Winter PDF - Missouri Optometric Association
Winter PDF - Missouri Optometric Association
Winter PDF - Missouri Optometric Association
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VISION<br />
The Journal of the<br />
<strong>Missouri</strong> <strong>Optometric</strong> <strong>Association</strong><br />
<strong>Winter</strong> 2013<br />
MOA AT THE<br />
STATE CAPITOL
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PRESIDENT’S MESSAGE<br />
At AOA Presidents’ Council, Medicaid reform took center stage at numerous<br />
points throughout the weekend. At our MOA Legislative Conference, the topic<br />
of Medicaid reform was also on the agenda. In Governor Jay Nixon’s State<br />
of the State address, he asked the <strong>Missouri</strong> legislature to approve Medicaid<br />
reform for the state because it makes good business sense.<br />
When the U.S. Supreme Court ruled on the constitutionality of the ACA,<br />
it ruled that states could opt out of the requirement to expand their Medicaid<br />
programs to adults who earn up to 138 percent of poverty level. If <strong>Missouri</strong><br />
opts out, hospitals will have to make difficult decisions to absorb these losses<br />
while still providing care.<br />
<strong>Missouri</strong>’s economy stands to lose approximately $3.3 billion over just<br />
seven years due to cuts outlined in the ACA. If nothing is done, it’s possible<br />
that some smaller hospitals could close, causing a sharp decline in jobs and<br />
health care access in these communities.<br />
Dr. John Gelvin<br />
MOA President<br />
As small business men and women, we need to understand the financial impact of the uninsured and<br />
underinsured. Optometrists will see more of these patients. We can and we will.<br />
Now is the time for optometry to be team players. The MOA has joined together with other healthcare<br />
associations to help our legislators understand that Medicaid reform is essential for the State of <strong>Missouri</strong>. The<br />
central office would be glad to provide you with talking points you can use when talking to your representative<br />
and senator.<br />
If <strong>Missouri</strong> opts out of the requirement to expand its<br />
Medicaid program...<br />
the state’s economy stands to lose approximately<br />
$3.3 billion over just seven years due to cuts outlined<br />
in the ACA.<br />
If nothing is done, it’s possible that some smaller<br />
hospitals could close, causing a sharp decline in<br />
jobs and health care access in these communities.<br />
2
MOA at the<br />
<strong>Missouri</strong><br />
State Capitol<br />
Weather was again the topic of conversation at this year’s MOA Legislative Conference. However,<br />
in a delightful change of pace, the weather was great for this year’s MOA Legislative Conference held on<br />
January 28th in Jefferson City. Unlike conditions in the past there was no ice, snow or rain, but a balmy<br />
70 degrees and sunny.<br />
On the other hand, not everything was sunny and bright. On Sunday a minor calamity occurred when<br />
a contingency from the Southeast <strong>Optometric</strong> Society suffered a transmission failure in Kingdom City,<br />
23
ut providence prevailed when a St. Louis member stopped off for lunch ascoss the street from the gas<br />
station where the society members were stranded. Everyone was able to make it to the afternoon committee<br />
meeting. One of the important functions at the conference is volunteer committee members working to lay<br />
out a course of action for the MOA. It was exciting to see many new faces joining us this year.<br />
On Monday, the Legislative Conference day began with three hours of continuing education presented<br />
by Dr. Michelle Welch from Tahlequah, OK. A nice thank you to the Clinical/Educational Affairs<br />
Committee who work hard to bring us quality education. A luncheon followed with Drs. Jason Lake and<br />
34
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Jeff Gamble presenting the results of the MOA survey and reviewing<br />
the past few years MOPAC contributions. Mr. Todd Fleischer from<br />
the Kansas <strong>Optometric</strong> <strong>Association</strong> and Mr. Neil Powell with<br />
the Nebraska Foundation for Children’s Vision followed with a<br />
program on the See To Learn® program.<br />
They reviewed the program and its inception and stressed the<br />
impact it had had on every aspect of the association’s operations<br />
and relations.<br />
A record number of UMSL College of Optometry students’<br />
joined the doctors at the Capitol delivering the “now famous<br />
cinnamon rolls!” Thank you to Dean Davis for encouraging the<br />
student’s attendance at the event. It is important that the students<br />
learn about the legislative process and what it means for optometry.<br />
Several doctors took the opportunity to visit the House chamber<br />
and were introduced to the legislators. We also want to thank Dr.<br />
Terry Swinger, a former member of the <strong>Missouri</strong> House, for his<br />
help while we were at the capitol.<br />
The legislative reception was bumped up an hour to accommodate<br />
the Governor’s State of the State address also held that evening.<br />
Due to term limits, we had many new legislators to talk to about<br />
optometry. The weather and the new time made for great attendance<br />
and a successful reception.<br />
If you have never attended a legislative conference, you are<br />
missing out on a unique opportunity. It is never too late to get<br />
involved for the betterment of your profession so make plans to<br />
attend our Legislative Conference next year in January of 2014.<br />
Photos from top. MOA Board of Trustees hard at work; Dr. Michelle<br />
Welch leads the continuing education session; Rep. Tommie Pierson<br />
(D-66) and Rep. Karla May (D-84) with Dr. Eric Polk; and MOA<br />
Dr. Mary Beth Rhomberg with Rep. Noel Shull (R-16).<br />
6
ABO UPDATE<br />
In response to inquiries from members, the application<br />
deadline for those interested in using their years of<br />
experience to become eligible to participate in the<br />
voluntary board certification process is April 30, 2013.<br />
Those Active Candidates would have until July 30, 2013 to submit their requirements and January<br />
2014 to take the examination. The deadlines are necessary to meet national accreditation standards for<br />
board certification programs. The examination will be offered in July 2013 and January 2014.<br />
Currently, there are 21 <strong>Missouri</strong> ODs who passed the ABO exam and 3 more taking the examination<br />
this month. In addition, there are approximately 33 <strong>Missouri</strong> ODs who are Active Candidates. Other<br />
professions report that the adoption of voluntary board certification was a slow, gradual process and the<br />
adoption rate by optometry is typical or actually a little faster than other medical professions.<br />
You likely received an email from the ABO announcing that ABO Board Certification was recently<br />
accredited by the National Commission for Certifying Agencies (NCCA). This follows the ABO<br />
Maintenance of Certification program’s approval by the Centers for Medicare and Medicaid Services<br />
(CMS) as an accepted program for their PQRS MOC<br />
bonus program.<br />
We have confirmed that the PQRS 0.5 percent<br />
incentive for MOC (Maintenance of Certification) is<br />
still in effect for 2013. It is based on your Medicare<br />
professional fees like the other PQRS measures and<br />
may cover some or most of your fees depending on<br />
your volume of Medicare patients.<br />
Based on your inquiries we have confirmed that<br />
Blue Cross and Blue Shield of New Jersey started<br />
requiring board certification to be on their provider<br />
panels effective July 1, 2012. They are grandfathering<br />
existing providers, but it is not clear whether this<br />
requirement applies to optometrists. Each BC/BS<br />
affiliate is operated independently, so this is not a<br />
national requirement. However, we are aware that it has<br />
been discussed by at least one other BC/BS affiliate.<br />
We are also aware that some rural hospitals in<br />
southeast Kansas and <strong>Missouri</strong> have been advertising<br />
that their medical staff is board certified and to ask for<br />
board certified doctors through newspaper advertising.<br />
Again this is not widespread, but we are aware of these<br />
developments thanks to your efforts in sharing this<br />
information and asking questions.<br />
For those of you attending Heart of America,<br />
the ABO will have a booth in the exhibit hall where you may ask questions and receive additional<br />
information.<br />
Currently, there are 21<br />
<strong>Missouri</strong> ODs who passed the<br />
ABO exam and 3 more taking<br />
the examination. In addition,<br />
there are approximately 33<br />
<strong>Missouri</strong> ODs who are Active<br />
Candidates. Other professions<br />
report that the adoption of<br />
voluntary board certification<br />
was a slow, gradual process<br />
and the adoption rate by<br />
optometry is typical or<br />
actually a little faster than<br />
other medical professions.<br />
If you have any additional questions, please contact MOA Central Office or see the ABO website at<br />
www.americanboardofoptometry.org.<br />
87
Hannibal<br />
800-325-4676<br />
Lenexa<br />
800-397-2020
Ozark Optical:<br />
Ozarks Optical is a full service Essilor Partner laboratory located in Springfield, <strong>Missouri</strong>, and has<br />
served the optical professions for more than 30 years.<br />
When we started the company in a two-car garage in 1982, we never anticipated the growth and<br />
success of this company would be near what it is today. Our goal and main focus from the inception of<br />
the company was to provide you, the eye care professional, with the absolute best quality and service<br />
second to none, and to treat you the customer, the way we would want to be treated.<br />
The employees and staff of Ozarks Optical have always been and will continue to remain dedicated<br />
and committed to providing you with these ideals and principles. Our employees have taken pride in<br />
building a reputation for impeccable quality with complete customer satisfaction our primary goal.<br />
Our world class customer service team is friendly, and has multiple years of extensive knowledge<br />
with many years of broad experience. We have expert technical assistance available for difficult Rx’s<br />
requiring compound prism, slab-offs, anisekonic and low vision problems. Our entire team is focused on<br />
our customer relationships and the total customer experience with our company.<br />
Ozarks Optical is an authorized distributor of all major brands including, Varilux, Crizal, Transitions,<br />
Xperio, Shamir and Kodak. Your orders can be submitted electronically through Eyefinity, Vision Web<br />
and TNT. We are a Vision Source provider lab, VSP provider lab #602 (Signature, Signature Choice and<br />
Value Plans), VBA and Vision Care Direct provider.<br />
Our philosophy is “first in-first out”; we never differentiate between private pay and 3rd party<br />
business, so there are no unnecessary delays with your work.<br />
Our in-house AR facility allows us to control strict processing procedures to insure the quality and<br />
durability of our AR coatings and enables us to expedite your work in a timely and efficient manner. We<br />
are constantly investing in new state-of-the-art technologies to keep our laboratory operating efficiently<br />
and allow us to remain competitive.<br />
Ozarks Optical is proud of our sales and marketing team and provides in office training, education<br />
and consulting. We offer turn-key marketing programs including Mount Eyewear rimless frame<br />
9 10
You Can See the Difference<br />
________<br />
When we started the<br />
company in a two-car garage<br />
in 1982, we never anticipated<br />
the growth and success of this<br />
company would be near what<br />
it is today. Our goal and main<br />
focus from the inception of<br />
the company was to provide<br />
you, the eye care professional,<br />
with the absolute best quality<br />
and service second to none,<br />
and to treat you the customer,<br />
the way we would want to be<br />
treated.<br />
________<br />
and lens, complete children’s frame<br />
and lens, Kodak value, polarized sun<br />
wear packages and more. Our goal is<br />
to have a choice for every patient at<br />
an affordable price point.<br />
Ozarks Optical has been a<br />
supporter of the <strong>Missouri</strong> <strong>Optometric</strong><br />
<strong>Association</strong> and the industry alliance<br />
since inception. We also support the<br />
upcoming Heart of America Contact<br />
Lens Society each year as an event<br />
sponsor and exhibitor. If you are<br />
attending the Heart of America,<br />
come by our booth in the exhibit<br />
hall and “see the difference” Ozarks<br />
Optical can make in your practice.<br />
If your current lab experience is<br />
less than you expect or deserve, we<br />
at Ozarks Optical would welcome<br />
the opportunity so you can “See The<br />
Difference”.<br />
910
The AOA’s Top 5<br />
ACA Changes Optometrists<br />
Must Get Ready for in 2014<br />
We all know that the Affordable Care Act (ACA) implementation has been a major topic of concern in<br />
optometry and health care in general and the AOA and state affiliates have been working hard to keep you<br />
informed. 2014 is a major year in the implementation of the ACA and a lot of people are throwing around<br />
a lot of terms but what does the average optometrist need to know going into this very critical year?<br />
Here is a list of the top 5 changes you need to know about going into 2014.<br />
Health Insurance Marketplaces:<br />
Also known as Health Benefit Exchanges, Connectors, Exchanges or HIX, an exchange is a market<br />
place for selling health plans primarily to people who previously do not have insurance. The exchange<br />
market is for individuals and small employers up to 50 or 100 employees (depends on the state but<br />
most will be 50 at the start). These are groups that have traditionally high rates of non-insured and<br />
the idea is by creating a new market and giving them tax breaks that this population should be able to<br />
afford health insurance or pay a tax penalty ($95 in the first year or 1% of income).<br />
What does this mean for ODs? These are new plans and newly insured people that will need health<br />
care so you should not lose patients because of the exchange, in fact you should be getting new ones.<br />
If the plans that eventually sell in the exchange make good business sense for your practice, you<br />
should sign up. Health plans in the exchange will have an integrated pediatric vision benefit (described<br />
below) so there will be a need for optometrists on the panels to service this population as well as to<br />
provide medical eye care to the newly insured. Finally, your state’s access and nondiscrimination laws<br />
will apply to these plans as will the Harkin Amendment, the first of its kind federal nondiscrimination<br />
language.<br />
The Pediatric Vision Benefit:<br />
The pediatric vision benefit is one of the 10 essential benefits spelled out by the ACA that create a<br />
basic benefit package for all health plans sold in the exchange and some plans outside of the exchange.<br />
Thanks to the advocacy of the AOA and state affiliates who fought back against insurance companies<br />
and ophthalmology who pushed for a weak benefit, this will be a yearly eye exam with a materials<br />
benefit for every patient under 19.<br />
What does this mean for ODs? This means potentially millions of new patients nationwide that<br />
will have coverage that they didn’t have before. Optometrists may want to start advertising to these<br />
potential patients and educate the parents about the services that optometrists provide and the need<br />
for pediatric eye exams.<br />
11<br />
1
The Medicaid Expansion:<br />
Starting in 2014, many states will expand their Medicaid program to everyone who is under 133% of<br />
the federal poverty line. Mainly, this will expand coverage to childless adults who generally are not<br />
covered in the Medicaid program. Due to last year’s Supreme Court ruling, states have an option if<br />
they want to take this expansion or not which will be fully funded by the federal government for at<br />
least three years. States will be getting a lot of pressure from hospitals to adopt the Medicaid expansion<br />
this year and while there is no deadline for adopting the option, the list of states taking the expansion<br />
is expected to fluctuate all year.<br />
What does this mean for ODs? Optometrists who see Medicaid patients will see a significant increase<br />
in Medicaid patients starting in 2014. While states will get more money for covering these populations<br />
that will not necessarily translate into increased payments for providers and states will still face the<br />
same funding issues for the program as before which could turn to an increase in Medicaid Managed<br />
Care plans in states. Optometrists are one of the highest participating specialists in the Medicaid<br />
program and your services are highly valued by beneficiaries but not necessarily the state. If your<br />
Medicaid payments are too low in your state, contact your local affiliate and fight to ensure greater<br />
access to this vulnerable population.<br />
New Payment Methods:<br />
ACOs, PCMHs, episodic payment, bundled payment, integrated healthcare delivery, care coordination,<br />
care transition, and managed care are just some of the many terms being thrown around as ideas<br />
on how to control the rising cost of health care and while many of these ideas aren’t necessarily<br />
just being implemented in 2014, the increase of American’s with insurance coverage will place an<br />
increasing emphasis on controlling health care costs. Accountable Care Organizations (ACOs) and<br />
Patient Centered Medical Homes (PCMH), for example, are two major initiatives undertaken by the<br />
federal government and several payers to see if they are successful in holding down the costs of<br />
healthcare delivery. An ACO would save money by allowing providers to share in any cost savings<br />
achieved through better management of a patient’s care. PCMHs pay primary care providers extra to<br />
better manage a patient’s care, usually for chronic diseases like diabetes.<br />
What does this mean for ODs? These new delivery models are not necessarily closed systems, and<br />
there may be a chance you are participating in one and not even realize it. Organizations that qualify<br />
as an ACO or PCMH may refer patients out for eye exams to monitor diabetes in order to meet certain<br />
quality measures. To truly be an integrated partner in an ACO or PCMH, providers must show value<br />
to the ACO or PCMH and demonstrate that being a member of the organization will help save money.<br />
The AOA is working on materials to help optometrists demonstrate value, but it will require that<br />
optometrists practice full scope optometry and have a very robust medical practice. Please read AOA<br />
publications for further details.<br />
What Optometrists Need to Know as Small Business Owners:<br />
As small business owners, optometrists will face many of the changes that other small business owners<br />
will face. The AOA has developed a Frequently Asked Question (FAQ) document to address many of<br />
these concerns. You can access the FAQ by going to the Health Care Reform page of the AOA website<br />
or by going to the following address: www.aoa.org/x25155.xml<br />
12
52nd Annual<br />
Heart of America<br />
Contact Lens<br />
Society Congress<br />
We hope to see a strong MOA contingent at Heart<br />
of America Contact Lens Society this weekend.<br />
The 52nd Annual HOACLS Congress will run<br />
February 15-17. We're in Kansas City at the<br />
Sheraton in Crown Center.<br />
Guests include:<br />
Dr. Eric Beatty<br />
Dr. Marc Bloomenstein<br />
Dr. Graham Erickson<br />
Dr. Steven Ferrucci<br />
Dr. Thomas Freddo<br />
Dr. Dasa Gangadhar<br />
Dr. Milton Horn<br />
Rebecca Johnson<br />
Dr. Peter Kollbaum<br />
Lynn Konkel<br />
Lynn Lawrence<br />
Dr. Sean Mulqueeny<br />
Dr. Jason Nichols<br />
Dr. Ashley Reddell<br />
Dr. George Spaeth<br />
Dr. Michael Stiles<br />
Dr. Shachar Tauber<br />
Phemell Walker II<br />
Dr. Walt West<br />
Alex Yoho<br />
13
<strong>Missouri</strong><br />
Optometry Loses<br />
a True Gentleman<br />
and a Scholar<br />
The <strong>Missouri</strong> <strong>Optometric</strong> <strong>Association</strong> mourns<br />
the death of Mr. Albert E. Schoenbeck, the<br />
association’s former attorney. Mr. Schoenbeck<br />
passed away on December 19, 2012 at the age of<br />
96. He had represented the MOA for over 60 years<br />
as well as the former Wabash Railroad.<br />
As the story goes, the state of <strong>Missouri</strong> was then<br />
funding courses intended to improve adults’ social<br />
skills and economic well-being. A young St. Louis<br />
lawyer, Albert E. Schoenbeck, taught one of these on<br />
Albert E. Shoenbeck addresses the MOA in 2010.<br />
public speaking, before a group which included ten<br />
or twelve optometrists.<br />
As Mr. Schoenbeck related it: “One evening after class, Dr. Felix Koetting, president of the MOA, expressed a<br />
desire to have an attorney on retainer. He added that the <strong>Association</strong> was not in position to pay a large retainer. I<br />
asked what amount they had in mind and he said $25.00 a month, and I promptly said ‘Now you have an attorney!’<br />
The quarterly meetings of the Board were always held at the <strong>Missouri</strong> Hotel, in Jefferson City, on Sunday. We<br />
would car pool the trips to the Board meetings. Koetting, John Betz and Ray Bockhorst were always on the trips. “<br />
Mr. Schoenbeck was the attorney of record for the <strong>Missouri</strong> State Board of Optometry in the now famous<br />
Curteman case in 1972. The <strong>Missouri</strong> Supreme Court upheld that the fitting of contact lenses constituted the<br />
practice of optometry. The Curteman case has been cited by the <strong>Missouri</strong> Supreme Court in other cases involving<br />
the state boards of dentistry and architecture. It has also been cited in courts in Delaware, Illinois, Massachusetts,<br />
Oklahoma and Wyoming.<br />
In 1988, Mr. Schoenbeck was involved in the writing of <strong>Missouri</strong> State Statute that exempted optometrists from<br />
charging sales tax on the sale of eyeglasses. In 1995, Mr. Schoenbeck represented William Grant, OD in his case<br />
against the <strong>Missouri</strong> Department of Revenue. During the trial, as the attorney for the state was trying to make the<br />
case against legislative intent of the drafted statute, Mr. Schoenbeck rose up and let the court know that, “back in<br />
1988 when I wrote the statute,…” . Mr. Schoenbeck secured another victory for the optometrists.<br />
In 1973, Mr. Schoenbeck was awarded a Doctor of Humane Letters in Optometry from the Illinois College of<br />
Optometry in Chicago, Illinois. He was awarded the Chancellor’s Medallion by the University Of <strong>Missouri</strong> at St.<br />
Louis in 2001. In the early 2000’s, in honor of his service to the profession, the MOA christened our building the<br />
Albert E. Schoenbeck Building. In 2010, he attended the Legislative Conference in Jefferson City and made a<br />
generous contribution to the MOA. That would be the last time he addressed the MOA.<br />
“I have known Mr. Schoenbeck for more than 25 years and have always thought of him as a true gentleman. At<br />
his memorial service, every single person who spoke used that same adjective to describe his character. I always<br />
saw him in his professional capacity, but it was moving to hear his grandchildren talk about his sense of humor as<br />
well as his work ethic,” said Dr. LeeAnn Barrett. Continued p. 18<br />
14
SOCIETY REPORTS<br />
<strong>Missouri</strong> <strong>Optometric</strong> Society Trustees<br />
Central Society (5)—Chris DeRose, OD |P: 573-874-2030 | c_derose@hotmail.com<br />
Greater Ozark Society (8)—Katie McElvaine OD | P: P: 417-886-5444 | docmcelvaine@gmail.com<br />
Kansas City Society (3)—Melanie Linderer, OD | P: 816-781-2100 | jmlinderer@sbcglobal.net<br />
Northeast Society (2)—Mindy Blackford, OD | P: 660-665-6262 | mindymblackford@hotmail.com<br />
Northwest Society (1)—Stephanie Erker, OD | P: 816-322-1872 | serker@bso-ae.com<br />
Southeast Society (9)—Dan Obermark, OD | P: 573-471-1080 |dro@obermarkeyehealthcare.com<br />
Southwest Society (7)—Justin Stilley, OD | P: 417-781-9900 | justinstilley@hotmail.com<br />
St. Louis Society (6)—Thomas Cullinane, OD | P: 314-579-0909 | seeingme@sbcglobal.net<br />
—Robert Goerss, OD | P: 636-272-1444 | drgoerss@yahoo.com<br />
West Central Society (4)—Jason Lake, OD | P: 660-747-2000 | lake.od@juno.com<br />
Central <strong>Missouri</strong> <strong>Optometric</strong> Society (COS)<br />
The Central <strong>Missouri</strong> <strong>Optometric</strong> Society had<br />
its usual meeting on the fourth Tuesday of the<br />
month.<br />
The meeting was sponsored by Diopsys at D.<br />
Rowe’s restaurant. Diopsys presented to us on the<br />
clinical uses of VEP, office implementation and<br />
reimbursement.<br />
Dr. Jeff Gamble set up an internet access<br />
terminal where central members could complete<br />
the MOA survey. We reviewed keyperson<br />
assignment information. Our next meeting is<br />
February 26th.<br />
Greater Ozark <strong>Optometric</strong> Society (GOOS)<br />
We had many Legislators and doctors that<br />
made an appearance at our annual Legislative<br />
Thank You BBQ Dinner on November 13th. It<br />
was held at the Diamond Room in Springfield.<br />
Our December 11th meeting was located at<br />
Twin Oaks Country Club and was sponsored by<br />
UMB Bank. It was a fun and informative meeting<br />
with great information about practice financing,<br />
estate planning, tax law changes and the fiscal<br />
cliff.<br />
Our next gathering will be at Metro Grille<br />
on March 12th in Springfield for our annual<br />
Presidential Visit.<br />
For more information about upcoming<br />
events, please go to our website<br />
GreaterOzarks<strong>Optometric</strong>.org.<br />
Kansas City <strong>Optometric</strong> Society (KCOS)<br />
The KCOS had a delightful Presidential visit<br />
in December from our MOA President, Dr. John<br />
Gelvin.<br />
Our next meeting is Feb. 4, 2013. We expect<br />
to have a society website established by March of<br />
this year. There will be more information about<br />
the society website in the future.<br />
Northeast <strong>Optometric</strong> Society (NEOS)<br />
The NEOS met on Nov 15 at AJ’s in Macon.<br />
There were nine members and one guest present.<br />
The meeting was sponsored by Ciba with a<br />
presentation about contact lens solutions.<br />
Our next meeting will be the Presidential Visit<br />
from our MOA President, Dr. John Gelvin, in the<br />
first quarter of 2013.<br />
15
SOCIETY REPORTS<br />
Northwest <strong>Optometric</strong> Society (NWOS)<br />
No meeting are currently planned for NWOS<br />
in 2013, however if there is member interest, we<br />
can hold a get-together singly or jointly with the<br />
KCOS section.<br />
The keyperson list has been updated;<br />
if you have any questions about the keyperson<br />
system (including who is your representative/<br />
senator), or if you have any other concerns or<br />
comments, please contact me: Stephanie A. Erker<br />
at 816-353-1872 or eyedocsteph@gmail.com.<br />
St. Louis <strong>Optometric</strong> Society (SLOS)<br />
The St. Louis <strong>Optometric</strong> Society continues to<br />
meet on the second Tuesday of the month at the<br />
Chesterfield Marriott.<br />
The November meeting was sponsored by<br />
the Pepose Vision Institute. Dr. Nancy Holekamp<br />
presented “Cataract Surgery in Patients with<br />
Macular Degeneration” and Dr. Mujtaba Qazi<br />
presented “Novel Intraocular Implants.”<br />
Midland Optical hosted the annual holiday<br />
party that was held at Cardwell’s in Clayton.<br />
The January meeting was sponsored by Alcon<br />
and Dr. Pamela Lowe presented “Strategies for<br />
Maximizing Patient and Practice Success.”<br />
SLOS continues to develop its new<br />
website which can be found at www.<br />
stlouisoptometricsociety.org. The site is designed<br />
to be interactive and the eventual goal is to<br />
allow members and sponsors to pay dues and<br />
advertising expenses on-line. Eventually the<br />
printed copy of the newsletter will be eliminated<br />
and available on-line only. For now it is available<br />
in both formats.<br />
Southeast <strong>Optometric</strong> Society (SEOS)<br />
The SEOS met November 15 at the Hickory<br />
Log in Dexter, MO. Dr Charles Aldridge from<br />
North Carolina discussed trends in contact lens<br />
prescribing. The meeting was sponsored by Ciba.<br />
During our January 16 meeting, we discussed<br />
goals for the coming year. The important<br />
keyperson list was discussed. We look forward<br />
to the MOA Presidential visit by Dr. John Gelvin<br />
this spring. Dr Terry Swinger expressed his<br />
gratitude for everyone’s support during his senate<br />
campaign.<br />
Southwest <strong>Optometric</strong> Society (SWOS)<br />
The Southwest <strong>Optometric</strong> Society met on<br />
Thursday, November 29th at Mythos restaurant<br />
in Joplin. Dr. Stilley gave a recap of the recent<br />
happenings from the annual MOA convention.<br />
The meeting was preceded by a one hour<br />
continuing education presentation by Dr. Richard<br />
Hillman from the Fabry Support and Information<br />
Group. Also helping with the presentation was<br />
Jack Johnson, who has Fabry’s Disease and he<br />
was able to provide information about what it was<br />
like to deal with the condition.<br />
West Central <strong>Optometric</strong> Society (WCOS)<br />
The WCOS has not had a regularly scheduled<br />
meeting this calendar year. We plan a robust<br />
attendance at the MOA legislative conference and<br />
further discussions on bolstering our keyperson<br />
system in our region.<br />
16
MOA<br />
2013 February Calendar<br />
15-17<br />
Heart calendar<br />
of America<br />
2013<br />
Hyatt Regency<br />
Kansas City, <strong>Missouri</strong><br />
May 31 - June 1<br />
MOA Leadership Retreat<br />
Stoney Creek Inn<br />
Columbia, <strong>Missouri</strong><br />
June 26 - 30<br />
Optometry’s Meeting®<br />
San Diego, California<br />
September 7 - 12<br />
AOA Congressional<br />
Advocacy Conference<br />
Washington DC<br />
October 11 - 14<br />
MOA Annual Conference<br />
Ballpark Hilton<br />
St. Louis, <strong>Missouri</strong><br />
Welcome<br />
new members<br />
Please welcome the following<br />
new members of the MOA!.<br />
• Steven Bartholomew<br />
• Chad Carter<br />
• Justin Crowe<br />
• Kristin Ham<br />
• Steven MacDonald<br />
• Elizabeth Monroe<br />
• Courtney VanNoy<br />
We also welcome the<br />
following new members of<br />
the MOA’s Paraoptometric<br />
Section.<br />
• Jennifer Fisher<br />
• Molly Helming<br />
• Lauren Hendrickson<br />
• Cherry Holy<br />
• Desiree Hugil-Houston<br />
• Lindsay Kallmeyer<br />
• Joni Sharp<br />
• Alisa Thoman<br />
• Megan Vaughan<br />
• Gladys Westmoreland<br />
Shoenbeck, continued from page 14<br />
“Mr. Schoenbeck was a delightful gentleman who led the MOA thru many legal and legislative<br />
battles. His longevity with the association is legendary and his interest in the well-being of each and<br />
every member was exemplary. I had the pleasure of working with him at the MOA when he served as<br />
Legal Counsel during my Executive Director tenure there and then saw him frequently as an active<br />
member of our Senior Lawyer section here at the Bar <strong>Association</strong> of Metropolitan St. Louis,” said Ms.<br />
Zoe Linza.<br />
Dr. Terry Swinger describes Mr. Schoenbeck as “the most dignified and polite person I ever knew.<br />
Being the successful attorney that he was, he was able to command high fees for his services, but his<br />
soft spot for optometry as one of his first clients led him to stay with the MOA.”<br />
The MOA has lost a true gentleman and someone who represented optometry until the end.<br />
18
th<br />
Midland<br />
Optical<br />
At Midland Optical<br />
we do more <br />
Quality prescription service<br />
Dispenser education & training<br />
In-house AR coating:<br />
- Crizal Alizé<br />
- TD2<br />
- RF Reflection Free NP ®<br />
- RF Endura <br />
- RF Endura EZ <br />
- Kodak Clear<br />
VSP Laboratory<br />
Varilux ® distributor
MOA LEADERSHIP<br />
Central Office<br />
Executive Director<br />
LeeAnn Barrett, OD | moaed@moeyecare.org<br />
Assistant Executive Director<br />
Jay Hahn | jay@moeyecare.org<br />
Finance / Membership Manager<br />
Sue Brown | sue@moeyecare.org<br />
Legal Counsel<br />
Marc Ellinger<br />
P: 573/634-2500 | mellinger@blitzbardgett.com<br />
Officers<br />
President: John Gelvin, OD, FAAO<br />
P: 816-525-3937 | jgelvin@omnikc.com<br />
President-Elect: James Hunt, OD<br />
P: 573-996-3937 | drhunt204@yahoo.com<br />
Treasurer: Scott Burks, OD<br />
P: 417-345-2901 | smbod1@gmail.com<br />
Secretary: Jeff Gamble, OD<br />
P: 573.874-2030 | jmgamble@socket.net<br />
Immediate Past President: Jeffrey Weaver, OD<br />
P: 314-983-4244 | jlweaver@abopt.org<br />
Governmental Relations Consultants<br />
Jerry Burch: P: 573/636-4599 | jburch@embarqmail.com<br />
Scott Marrs: P: 573/636-5873 | smarrs@embarqmail.com<br />
ABOUT VISION<br />
VISION is published by the <strong>Missouri</strong> <strong>Optometric</strong> <strong>Association</strong>.<br />
100 East High Street, Suite 301 | Jefferson City, <strong>Missouri</strong> 65101<br />
P: 573-635-6151<br />
Editors of Publications: LeeAnn Barrett, OD and James Hunt, OD<br />
Contact Dr. Barrett<br />
<strong>Missouri</strong> <strong>Optometric</strong> <strong>Association</strong><br />
100 East High Street, Suite 301<br />
Jefferson City, <strong>Missouri</strong> 65101<br />
P: 573-635-6151<br />
lbarrettod@sbcglobal.net<br />
Contact Dr. Hunt<br />
Vision-Improvement Clinic<br />
204 Washington St.<br />
Doniphan,MO 63935<br />
P: 573-996-3937<br />
drhunt204@yahoo.com<br />
Send all unsolicited articles, news, and advertising to the MOA Central Office. All opinions and statements of<br />
supposed fact in signed articles do not necessarily reflect the views and policies of the <strong>Missouri</strong> <strong>Optometric</strong><br />
<strong>Association</strong>.<br />
20