April - Missouri Optometric Association

April 2010
A l s o
I n
T h i s
I s s u e
It’s Not Too Late
for Midwest Eyecare
Congress
MOA Retreats...to the
Lake!
InfantSEE® Program
Update
The AOA Foundation:
Optometry’s Charity
MOA Member Directory
Now In Print
MOA Annual
Conference
R e g u l a r
F e a t u r e s
President’s Message
MOA Goes To Washington
New Members
Calendar of
Upcoming Events
Missouri Optometric
Society Reports
On March 2-4, Missouri Optometric Association members joined more than 400
ODs and optometry students in Washington DC to promote optometry’s message
to our legislators. Optometry as a profession has to remain ever vigilant to the
laws and policies that affect our ability to care for our patients and provide our
patients with access to our care.
We have to stay active both in Jefferson City and Washington, DC.
Complete story, page 5

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April 2010

April 2010
P r e s i d e n t’s Message
I had the pleasure last week of delivering a 60 year AOA membership
plaque to Dr. Harvey Rider of St Joseph. It was an honor to meet Dr.
Rider, and it gave me an opportunity to think about the history of our
great profession and to consider what optometry will look like when I’ve
been an AOA member for 60 years.
The AOA and your MOA have been a resilient, progressive and eager
voice for us for many years. Your participation, whether passive or
engaged, allows you to dilate patient’s eyes with diabetes, prescribe
relief for allergic conjunctivitis, manage the healing after cataract
surgery, or remove a piece of metal from a cornea, and on and on. If you are reading this, you
were likely involved in the battles and fundraising it takes to make these things happen. We
continue to work very hard to make the future as bright as our past.
Ryan Powell, O.D.
MOA President
We are working very hard to make sure that Missouri Medicaid compensates the same service
equally regardless of the letters after the licensed provider’s name. We have to continue to
defend and promote the value of the diploma on your wall.
Cuts in Medicare have a dramatic effect on our members. Our work in Washington DC and
with local leaders is very important. We are optimistic that a new formula will settle much of the
uncertainty so that we can continue to care for our patients. As of this writing, the dust has not
settled on whether Congress will postpone the 21% cuts, but we are optimistic.
Take a moment today to be thankful for the gift we have in being optometrists and enjoy this
wonderful time of the year. I look forward to seeing all the MOA volunteers at the Leadership
Retreat at the lake June 4th-5th as we plan for the future.
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April 2010

April 2010
MOA Goes To
Washington
On March 2-4, Missouri Optometric
Association members joined more than 400
ODs and optometry students in Washington
DC to promote optometry’s message to our
legislators.
Optometry as a profession has to remain
ever vigilant to the laws and policies that
affect our ability to care for our patients
and provide our patients with access to our
care.
We have to stay active both in Jefferson
City and Washington, DC.
The Missouri delegation of ODs included:
MOA Delegation with Senator Claire McCaskill.
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Dr. LeeAnn Barrett
Dr. Tom Cullinane
Dr. Scott Burks
Dr. Wes Kemp
Dr. Howard McAlister
Dr. Ryan Powell
Dr. Jeff Weaver
UMSL students who attended the event
were:
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Tonia Batts
Hanna Kim
Faith Maschmann
Remi Milajavac
Tareq Nabhan
Evan Strong
Tuesday Warner
Alan Wegener
Rep. Blaine Leutkemeyer with Dr. Scott Burks &
Jay Hahn.
MOA Assistant Executive Director Jay Hahn and several AOA staff members also joined us for
the Hill visits.
We had the opportunity to visit with all of Missouri’s legislators and shared with them our
concerns about Medicare reimbursement, patient access to care and non-discrimination
language in any healthcare reform legislation, including optometry in the National Health
Service Corps and asking them to sign on to the Optometric Equity in Medicaid Act.
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It is more important than ever that we continue to stay involved on the national political scene
as many of the access issues are now dictated on the federal level.

April 2010
InfantSEE® Program
Update
Over the course of 2009, the media took
an increased interest in the InfantSEE®
program.
From focusing on an infant’s visual
milestones to coverage of the signs and symptoms of visual impairment, the media sought out
and requested news from InfantSEE® with a desire to speak with providers from around the
country.
Because of this interest, the program has received national publicity. More than one billion
media impressions were secured in 2009 as a result of the 4,000 media placements earned. In
addition, 2009 was a record year for the number of assessments provided.
And just months into 2010, the InfantSEE® program’s media interest continues. In January,
the program was featured in American Baby, and interviews were recently completed with
Babytalk and You & Your Family.
Additionally, InfantSEE® has made its grand entrance into the social media sphere by setting up
a Facebook fan page and continually making contacts and building relationships with mommy
bloggers, one of the most influential Internet-based groups.
You can help promote InfantSEE® too by becoming a fan on Facebook. If you are already on
Facebook, please click on over to see our page. For individuals who are new to Facebook visit
www.facebook.com and create a free account and join the InfantSEE® Fan Club today.
We invite you log on to Optometry’s Charity to see the top media hits achieved in 2009 and
2010 for the InfantSEE® program. We are also focusing on regional media relations, so if you’d
like to promote your practice, one of your infant patients and the InfantSEE® program in local
media outlets, please contact Mark Schwartz at (314) 983-4149 or maschwartz@aoa.org to find
out more.
Note:
The PDF from Optometry’s Charity is included here for your convenience. Please see page 8.
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April 2010

April 2010
Recap of National InfantSEE ® Media Hits
American Baby; July 2009 (circulation: 2,002,693)
Babytalk; September 2009 (circulation: 2,003,780)
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April 2010
I t’s Not Too Late For
M i d w e s t Eyecare Congress
With convenient on-site registration available, it’s not
too late to join your colleagues and friends at the 2010
Midwest Eyecare Congress, beginning April 30 at St.
Louis’s beautiful and newly remodeled Union Station
Marriot.
Remember, attendees pay only for the days they attend,
so if you want to make a quick day-trip to St. Louis, you
still have time to gain valuable continuing education
credits.
To learn more visit www.midwesteyecarecongress.com
Midwest Eyecare Congress concludes May 2, and next
year it will return to Chicago.
MOA Retreats...To The Lake!
This June 4-6, your MOA is retreating, but only so far as the Country Club Hotel & Spa at Lake
Ozark, Missouri.
Leadership Retreat is a wonderful opportunity for optometrists, industry alliance groups, and
paraoptometric members to meet and improve communications and leadership skills.
Any member of the MOA may attend the yearly Leadership Retreat. If you are interested in
attending, talk to any MOA society officer or MOA board member to find out how you can
become more active in your profession.
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And, if you’re a leadership retreat regular, we’ll look forward to seeing you again!

April 2010
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April 2010
The AOA Foundation:
Optometry’s Charity
A Special Thanks to the Missouri Optometric
Association and the following Missouri
optometrists, friends, and families for their
donations to the AOA Foundation during
2009.
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Kathleen G. Avery, OD
Dr. & Mrs. Barry Barresi
LeeAnn Barrett, OD
Daniel J. Brothers, OD
Scott M. Burks, OD
Mr. & Mrs. Thomas Eichorst
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Earle L. Hunter, OD
Deborah L. Kerber, OD
Michael L. Nichols, OD
Scott R. Ream, OD
Rachel A. Shewmake, OD
Richard C. White, OD
The AOA Foundation was established in 2006. It is incorporated as a Not For Profit and is
exempt from taxation under section 501(c)(3) of the Internal Revenue Service. Contributions to
Optometry’s Charity are considered charitable contributions under IRC section 170 and tax
deductible as provided by law.
The AOA Foundation mission is to advance eye health, vision care, and general well-being
of the public through scientific, educational, charitable, and public service activities of the
profession of optometry.
Printable MOA
Member Directory Available
For several years the MOA has used a searchable online
directory to make member contact information available to
our MOA membership.
Many of you requested that, in addition to the online
searchable directory, we add a printable version. Your wish
has been granted!
When you log into the Member Directory area, you’ll still be
able to search for the most current contact information for
ODs, paras, and MOAA members, but now a PDF version of the
directory is also available for download.
Remember, this area is password protected, so if you’ve lost or forgotten your password, please
email the MOA Central Office or call 573.635.6151.
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If you have recently changed an address, telephone number, or email, please use the Online
Member Directory Update to update your records.

April 2010
MOA Annual Conference
Save These Dates:
October 14-17
This Year’s Theme:
MOA Magic...Believe Your Eyes
Location:
Millennium Hotel—Downtown St. Louis
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April 2010
Hannibal
800-325-4676
Lenexa
800-397-2020
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April 2010
O p t o m e t r i c Society Reports
Central Missouri Optometric Society
Trustee: Jeffrey M. Gamble, O.D.
The Central Missouri Optometric Society met in February at Chris McD’s Restaurant in
Columbia. The program was sponsored by Inspire Pharmaceuticals and the featured lecturer
was Dr. Lynsey Bigheart from Tulsa, Oklahoma. Those in attendance shared a great meal
and took home some useful clinical pearls!
The COS did not meet in March, but plans on providing a warm reception for our MOA
president during his visit at 6:30pm on April 27 at Jina Yoos in Columbia. All MOA and COS
members are invited to attend the MOA Presidential meeting.
Greater Ozark Optometric Society
Trustee: Scott M. Burks, O.D.
At our last meeting held in February, we were pleased to host Dr. Ryan Powell, MOA
President, and Dr. LeeAnn Barrett, MOA Executive Director, for our GOOS Presidential visit.
We are planning our next meeting in late May and hope to announce a corporate sponsor
for the meeting. All MOA and GOOS Society members are invited to attend.
Kansas City Optometric Society
Trustee: Melanie Linderer, O.D.
At the beginning of April, we had a wonderful presentation by Dr. Brett King concerning
glaucoma.
In May, Dr. John Gelvin will be providing CE, and in June, we will have our annual “thank
you” BBQ for the legislature.
Northeast Optometric Society
Trustee: Mindy Blackford, O.D.
The NEOS met on February 25 at Los Jimadores Mexican Restaurant in Macon, MO.
We discussed the upcoming elections, and members volunteered to be keypersons to
the candidates for the $50 in 2-day campaign. Other topics discussed included Board
Certification, EMRs and the current Medicare situation.
The NEOS also held a society meeting on April 7 at the Pear Tree in Bevier. Guests were MOA
President, Dr. Ryan Powell, and MOA Executive Director, Dr. Lee Ann Barrett. They updated us
on the current events in Jefferson City and Washington DC.
Northwest Optometric Society
Trustee: Jeffrey H. Powell, O.D.
No Report Available
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Society Reports, continued page 15.

April 2010
S o c i e t y Reports, from page 14
Southeast Optometric Society
Trustee: James Hunt, O.D.
Our special guests at last month’s meeting were our MOA President, Dr. Ryan Powell, and
MOA Executive Director, Dr. Lee Ann Barrett. There was a good discussion about issues
affecting our profession and a frank discussion on Board Certification. It was beneficial to
have our MOA leadership sit down and share ideas and views with the members and guests
who attended the society meeting.
Our next meeting will have a representative of the MoPEB HealthCare Alliance visiting with our
society. This is the MOA endorsed health care insurance plan for MOA member offices. This
meeting will give area doctors a chance to learn more about the insurance plan.
Southwest Optometric Society
Trustee: Erica Burton, O.D.
No Report Available
St. Louis Optometric Society
Trustee: Thomas J. Cullinane, O.D. | Trustee: Robert Goerss, O.D.
The Saint Louis Optometric Society continues to meet monthly, the second Tuesday of the
month at the St. Louis Marriott West.
On January 12, RoseAnn Luetkemeyer spoke on behalf of American Express about many of
the products and services that they offer including Membership Rewards programs and Early
Pay/Cash Back discounts. Following RoseAnn’s presentation Dr. James Hoekel of Washington
University’s Pediatric Ophthalmology Department presented an update on amblyopia.
February 9, Inspire Pharmaceuticals sponsored Dr. Sean Mulqueeny, who presented on several
different clinical representations of ocular surface disease including, but not limited to, dry eye
disease, inflammatory autoimmune disorders, and meibomian gland dysfunction.
On March 9, Ista Pharmaceuticals sponsored Dr. Gregg Berdy, who presented on allergic
conjunctivitis and atopic conjunctivitis.
On April 13, TLC Laser Eye Centers hosted Dr. Sean Breit of Eye Care Associates of St. Louis,
who presented “Lens-Based Refractive Surgery: New Options For The Patient.”
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The annual UMSL College of Optometry Corneal Classic was held on Saturday, April 17 at
Normandy Golf Course. Price to play was $75.00 per person and was a scramble format. If you
have any questions about the event and how you may participate in the future, please send
your inquiries to Dr. Tom Cullinane.
Society Reports, continued page 16

April 2010
Welcome New Members
The MOA is pleased to announce the following new members.
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James R. Perry, O.D.
Mark J. Reddan, O.D.
Rebecca Stilley, O.D.
The MOA Paraoptometric Section urges all paraoptometrics to become part of this
important professional organization. Join the MOA’s Paraoptometric Section today!
S o c i e t y Reports, from page 15
West Central Optometric Society
Trustee: Jason Lake, O.D.
The WCOS has not met over the previous few months. We will be hosting our MOA President, Dr.
Ryan Powell, on June 8. The meeting will start at 7:30 pm in Warrensburg, Missouri. All MOA and
WCOS Society members are invited to attend.
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April 2010
C a l e n d a r of Upcoming Events
2010
April 30-May 2
Midwest Eyecare Congress
Marriott at Union Station
St. Louis, MO
June 4-6
MOA Leadership Retreat
Country Club Hotel & Spa
Lake Ozark, Missouri
June 16-20
Optometry’s Meeting
Orlando, Florida
Oct 14-17
MOA Annual Convention
Millennium Hotel
St. Louis, MO
2011
January 9-10
MOA Legislative Conference
Capitol Plaza Hotel
Jefferson City, Missouri
June 3-5
MOA Leadership Retreat
Country Club Hotel & Spa
Lake Ozark, Missouri
June 15-19
Optometry’s Meeting
Salt Lake City, Utah
Oct 13-16
MOA Annual Convention
Branson, MO
Optometry’s Meeting — 2012-2014
Chicago, Illinois • June 27-July 1, 2012
San Diego, California • June 26-30, 2013
Philadelphia, Pennsylvania • June 25-29, 2014
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April 2010
L e a d e r s h i p & Staff
Staff
Executive Director
LeeAnn Barrett, O.D.
moaed@moeyecare.org
Assistant Executive Director
Jay Hahn
jay@moeyecare.org
Finance / Membership Director
Sue Brown
sue@moeyecare.org
Officers
President
Ryan H. Powell, O.D.
P: 816/476-4017
drpowell@insighteyecarespecialties.com
President-Elect
Duane Thompson
P: 660/258-7409
datbat@cebridge.net
Treasurer
Jeffrey L. Weaver, O.D.
P: 314/983-4244
jlweaver@abopt.org
Governmental Relations
Consultants
Jerry W. Burch
P: 573/636-4599
jburch@embarqmail.com
J. Scott Marrs
P: 573/636-5873
smarrs@embarqmail.com
Legal Counsel
Marc H. Ellinger
P: 573/634-2500
mellinger@blitzbardgett.com
Secretary
John B. Gelvin, O.D., F.A.A.O.
P: 816/525-3937
jgelvin@omnikc.com
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Immediate Past President
Wesley D. Kemp, O.D.
P: 417/777-9000
weskemp@windstream.net

April 2010
T r u s t e e s
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Central Society (5)
Jeffrey M. Gamble, O.D.
P: 573/874-2030
jmgamble@socket.net
Greater Ozark Society (8)
Scott M. Burks, O.D
P: 417/345-2901
smbod1@gmail.com
Kansas City Society (3)
Melanie L. Linderer, O.D.
P: 816/781-2100
jmlinderer@sbcglobal.net
Northeast Society (2)
Mindy M. Blackford, O.D.
P: 660/665-6262
mindymblackford@hotmail.com
Northwest Society (1)
Jeffrey H. Powell, O.D.
P: 660/582-4022
jpowell@unitedsky.net
Southeast Society (9)
James M. Hunt, O.D.
P: 573/996-3937
drhunt204@yahoo.com
Southwest Society (7)
Erica S. Burton, O.D.
P: 417/682-3301
sbeyecare@sbcglobal.net
St. Louis Society (6)
Thomas J. Cullinane, O.D.
P: 314/579-0909
seeingme@sbcglobal.net
Robert Goerss, O.D.
P: 636/272-1444
drgoerss@yahoo.com
West Central Society (4)
Jason S. Lake, O.D.
P: 660/747-2000
lake.od@juno.com

April 2010
C o m m i t t e e s
Administrative Services
Sally Bodenhamer, O.D.
P: 573/635-2020
sallyandben@aol.com
Affiliated Organizations
Kory P Thoma, O.D.
P: 573/334-2020
kthomaod@leeteyecare.com
Clinical/Educational
Joni K LaFerla, O.D.
P: 816/741-6737
jlaferla@kk.rr.com
Coordinating Committee
Ryan H. Powell, O.D.
P: 816/476-4017
drpowell@insighteyecarespecialties.com
Governmental Affairs
Tom Culllinane
P: 314/579-0909
seeingme@sbcglobal.net
Membership Services
Kayce A Strohmeyer, O.D.
P: 573/334-8595
kstrohmeyer74@sbcglobal.net
Public Relations
Timothy A Wingert, O.D.
P: 314/516-6058
wingo@umsl.edu
Third Party Payments
Rich Wilson, O.D.
P: 816/353-1872
rwilson@bso-ae.com
Convention Planning
John B. Gelvin, O.D., F.A.A.O.
P: 816/525-3937
jgelvin@omnikc.com
A f f i l i a t e d Organizations
Paraoptometric Chair
Cody Bergschneider
P: P:816/353-1872
eyecareforyou2002@yahoo.com
MOAA President
Beth Thompson
P:660/258-7409
datbat@cebridge.net
MOF President
Rex Newcomb, O.D.
P: 417/468-6682
rands289@msn.com
State Board President
James Bureman, O.D.
P: 417/887-3900
jbureman@missourieyecare.com
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April 2010

April 2010
A b o u t VISION
VISION is published bimonthly by the Missouri Optometric Association.
100 East High Street, Suite 301
Jefferson City, Missouri 65101
P: 573/635-6151
Editors of Publications:
Lee Ann Barrett, O.D.
1201 West Broadway
Columbia, Missouri 65203
P: 573/445-8636
F: 573/446-9122
lbarrettod@sbcglobal.net
James M. Hunt, O.D.
204 Washington St
Doniphan, Missouri 63935
P: 573/996-3937
F: 573/996-3937
drhunt204@yahoo.com
Send all unsolicited articles, news, and advertising to the MOA Central Office. All opinions
and statements of supposed fact in signed articles do not necessarily reflect the
views and policies of the Missouri Optometric Association.
Deadlines are the first of January, March, May, July, September, and November.
Don’t Forget!!
The MOA is depending on all its members to enter
their Children’s Vision Examination data online at
www.yourbestvision.net
Having a solid platform of hard data from which to
draw is crucial to extending the sunset of the
Children’s Vision Law in 2012!
Help Missouri’s Children’s...
Enter Your
Children’s Vision Examination Data
Today!
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