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Winter PDF - Missouri Optometric Association

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VISION<br />

The Journal of the<br />

<strong>Missouri</strong> <strong>Optometric</strong> <strong>Association</strong><br />

<strong>Winter</strong> 2013<br />

MOA AT THE<br />

STATE CAPITOL


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PRESIDENT’S MESSAGE<br />

At AOA Presidents’ Council, Medicaid reform took center stage at numerous<br />

points throughout the weekend. At our MOA Legislative Conference, the topic<br />

of Medicaid reform was also on the agenda. In Governor Jay Nixon’s State<br />

of the State address, he asked the <strong>Missouri</strong> legislature to approve Medicaid<br />

reform for the state because it makes good business sense.<br />

When the U.S. Supreme Court ruled on the constitutionality of the ACA,<br />

it ruled that states could opt out of the requirement to expand their Medicaid<br />

programs to adults who earn up to 138 percent of poverty level. If <strong>Missouri</strong><br />

opts out, hospitals will have to make difficult decisions to absorb these losses<br />

while still providing care.<br />

<strong>Missouri</strong>’s economy stands to lose approximately $3.3 billion over just<br />

seven years due to cuts outlined in the ACA. If nothing is done, it’s possible<br />

that some smaller hospitals could close, causing a sharp decline in jobs and<br />

health care access in these communities.<br />

Dr. John Gelvin<br />

MOA President<br />

As small business men and women, we need to understand the financial impact of the uninsured and<br />

underinsured. Optometrists will see more of these patients. We can and we will.<br />

Now is the time for optometry to be team players. The MOA has joined together with other healthcare<br />

associations to help our legislators understand that Medicaid reform is essential for the State of <strong>Missouri</strong>. The<br />

central office would be glad to provide you with talking points you can use when talking to your representative<br />

and senator.<br />

If <strong>Missouri</strong> opts out of the requirement to expand its<br />

Medicaid program...<br />

the state’s economy stands to lose approximately<br />

$3.3 billion over just seven years due to cuts outlined<br />

in the ACA.<br />

If nothing is done, it’s possible that some smaller<br />

hospitals could close, causing a sharp decline in<br />

jobs and health care access in these communities.<br />

2


MOA at the<br />

<strong>Missouri</strong><br />

State Capitol<br />

Weather was again the topic of conversation at this year’s MOA Legislative Conference. However,<br />

in a delightful change of pace, the weather was great for this year’s MOA Legislative Conference held on<br />

January 28th in Jefferson City. Unlike conditions in the past there was no ice, snow or rain, but a balmy<br />

70 degrees and sunny.<br />

On the other hand, not everything was sunny and bright. On Sunday a minor calamity occurred when<br />

a contingency from the Southeast <strong>Optometric</strong> Society suffered a transmission failure in Kingdom City,<br />

23


ut providence prevailed when a St. Louis member stopped off for lunch ascoss the street from the gas<br />

station where the society members were stranded. Everyone was able to make it to the afternoon committee<br />

meeting. One of the important functions at the conference is volunteer committee members working to lay<br />

out a course of action for the MOA. It was exciting to see many new faces joining us this year.<br />

On Monday, the Legislative Conference day began with three hours of continuing education presented<br />

by Dr. Michelle Welch from Tahlequah, OK. A nice thank you to the Clinical/Educational Affairs<br />

Committee who work hard to bring us quality education. A luncheon followed with Drs. Jason Lake and<br />

34


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Jeff Gamble presenting the results of the MOA survey and reviewing<br />

the past few years MOPAC contributions. Mr. Todd Fleischer from<br />

the Kansas <strong>Optometric</strong> <strong>Association</strong> and Mr. Neil Powell with<br />

the Nebraska Foundation for Children’s Vision followed with a<br />

program on the See To Learn® program.<br />

They reviewed the program and its inception and stressed the<br />

impact it had had on every aspect of the association’s operations<br />

and relations.<br />

A record number of UMSL College of Optometry students’<br />

joined the doctors at the Capitol delivering the “now famous<br />

cinnamon rolls!” Thank you to Dean Davis for encouraging the<br />

student’s attendance at the event. It is important that the students<br />

learn about the legislative process and what it means for optometry.<br />

Several doctors took the opportunity to visit the House chamber<br />

and were introduced to the legislators. We also want to thank Dr.<br />

Terry Swinger, a former member of the <strong>Missouri</strong> House, for his<br />

help while we were at the capitol.<br />

The legislative reception was bumped up an hour to accommodate<br />

the Governor’s State of the State address also held that evening.<br />

Due to term limits, we had many new legislators to talk to about<br />

optometry. The weather and the new time made for great attendance<br />

and a successful reception.<br />

If you have never attended a legislative conference, you are<br />

missing out on a unique opportunity. It is never too late to get<br />

involved for the betterment of your profession so make plans to<br />

attend our Legislative Conference next year in January of 2014.<br />

Photos from top. MOA Board of Trustees hard at work; Dr. Michelle<br />

Welch leads the continuing education session; Rep. Tommie Pierson<br />

(D-66) and Rep. Karla May (D-84) with Dr. Eric Polk; and MOA<br />

Dr. Mary Beth Rhomberg with Rep. Noel Shull (R-16).<br />

6


ABO UPDATE<br />

In response to inquiries from members, the application<br />

deadline for those interested in using their years of<br />

experience to become eligible to participate in the<br />

voluntary board certification process is April 30, 2013.<br />

Those Active Candidates would have until July 30, 2013 to submit their requirements and January<br />

2014 to take the examination. The deadlines are necessary to meet national accreditation standards for<br />

board certification programs. The examination will be offered in July 2013 and January 2014.<br />

Currently, there are 21 <strong>Missouri</strong> ODs who passed the ABO exam and 3 more taking the examination<br />

this month. In addition, there are approximately 33 <strong>Missouri</strong> ODs who are Active Candidates. Other<br />

professions report that the adoption of voluntary board certification was a slow, gradual process and the<br />

adoption rate by optometry is typical or actually a little faster than other medical professions.<br />

You likely received an email from the ABO announcing that ABO Board Certification was recently<br />

accredited by the National Commission for Certifying Agencies (NCCA). This follows the ABO<br />

Maintenance of Certification program’s approval by the Centers for Medicare and Medicaid Services<br />

(CMS) as an accepted program for their PQRS MOC<br />

bonus program.<br />

We have confirmed that the PQRS 0.5 percent<br />

incentive for MOC (Maintenance of Certification) is<br />

still in effect for 2013. It is based on your Medicare<br />

professional fees like the other PQRS measures and<br />

may cover some or most of your fees depending on<br />

your volume of Medicare patients.<br />

Based on your inquiries we have confirmed that<br />

Blue Cross and Blue Shield of New Jersey started<br />

requiring board certification to be on their provider<br />

panels effective July 1, 2012. They are grandfathering<br />

existing providers, but it is not clear whether this<br />

requirement applies to optometrists. Each BC/BS<br />

affiliate is operated independently, so this is not a<br />

national requirement. However, we are aware that it has<br />

been discussed by at least one other BC/BS affiliate.<br />

We are also aware that some rural hospitals in<br />

southeast Kansas and <strong>Missouri</strong> have been advertising<br />

that their medical staff is board certified and to ask for<br />

board certified doctors through newspaper advertising.<br />

Again this is not widespread, but we are aware of these<br />

developments thanks to your efforts in sharing this<br />

information and asking questions.<br />

For those of you attending Heart of America,<br />

the ABO will have a booth in the exhibit hall where you may ask questions and receive additional<br />

information.<br />

Currently, there are 21<br />

<strong>Missouri</strong> ODs who passed the<br />

ABO exam and 3 more taking<br />

the examination. In addition,<br />

there are approximately 33<br />

<strong>Missouri</strong> ODs who are Active<br />

Candidates. Other professions<br />

report that the adoption of<br />

voluntary board certification<br />

was a slow, gradual process<br />

and the adoption rate by<br />

optometry is typical or<br />

actually a little faster than<br />

other medical professions.<br />

If you have any additional questions, please contact MOA Central Office or see the ABO website at<br />

www.americanboardofoptometry.org.<br />

87


Hannibal<br />

800-325-4676<br />

Lenexa<br />

800-397-2020


Ozark Optical:<br />

Ozarks Optical is a full service Essilor Partner laboratory located in Springfield, <strong>Missouri</strong>, and has<br />

served the optical professions for more than 30 years.<br />

When we started the company in a two-car garage in 1982, we never anticipated the growth and<br />

success of this company would be near what it is today. Our goal and main focus from the inception of<br />

the company was to provide you, the eye care professional, with the absolute best quality and service<br />

second to none, and to treat you the customer, the way we would want to be treated.<br />

The employees and staff of Ozarks Optical have always been and will continue to remain dedicated<br />

and committed to providing you with these ideals and principles. Our employees have taken pride in<br />

building a reputation for impeccable quality with complete customer satisfaction our primary goal.<br />

Our world class customer service team is friendly, and has multiple years of extensive knowledge<br />

with many years of broad experience. We have expert technical assistance available for difficult Rx’s<br />

requiring compound prism, slab-offs, anisekonic and low vision problems. Our entire team is focused on<br />

our customer relationships and the total customer experience with our company.<br />

Ozarks Optical is an authorized distributor of all major brands including, Varilux, Crizal, Transitions,<br />

Xperio, Shamir and Kodak. Your orders can be submitted electronically through Eyefinity, Vision Web<br />

and TNT. We are a Vision Source provider lab, VSP provider lab #602 (Signature, Signature Choice and<br />

Value Plans), VBA and Vision Care Direct provider.<br />

Our philosophy is “first in-first out”; we never differentiate between private pay and 3rd party<br />

business, so there are no unnecessary delays with your work.<br />

Our in-house AR facility allows us to control strict processing procedures to insure the quality and<br />

durability of our AR coatings and enables us to expedite your work in a timely and efficient manner. We<br />

are constantly investing in new state-of-the-art technologies to keep our laboratory operating efficiently<br />

and allow us to remain competitive.<br />

Ozarks Optical is proud of our sales and marketing team and provides in office training, education<br />

and consulting. We offer turn-key marketing programs including Mount Eyewear rimless frame<br />

9 10


You Can See the Difference<br />

________<br />

When we started the<br />

company in a two-car garage<br />

in 1982, we never anticipated<br />

the growth and success of this<br />

company would be near what<br />

it is today. Our goal and main<br />

focus from the inception of<br />

the company was to provide<br />

you, the eye care professional,<br />

with the absolute best quality<br />

and service second to none,<br />

and to treat you the customer,<br />

the way we would want to be<br />

treated.<br />

________<br />

and lens, complete children’s frame<br />

and lens, Kodak value, polarized sun<br />

wear packages and more. Our goal is<br />

to have a choice for every patient at<br />

an affordable price point.<br />

Ozarks Optical has been a<br />

supporter of the <strong>Missouri</strong> <strong>Optometric</strong><br />

<strong>Association</strong> and the industry alliance<br />

since inception. We also support the<br />

upcoming Heart of America Contact<br />

Lens Society each year as an event<br />

sponsor and exhibitor. If you are<br />

attending the Heart of America,<br />

come by our booth in the exhibit<br />

hall and “see the difference” Ozarks<br />

Optical can make in your practice.<br />

If your current lab experience is<br />

less than you expect or deserve, we<br />

at Ozarks Optical would welcome<br />

the opportunity so you can “See The<br />

Difference”.<br />

910


The AOA’s Top 5<br />

ACA Changes Optometrists<br />

Must Get Ready for in 2014<br />

We all know that the Affordable Care Act (ACA) implementation has been a major topic of concern in<br />

optometry and health care in general and the AOA and state affiliates have been working hard to keep you<br />

informed. 2014 is a major year in the implementation of the ACA and a lot of people are throwing around<br />

a lot of terms but what does the average optometrist need to know going into this very critical year?<br />

Here is a list of the top 5 changes you need to know about going into 2014.<br />

Health Insurance Marketplaces:<br />

Also known as Health Benefit Exchanges, Connectors, Exchanges or HIX, an exchange is a market<br />

place for selling health plans primarily to people who previously do not have insurance. The exchange<br />

market is for individuals and small employers up to 50 or 100 employees (depends on the state but<br />

most will be 50 at the start). These are groups that have traditionally high rates of non-insured and<br />

the idea is by creating a new market and giving them tax breaks that this population should be able to<br />

afford health insurance or pay a tax penalty ($95 in the first year or 1% of income).<br />

What does this mean for ODs? These are new plans and newly insured people that will need health<br />

care so you should not lose patients because of the exchange, in fact you should be getting new ones.<br />

If the plans that eventually sell in the exchange make good business sense for your practice, you<br />

should sign up. Health plans in the exchange will have an integrated pediatric vision benefit (described<br />

below) so there will be a need for optometrists on the panels to service this population as well as to<br />

provide medical eye care to the newly insured. Finally, your state’s access and nondiscrimination laws<br />

will apply to these plans as will the Harkin Amendment, the first of its kind federal nondiscrimination<br />

language.<br />

The Pediatric Vision Benefit:<br />

The pediatric vision benefit is one of the 10 essential benefits spelled out by the ACA that create a<br />

basic benefit package for all health plans sold in the exchange and some plans outside of the exchange.<br />

Thanks to the advocacy of the AOA and state affiliates who fought back against insurance companies<br />

and ophthalmology who pushed for a weak benefit, this will be a yearly eye exam with a materials<br />

benefit for every patient under 19.<br />

What does this mean for ODs? This means potentially millions of new patients nationwide that<br />

will have coverage that they didn’t have before. Optometrists may want to start advertising to these<br />

potential patients and educate the parents about the services that optometrists provide and the need<br />

for pediatric eye exams.<br />

11<br />

1


The Medicaid Expansion:<br />

Starting in 2014, many states will expand their Medicaid program to everyone who is under 133% of<br />

the federal poverty line. Mainly, this will expand coverage to childless adults who generally are not<br />

covered in the Medicaid program. Due to last year’s Supreme Court ruling, states have an option if<br />

they want to take this expansion or not which will be fully funded by the federal government for at<br />

least three years. States will be getting a lot of pressure from hospitals to adopt the Medicaid expansion<br />

this year and while there is no deadline for adopting the option, the list of states taking the expansion<br />

is expected to fluctuate all year.<br />

What does this mean for ODs? Optometrists who see Medicaid patients will see a significant increase<br />

in Medicaid patients starting in 2014. While states will get more money for covering these populations<br />

that will not necessarily translate into increased payments for providers and states will still face the<br />

same funding issues for the program as before which could turn to an increase in Medicaid Managed<br />

Care plans in states. Optometrists are one of the highest participating specialists in the Medicaid<br />

program and your services are highly valued by beneficiaries but not necessarily the state. If your<br />

Medicaid payments are too low in your state, contact your local affiliate and fight to ensure greater<br />

access to this vulnerable population.<br />

New Payment Methods:<br />

ACOs, PCMHs, episodic payment, bundled payment, integrated healthcare delivery, care coordination,<br />

care transition, and managed care are just some of the many terms being thrown around as ideas<br />

on how to control the rising cost of health care and while many of these ideas aren’t necessarily<br />

just being implemented in 2014, the increase of American’s with insurance coverage will place an<br />

increasing emphasis on controlling health care costs. Accountable Care Organizations (ACOs) and<br />

Patient Centered Medical Homes (PCMH), for example, are two major initiatives undertaken by the<br />

federal government and several payers to see if they are successful in holding down the costs of<br />

healthcare delivery. An ACO would save money by allowing providers to share in any cost savings<br />

achieved through better management of a patient’s care. PCMHs pay primary care providers extra to<br />

better manage a patient’s care, usually for chronic diseases like diabetes.<br />

What does this mean for ODs? These new delivery models are not necessarily closed systems, and<br />

there may be a chance you are participating in one and not even realize it. Organizations that qualify<br />

as an ACO or PCMH may refer patients out for eye exams to monitor diabetes in order to meet certain<br />

quality measures. To truly be an integrated partner in an ACO or PCMH, providers must show value<br />

to the ACO or PCMH and demonstrate that being a member of the organization will help save money.<br />

The AOA is working on materials to help optometrists demonstrate value, but it will require that<br />

optometrists practice full scope optometry and have a very robust medical practice. Please read AOA<br />

publications for further details.<br />

What Optometrists Need to Know as Small Business Owners:<br />

As small business owners, optometrists will face many of the changes that other small business owners<br />

will face. The AOA has developed a Frequently Asked Question (FAQ) document to address many of<br />

these concerns. You can access the FAQ by going to the Health Care Reform page of the AOA website<br />

or by going to the following address: www.aoa.org/x25155.xml<br />

12


52nd Annual<br />

Heart of America<br />

Contact Lens<br />

Society Congress<br />

We hope to see a strong MOA contingent at Heart<br />

of America Contact Lens Society this weekend.<br />

The 52nd Annual HOACLS Congress will run<br />

February 15-17. We're in Kansas City at the<br />

Sheraton in Crown Center.<br />

Guests include:<br />

Dr. Eric Beatty<br />

Dr. Marc Bloomenstein<br />

Dr. Graham Erickson<br />

Dr. Steven Ferrucci<br />

Dr. Thomas Freddo<br />

Dr. Dasa Gangadhar<br />

Dr. Milton Horn<br />

Rebecca Johnson<br />

Dr. Peter Kollbaum<br />

Lynn Konkel<br />

Lynn Lawrence<br />

Dr. Sean Mulqueeny<br />

Dr. Jason Nichols<br />

Dr. Ashley Reddell<br />

Dr. George Spaeth<br />

Dr. Michael Stiles<br />

Dr. Shachar Tauber<br />

Phemell Walker II<br />

Dr. Walt West<br />

Alex Yoho<br />

13


<strong>Missouri</strong><br />

Optometry Loses<br />

a True Gentleman<br />

and a Scholar<br />

The <strong>Missouri</strong> <strong>Optometric</strong> <strong>Association</strong> mourns<br />

the death of Mr. Albert E. Schoenbeck, the<br />

association’s former attorney. Mr. Schoenbeck<br />

passed away on December 19, 2012 at the age of<br />

96. He had represented the MOA for over 60 years<br />

as well as the former Wabash Railroad.<br />

As the story goes, the state of <strong>Missouri</strong> was then<br />

funding courses intended to improve adults’ social<br />

skills and economic well-being. A young St. Louis<br />

lawyer, Albert E. Schoenbeck, taught one of these on<br />

Albert E. Shoenbeck addresses the MOA in 2010.<br />

public speaking, before a group which included ten<br />

or twelve optometrists.<br />

As Mr. Schoenbeck related it: “One evening after class, Dr. Felix Koetting, president of the MOA, expressed a<br />

desire to have an attorney on retainer. He added that the <strong>Association</strong> was not in position to pay a large retainer. I<br />

asked what amount they had in mind and he said $25.00 a month, and I promptly said ‘Now you have an attorney!’<br />

The quarterly meetings of the Board were always held at the <strong>Missouri</strong> Hotel, in Jefferson City, on Sunday. We<br />

would car pool the trips to the Board meetings. Koetting, John Betz and Ray Bockhorst were always on the trips. “<br />

Mr. Schoenbeck was the attorney of record for the <strong>Missouri</strong> State Board of Optometry in the now famous<br />

Curteman case in 1972. The <strong>Missouri</strong> Supreme Court upheld that the fitting of contact lenses constituted the<br />

practice of optometry. The Curteman case has been cited by the <strong>Missouri</strong> Supreme Court in other cases involving<br />

the state boards of dentistry and architecture. It has also been cited in courts in Delaware, Illinois, Massachusetts,<br />

Oklahoma and Wyoming.<br />

In 1988, Mr. Schoenbeck was involved in the writing of <strong>Missouri</strong> State Statute that exempted optometrists from<br />

charging sales tax on the sale of eyeglasses. In 1995, Mr. Schoenbeck represented William Grant, OD in his case<br />

against the <strong>Missouri</strong> Department of Revenue. During the trial, as the attorney for the state was trying to make the<br />

case against legislative intent of the drafted statute, Mr. Schoenbeck rose up and let the court know that, “back in<br />

1988 when I wrote the statute,…” . Mr. Schoenbeck secured another victory for the optometrists.<br />

In 1973, Mr. Schoenbeck was awarded a Doctor of Humane Letters in Optometry from the Illinois College of<br />

Optometry in Chicago, Illinois. He was awarded the Chancellor’s Medallion by the University Of <strong>Missouri</strong> at St.<br />

Louis in 2001. In the early 2000’s, in honor of his service to the profession, the MOA christened our building the<br />

Albert E. Schoenbeck Building. In 2010, he attended the Legislative Conference in Jefferson City and made a<br />

generous contribution to the MOA. That would be the last time he addressed the MOA.<br />

“I have known Mr. Schoenbeck for more than 25 years and have always thought of him as a true gentleman. At<br />

his memorial service, every single person who spoke used that same adjective to describe his character. I always<br />

saw him in his professional capacity, but it was moving to hear his grandchildren talk about his sense of humor as<br />

well as his work ethic,” said Dr. LeeAnn Barrett. Continued p. 18<br />

14


SOCIETY REPORTS<br />

<strong>Missouri</strong> <strong>Optometric</strong> Society Trustees<br />

Central Society (5)—Chris DeRose, OD |P: 573-874-2030 | c_derose@hotmail.com<br />

Greater Ozark Society (8)—Katie McElvaine OD | P: P: 417-886-5444 | docmcelvaine@gmail.com<br />

Kansas City Society (3)—Melanie Linderer, OD | P: 816-781-2100 | jmlinderer@sbcglobal.net<br />

Northeast Society (2)—Mindy Blackford, OD | P: 660-665-6262 | mindymblackford@hotmail.com<br />

Northwest Society (1)—Stephanie Erker, OD | P: 816-322-1872 | serker@bso-ae.com<br />

Southeast Society (9)—Dan Obermark, OD | P: 573-471-1080 |dro@obermarkeyehealthcare.com<br />

Southwest Society (7)—Justin Stilley, OD | P: 417-781-9900 | justinstilley@hotmail.com<br />

St. Louis Society (6)—Thomas Cullinane, OD | P: 314-579-0909 | seeingme@sbcglobal.net<br />

—Robert Goerss, OD | P: 636-272-1444 | drgoerss@yahoo.com<br />

West Central Society (4)—Jason Lake, OD | P: 660-747-2000 | lake.od@juno.com<br />

Central <strong>Missouri</strong> <strong>Optometric</strong> Society (COS)<br />

The Central <strong>Missouri</strong> <strong>Optometric</strong> Society had<br />

its usual meeting on the fourth Tuesday of the<br />

month.<br />

The meeting was sponsored by Diopsys at D.<br />

Rowe’s restaurant. Diopsys presented to us on the<br />

clinical uses of VEP, office implementation and<br />

reimbursement.<br />

Dr. Jeff Gamble set up an internet access<br />

terminal where central members could complete<br />

the MOA survey. We reviewed keyperson<br />

assignment information. Our next meeting is<br />

February 26th.<br />

Greater Ozark <strong>Optometric</strong> Society (GOOS)<br />

We had many Legislators and doctors that<br />

made an appearance at our annual Legislative<br />

Thank You BBQ Dinner on November 13th. It<br />

was held at the Diamond Room in Springfield.<br />

Our December 11th meeting was located at<br />

Twin Oaks Country Club and was sponsored by<br />

UMB Bank. It was a fun and informative meeting<br />

with great information about practice financing,<br />

estate planning, tax law changes and the fiscal<br />

cliff.<br />

Our next gathering will be at Metro Grille<br />

on March 12th in Springfield for our annual<br />

Presidential Visit.<br />

For more information about upcoming<br />

events, please go to our website<br />

GreaterOzarks<strong>Optometric</strong>.org.<br />

Kansas City <strong>Optometric</strong> Society (KCOS)<br />

The KCOS had a delightful Presidential visit<br />

in December from our MOA President, Dr. John<br />

Gelvin.<br />

Our next meeting is Feb. 4, 2013. We expect<br />

to have a society website established by March of<br />

this year. There will be more information about<br />

the society website in the future.<br />

Northeast <strong>Optometric</strong> Society (NEOS)<br />

The NEOS met on Nov 15 at AJ’s in Macon.<br />

There were nine members and one guest present.<br />

The meeting was sponsored by Ciba with a<br />

presentation about contact lens solutions.<br />

Our next meeting will be the Presidential Visit<br />

from our MOA President, Dr. John Gelvin, in the<br />

first quarter of 2013.<br />

15


SOCIETY REPORTS<br />

Northwest <strong>Optometric</strong> Society (NWOS)<br />

No meeting are currently planned for NWOS<br />

in 2013, however if there is member interest, we<br />

can hold a get-together singly or jointly with the<br />

KCOS section.<br />

The keyperson list has been updated;<br />

if you have any questions about the keyperson<br />

system (including who is your representative/<br />

senator), or if you have any other concerns or<br />

comments, please contact me: Stephanie A. Erker<br />

at 816-353-1872 or eyedocsteph@gmail.com.<br />

St. Louis <strong>Optometric</strong> Society (SLOS)<br />

The St. Louis <strong>Optometric</strong> Society continues to<br />

meet on the second Tuesday of the month at the<br />

Chesterfield Marriott.<br />

The November meeting was sponsored by<br />

the Pepose Vision Institute. Dr. Nancy Holekamp<br />

presented “Cataract Surgery in Patients with<br />

Macular Degeneration” and Dr. Mujtaba Qazi<br />

presented “Novel Intraocular Implants.”<br />

Midland Optical hosted the annual holiday<br />

party that was held at Cardwell’s in Clayton.<br />

The January meeting was sponsored by Alcon<br />

and Dr. Pamela Lowe presented “Strategies for<br />

Maximizing Patient and Practice Success.”<br />

SLOS continues to develop its new<br />

website which can be found at www.<br />

stlouisoptometricsociety.org. The site is designed<br />

to be interactive and the eventual goal is to<br />

allow members and sponsors to pay dues and<br />

advertising expenses on-line. Eventually the<br />

printed copy of the newsletter will be eliminated<br />

and available on-line only. For now it is available<br />

in both formats.<br />

Southeast <strong>Optometric</strong> Society (SEOS)<br />

The SEOS met November 15 at the Hickory<br />

Log in Dexter, MO. Dr Charles Aldridge from<br />

North Carolina discussed trends in contact lens<br />

prescribing. The meeting was sponsored by Ciba.<br />

During our January 16 meeting, we discussed<br />

goals for the coming year. The important<br />

keyperson list was discussed. We look forward<br />

to the MOA Presidential visit by Dr. John Gelvin<br />

this spring. Dr Terry Swinger expressed his<br />

gratitude for everyone’s support during his senate<br />

campaign.<br />

Southwest <strong>Optometric</strong> Society (SWOS)<br />

The Southwest <strong>Optometric</strong> Society met on<br />

Thursday, November 29th at Mythos restaurant<br />

in Joplin. Dr. Stilley gave a recap of the recent<br />

happenings from the annual MOA convention.<br />

The meeting was preceded by a one hour<br />

continuing education presentation by Dr. Richard<br />

Hillman from the Fabry Support and Information<br />

Group. Also helping with the presentation was<br />

Jack Johnson, who has Fabry’s Disease and he<br />

was able to provide information about what it was<br />

like to deal with the condition.<br />

West Central <strong>Optometric</strong> Society (WCOS)<br />

The WCOS has not had a regularly scheduled<br />

meeting this calendar year. We plan a robust<br />

attendance at the MOA legislative conference and<br />

further discussions on bolstering our keyperson<br />

system in our region.<br />

16


MOA<br />

2013 February Calendar<br />

15-17<br />

Heart calendar<br />

of America<br />

2013<br />

Hyatt Regency<br />

Kansas City, <strong>Missouri</strong><br />

May 31 - June 1<br />

MOA Leadership Retreat<br />

Stoney Creek Inn<br />

Columbia, <strong>Missouri</strong><br />

June 26 - 30<br />

Optometry’s Meeting®<br />

San Diego, California<br />

September 7 - 12<br />

AOA Congressional<br />

Advocacy Conference<br />

Washington DC<br />

October 11 - 14<br />

MOA Annual Conference<br />

Ballpark Hilton<br />

St. Louis, <strong>Missouri</strong><br />

Welcome<br />

new members<br />

Please welcome the following<br />

new members of the MOA!.<br />

• Steven Bartholomew<br />

• Chad Carter<br />

• Justin Crowe<br />

• Kristin Ham<br />

• Steven MacDonald<br />

• Elizabeth Monroe<br />

• Courtney VanNoy<br />

We also welcome the<br />

following new members of<br />

the MOA’s Paraoptometric<br />

Section.<br />

• Jennifer Fisher<br />

• Molly Helming<br />

• Lauren Hendrickson<br />

• Cherry Holy<br />

• Desiree Hugil-Houston<br />

• Lindsay Kallmeyer<br />

• Joni Sharp<br />

• Alisa Thoman<br />

• Megan Vaughan<br />

• Gladys Westmoreland<br />

Shoenbeck, continued from page 14<br />

“Mr. Schoenbeck was a delightful gentleman who led the MOA thru many legal and legislative<br />

battles. His longevity with the association is legendary and his interest in the well-being of each and<br />

every member was exemplary. I had the pleasure of working with him at the MOA when he served as<br />

Legal Counsel during my Executive Director tenure there and then saw him frequently as an active<br />

member of our Senior Lawyer section here at the Bar <strong>Association</strong> of Metropolitan St. Louis,” said Ms.<br />

Zoe Linza.<br />

Dr. Terry Swinger describes Mr. Schoenbeck as “the most dignified and polite person I ever knew.<br />

Being the successful attorney that he was, he was able to command high fees for his services, but his<br />

soft spot for optometry as one of his first clients led him to stay with the MOA.”<br />

The MOA has lost a true gentleman and someone who represented optometry until the end.<br />

18


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MOA LEADERSHIP<br />

Central Office<br />

Executive Director<br />

LeeAnn Barrett, OD | moaed@moeyecare.org<br />

Assistant Executive Director<br />

Jay Hahn | jay@moeyecare.org<br />

Finance / Membership Manager<br />

Sue Brown | sue@moeyecare.org<br />

Legal Counsel<br />

Marc Ellinger<br />

P: 573/634-2500 | mellinger@blitzbardgett.com<br />

Officers<br />

President: John Gelvin, OD, FAAO<br />

P: 816-525-3937 | jgelvin@omnikc.com<br />

President-Elect: James Hunt, OD<br />

P: 573-996-3937 | drhunt204@yahoo.com<br />

Treasurer: Scott Burks, OD<br />

P: 417-345-2901 | smbod1@gmail.com<br />

Secretary: Jeff Gamble, OD<br />

P: 573.874-2030 | jmgamble@socket.net<br />

Immediate Past President: Jeffrey Weaver, OD<br />

P: 314-983-4244 | jlweaver@abopt.org<br />

Governmental Relations Consultants<br />

Jerry Burch: P: 573/636-4599 | jburch@embarqmail.com<br />

Scott Marrs: P: 573/636-5873 | smarrs@embarqmail.com<br />

ABOUT VISION<br />

VISION is published by the <strong>Missouri</strong> <strong>Optometric</strong> <strong>Association</strong>.<br />

100 East High Street, Suite 301 | Jefferson City, <strong>Missouri</strong> 65101<br />

P: 573-635-6151<br />

Editors of Publications: LeeAnn Barrett, OD and James Hunt, OD<br />

Contact Dr. Barrett<br />

<strong>Missouri</strong> <strong>Optometric</strong> <strong>Association</strong><br />

100 East High Street, Suite 301<br />

Jefferson City, <strong>Missouri</strong> 65101<br />

P: 573-635-6151<br />

lbarrettod@sbcglobal.net<br />

Contact Dr. Hunt<br />

Vision-Improvement Clinic<br />

204 Washington St.<br />

Doniphan,MO 63935<br />

P: 573-996-3937<br />

drhunt204@yahoo.com<br />

Send all unsolicited articles, news, and advertising to the MOA Central Office. All opinions and statements of<br />

supposed fact in signed articles do not necessarily reflect the views and policies of the <strong>Missouri</strong> <strong>Optometric</strong><br />

<strong>Association</strong>.<br />

20

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