MoA AnnuAl ConFeRenCe 2010 - Missouri Optometric Association

Fall 2010
A l s o
I n
T h i s
I s s u e
Changing Your Eye
Color: Not So Cool
Swinger Hosts
Golf Tournament
Summers @ Mizzou...
In a Pig’s Eye!
Prince Albert
Visits Hannibal
HOACLS Turns 50!
R e g u l a r
F e a t u r e s
President’s Message
New Members
Calendar of
Upcoming Events
MOA Annual Conference 2010
This October 14th thru 17th it’s time once again for the MOA Annual Conference.
With our anchor hotel, the Millennium, we’ll enjoy the sights of downtown St. Louis
and take advantage of the top notch continuing education offered again this
year.
Missouri Optometric
Society Reports
The OD schedule includes both Dr. Larry Alexander and Dr. Michael DePaolis
speaking on topics ranging from ocular inflammation, glaucoma, contact lenses
and ophthalmic imaging.
On Sunday, Dr. Philip Gross will present a 3 hour course on the highly anticipated
EHR implementation. This session will be useful for practices that currently employ
electronic records and those which are looking to purchase a system. It will
include the relevant information you will need to take advantage of the federal
stimulus money. There will be vendors present to discuss their product after the
program.
We’ll have a complete write-up of everything that happened in the next issue of
VISION!

Hannibal
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Lenexa
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Fall 2010
President’s Message
As of this writing, the MOA annual conference is just days away,
and this is my final President’s column. I enjoyed the opportunity to
serve our profession and to do my part in ensuring that the citizens of
Missouri receive the best vision and eye health care they can. Our
state does a wonderful job on both the association side of allowing
access to optometric care and on the doctor side of providing great
primary eye care. I want to highlight four key factors that affect our
ability to continue both of these in the future.
Ryan Powell, O.D.
The Children’s Vision Legislation Missouri legislators passed is one of MOA President
the greatest victories in the history of children’s healthcare in Missouri.
I hope none of us ever have to see a 3rd grader again who has been struggling in school
because of an uncorrected vision problem. This has happened too many times in my own office
and yours too. It is critically important that our state leadership understand the impact that an
early diagnosis and intervention has. When you see children for their eye exams, please report
your findings so we have information to support these children and continue providing this care.
Have you heard of Electronic Medical Records??!! 2011 marks the year for you to be
demonstrating meaningful use with your electronic records in order to receive the funds
allocated by the American Recovery and Reinvestment Act. The Missouri Optometric
Association is helping you understand the process by offering 3 hours of Continuing Education
on this topic at the Missouri Optometric Association Convention in St Louis. There is much to
understand about the process and about how you will be reporting the meaningful use. I
encourage you to make the MOA convention a part of your yearly continuing education plan.
As we all watch election year television commercials, we understand how much money it takes
for a candidate to run for office. These candidates rely on their supporters to assist them. Missouri
optometrists have done a very good job providing financial support to candidates that are
friendly to us. It is imperative for every optometrist to understand that what you are allowed to
do in your office today is decided by legislators. Get involved in educating them and supporting
them so they understand the services and value you provide to Missouri citizens.
InfantSEE is one of the greatest public health programs ever made available to optometry. This
program gives you the opportunity to educate parents and grandparents about vision and
eye health. Do you think that your next door neighbor knows that a child who is a +4.00 in one
eye and a +1.00 in the other eye might never see well with the higher powered eye? Do you
think your friends know that your eyes have 6 muscles attached to them that must coordinate
together in order for you to see single? I would guess that your neighbor and friend don’t
know a thing about eyes or vision except that you are an optometrist. InfantSEE gives you the
opportunity to teach people about the importance of vision and eye care. It also makes the
difference in a child’s life. And guess what - you can do it! If you are not currently a provider, I
encourage you to become one. If you are currently a provider, I encourage you to start seeing
these children. Call me or email me if you have any questions. And please report your findings.
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Thanks for allowing me the opportunity to serve our profession. Have a great fall & GO TIGERS!!

Fall 2010
Changing Your Eye Color:
Not So Cool
Children are at risk for serious eye infections or injury
with decorative/ cosmetic contact lenses.
You’ve seen them in movies like the Twilight series
and on pop celebrities like Lady Gaga. Those cool
looking contact lenses that change the color and
look of the normal human eye. These lenses known
as “Circle Lenses” come in many colors and sizes.
They give the eye an enlarged effect by covering
the white part of the eye with the tint of a colored
contact lens. These contact lenses are sold online,
without a prescription, something which is totally
against the law in the United States.
Colored Contact lenses at Hair
SalonBilateral Painful Corneal Abrasions
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Fall 2010
Swinger Hosts Golf Tournament
A golf outing was held for Missouri State Representative
Dr. Terry Swinger on Monday, September 20 at the
Caruthersville Golf Course.
It was attended by golfers from around the state
along with Dr. Ken Detring and Dr. Tom Miller from the
Southeast Optometric Society. Gateway Optical sent
two teams from St. Louis, Missouri.
Dr. Dan Obermark and Dr. Michael Penney from
the SEOS were hole sponsors, and a whole was also
sponsored in memory of Dr. Charles Loper from Dexter,
Missouri.
The MOA was one of many hole sponsors at
the tournament.
Dr. Terry Swinger extends a huge thank you to all of
those who participated in and sponsored the event.
He offers special thanks to all of his friends, family,
volunteers, and staff for all of their hard work. They look
forward to the next year’s event, which they hope will
be even bigger and better.
Players from Gateway Optical, which sent two
teams from St. Louis, Missouri.
Prince Albert Visits Hannibal
Prince Albert II of Monaco, son of Prince Rainier III and
American actress Grace Kelly, traveled to Missouri to
meet a longtime friend, Robert Munsch, MD.
While on his unofficial visit, Prince Albert toured
Hannibal and visited with Amy Knickerbocker, O.D.,
and Kent Wolber, O.D., while at the Hannibal Regional
Medical Group Vision Institute.
Prince Albert and Munsch had discussed the possibility
of the Prince visint the Midwest many times, and that
finally became a reality in August of this year.
Pictured (left to right): Robert Munsch, MD; Amy
Knickerbocker, OD; Prince Albert of Monaco;
Kent Wolber, OD
While in Hannibal, the Prince visited the Hannibal Regional Hospital, watched a cataract
surgery, and received the Keys to the city from the mayor of Hannibal.
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Fall 2010
Summers @ Mizzou...In a Pig’s Eye!
Every summer, hundreds of Missouri’s best
and brightest high school students flock
to the University of Missouri, at Columbia,
for Summers @ Mizzou youth camps.
These high school campers can pick from
variously themed, week-long vocational
adventures. Students can choose
between geotech, business, culinary,
cinematic arts, and even health care.
The organizers of Summers @ Mizzou
contacted the Missouri Optometric
Association and asked if our organization
would be willing to send a representative
to the “Scrub into Health Care” camp.
The organizers were hoping to have
someone who could describe the
optometric profession as well as provide a
hands-on activity.
I was fortunate enough to have the
opportunity on July 29 to present
information about optometry on behalf of
the MOA and the optometric profession.
My audience was twenty-eight Missouri
high school juniors and seniors interested
in pursuing a career in health care.
Determining a hands-on activity that
would appeal to high school students was
a challenge. After careful consideration,
it was decided that a pig eye dissection
would be engaging and just gross enough
to keep their interest!
After a short presentation describing the life and work of an optometrist, the students were able
to use pig eyes donated by the MOA to explore the anatomical and physiological properties of
the eye. Fun was had by all.
At the end of session, one of the students offered to discuss her personal diagnosis of strabismus
and amblyopia and how her optometrist had worked with her to diagnose and manage her
condition.
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The director of the camp contacted me after the session and personally thanked me for my
time and to extend a thank you to the MOA for organizing the visit. She mentioned the session
was the overwhelming favorite of the students involved.

Fall 2010
HOACLS Turns 50!
Don’t miss the 2011 Congress February 11 - 13 at the Hyatt Regency Crown
Center in Kansas City! You’ll hear some of the biggest names in otpometric
education.
Save time and money by registering online at www.hoacls.org when registration
opens November 1.
Join the enthusiasm in the exhibit hall, and don’t miss the best exhibiting and
education the Midwest has to offer. Plus, there will be drawings for more than
$15,000 in prizes and gift certificates.
The scheduled list of speakers includes:
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Dr. Sarah Dougherty Wood
Dr. Leslie Gallagher
Laurie Guest
Dr. Paul Karpecki
Dr. Timothy McMahon
Dr. Marc Myers
Dr. Bruce Onofrey
Elaine Schmidt
Mary Schmidt
Dr. Diana Shechtman
Dr. Lori Sorrenson
Dr. Joe Sowka
Dr. Eef van def Worp
Dr. Michelle Welch
Alex Yoho
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Fall 2010
O p t o m e t r i c Society Reports
Central Missouri Optometric Society
Trustee: Jeffrey M. Gamble, O.D.
Central Society continues to meet on the fourth Tuesday of each month. Our meeting in
August was sponsored by Allergan. Greg Raemon of Allergan’s business consulting speaker’s
bureau presented on health care reform.
In August, we were fortunate to have a catered dinner at Retina Associates of Missouri,
where Mary Ann Keithahn, MD, gave a presentation on small gauge vitrectomy.
We will not have a meeting in October in support of encouraging attendance at the MOA
Convention, and our November meeting date is moved to Thursday November 11 in order to
allow members to spend time with their families over Thanksgiving.
Greater Ozark Optometric Society
Trustee: Scott M. Burks, O.D.
Our yearly Legislative Thank You Reception is scheduled for October 19 in Springfield,
Missouri. We have had these for the last few years, and it is a great opportunity for us to meet
and talk to our area legislators in a relaxed and informal environment.
Kansas City Optometric Society
Trustee: Melanie Linderer, O.D.
In May, we had an excellent presentation by Dr. John Gelvin on glaucoma.
Our next society meeting is October 4 at Jasper’s Ristorante.
In the Kansas City society area, we have two Missouri State Senate races and 30 Missouri
State House of Representatives races open for election on November 2. I encourage every
optometrist to research their candidates and establish a relationship with a candidate. If you
have questions about how to establish a relationship, please contact either myself or the
MOA office, in Jefferson City, Missouri. Remember optometry is a state legislated profession!
Northeast Optometric Society
Trustee: Mindy Blackford, O.D.
The Northeast Optometric Society has not held a meeting since our last report.
The NEOS is organizing a door to door campaign for Missouri State Senator Wes Shoemyer,
(D-18). These activities will be held to support Sen. Shoemyer during his election campaign. If
any MOA members want to help, please contact the MOA office in Jefferson City, Missouri.
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Society Reports, continued page 13.

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Fall 2010
S o c i e t y Reports, from page 11
Northwest Optometric Society
Trustee: Jeffrey H. Powell, O.D.
No Report Available
Southeast Optometric Society
Trustee: James Hunt, O.D.
Our most recent meeting was held at the Hickory
Log restaurant, in Dexter, Missouri on Wednesday
September 15. The business portion of the meeting
included the official recognition of the Southeast
Society officers for the 2011 year.
Officers for the Southeast Optometric Society will
be:
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President—Kayce Strohmeyer, OD
Vice-President—Katie Howard, OD
Secretary/Treasurer—Jennifer Howard, OD
MOA Trustee—Dan Obermark, OD
The new Southeast Society Trustee, Dr.
Dan Obermark receiving the MOA Policy
& Procedures manual from outgoing
Trustee, Dr. James Hunt.
Southwest Optometric Society
Trustee: Erica Burton, O.D.
Our society’s most recent meeting was held at Crabby’s Restaurant in Joplin, MO on July 27
with seventeen MOA members present. The focus of this meeting was centered on looking
forward in our profession. This included upcoming research, technology, and future modes of
patient care. Being united and intentional about how we pursue the best patient care in the
future through optometry. Grass roots efforts, MOA PAC contributions, scope of practice, online
purchasing trends of patients and vendors were reviewed and discussed with the future
impacts on optometry.
New officers and trustee nomination were voted on by the society and are as follows:
•
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President—Dan Brothers, OD
Vice-President—Eldon Repshar, OD
Secretary/Treasurer—Melissa Brown, OD
Trustee—Erica Burton, OD
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Society Reports, continued page 14

Fall 2010
S o c i e t y Reports, from page 13
St. Louis Optometric Society
Trustee: Thomas J. Cullinane, O.D. | Trustee: Robert Goerss, O.D.
The St. Louis Optometric Society held its annual banquet at the Kemp Auto Museum on June 8.
Dr. Debbie Kerber was awarded the Optometrist of the Year award and Dr. Gary Delancy was
awarded the Lifetime Achievement award. Two student awards were given to Joe Castellano
and Drew Biondo for their assistance with monthly SLOS meetings.
On July 13, John Galanis, M.D. presented on real world results with multifocal IOLs and new
glaucoma surgery technologies. Adam Fedyk, M.D. presented “Cornea Surgery in 2010: Graft to
the Future” on August 10, 2010.
The September 14 meeting consisted of presentations by Melinda Dean of Essilor on Digital
Surfacing and Mark Domyan of Transititons Lenses followed by an hour of CE from Retina
Associates of St. Louis’s new associate B.W. Dudney, M.D. He discussed newer treatment options
for branch retinal vein occlusions.
West Central Optometric Society
Trustee: Jason Lake, O.D.
The WCOS has not met since the convention planning meeting.
The society has had several email updates and looks forward to a great attendance at the
annual convention in St. Louis on October 14-17, 2010.
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Fall 2010
W e l c o m e New Members
The MOA encourages you to take every possible opportunity to encourage optometrists in your
area who are not currently members of the MOA to join this important organization.
We are pleased to welcome the following new MOA members:
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Kylie Divine, OD
Jamie Gold, OD
Jeffrey Harter, OD
Carrie Kramer, OD
Jill Radkowiec, OD
James Scherman, OD
Shawn Yarnell, OD
The MOA Paraoptometric Section urges all paraoptometrics to become part of this important
professional organization. Join the MOA’s Paraoptometric Section today!
We are pleased to welcome the following new MOA paraoptometric section members:
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Dana Agler
Stephanie Bower
Vallera Copple
Amber Davidson
Lacey Goth
Ellouise Hughes
Lori Kiehl
Patricia Knauss
Erica Livengood
Debra Misner
Carie Ogden
BJ Price
Ryan Raatz
Kathy Roberts
Elouise Snare
Shannon Schiwitz
Katelyn Tarwater
Candice Wheeler
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Fall 2010
C a l e n d a r of Upcoming Events
2011
January 8-10
MOA Legislative Conference
Capitol Plaza Hotel
Jefferson City, Missouri
February 11 - 13
Heart of America
Hyatt Regency Crown Center
Kansas City, Missouri
June 3-5
MOA Leadership Retreat
Country Club Hotel & Spa
Lake Ozark, Missouri
June 15-19
Optometry’s Meeting
Salt Lake City, Utah
Oct 13-16
MOA Annual Convention
Chateau on the Lake
Branson, MO
Optometry’s Meeting
Chicago • June 27-July 1, 2012
San Diego • June 26-30, 2013
Philadelphia • June 25-29, 2014
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Fall 2010
L e a d e r s h i p & Staff
Staff
Executive Director
LeeAnn Barrett, O.D.
moaed@moeyecare.org
Assistant Executive Director
Jay Hahn
jay@moeyecare.org
Finance / Membership Director
Sue Brown
sue@moeyecare.org
Officers
President
Ryan H. Powell, O.D.
P: 816/476-4017
drpowell@insighteyecarespecialties.com
President-Elect
Duane Thompson
P: 660/258-7409
datbat@cebridge.net
Treasurer
Jeffrey L. Weaver, O.D.
P: 314/984-4244
jlweaver@abopt.org
Governmental Relations
Consultants
Jerry W. Burch
P: 573/636-4599
jburch@embarqmail.com
J. Scott Marrs
P: 573/636-5873
smarrs@embarqmail.com
Legal Counsel
Marc H. Ellinger
P: 573/634-2500
mellinger@blitzbardgett.com
Secretary
John B. Gelvin, O.D., F.A.A.O.
P: 816/525-3937
jgelvin@omnikc.com
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Immediate Past President
Wesley D. Kemp, O.D.
P: 417/777-9000
weskemp@windstream.net

Fall 2010
T r u s t e e s
18
Central Society (5)
Jeffrey M. Gamble, O.D.
P: 573/874-2030
jmgamble@socket.net
Greater Ozark Society (8)
Scott M. Burks, O.D
P: 417/345-2901
smbod1@gmail.com
Kansas City Society (3)
Melanie L. Linderer, O.D.
P: 816/781-2100
jmlinderer@sbcglobal.net
Northeast Society (2)
Mindy M. Blackford, O.D.
P: 660/665-6262
mindymblackford@hotmail.com
Northwest Society (1)
Jeffrey H. Powell, O.D.
P: 660/582-4022
jpowell@unitedsky.net
Southeast Society (9)
James M. Hunt, O.D.
P: 573/996-3937
drhunt204@yahoo.com
Southwest Society (7)
Erica S. Burton, O.D.
P: 417/682-3301
sbeyecare@sbcglobal.net
St. Louis Society (6)
Thomas J. Cullinane, O.D.
P: 314/579-0909
seeingme@sbcglobal.net
Robert Goerss, O.D.
P: 636/272-1444
drgoerss@yahoo.com
West Central Society (4)
Jason S. Lake, O.D.
P: 660/747-2000
lake.od@juno.com

Fall 2010
C o m m i t t e e s
Administrative Services
Sally Bodenhamer, O.D.
P: 573/635-2020
sallyandben@aol.com
Affiliated Organizations
Kory P Thoma, O.D.
P: 573/334-2020
kthomaod@leeteyecare.com
Clinical/Educational
Joni K LaFerla, O.D.
P: 816/741-6737
jlaferla@kk.rr.com
Coordinating Committee
Ryan H. Powell, O.D.
P: 816/476-4017
drpowell@insighteyecarespecialties.com
Governmental Affairs
Tom Culllinane
P: 314/579-0909
seeingme@sbcglobal.net
Membership Services
Kayce A Strohmeyer, O.D.
P: 573/334-8595
kstrohmeyer74@sbcglobal.net
Public Relations
Timothy A Wingert, O.D.
P: 314/516-6058
wingo@umsl.edu
Third Party Payments
Rich Wilson, O.D.
P: 816/353-1872
rwilson@bso-ae.com
Convention Planning
John B. Gelvin, O.D., F.A.A.O.
P: 816/525-3937
jgelvin@omnikc.com
A f f i l i a t e d Organizations
Paraoptometric Chair
Cody Bergschneider
P: P:816/353-1872
eyecareforyou2002@yahoo.com
MOAA President
Beth Thompson
P:660/258-7409
datbat@cebridge.net
MOF President
Rex Newcomb, O.D.
P: 417/468-6682
rands289@msn.com
State Board President
James Bureman, O.D.
P: 417/887-3900
jbureman@missourieyecare.com
19

Fall 2010
A b o u t VISION
VISION is published bimonthly by the Missouri Optometric Association.
100 East High Street, Suite 301
Jefferson City, Missouri 65101
P: 573/635-6151
Editors of Publications:
Lee Ann Barrett, O.D.
1201 West Broadway
Columbia, Missouri 65203
P: 573/445-8636
F: 573/446-9122
lbarrettod@sbcglobal.net
James M. Hunt, O.D.
204 Washington St
Doniphan, Missouri 63935
P: 573/996-3937
F: 573/996-3937
drhunt204@yahoo.com
Send all unsolicited articles, news, and advertising to the MOA Central Office. All opinions
and statements of supposed fact in signed articles do not necessarily reflect the
views and policies of the Missouri Optometric Association.
Deadlines are the first of January, March, May, July, September, and November.
Don’t Forget!!
The MOA is depending on all its members to enter
their Children’s Vision Examination data online at
www.yourbestvision.net
Having a solid platform of hard data from which to
draw is crucial to extending the sunset of the
Children’s Vision Law in 2012!
Help Missouri’s Children’s...
Enter Your
Children’s Vision Examination Data
Today!
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