<br />

about, Melvin Choo took a well-deserved victory in<br />

Class B, ahead of Hong Kong’s Philip Ma and another<br />

Singaporean driver, Yuey Tan.<br />

Read more about the continuing racetrack action<br />

on the following page as the PCCA moved to the<br />

Shanghai International Circuit for Rounds 10 & 11. n<br />

Menzel proving to be the one to beat in the<br />

Porsche Carrera Cup Asia <strong>2009</strong><br />

Championship leader Christian Menzel completed a<br />

perfect weekend with two decisive victories in a row,<br />

during Rounds 10 & 11 held at the Shanghai<br />

International Circuit over the November 7 - 8<br />

weekend. However, with only one race left to the<br />

end of the season, it remains a closely contested<br />

battle to see who will ultimately emerge as the <strong>2009</strong><br />

series’ champion.<br />

Early morning rain left parts of the circuit slightly wet,<br />

affecting the drivers on the inside off the start in<br />

Round 10. As a result, Briton Tim Sugden, starting<br />

from third, was able to overtake Team Jebsen’s<br />

Darryl O’Young. Menzel got away cleanly from the<br />

start, and after Sugden’s overtaking manoeuvre the<br />

top three remained ahead of the field until the chequered<br />

flag. Further down the field a battle between Asia<br />

Racing Team’s Rodolfo Avila and Dutch driver Danny Chu<br />

ensued, before Avila ultimately pulled away in front.<br />

Determined to try and close the gap in the<br />

championship points, Sugden, starting from second,<br />

got off to a terrific start in Round 11, overtaking poleman<br />

Menzel on the first corner. <strong>The</strong> two engaged<br />

in a tight battle, but an error by Sugden on Lap 4<br />

cost him dearly, allowing Menzel to re-take the lead<br />

and ultimately finish the race with a comfortable six<br />

second margin.<br />

<strong>The</strong> winners celebrate after a gruelling race in Round 11. From L-R:<br />

1st runner-up Tim Sugden, winner Christian Menzel and 2nd runner up<br />

Darryl O’Young.<br />

O’Young initially battled hard with Avila, with the Team<br />

Jebsen ace ultimately edging ahead in the latter half<br />

of the race. With his third place finish, O’Young is<br />

the only other driver still in contention for the overall<br />

championship, alongside Menzel and Sugden.<br />

In Class B, Corum ThunderAsia Racing’s Melvin Choo<br />

completed an equally perfect weekend, setting the<br />

pace and clinching both coveted top positions. Hong<br />

Kong driver Philip Ma came in second in both rounds,<br />

with Team PCS Racing driver Yuey Tan and OMAK<br />

Team’s Mak Hing Tak rounding out the podium in<br />

third in Rounds 10 & 11 respectively.<br />

<strong>The</strong> PCCA season culminates in a thrilling end with<br />

Rounds 12 & 13 held at the Sepang International<br />

Circuit, Malaysia over the December 4 - 6 weekend. n<br />

Standings Overall<br />

Place Car No. Driver Team Points<br />

1 99 Christian MENZEL Team StarChase 194<br />

2 88 Tim SUGDEN GruppeM Racing 188<br />

3 55 Darryl O’YOUNG Team Jebsen 158<br />

Standings Class B<br />

1 98 Philip MA Jacob & Co Racing 202<br />

2 69 Melvin CHOO Kwok Ming Corum ThunderAsia Racing 184<br />

3 5 Yuey TAN YuHian Team PCS Racing 154


After Sales and Sales Training<br />

Training takes centre stage with<br />

Porsche Asia Pacific’s After Sales and<br />

Sales Training Programmes.<br />

Specialised, dedicated training programmes are<br />

implemented across the Asia Pacific region to<br />

ensure that our workforce is always best equipped<br />

with the latest technical and customer service skills,<br />

and to give our valued customers the peace of mind<br />

that their Porsche is always in the best hands.<br />

Zertifizierter Porsche Techniker<br />

(Certified Porsche Technician).<br />

Technical Certification is top priority for Porsche Asia<br />

Pacific and also for the group world wide. With this<br />

in mind, Porsche offers the ‘Zertifizierter Porsche<br />

Techniker’ – a worldwide certification programme<br />

for Porsche technicians which is managed by<br />

Porsche Asia Pacific and Porsche AG, Service<br />

Training. <strong>The</strong> programme aims to ensure a high level<br />

of qualification for the technicians of all Porsche<br />

partners worldwide, by equipping them with the<br />

necessary skills and motivation to achieve them.<br />

Divided into three incremental levels of expertise<br />

– Bronze, Silver and Gold, each level has its own<br />

curriculum and learning objectives. ‘Zertifizierter<br />

Porsche Techniker’ ensures technicians of all levels<br />

are equipped with the skills necessary to repair state<br />

of the art technology from Porsche, along with the<br />

assurance that only the highest and most rigorous<br />

standards have been met. This provides customers<br />

with the security that their vehicles will be attended to<br />

with due competence and efficiency.<br />

In the long run, by regulating training standards<br />

internationally and maintaining a high level of<br />

employee knowledge, Porsche is confident in<br />

Korea: Thumbs up for a job well done<br />

ensuring a constant improvement in service quality<br />

and ultimately, higher customer satisfaction.<br />

Porsche Certification System.<br />

<strong>The</strong> Porsche Certification System (PCS) comprises<br />

the systematic qualification and certification of all<br />

employees with direct customer contact, and ensures<br />

that they meet the requirements of Porsche customers<br />

as representatives of the brand. Under this system,<br />

Porsche currently offers the Certified Service Advisor<br />

and Certified Sales Consultant programmes – all<br />

designed to ensure that our customers receive only<br />

the highest service standards which they deserve.<br />

Korea: Successful candidates from the Zertifizierter Porsche Techniker<br />

Silver Level programme wait eagerly to receive their certificates<br />

Certified Service Advisor.<br />

Recognising the importance of our customers, the<br />

‘Certified Service Advisor’ training programme aims<br />

to establish a culture of excellent customer service<br />

amongst employees.<br />

Combining a holistic 4-point training system which<br />

encompasses Knowledge, Performance, Behaviour/<br />

Skills and Personality, employees must meet the<br />

minimum requirements in these four aspects, as well<br />

as pass an intensive, independent evaluation before<br />

being recognised as a Certified Service Advisor.<br />

By committing to such large scale, dedicated<br />

training programmes, Porsche ultimately aims to<br />

increase customer confidence in its dealerships,<br />

with all customers being served by professional and<br />

well-informed Service Advisors. Additionally, less<br />

customer waiting time and vehicle downtime can be<br />

expected due to an increase in workforce efficiency,<br />

as well as reduced communication errors between<br />

customers, technicians and warranty personnel.<br />

Certified Sales Consultant.<br />

Porsche Asia Pacific also recently introduced a <strong>new</strong><br />

certification concept for the area of Sales, with the<br />

worldwide pilot held in Singapore in October <strong>2009</strong>.<br />

Designed as a 2-year programme for the sales<br />

consultants in the Porsche Asia Pacific region, the<br />

comprehensive training covers all Sales, Marketing<br />

and Product related topics and will be progressively<br />

rolled out across the markets from January 2010<br />

onwards. Upon completion, the best sales people will<br />

be awarded with a certificate.<br />

By actively engaging our sales people and equipping<br />

them with the latest knowledge and skills, Porsche<br />

customers can look forward to the utmost in service,<br />

professionalism and satisfaction right from the day<br />

they begin their Porsche experience. n<br />

Singapore: <strong>The</strong> first successful sales people from the worldwide pilot of the Certified Sales Consultant training programme


Panamera Launch in Indonesia<br />

Porsche Centre Jakarta unveils<br />

the <strong>new</strong> Panamera.<br />

In celebration of the launch of Porsche’s highly<br />

anticipated 4th model line, the <strong>new</strong> Panamera was<br />

unveiled on the evening of 23 October <strong>2009</strong>, at the<br />

Ritz Carlton Pacific Place, Jakarta. <strong>The</strong> landmark<br />

event was officiated by Mr. Herbert Kwee, CEO of PT.<br />

Eurokars Artha Utama, the official Porsche importer<br />

in Indonesia.<br />

<strong>The</strong> Porsche-filled car park probably would have given<br />

away that something big was going on inside the<br />

ballroom of the Ritz Carlton. Indeed, it was a big day<br />

to “witness the launch of an extraordinary creation<br />

and milestone, a showcase of the latest engineering<br />

marvel by Porsche; the start of a <strong>new</strong> automotive<br />

dimension: the 4th dimension”, said host of the<br />

evening, popular local actress and model, Ms. Isabell<br />

Yahya as she welcomed the guests to the ballroom.<br />

<strong>The</strong> spectacular evening began with a video<br />

introduction of the Panamera, following which guests<br />

Up close and personal: Guests get ready to explore the Panamera for themselves<br />

A warm welcome by Porsche Centre Jakarta<br />

mingled over canapes and cocktails as local jazz<br />

band, IZI, filled the room with soothing jazz tunes.<br />

Guests were then greeted by the opening speech<br />

delivered by Mr. Herbert Kwee. Directly after this, a<br />

further introduction to the <strong>new</strong> Porsche Panamera<br />

was given by Mr. Christer Ekberg, Managing Director<br />

of Porsche Asia Pacific. A Panamera video feature<br />

was shown afterwards, heightening the guests’<br />

enthusiasm to have a personal, up-close view and<br />

feel of the actual car itself.<br />

And finally the most anticipated moment of the night<br />

had arrived - as the lights dimmed and a spectacular<br />

show of laser lights shone all over the ballroom, guests<br />

held their breath in anticipation. As the tempo of the<br />

music increased, a silver Panamera 4S was dramatically<br />

revealed as the surrounding white curtains fell away.<br />

Split seconds later, a Panamera S and Panamera<br />

Turbo were driven in, each seated with 4 models.<br />

<strong>The</strong> launch continued with the Porsche Design Driver’s<br />

Selection (PDDS) fashion show, with the models<br />

showcasing apparel and accessories from both the<br />

latest Panamera and Martini Racing PDDS collections.<br />

This included the smart, stylish trolley bags that can<br />

be customised to match the exterior colour of the<br />

<strong>new</strong> Porsche Panamera. To further showcase the<br />

storage capacity of the Gran Turismo, the models<br />

demonstrated by fitting in four trolley bags and a golf<br />

bag with ease into the luggage compartment – a feat<br />

not commonly seen in most luxury sedans.<br />

After an exhilarating visual feast, it was time for<br />

guests to enjoy the sumptuous dinner, which<br />

completed this great event with a wide spread of<br />

popular local and international cuisine.<br />

Mr. Christer Ekberg, Managing Director, Porsche Asia Pacific in front of<br />

the Panamera 4S<br />

Having experienced firsthand Porsche’s <strong>new</strong>, stunning<br />

and exquisite luxury sports sedan, all guests were<br />

given a miniature metal car model of the <strong>new</strong><br />

Panamera, as well as a coffee book as a souvenir for<br />

attending the launch. As guests left the event filled<br />

with positive impressions and memories of their first<br />

encounter with Porsche’s 4th model line, we can<br />

safely say that for many, it certainly won’t be the last.<br />

For further information, please contact Yudy Widodo,<br />

Vice President for Sales and Marketing at<br />

+62 21 725 8000 / +62 811 811 7911 or Cynthia<br />

Ratna, Marketing Manager, Porsche Centre Jakarta<br />

at +62 819 0809 6740. n<br />

Front Row (L-R): Mrs. Veronica Kwee, Mr. Karsono Kwee, Mr. Christer Ekberg and Mr. Herbert Kwee, together with the Porsche Centre Jakarta team and<br />

their guests from Singapore

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