Wayfinding Blueprint - Bournemouth

Bournemouth Wayfinding
Wayfinding
Blueprint
Pedestrian, cycle, vehicular
and public transport integration
November 2012

2
A Wayfinding Blueprint for Bournemouth
November 2012

Bournemouth Wayfinding
Wayfinding Blueprint
Pedestrian, cycle, vehicular
and public transport integration
November 2012
A Wayfinding Blueprint for Bournemouth
November 2012
3

Bournemouth Town Centre
Signing and Information
Strategy
Applied Information Group 2010
This Wayfinding Blueprint
serves as an executive
summary for Phase 2 of the
Bournemouth Wayfinding
project.
It should be read in
conjunction with the suite
of documents that comprise
the complete system in
terms of planning, content
and design.
2010 Wayfinding Strategy 2012 Wayfinding Delivery Plan
Strategy Report
draft 03
May 2010
Placement
strategy
Asset list
3D Asset list
Car park audit
Vehicular
directional
signage
recommendations
Sign specific
content guidance
Master map
design standard
& production
options
Detailed design
Product design
Implementation
& costing plan
4
A Wayfinding Blueprint for Bournemouth
November 2012

Introduction
In May 2010, Bournemouth
Borough Council commissioned the
Bournemouth Wayfinding Strategy.
Initially starting in the Town
Centre, the study was designed to
examine how an integrated
wayfinding system could be
developed for the town and its
environs.
The strategy, undertaken by
Applied, identified and assessed the
main influencing factors that
affected the legibility of
Bournemouth and proposed a
strategic framework for wayfinding
projects that could be rolled out.
The first projects focussed on
wayfinding schemes for pedestrian,
cycle, vehicular and public
transport integration.
Starting in March 2012, and
working closely with Bournemouth
Council’s Wayfinding Steering
Group, Applied has developed
designs for an on-street pedestrian
and cycle scheme with integrated
public transport connections, and a
vehicular signage scheme.
At the heart of the system was the
creation of a master map that can
be used in all future applications
for wayfinding, on-street, in print
and digital applications, such as
smartphone apps and website
downloads.
A Wayfinding Blueprint for Bournemouth
November 2012
5

The benefits of
good wayfinding
Wayfinding
Greater
knowledge and
exploration
Modal shift
Increased
efficiency of
road network
Reduced
car use and
congestion
More livable
neighbourhoods
Repeat
visits
Longer
visitor stays
Increased
walking
Increased
cycling
Increased
use of public
transport
Reduced
car use and
congestion
Improved
air quality
Increased
retail/ visitor
spend
Higher
footfall
Increased
public transport
revenues
Improved
air quality
Greater
social
inclusion
Increased
real estate
values
Reduced
household
taxation
Increased
business
Improved
health
Reduced
greenhouse gas
emmissions
Wayfinding is not simply a system that helps tourists
find landmarks. Beyond this, it offers a host of
interconnected benefits to the life and economy of
places. Wayfinding information encourages people to
use more sustainable transport modes and empowers
residents to explore their city.
It boosts the local economy by increasing foot traffic in
front of local businesses, improves public health and
reduces vehicular congestion and air pollution.
Meanwhile it enriches the tourist experience,
encouraging visitors to return more frequently, stay
longer and converting them to ambassadors for the
town.
How wayfinding helps the city
Wayfinding can deliver significant economic benefits.
Research has shown that people, even residents and
commuters, do not know places as well as they think.
By increasing people’s knowledge of Bournemouth,
wayfinding can encourage residents to explore their
town— revealing hidden shopping streets, local
attractions, parks and walking routes. It helps to
decode the town and gives residents and tourists the
confidence to explore.
Research shows a direct relationship between the way
in which people travel around centres and the amount
of money they spend. The weekly expenditure of
consumers who walk is 42% higher than those who
drive. Research in London shows that more attractive
and walkable streets can add an average of 5.2% to
residential prices and an average of 4.9% to retail rents.
Wayfinding can make an important contribution to
people’s health. Unchecked, Bournemouth currently
faces an obesity crisis: in 2006, 24% of people in the
town were classified as obese, a figure that is
anticipated to rise to 32% by 2015 and 42% by 2025.
6
A Wayfinding Blueprint for Bournemouth
November 2012

Facts and figures
Hotel beds in Bournemouth
19,600
(Bournemouth Town Centre Area
Action Plan 2010)
Air Festival visitors
2009 over 4 days
1.25m
(Bournemouth Tourism)
Bournemouth has
1.4m
overnight
visits per year
3.8m day visits/year
(Bournemouth Retail & Leisure Capacity Study 2007)
Tourism adds
£426m
to the local economy
( Bournemouth Town Centre
Area Action Plan 2010)
33%reduction in CO 2 by 2014
£5.5m Council savings
(Bournemouth Carbon Management Plan)
People who walk
to the Town Centre
29%
( Bournemouth Retail & Leisure
Capacity Study 2007)
Respondents coming from
less than two miles away
21%
( Bournemouth Parking Capacity
Study 2009)
The Marmot Review (2010) estimates the cost of lost
production through all health inequalities to employers
in Bournemouth equates to £99m. The clear link
between obesity and other health inequalities means
that a substantial proportion of this will relate to obesity.
Health practitioners recommend that adults conduct at
least thirty minutes of moderate physical activity (such
as walking) at least five days a week. Improving the
walking environment by giving people the opportunity
to walk,can help. Given that 21% of drivers parking in
the town centre have travelled under two miles, the
potential for modal shift is high.
Tourism is a major industry in Bournemouth. The
town’s 5.2 million annual tourist visitors account for
£426m in direct spending. Even marginal
improvements to such large numbers begin to yield
significant benefits.
Although research on direct returns on investment is
limited, Legible London, which was conceived and
designed by Applied, was subject to the Department of
Transport’s New Approach to Transport Appraisal,
conducted by economists at Colin Buchanan
Consultants.
Both the monetised and non-monetised outcomes were
considered in the approval of the scheme and in purely
monetised terms the assessment indicated a benefit:
cost ratio of between 1.6:1 to 5.1:1.
It is clear that the introduction of a wayfinding scheme
in Bournemouth will provide tangible benefits for the
Town, its residents, visitors and businesses.
A Wayfinding Blueprint for Bournemouth
November 2012
7

applied information group 2010 strategy report • draft 03 • may 2010
page 37
page 38 strategy report • draft 03 • may 2010
e
t
w
c
e
a
d
l i
c
f
r
f
s om
l
r i
r
a d
r o
n
e
r
h
o
o
o a d
e
a d
r o
w
i
h
c h
w e s
r
d
t c l i f f
l
r
r o a
n
d
e
u n a v e
c o
n u
e n u
n
m
r o a
d
e
x
e
w a y
i
c i
d
a
n
c r a n
y
l
e
b
r o
r i
d
e
o r
o
r y
s
a
o
t
d
r d
h
e
n ’
w e s t
r d
R
g
e r
O
r
c l i f f p
s
p l
a
C
c
t
e
a d e
R
r
r
o
C
t
o
O
A
r
u
a n
p a
d
r k
a
w a
s
r
y
t
o
a
p
d
e
O
t
e
r ’
s
C
a d e
H
R
r o
m a
I S
d i
a
r o
H
a d
R O
A D
e
a
l a
s t o v
e
c h
r c
s
g r
a
o
o v
e
d
s
t
i
d
a d
bournemouth town centre signing & information strategy
r
Finding the
right approach
As one of the UK’s leading resorts, the beach is the
town’s main attraction. Its reputation as one of the best
quality beaches in Europe, guarantees that it will
remain the town’s most important tourist draw.
However, while it dominates the town, it is framed on
either side by East Cliff and West Cliff, which limit
access to a handful of zigzags and funiculars, and the
Lower Gardens, none of which provide obvious or easy
links between it and the rest of the town’s offer. The
topography is only one of many barriers to movement
that make the town harder to navigate and understand
than would initially appear.
The structure of the town, with the Gardens splitting
the eastern and western sides, a long and linear retail
centre with ill defined edges and the lack of clear links
between the beach and retail areas also contribute to
uncertainty about how the town connects.
Furthermore, the remoteness of Bournemouth Station
in relation to the town centre or seafront, coupled with
the poor welcome it provides, create a negative first
impression of the town. Also the impact of subways,
major roads and retaining walls, create physical and
psychological barriers to walking.
These natural and infrastructural barriers could be
decreased significantly by providing people with the
right information in the right place. However, the
existing wayfinding systems have been implemented
piecemeal with little or no connectivity and have been
allowed to fall into disrepair.
The legibility map describes
the fundamental readability of
Bournemouth, i.e. how the area is
understood by people. The map
clearly shows the topography of the
town with the high plateau of the
East and West Cliffs , which dips
down into a central valley, where
the Bourne Stream runs through
the Central and Lower Gardens. The
Gardens, Wessex Way, cliffs and
Bourne stream create natural manmade
boundaries within the town
and an east/west split.
The Seafront hotels are separated
from the retail zone by residential
zones and poor character areas,
which makes access to the Town
Centre more difficult and less
attractive.
The station, whilst easily accessible
by vehicle, is surrounded by difficult
junctions and busy roads making
linking the station to the town via
walking a challenge.
Parking can be found all over the
Town Centre which provides an
even distribution of arrival points.
Their visual appearance often
contributes to poor character areas,
as they can be large open spaces
or structures which disrupt active
frontage.
There are a number of striking
landmarks spread across the town
that could be used for wayfinding,
including churches, theatres, the
B.I.C. and prominent hotels.
The gardens provide the largest
green space within the Town Centre.
They provide a pleasant walking
connection between retail centre
and the Seafront.
n t
e s t
3.0 Analysis and Insights
3.1 Urban structure
Legibility
f d r
i v e
i f f d r
r o
d u
b r a n k
a m b
d g e
e r v i l
e y c h i
r o a d
s o m e w
n o r w i c
s u f f o l k r d
p o o l e r o a d
c h i n
e r o a d
d r o a d
a v e n u e
n o r
d u r l e y
a d
r o a d
u
o b
c h a v e
n o r w i
w e s t h i
the
triangle
l r o a d
west cliff
w e s s e x
a v
t r e
g o n w e l l r
s t m i c h a e l ’ s r o a d
m m e r
r o a
e x e t e r
s t p r o m e e n a d e
w
3.0 Analysis and Insights
3.1 Urban structure
Train station to Town Centre – Signage
The route between the station
and the Town Centre involves
negotiating a number of signage
systems which direct you through
some areas of poor character.
The station is a confusing location
for both arrival and departure.
There are few clear signs for
pedestrians highlighting the route
out of the station to the town, and
Start
the walking signs are lost amongst
the a wide variety of other signage
systems.
Pedestrians are directed to the
Town Centre via Holdenhurst Road
and onto Old Christchurch Road.
There is no coherent signing along
this route and therefore pedestrians
must pick up on a variety of
scattered pieces of information
including blue and white pedestrian
signs, road signage and cycle signs.
The established fingerpost system
for the Town Centre only supports
this journey from the Horseshoe
Common. However this system
has many flaws including missing
information.
The route between the town and
the station needs a variety of
improvements. The current urban
realm and lack of consistent signage
makes the walk stressful, confusing
and gives a poor image to the town.
3.0 Analysis and Insights
3.1 Urban structure
Train station to Town Centre – Topography
This is a cross section of a journey
between the station and the
Triangle showing how the land rises
and falls. Between the Clocktower
and The Square the slope is more
gradual than between The Square
and the Triangle.
18 mins
This topography will clearly have an
impact on walking times. The walk
from the Station to The Square is
downhill and six minutes shorter
than the return journey uphill.
Therefore it is understandable that
walking is not always the most
attractive option for reaching a
destination.
This situation is exacerbated for
12 mins
people with mobility issues.
a d
a d
o
r
o u r n e
b e a c
b r a i d l e y r
s t e p
y r o
e p
n r d
a d
s r
R I C H M O N D
D H I L L
O L D
r o m e n
C H
e x e t e
R I S T C H
w i m b o r n e r o a d
the
square
to
own
centre
e r v i
r v i
R
U H
w e s
o a d
C H
R O
d e
A D
p p e r
r o a
r h i n t
o n
e a s t c l i f f p r o m e n
w e s s e
O L D
b a t h r o a d
x w a y
a d
e r
T C H U R C
o w n e r o
a d
b a t h r o a d
l a n s d o w n e r o a d
a n s d o w n e r d
s t p a u l
do
r o a d
h o l d e n h u r s t r o a d
h r i s t c h u r c h r o a d
g e r v i s r o a dg e r v i s r o a
l i f f d r i v
u n d e r c l i f d r i v e
bournemouth
station
e r o a d
n r o a d
h o l d e n h u r s t r o a
east cliff
f f d r i v e
s w
t h u n ’ s r o a
s o u t h c o t e r o a d
f r a n c i s r o a d
k n y v e t
e t o n r o a d
a n n e r l e y r d
c h r i s t c h u r c h r o a d
Lift
Parking
Public space
Bus interchange
Poor character area
Rail station
Retail
the
Cliff
pier
Hotels
Barrier
Difficult junctions
Steps/hidden routes
Viewing point
Key movements
Landmark
The Triangle
Clocktower
holdenhurst road
commercial ro ad
old christchurch road
Horseshoe Common
The Square
1,100 metres
Problems of navigation
identified in the 2010
Wayfinding Strategy
8
A Wayfinding Blueprint for Bournemouth
November 2012

Observations from the 2010
Wayfinding Strategy
From top: a variety
of fingerpost wayfinding
systems; a selection of maps
available in the town;
clutter caused by poor
implementation; lack of
maintenance of existing
systems; barriers to
movement in, and legibility
of the town.
A Wayfinding Blueprint for Bournemouth
November 2012
9

Bus
Walk
Train
Car
Taxi
By understanding how and why people journey
through Bournemouth, what their perceptions are of
the town and its wayfinding, and how their behaviour
can be influenced by better information, we can
develop a system that supports and informs their
journeys and gives them a better understanding of the
town and its offer.
One technique used to gain an insight into these facts
was to talk to people: ask them about their journey
choices and draw their ‘mental map’ of the town. This
revealed that people did not know the town as well as
they thought they did. People struggled to relate to the
different parts of the town which in turn, led to
misjudgments about walking distances, times and
directions.
Another technique was to develop ‘user scenarios’,
which describe real, but hypothetical journeys that
people make. They provide an understanding of the
needs of different users with different abilities visiting
for a variety of reasons. They help define the scope of a
wayfinding system pointing out what information is
needed where to support journeys.
The original strategy (2010) brought together an
understanding of the town, its offer, its aspirations and
its people coupled with an understanding of
wayfinding, its principles, opportunities and
effectiveness resulting in strategic recommendations
for the way forward.
“ I couldn’t tell
you the way
to the Town
Centre. I’d take
a taxi.
Jack and Jill
“ There is an overload of
signs …so much clutter”
Jack and Jill are a couple visiting
Bournemouth for the weekend.
Jill is in a wheelchair, therefore
accessibility and the ability to plan their
routes will play a key role in their
activities in and around Bournemouth.
They have visited Bournemouth before
and like to explore new places.
Jack and Jill arrive by car to their hotel in
West Cliff.
They have chosen this location to be close
to the seafront and have also stayed here
before.
“What is this?”
On their first trip out they find a footpath
marker, signing down a route that they
haven’t been before.
“It shows this route is flat and doesnt
have any steps, lets go down here, it
comes out near the top of West cliff Zig-
Zag”
Another footpath marker at the top of the
West Cliff zig zag shows that there are
steps at the bottom.They use an area sign
located at the top of West Cliff zig- zag to
plan a route down the slope to the pier.
“We can use the West Cliff lift to get back
up when we are ready to come back”
They are not planning on venturing too
far, they are greeted by the arrival sign at
the pier. This allows them to plan some
activities for the next day.
They spend some time at the seafront,
they use the seafront miniliths to see
where they are along the seafront, and
what they can do along the route.
Bearing in mind they didn’t want to go
any further than the West Cliff lift.
They see on the seafront minilith
map that they can have lunch at the
Westbeach.
After an enjoyable afternoon, they head
back to their hotel.
They use the same route back to there,
the footpath marker acts as confirmation
that there are no accesibility issues, and
it also points out that it is a lit route if it
was to be dark when they next return to
use this route.
Applied©
Detailed design Draft 01
8
Above, mental maps, user quotes
and user scenario, from the 2010
Wayfinding Strategy.
10
A Wayfinding Blueprint for Bournemouth
November 2012
Left, diagram to illustrate one of the
strategic recommendations –
“Bournemouth must be more than a
beach”. People come for the beach
but whilst there, should be given
information about what else the
Town has to offer.

The integrated wayfinding system
Leaflets
A suite of information including
mapping to accompany
interpretive information
Pedestrian signage
On-street pedestrian maps and
directional information
Network diagram
Public transport journey
planning information
Network
diagrams
Coordinated
Street
Furniture
Mapping
Walking map
A suite of printed pedestrian
maps tailored for specific uses
such as shopping and tourism,
events maps such as the Air
Festival, tear off maps at hotels.
Available free throughout the
town.
Online
Downloadable suite of
maps available from
www.bournemouth.gov.uk
and other websites
Digital devices
Sat Nav capabilities and
downloadable applications for
mobile devices such as iPhone
Real-time information
Digital screens containing event
based information and temporary
signage for events
Digital
information
Users
Directional
information
Schedules
& timetables
Intermodal
connectivity
Public transport information
Integrated multi-modal
information at bus stops, hubs
and interchanges
Timetables
Public transport timetable
information
Directional signage
Vehicular directional
information for traffic signs
Recommendations from the Wayfinding Strategy
Project 1
Detailed
strategies
Vehicular
signage
strategy
Public
transport
signage
strategy
Pedestrian
signage
strategy
Project 2
Master
map
10 principles of good wayfinding
1. Seamless
Integrating information across modes
reflects the real journeys that people
make.
2. Stepping Stones
Stepping stones will assist people’s
memory and provide connections for
the traveller.
3. System Naming
The consistent naming of places and
things in the environment allows
people to communicate what and where
places are.
4. System Codes
Codes are used as short-cuts for
memory and for simplifying
complicated systems and include
colours, numbers, icons and names.
5. Progressive Disclosure
All things cannot be signed from all
locations. Progressive disclosure
provides a rationale for what
information is needed where.
6. Predictable
Information consistency, integrity and
most-of-all availability are crucial to
achieving predictability.
7. Don’t Make me Think
Keep it simple. The simpler the
information, the easier it will be to
understand.
8. Inclusive
Information should be provided so that
it does not exclude any group or
individual, with particular focus on
disability groups.
9. Help Me to Learn
Information that is easy to learn is
more likely to be used. Teach people
how easy route choices are and modal
change is more likely.
10. Tone of voice
Provide information with the right tone
of voice, in the right way and people are
more likely to engage with it.
A Wayfinding Blueprint for Bournemouth
November 2012
11

Planning the system
Core data
Future developments
Place naming
Land use
Arrival points
Pedestrian movement
Primary assets
Route hierarchy
Sign locations
Placement
Applied has developed an objective approach to
understanding and optimising the placement of signs
in the public realm. It facilitates the consistent,
predictable placement of signs based on an assessment
of the issues that affect the structure, transport,
attractions, land-uses and walkability of the town. This
strategy, when assessed alongside user scenarios
provides answers to the types of questions that people
ask themselves on their journeys – Where am I? How
do I cycle to my destination? Which is better, bus, taxi
or walking? What else can I do?
A typology or family of signs is then developed to
support people at appropriate points on their journey.
Each sign functions slightly differently delivering the
appropriate level of information needed at that point.
For example, the major public spaces, identified in the
information concept, are locations where people can
plan journeys and learn what the town and wider
region has to offer. Similar overview information needs
to appear at all arrival points, such as car parks.
A predominantly map-based system allows people to
find places – buildings, shops, streets, attractions – and
plan journeys. Specialised signs at the Seafront and in
the Gardens provide an additional layer of mapping,
more specific and relevant to those areas.
Routing is then supported by a network of footpath
markers, fingerposts, environmental graphics in
subways and cycle patches that direct pedestrians and
cyclists and provide reassurance that they are going in
the right direction. Taxi ranks and coach stops are also
integrated as part of the system and require their own
marker.
Above, Placement Strategy
An analysis of the urban
factors that influence and
guide the placement of
on-street signs.
Right, Information concept
Four key public spaces – the
Station, Square, Triangle and
Pier – which function as
gateway nodes, connected by
strong linear routes.
12
A Wayfinding Blueprint for Bournemouth
November 2012

Information Hubs 5
Town Midiliths 45
Fingerposts 75
Seafront Midiliths 9
Garden Midiliths 7
Car Park poster cases 47
Footpath Markers 45
Environmental Graphics 7
Taxi Totems 8
Coach Totems 4
Top, the typology showing
the full range of signs.
Left, the sign location plan
showing where the signs
would be located and the total
number of signs by sign type.
A Wayfinding Blueprint for Bournemouth
November 2012
13

Bournemouth’s neighbour,
boasts the UK’s most innovative
seafront attraction. The
Overstrand beach front complex,
designed in 1958, has been
System design
Core elements of the system
design are detailed in the
Design Development Report.
Left & below, graphic devices,
colour palette, typography
and icons.
System identity
Graphic devices
locator icons
Examples of some of the
3D landmark buildings
developed for use on the
mapping are also shown
opposite.
Bournemouth
Station
1
Bournemouth
International
Centre (BIC)
Boscombe
walking circle / you are here marker / north marker
off map tabs
5 minute walk
You are here
N
Bournemouth Station
Hengistbury Head
2.5km
pedestrian route markers
18 mins downhill
21 mins uphill
17 mins downhill
20 mins uphill
10 mins downhill
13 mins uphill
4 mins downhill
6 mins uphill
cycle route marker
BCN 2
System identity
Colour palette
As part of the wayfinding project an
overall system identity has been
developed that encompasses a colour
palette, graphic language, icons and
typographic standards.
It is intended that this language is used
across all wayfinding elements detailed
as part of this project whilst also being
taken forward for use on related projects
in order to create an easily recognisable,
connected system for Bournemouth.
core system colours
C 72 M 16 Y 9 K 0
C 100 M 75 Y 25 K 15
C 0 M 43 Y 100 K 0
Applied©
Detailed design Draft 01
16
secondary colours
C 5 M 88 Y 72 K 0
C 0 M 10 Y 90 K 0 C 35 M 5 Y 5 K 0 C 41 M 0 Y 70 K 0 C 45 M 10 Y 65 K 0
The design of the wayfinding scheme contains a
number of core, system elements that form the
identity, the language of wayfinding and information
for the town. Therefore they need to capture and
replay the essence of Bournemouth.
The system design must also be functional in that
colours, type, icons, graphic devices etc, must be
legible, inclusive and accessible. The design must
work across different media (digital, print, on-street),
in different environments (inside, outside, seafront,
gardens, streets), at different times of day and
different times of the year.
And it must be brand neutral so that it can work
alongside the many brands and identities that
presently exist in the town.
Applied©
Detailed design Draft 01
System identity
Typeface
museo sans 500
The typeface used
throughout the system is a
sturdy, geometric, sans
serif typeface well suited
for display and text use.
It also has sufficient
character to help create a
strong identity for
Bournemouth wayfinding
that can be built upon for
future system development
and other related projects.
It is highly legible when museo sans 700
used both at small sizes on
mapping and large sizes
for environmental
graphics.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 £*&()?/:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 £*&()?/:
museo sans 900
base colours
C 0 M 0 Y 0 K 0 C 0 M 0 Y 0 K 10 C 0 M 0 Y 0 K 25
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 £*&()?/:
15
Applied©
Detailed design Draft 01
19
14
A Wayfinding Blueprint for Bournemouth
November 2012

The colours of Bournemouth
Bournemouth is a vibrant, festive,
colourful town, which often appears
near the very top of surveys when
residents are asked where is the
happiest place to live. The town
provides people with many happy
memories. The beach and gardens are
natural havens, awash with both
muted and vibrant colours.
The festivals also bring their colour as
do the millions of visitors who relax
and enjoy the fun of Bournemouth.
With such natural and applied colours,
any multi-coloured wayfinding system
would struggle to stand out.
The colour palette needed to
accommodate and work with the
existing richness of colours rather than
fight against them.
White provides that blank canvas on
which other colours can play. It stands
out where there is a riot of colour and
in the wayfinding system allows
mapping, type and accent colours to
come to life. White as a blank canvas
also compliments Bournemouth
Tourism’s recently launched ‘Colour
Your Life’ campaign.
Bournemouth
International Centre
System identity
Icons
modal icons
bus rail taxi coach cycle
walk
utility icons
footpath marker icons
The Pier
2% 4% 8%
car park
bicycle
parking
information
point
post office police station steps uphill
steps downhill
shallow
incline
incline
steep incline
distance of
route
female toilet
male toilet
toilet
baby change
disabled
toilet
lit route
unlit route
active frontage icons
cliff lifts
petrol station land train stop shower
seafront only seafront only
shops cafe bar bar/nightclub hotels restaurants
Applied©
Detailed design Draft 01
17
A Wayfinding Blueprint for Bournemouth
November 2012
15

Weymouth
Dorchester
Wareham
Swanage
Wimborne
Minster
Oakley
Broadstone
This diagram shows the single
journey public transport
connections from Bournemouth Bus services can be picked up throughout the town
centre, with Gervis Place at The Square and the
Town Centre. It represents multiple rail station the two main interchanges. Detailed
service providers for rail, bus and information about Yellow Bus services can be found
coach and passengers should
at the following website address or telephone
number:
contact the individual operators.
bybus.co.uk
01202 636000
Merley
Bearwood
Newtown
Upper
Parkstone
Poole
Ashley
Cross
Sandbanks
More Buses and Wilts&Dorset
Canford
Cliffs
Alum
Chine
Kinson
West
Howe
West Moors
East
Howe
Ensbury
Park
Ferndown
Northbourne
Bournemouth
Wallisdown University
Branksome
Westbourne
The
Triangle
West
Cliff
Yellow Buses
Moordown
Winton
Bournemouth
Station
National Rail
National Express
The
Square
Lansdowne
Roundabout
Pier
Approach
BOURNEMOUTH
Verwood
Charminster
Castlepoint
Shopping
Centre
Boscombe
Boscombe
Pier
Pokesdown
Bournemouth
International
Airport
Bournemouth
Hospital
Iford
Highcliffe
Southbourne
Yellow Buses Yellow More Buses and Wilts&Dorset
Airport Buses
National Express
Yellow National Buses Rail
Bus services can be picked up throughout the town
centre, with Gervis Place at The Square and the
rail station the two main interchanges. Detailed
information about More Bus and Wilts&Dorset
services can be found at the following website
address or telephone number:
wdbus.co.uk
01983 257005
Bus services can be picked up throughout the town
centre, with Gervis Place at The Square and the
rail station the two main interchanges. Detailed
information about More Bus and Wilts&Dorset
services can be found at the following website
address:
bournemouth-airport-shuttle.co.uk
National Express provides regular coach services
from the Travel Interchange to London, Heathrow
and Gatwick Airports and many other destinations
throughout the UK.
nationalexpress.com
Airport Buses
Christchurch
Salisbury
New Milton
Fordingbridge
Ringwood
NEW FOREST
Southampton
Brockenhurst
Traveline
For further transport information:
www.travelinesw.com
0871 200 22 33
To Manchester
Liverpool
Birmingham
Coventry
THE NORTH
Oxford
Reading
London
Heathrow Airport
Woking
Basingstoke
Winchester
Lyndhurst
Lymington
LONDON
Waverly House
Ho land House
Bournemouth Police Station
Sony
Bournemouth University Executive Busine s Centre
A bey Life A surance
Bournemouth University Crime Scene Investigation Training Facility
Coroner's Court
Bournemouth Magist
Dusk Ti l Dawn Club
The Eye Of The Tiger
McCo l's
Sherbet Lounge
Asia Shop
Beirut lounge Lansdowne Dental Centre O'neil's Bournemouth University Royal London House
Betfred
Amare to
za Expre s
Heroes
Ask
Ocean Dentalcare
Gala Bingo
Synagogue
The Wave Restaurant & Bar
The Roundhouse
Ramada Encore Hotel
Burley Court Hotel
Mayfair Hotel
Hotel Pi cadily
Bournemouth Spiritualist National Church
East Cliff Physiotherapy Centre
The Belvedere Hotel
The Brita nia
The Qu ens Hotel & Spa Heathlands
Hotel
Brita nia Hotel
Hotel Celebrity
The Gr en House
Flt Lt Jon E ging Memorial
1
2
3
4
5
6
U N D E R C L I F D R I V E
Westover Road 9mins
Pier Approach 13mins
Lower Gardens 13mins
The Seafront 14mins
BIC 15mins
K
G E R V IS R O A D
Cliff
A D
E A S T OV E RCL I F D R IV E
C H R I S T C H U R C H R O AD
Old Christchurch Road
13mins The Square
East Cliff 6mins
The Seafront via East Cliff Lifts
16mins
The College Bournemouth
YO R K R O A D
G R O
M E Y R I C K R O A D
C O T L A N D S R O A D
G R O V E R O A D
A B C
Steps
G E R V I S RO A D
Lansdowne
Roundabout
Steps
Station
Roundabout
Steps Ramp
Subway
Steps
H O L D E N H U R S T R O A D
Subway
B AT H R O AD
You are here
Ramp
Steps
S T P E T E R ’ S R O A D
O X F O R D R O A D
S T. P A U L’ S L A N E
S T. PA U L’ S PL A C E
P A R S O N A G E R O A D
W O O T E N M O U N T
S TA F O R D
S T. P A U L’ S R O A D
M A D I E R A R O A D
Asda
D
W O T E N GA R D E N S
Bournemou
Na
W O T E N
C U M N O R R O A D
T H E
R N E PA R K
A D
T R I N I T
O A D
Weymouth
This diagram shows the single
journey public transport
connections from Bournemouth
Town Centre. It represents multiple
service providers for rail, bus and
coach and passengers should
contact the individual operators.
Dorchester
Wareham
Swanage
Oakley
Merley
Broadstone
Poole
Sandbanks
Bearwood
Newtown
XX
XX
XX
XX
XX
XX
XX
XX
More Buses and Wilts&Dorset
Steps
Steps
BEACON
ROAD
Cliff
Beacon
Steps
EXETER
ROAD
Sixty Million
Postcards
Albert Road
Bath Road
Bath Road
Beacon Road
Beale Place
Bourne Avenue
Exeter Crescent
Exeter Park Road
Kinson
BIC
Roundabout
West Moors
Wallisdown
Branksome
Westbourne
EDEN
GLEN
PARK
ROA D
Royal Exeter
Hotel
1812
BIC
Bournemouth
International
Centre
Cliff
Happyland
Amusements
Bournemouth
Balloon
Beau Monde
Bistro & Bar
Whitehall
Hotel
Steps
Ferndown
Northbourne
Lampeter
Hotel
Park
Central
Hotel
ABC Cinema Bournemouth
Arlington Hotel
Beales
Bournemouth International Cen-
XX
XX
XX
XX
tre
XX
XX
XX
G E R V I
Bournemouth
Tourist
Arlington
Hotel
WestBeach
National Rail
National Express
Information
Hermitage
Hotel
Debenhams
Harry Ramsden’s
Hermitage Hotel
Moordown
Winton
L
Dalkeith Santander
Steps
Bournemouth Station
Cornish
Bakehouse
Daisy
Bournemouth
O'Briens
Business School
Fat
International
Face
Boots
Hot
Rocks
Steps
Steps
The Oceanarium
Yellow Buses
The Mary
Shelley
Westover
Gallery
St. Peter's Church
MLS
International
College
Russell &
Bromley
Steps
Steps
Steps
Steps
Lift
Ramp
Steps
Charminster
Chilli
White
Bliss Bar
& Clubrooms
ABC Cinema
Bournemouth
Verwood
Centre
Boscombe
The Pier
Odeon
Steps
The Pavilion
Theatre
Pavilion Dance
Pokesdown
Bourne
Chambers
Lava Ignite
Nightclub
PAVILION
THEATRE
Norwegian
Wood
Coffee
Lounge
BATH ROAD
NORTH
CENTRAL
Steps
WESTOVER
GARDENS
GLEN FERN
ROAD
GLEN
FERN
Steps
Wessex
Christian
Centre
Premier
Inn
Prezzo
Gala
Casino
Airport
Bath Hill
Roundabout
BATH ROAD
SOUTH
Seafront Office
Harry
Ramsden's
Iford
Southbourne
Christchurch
Glen Fern
Garage
Steps
Cliff
Highcliffe
Yellow Buses Yellow More Buses and Wilts&Dorset
Airport rt Buses
National Express
Yellow National Buses Rail
Bus services can be picked up throughout the town Bus services can be picked up throughout the town Bus services can be picked up throughout the town National Express provides regular coach services The main rail station is Bournemouth Station.
centre, with Gervis Place at The Square and the centre, with Gervis Place at The Square and the centre, with Gervis Place at The Square and the from the Travel Interchange to London, Heathrow
South West Trains provide services between
rail station the two main interchanges. Detailed rail station the two main interchanges. Detailed rail station the two main interchanges. Detailed and Gatwick Airports and many other destinations
London and Weymouth
information about Yellow Bus services can be found information about More Bus and Wilts&Dorset
information about More Bus and Wilts&Dorset
throughout the UK.
southwesttrains.co.uk
at the following website address or telephone
services can be found at the following website
services can be found at the following website
nationalexpress.com
number:
address or telephone number:
address:
Cross Country Trains provide services between
Bournemouth and Manchester
bybus.co.uk
wdbus.co.uk
bournemouth-airport-shuttle.co.uk
ttle.co.uk
crosscountrytrains.co.uk
01202 636000
01983 257005
National Rail Enquiries for further information
www.nationalrail.co.uk
0845 748 4950
Visitor
Information
Bournemouth
Tourist Information
Centre
Westover Road,
Bournemouth,
BH1 2BU
Sign
005
Synagogue
Royal Bath Hotel
BERRY
COURT
The
Belvedere
Hotel
Salisbury
New Milton
Fordingbridge
Ringwood
Traveline
Southampton
Brockenhurst
For further transport information:
www.travelinesw.com
0871 200 22 33
Oxford
Basingstoke
Winchester
Lyndhurst
Lymington
Visitor
Information
Bournemouth
Tourist Information
Centre
Westover Road,
Bournemouth,
BH1 2BU
Phone
0845 051 1700
Web
www.
bournemouth.
co.uk
Sign
005
Reading
Woking
London
Heathrow Airport
Detailed design
Information hub
Transport connections map
The transport connections map is
designed to give users the information
they need to continue their journey into
Bournemouth and beyond.
Information hub
Transport connections map
Beacon
The beacon creates a
visual identity for the signs
and helps users to home in
on the signage elements
from a distance. It helps to
identify the mode the sign
relates to.
Addressing
The address line confirms
you current location. This
may be a street name or an
attraction name along with
the name of the area you
are currently in (i.e.
Seafront or Town Centre)
Bournemouth
Station
It allows users to make an informed
decision about the best mode of transport
to use and helps connect Bournemouth to
the wider Dorset area.
The map shows alll routes served by
the
different operators, with contact details
beneath so users can obtain detailed
sercvice information for their specific
journey needs.
Bournemouth Transport Connections
Wimborne
Minster
West
Howe
East
Howe
Ensbury
Park
Castlepoint
Shopping
Bournemouth
International
Airport Buses
Bournemouth
Hospital
NEW FOREST
To Manchester
Liverpool
Birmingham
Coventry
THE NORTH
LONDON
Bournemouth Transport Connections
Bournemouth
University
Applied©
Detailed design Draft 01
Town midilith
Bus connections diagram
The connections map is
designed to give users the
information they need to
continue their journey into
Bournemouth and beyond.
It allows users to make an
informed decision about
the best mode of transport
to use and helps connect
Bournemouth to the wider
Dorset.
Index and key
The index offers the user an
alternative search method for
finding items on the more
comprehensive and
subsequently more complex
maps. These should include
roads, landmarks and
transport facilities amongst
other things – rather than be
limited to just streets.
Town midilith signs offer site specific
detailed heads-up mapping of the area
around the sign along with directional
information to key destinations. This
allows users to understand their
immediate surroundings at a walkers
level of detail.
Overall Dimensions:
1200mm x 2400mm
The main rail station is Bournemouth Station.
South West Trains provide services between
London and Weymouth
southwesttrains.co.uk
Cross Country Trains provide services between
Bournemouth and Manchester
crosscountrytrains.co.uk
National Rail Enquiries for further information
www.nationalrail.co.uk
0845 748 4950
Beacon
The beacon creates a
visual identity for the signs
and helps users to home in
on the signage elements
from a distance. It helps to
identify the mode the sign
relates to.
Directional information
Part of the core navigation,
directional information
helps the user to orientate
themselves in relation to
nearby landmarks and
attractions and directs
them to their destination.
Applied© Lansdowne Detailed design Draft 01
Roundabout
5 minute walk
Gervis
Roundabout
St. Peter’s
Roundabout
BE RY
COURT
25
Addressing
The address line confirms
you current location. This
may be a street name or an
attraction name along with
the name of the area you
are currently in (i.e.
Seafront or Town Centre)
Bournemouth Town Centre
Upper
Parkstone
Ashley
Cross
Canford
Cliffs
Alum
Chine
The
Triangle
West
Cliff
Side panel information
The side panel contains
addressing information,
contact information, a sign
number and QR code.
The
Square
Bournemouth
Station
Lansdowne
Roundabout
BOURNEMOUTH
Pier
Approach
Boscombe
Pier
Page 26
The Co lege
Bournemouth and P ole Lansdowne
Index and key
The index offers the user
an alternative search
method for finding items
on the more
comprehensive and
subsequently more
complex maps. These
should include roads,
landmarks and transport
facilities amongst other
things – rather than be
limited to just streets.
St. Swithun’s
Roundabout
Street finder
XX Albert Road
XX Bath Road
XX Bath Road
XX Beacon Road
XX Beale Place
XX Bourne Avenue
XX Exeter Crescent
XX Exeter Park Road
XX Exeter Road
XX Gervis Place
XX Hinton Road
XX Old Christchurch Road
XX Parsonage Road
XX Post Office Rd
XX Richmond Hill
XX St Peter’s Road
XX Terrace Road
XX Undercliff Drive
XX Upper Hinton Road
XX Westover Road
COTLANDS
ROAD
S T. S W I T H U N ’ S R O A D S O U T H
Job
Centre
Plus
The Old Fire Station
Empire
Club
Subway
Subway
Destination finder
XX ABC Cinema Bournemouth
XX Arlington Hotel
XX Beales
XX Bournemouth International Centre
XX Debenhams
XX Harry Ramsden’s
XX Hermitage Hotel
XX House Of Fraser
XX Lampeter Hotel
XX Lloyds TSB
XX Lower Gardens
XX Methodist Church
XX Natwest
XX Odeon Bournemouth
XX Park Central Hotel
XX Premier Inn
XX Punshon Memorial
XX Royal Bath Hotel
XX Royal Exeter Hotel
XX Sixty Million Postcards
XX St. Peter’s Church
XX Tesco Metro
XX The Oceanarium
XX The Pavilion Theatre
XX The Seafront
XX The Square
XX Tourist Information Centre
XX West Beach
XX West Beach Ice Cream
XX Whitehall Hotel
Telecom
House
Tesco
Expre s
Madiera
Roundabout
Finder map
The heads-up finder map
locates the user by
showing them their
immediate surroundings at
a walkers level of detail.
They are scaled to include
a 5 minute walk from the
location of the sign and
include labels for key
buildings and amenities.
Phone
0845 051 1700
Web
www.
bournemouth.
co.uk
Town midilith
Applied©
Detailed design Draft 01
Overall Dimensions:
450mm x 2650mm
The on-street pedestrian scheme integrated with cycle
signage where it is off the public highway, is described
in detail in the Design Development report.
The design of all different sign types, utilising the
system design elements, are set out with all
information elements proposed for inclusion on the
signs explained.
Side Panel
The heads-up portrait finder map locates
Overall Dimensions:
the user by showing them their 130mm x 2650mm
immediate surroundings at a walkers
level of detail. They are scaled to include
a 5 minute walk from the location of the
sign and include labels for key buildings
and amenities.
Town Midilith
map scale: 1:1550
The side panel shown right contains the
sign address, bar code, contact
information for users and a QR code that
could link to additional sign specific
information or online content.
In addition, the sign number is also
included, and can be used for either
public facing or operational purposes.
This side panel is designed to be used on
all monolith signs. Its use on info hubs
will be determined by the arrangement of
the component signs.
Applied©
Detailed design Draft 01
3
4
5
6
The Triangle
G E R V I S P L AC E
BEA C O N R D
EXE T E R O A D
R R Y O A D
Street finder
E X E T E R
E X E T E
C R E S C E N T
35
E X E T E R O A D
A B C
Destination finder
O L D
B E A L E P L A C E
I S T C H U R C H R O A D
B ATH R O A D
ST P E T E R ’ S R O A D
5 minute walk
W E S T O V E R R O A D
H I N T O N R O A D
You are here
T P E T E ’ S R O A D
U P P E R HIN T O N R O A D
G L E N F E R N R O A D
D
PA R S O N A G E R O A D
R U S S E L L- C O AT E S R D
B AT H RO A D
U N D E R CLIFF D R I V E
Bournemouth Station Russell-Cotes Art Gallery & Museum
Bournemouth Town Centre
36
Map scales and any supporting elements for all the
different sign types are specified in order that the signs
can be taken forward into the first stages of
implementation.
Above, pages showing the
Information Hub (with
Bournemouth Connections
map) and the Town Midilith
signs, explaining the function
of all information included on
the signs.
16
A Wayfinding Blueprint for Bournemouth
November 2012

A Wayfinding Blueprint for Bournemouth
November 2012
17
Vehicular & Cycle Signs
The design and planning for
vehicular and cycle direction
signs is regulated and
controlled by the Traffic
Signs Regulations and
General Directions and the
Traffic Signs Manual, to
ensure clarity of information
and uniformity of design.
Where cycle and vehicular
signage is shown, it has been
designed in accordance with
the existing regulations and
guidance including for
placement and x-heights.
The Traffic Signs
Regulations & General
Directions, 2002
Traffic Signs Manual,
Chapter 7, The Design of
Traffic Signs, 2003
Traffic Signs Manual,
Chapter 2, 2009/10
Traffic
Signs
Manual
CHAPTER
7
The Design of Traffic Signs
2003
23
Detailed design Draft 01
Applied©
Outstanding fossil localities and
stunning rock and cliff formations
including the famous arched Durdle
Door.
7 Cerne Abbas
A charming village with abbey ruins
and Tudor cottages and a particularly
famous giant carved into the chalk
hillside.
8 Portsmouth
Spend a naval day in the city and
explore famous war ships in the
historic Dockyard or shop ‘til you
drop.
9 Shaftesbury
Quaint, cobbled and very steep, Gold
Hill is the star of the old Hovis advert
and can be found in this beautiful
town. Wander around the traditional
shops or enjoy a cream tea in one of
the many cafes and restaurants.
10 Christchurch
A small Saxon town with castle ruins,
a quaint Quay, boutiques, celebrity
restaurants and an infamous food
festival which takes place each year.
Christchurch, rich in heritage and
culture, boasts two rivers, a castle, a
beautiful 11th Century Priory and a
mill of Saxon origin.
Christchurch Quay overlooks the
pretty Harbour, great for riverside
walks. Christchurch is uniquely
situated on the shores of its own
harbour, close to the magnificent
Dorset World Heritage Coast and the
tranquil New Forest National Park.
Bournemouth’s neighbour, boasts
the UK’s most innovative seafront
attraction. The Overstrand beach
front complex, designed in 1958, has
been transformed into a year-round
leisure facility offering watersports
and a fantastic beach. In recent years,
boutique hotels and restaurants have
popped up in the area.
Boscombe is a long walk or short
bicycle ride away from Bournemouth.
2 Poole
Bournemouth’s stylish neighbour, is
famous for the world’s second largest
natural harbour and for the area of
Sandbank, one of the most expensive
places to live in the UK.
Poole’s natural harbour, renowned
for its watersports and bustling
with yachts and boats. Poole Quay
is lined with beautiful merchant
houses that sit side-bys-side with
modern architecture. The Quay
has an abundance of ztop bistros
and restaurants, many offering the
catch of the day. Enjoy the cobbled
streets and take the Cockle Trail Walk
or enjoy a boat ride to the National
Trust’s Brownsea Island. With so
much going on in Poole, there’s
diverse accommodation to suit all
tastes and budgets.
3 Corfe Castle
One of Britain’s most majestic ruins.
The National Trust castle controlled
the gateway through the Purbeck
Hills in the time of William the
Conqueror.
A favourite haunt for adults and
children alike, you can’t fail to be
captivated by these romantic castle
ruins with breathtaking views.
Discover 1,000 years of the castle’s
history as a royal palace and fortress
– with fallen walls and secret places,
there are tales of treachery and
treason around every corner. Spot
the ‘murder holes’ and count the
arrow loops. Feel history come to life
and see the wildlife which has set up
home in these fascinating castle ruins.
Indulge in a homemade Dorset cream
tea in our delightful 18th century tea
rooms. Enjoy the summer garden
with unrivalled castle views or the
glowing open log fire in winter.
The picturesque village which shares
its name with the castle is well worth
exploring.
This small town surrounds a beautiful
curved bay and has many attractions
including the Purbeck coast path,
heritage centre, gardens and beautiful
Purbeck stone buildings.
The Swanage Railway offers a more
frequent heritage steam and diesel
timetable train service than any other
preserved railway. Steam and diesel
galas, family fun events, plus regular
evening and lunchtime Wessex Belle
dining services complement themed
events such as the popular Santa
Special trains during the run up to
Christmas. Stations at Norden, Corfe
Castle, Harmans Cross, Herston
and Swanage provide access to
historic villages, country walks and
the Jurassic Coast World Heritage
Site, whilst also providing a valuable
transport service for the local
community.
The heritage of the Southern
Railway and stunning views of Corfe,
combined with a trip to Swanage
and its award- winning beach offers
the perfect famiy day out. Take a trip
behind a restored steam locomotive
and enjoy the local history and nature
during your journey. Swanage Railway
is part of a great day out in beautiful
Purbeck.
5 The New Forest
National Park
A royal playground for William
the Conqueror. It remains largely
unchanged with miles and miles of
unspoilt ancient landscapes, wild
ponies and deer, disused railways and
leafy lanes.
The ancient New Forest is England’s
newest National Park and is around
30 minutes’ drive from Bournemouth.
There are plenty of pretty towns
and villages to discover and the
beautiful open spaces, forest glades
and tranquil walks remain largely
unchanged from the days of William
the Conqueror.
Kings, queens and their courts came
regularly to stay on the royal manor
at Lyndhurst and it soon became the
‘capital’ of the New Forest.
The New Forest is a cyclist’s dream,
with dedicated cycle-paths of various
levels for all ages. Don’t miss the
opportunity to experience New
Forest produce all grown, reared,
brewed, and caught in the area; easily
identified by the New Forest Marque.
10 places to explore near Bournemouth
8
5
7
9
10
BCH 6
NCN 2
NCN 2
NCN 2 NCN 2
NCN 2
NCN 25
NCN 25
NCN 25
NCN 25
BCH 5
BCH 2
BCH 2
BCH 2
BCH 2
BCH 2
BCH 2
BCH 2
BCH 3
BCH 3
BCH 6
BCH 6 BCH 6
BCH 6
BCH 5
H M O N D H I L L
W I M B ORN E ROA D
D E A N
PARK CRE SCENT
H I N T O N ROAD
U P E R H I N T O N R O A D
O L D CHRI S TC H U R C H R O A D
P O S T O FFI C E R D
V E R U L A M P L
G R A N V I L E P L
S T
PETER’S R OA D
.
P H E N
’ S
R O A
R I CH MO N D G D N S
M O N D H I L D R
H I N T O N R O A D
B R A I D L E Y RO A D B R A IDLE Y ROA D
S T. S T E P H E N
’ S
W AY
S T. S T E P H E N ’ S R O A D
B O U R N E AV E N U E
B O U R N E AV E N U E
Y E LV E R T O N R O A D
A L B E R T R O A D
LORNE PARK
ROA D
C U M N O R R O A D
T R I N I T Y R O A D
STA F O R D R OAD
O L D C H R I S TC H U R C H R O A D
W O O TON G A R D E N S
G L E N F E R N R O A D
AV E N U E R O A D
C O M M E RCI A D
ORC H A R D ST
U P P E R T E R R A C E R O A D
C R A N B O U R N E R OAD
T R E G O N W E L R O A D
K E R
L
E Y R O A D
S T M I C H A E L’ S R O A D
W E S T C L I F R O A D
E X E T E R D
E X E T ER R O A D
B E ACO N R O A D
B AT H R O A D
TE R A C E R O A D
E X E T ER PARK ROAD
E X E T E R
C R E S C E N T
G ERV I S PL
D U R A N T R O A D
M AD E I R A
ROA D
PA R S O N A G E R D
S T PET E R ’S R O A D
W E S T O V E R R O A D
E A S T OVER CLI F D R I V E
M E Y RIC K R O A D
M E YRI C K R O AD
L A N S D O W N E R O A D
M ADE I R A ROA D
S
C O T L A N D S R D
C O T L A N DS R D
YO R K R O A D
S T. SWITHUN ’ S R O A D
S T. SW I T H U N ’ S R O A D S OUT H
W E L I N G T O N R O A D
W E S S E X WAY
S U F F O L K
R O A D
G R O V E R O A D
B AT H R O A D
B AT H R O A D
G E R V I S R O A D
G E R V I S R O AD
G R O V E RO A D
H O L D E N H U R S T R O AD
C H R I S T C H U RCH R O A D
G E RV I S ROAD
T R E G O N W E L R O A D
T R E G O N W E L C L
D U R L E Y R O A D S O U T H
AV E N UE L A
D U R L E Y R OAD
W E S T C L I F G A R D E N S
D U R L E Y G ARD ENS
W E S T C L I F G A R D E N S
W O O T T O N M O U N T
C O M M E R C I A L R O A D
U P E R N O R W I C H R O A D
B O U R N E AVEN U E
C A M B R I DGE R OAD
S U F O L K R O A D
P O O L E H I L
T H E F I R S
S T. PA U L’ S L A N E
OX F O R D R O A D
S T. PA U L’ S P L
U N D E R C L I F D R I V E
U N D E R C L I F D R I V E
W E S T H I L R O A D
W E S T H I L R O A D
S T. M I CHA E L S ’ S R O A D
P U R B E C K R OAD
S T. M I C H A E L’ S R D
W E S T H I L P L
S T. MIC H A E L’ S L ANE
H A H N E M A N R O AD
S O U T H V IEW P L
C H I N E C R E S E NT
W E S T C L I F F R O A D
S O M E R V I L L E R O A D
W E S T HI L RO A D
N O R W I C H AV E N U E
N O R W I C H AV E N U E
NORWICH RD
C R E S C E N T
R O A D
B R A D B U R NE R D
W E S T H I L R O A D
S T. PA U L’ S R D
L A N S D O W N E R O A D
C O A C H H O U S E P L A C E
PA R K R O A D
C AV E N D I SH ROAD
P R I O RY R OAD
RUSS E L L- CO A T E S
R D
The
Triangle
W E S S E X WAY
W E S S E X WAY
W E S S E X WAY
18 mins downhi l
17 mins downhi l
21 mins uphi l
13 mins uphi l
10 mins downhi l
4 mins downhill
6 mins uphill
20 mins uphi l
RICHMOND
HILL
GLEN FERN
ROAD
GLEN
FERN
ST STEPHEN’S
RICHMOND
GARDEN’S
MADEIRA
ROAD
LANSDOWNE
ROAD
BOURNEMOUTH
STATION
BOURNEMOUTH
STATION PREMIUM
COTLANDS
ROAD
TOWN HALL
ANNEXE
BRAIDLEY
ROAD
TOWN HALL
EXTENSION
AVENUE
ROAD
TERRACE
ROAD
EXETER
ROAD
EDEN
GLEN
WEST
HILL
DURLEY
ROAD
BEACON
ROAD
BIC
WINTER
GARDENS
TERRACE
MOUNT
BATH ROAD
SOUTH
BATH ROAD
NORTH
PAVILION
THEATRE
WESTOVER
GARDENS
CENTRAL
BERRY
COURT
THE
SQUARE
TOWN
HALL
Bath Hill
Roundabout
St. Peter’s
Roundabout
Bournemouth
West Roundabout
Gervis
Roundabout
Lansdowne
Roundabout
Station
Roundabout
St. Paul’s
Roundabout
Madeira
Roundabout
St. Swithun’s
Roundabout
BIC
Roundabout
Durley
Roundabout
Horseshoe
Common
Roundabout
Tourist
Information
Centre
Seafront
Office
Homelife
House
Unisys
Clock Tower
(The College
Bournemouth
and Poole)
Russell-Cotes
Art Gallery
& Museum
Marshall
Point
St. Peter’s
Church
Bournemouth
Balloon
Catholic Church
of The Sacred Heart
St. Michael’s
East Cliff
United Reformed
Church
Bournemouth
Town Hall
Richmond Hill
St. Andrews
United Reformed
Church
Obscura
Café
Bournemouth
Library
The Pavilion
Theatre
BIC
Oceanarium
The Pier
Cliff
Cliff
Cliff
Cliff
Cliff
Cliff
Cliff
Bournemouth
Station
Pier
Approach
The
Square
You are here
5 minute walk
2
5
3
4
6
1
2½
Alum Chine
2 km
Bournemouth Town Centre
Bournemouth International
Centre (BIC)
The BIC helps Bournemouth to
maintain its reputation as a premier
conference, leisure and hospitality
destination. It hosts large rock
and pop concerts, conferences,
exhibitions, opera and comedy
performance.
Oceanarium
The Oceanarium is the perfect all
weather attraction. Discover the
mysterious beauty of life under
the sea in this spectacular aquatic
journey. A guaranteed hit with the
kids!
Bournemouth
Balloon
Take in the bigger picture and
experience the town in a whole new
way from the gondola of a giant
helium balloon! Tethered by a steel
cable, the Balloon gently floats
500 feet above the beautiful Lower
Gardens.
The Pavilion
The Pavilion Theatre and Ballroom is
Bournemouth’s entertainment venue.
Built in the 1920s, it retains its original
elegant styling and is home to the
best in West End shows, Opera, Ballet,
Comedy and concerts.
Pier
Set in the middle of seven miles of
golden sand, Bournemouth Pier
has stunning views across the bay. It
boasts a wide and varied selection of
attractions, entertainment and retail
outlets.
The Gardens
Bournemouth’s Gardens are split
into three areas starting with the
Lower Gardens, the Central Gardens
and the Upper Gardens. The Lower
Gardens play host to many events
and attractions du ring the summer
months.
4
2
1 3 5
6
Bournemouth has it all – a diverse array of shops, restaurants and hotels
as well as major attractions including its golden sandy beach
The National Cycle Network
has two routes that run through
Bournemouth. Route 25 links
Wiltshire to the Jurassic Coast.
Route 2 is often referred to as
the South Coast Cycle Route and
connects Kent and Cornwall.
The Bournemouth Cycle
Highways are a selection of
routes that connect different
parts of Bournemouth town
centre as well as the town centre
with the greater area.
Content to TBD
Welcome to Bournemouth
Coaches
Town centre planner
The town centre planner shows the town
centre area and the surrounding context,
including the travel interchange in the
north east.
Its purpose is to give users an overview of
the whole of Bournemouth, highlighting
the key attractions and providing routing
information for both walking and cycling
as well as key transport hubs.
As shown here it is supported by other
elements that are exlained on the
following pages.
Town Centre Planner map scale: 1:2500
Information hub
Arrival sign
Above, the Town Centre
planner map included in the
Information Hub.
Right, the Footpath Marker
signs, detailing the bespoke
information developed to
encourage the use of the
hidden routes and official
footpaths.
23
Christchurch
Priory and Harbour
Adventure Wonderland
Moor Valley
Railway
Kingston Lacy House
Tower Park
Jurassic Coast
Studland Bay
Jurassic
Coast
Corfe Castle
Durleston
Country Park
Monkey World
Tank Museum
Durdle Door
Beaulieu
Exbury Gardens
The
Lighthouse
Poole
M27
M3
M27
A303
A357
A357
37
A35
A354
A354
A350
A350
A352
A351
A31
A354
A30
3
A30
A30
A31
A272
A32
A3
A32
A27
A36
A31
A337
A35
A338
A338
A3090
PORTSMOUTH
SOUTHAMPTON
EASTLEIGH
ROMSEY
WINCHESTER
SALISBURY
ISLE OF WIGHT
RINGWOOD
DORCHESTER
WEYMOUTH
Cerne Abbas
SHAFTESBURY
BLANDFORD FORUM
WIMBORNE MINSTER
SWANAGE
Studland
Isle of Purbeck
Sandbanks
Poole Harbour
Poole Quay Compton Acres
NEW FOREST
POOLE
CHRISTCHURCH
BOURNEMOUTH
LYMINGTON
WAREHAM
Salisbury Cathedral
New Forest
Wildlife Park
Marwell Zoo
Moor Valley
Country Park
2
3
1
10 places to explore near Bournemouth
NCN 2
NCN 2
NCN 2 NCN 2
NCN 2
NCN 25
NCN 25
NCN 25
BCH 5
BCH 2
BCH 2
BCH 2
BCH 2
BCH 2
BCH 2
BCH 3
BCH 3
BCH 6
BCH 6 BCH 6
BCH 6
BCH 5
H I L L
W I M B O R N E R O A D
D E AN
PA RK CRE SCENT
U P E R H I N T O N RO
O L D CH RI S TC H U R C H R O A D
P O ST O F I C E R D
V E R U L A M P L
G R A N V I L L E P L
T PETER’S R OA D
E P H E N ’ S R O
R I CH MO N D G D N S
M O N D H I L D R
H I N T O N R O A D
B RAI D L E Y R OA D B R A I D L E Y R O A D
S T. S T E P H E N
’ S
W AY
S T.
S T E P H E N ’ S R O A D
B O U R N E AV E N U E
O U R N E AV ENUE
Y E LV E R T O N R O A D
A LBE R T RO A D
LORNE PARK
ROA D
C U M N O R R O A D
T R I N I T Y R O A D
S TA F O R D R O A D
R I S TC H U R C H R O A D
W O T O N G A R D E N S
L E N F E R N R O A D
AV E D
O R C H A R D S T
U P P E R T E R R A C E R O A D
C R A N B O U R N E R OAD
T R E GON W E L R O A D
K E R
L
E Y R O A D
S T M I C H A E L’ S RO
W E S T C L I F R O A D
E X E T E R D
E X E T E R O A D
B E A C O N R O A D
B AT H R O A D
T E R A C E R O A D
E X E TER PARK ROAD
E X E T E R
C R E S C E N T
G E RV I S P L
D U R A N T R O A D
M AD E I R A
ROAD
R S O N A G E R D
S T P E T E R ’ S R O A D
W E S T O V E R R O A D
E A S T OVER C LIF
D
M E Y R I C K R O A D
L A N S D O W N E R O A D
M A D E I R A ROA D
S O U T
C O
C O T L A N D S R D
YO R K R O A D
S T. SWITHUN ’ S R O A D
S T. S W I T H U N ’ S R O A D S O U T H
W E LIN GTO N R O A D
W E S S E X WAY
S U F F O L K
R O A D
G R O V E R O A D
B AT H
B AT H R O A D
G E R V I S R OAD
G E R V I S R O A D
G R O VE R O A D
O L D E N H U R ST R O A D
C H R I S T C H U R C H R O A D
G E RV I S ROAD
T R E G O N W E L RO A D
T R E G O N W E L C L
D U R L E Y ROA D S O U T H
D U R L E Y R O A D
W E S T CL I F GA R D E N S
D U R L E Y G A R D E N S
W E S T C L I F F G A R D E N S
W O O T T O N M O U N T
M E R C I A L R O A D
R N O R W I C H R O A D
B O U R NE AV E NUE
C A MBR IDG E R O A D
S U F O L K R O A D
T H E F I R S
S T. PA U L’ S L A N E
OX F O R D R O A D
S T. PA U L’S P L
U N D E R C L I F F D R I V E
U N D E R CLI F D R I V E
W E S T H I LL R OA D
W E ST H I L R O A D
S T. M I C H AEL S ’S RO A D
P U R B E C K RO A D
S T. M ICH A EL’ S R D
W EST H I L P L
S T. M I C H A E L’ S L A N E
H A H N E M A N R O A D
S O U T H V I E W P L
C H I N E C R E S E NT
W E S T C L I F F R O A D
S O M E R V I L L E R O A D
H I L RO AD
N O R W I C H AV E N U E
N O R W I C H AV E N U E
NORWICH RD
C R E S C E N T
R O A D
B R A D B U R N E R D
W E S T H I L R O A D
S T. PAUL’S RD
L A N S D O W N E R O A D
CO A C H H O U S E P L A C E
PAR K R O A D
C AV E N D I S H ROAD
P R I O RY R O AD
RUSS E L L- C O A T E S
R D
The
Triangle
W E S S E X WAY
W E S E X WAY
W E S S E X WAY
18 mins downhi l
17 mins downhi l
21 mins uphill
13 mins uphi l
10 mins downhi l
6 mins uphi l
20 mins uphill
RICHMOND
HILL
GLEN FERN
ROAD
GLEN
FERN
RICHMOND
GARDEN’S
MADEIRA
ROAD
LANSDOWNE
ROAD
BOURNEMOUTH
STATION
BOURNEMOUTH
STATION PREMIUM
COTLANDS
ROAD
TOWN HALL
ANNEXE
BRAIDLEY
ROAD
TOWN HALL
EXTENSION
AVENUE
ROAD
TERRACE
ROAD
EXETER
ROAD
EDEN
GLEN
WEST
HILL
DURLEY
ROAD
BEACON
ROAD
BIC
WINTER
GARDENS
TERRACE
MOUNT
BATH ROAD
SOUTH
BATH ROAD
NORTH
PAVILION
THEATRE
WESTOVER
GARDENS
CENTRAL
BERRY
COURT
THE
SQUARE
TOWN
HALL
Bath Hill
Roundabout
St. Peter’s
Roundabout
Bournemouth
West Roundabout
Gervis
Roundabout
Lansdowne
Roundabout
Station
Roundabout
St. Paul’s
Roundabout
Madeira
Roundabout
St. Swithun’s
Roundabout
BIC
Roundabout
Durley
Roundabout
Horseshoe
Common
Roundabout
Tourist
Information
Centre
Seafront
Office
Homelife
House
Unisys
Clock Tower
(The College
Bournemouth
and Poole)
Russell-Cotes
Art Gallery
& Museum
Marshall
Point
St. Peter’s
Church
Bournemouth
Balloon
Catholic Church
of The Sacred Heart
St. Michael’s
East Cliff
United Reformed
Church
Bournemouth
St. Andrews
Church
Obscura
Café
Bournemouth
Library
The Pavilion
Theatre
BIC
Oceanarium
Cliff
Cliff
Cliff
Cliff
Cliff
Cliff
Cliff
Bournemouth
Station
Pier
Approach
The
Square
You are here
5 minute walk
2
5
3
4
6
1
Boscombe
2½ km
Alum Chine
2 km
Bournemouth Town Centre
Bournemouth International
Centre (BIC)
The BIC helps Bournemouth to
maintain its reputation as a premier
conference, leisure and hospitality
destination. It hosts large rock
and pop concerts, conferences,
exhibitions, opera and comedy
performance.
Oceanarium
The Oceanarium is the perfect all
weather attraction. Discover the
mysterious beauty of life under
the sea in this spectacular aquatic
journey. A guaranteed hit with the
kids!
Bournemouth
Balloon
Take in the bigger picture and
experience the town in a whole new
way from the gondola of a giant
helium balloon! Tethered by a steel
cable, the Balloon gently floats
500 feet above the beautiful Lower
Gardens.
The Pavilion
The Pavilion Theatre and Ballroom is
Bournemouth’s entertainment venue.
Built in the 1920s, it retains its original
elegant styling and is home to the
best in West End shows, Opera, Ballet,
Comedy and concerts.
Pier
Set in the middle of seven miles of
golden sand, Bournemouth Pier
has stunning views across the bay. It
boasts a wide and varied selection of
attractions, entertainment and retail
outlets.
The Gardens
Bournemouth’s Gardens are split
into three areas starting with the
Lower Gardens, the Central Gardens
and the Upper Gardens. The Lower
Gardens play host to many events
and attractions du ring the summer
months.
4
2
1 3 5
6
Bournemouth has it all – a diverse array of shops, restaurants and hotels
as well as major attractions including its golden sandy beach
The National Cycle Network
has two routes that run through
Bournemouth. Route 25 links
Wiltshire to the Jurassic Coast.
Route 2 is often referred to as
the South Coast Cycle Route and
connects Kent and Cornwall.
The Bournemouth Cycle
Highways are a selection of
routes that connect different
parts of Bournemouth town
centre as well as the town centre
with the greater area.
Content to TBD
Welcome to Bournemouth
Bournemouth
Station
The Square 17mins
The Seafront 18mins
Taxis
Buses
Coaches
Information hub
Arrival sign
Addressing
The address line
confirms you current
location. This may be a
street name or an
attraction name along
with the name of the area
you are currently in (i.e.
Seafront or Town Centre)
Directional information
Part of the core
navigation, directional
information helps the
user to orientate
themselves in relation to
nearby landmarks and
attractions and directs
them to their destination.
Town centre planner map
The planner map is
designed to reinforce the
image of the town, build
an understanding of its
constituent areas and
their relative
geographical locations.
The map also highlights
key attractions.
Regional map
The regional map places
Bournemouth in the
conext of the wider
Dorset area and
demonstrates its
connectivity to the wider
area.
Information
Information about local
attractions and places of
interest raise awareness
of what the town has to
offer and allows users to
plan what they may want
to do on their visit.
Beacon
The beacon creates a
visual identity for the
signs and helps users to
home in on the signage
elements from a
distance. It helps to
identify the mode the
sign relates to.
Overall Dimensions:
1200mm x 2400mm
44
Detailed design Draft 01
Applied©
Bournemouth
Town Centre
The Square
The Seafront
Taxis
Visitor Information
Bournemouth Tourist Information Centre
Westover Road,
Bournemouth,
BH1 2BU
Phone
0845 051 1700
Web
www.
bournemouth.
co.uk
Sign
005
To
Richmond
Gardens
and
Richmond
Gardens
Car Park
Alternative step
free route via
Richmond Gardens
Shopping Centre
Dalkeith
Steps
Footpath C04
Lit route
20 steps
130
metres
uphill
incline
4%
Richmond Gardens Car Park
Richmond Gardens
Footpath Dalkeith Steps FP C04
4% Uphill
incline
20
steps
130
metres
Lit
route
Footpath marker
Footpath markers focus on specific routes
such as hidden public pathways and
routes with steps or steep inclines. They
deliver route details such as distance,
gradient, number of steps, lighting
conditions and end destination.
The information provided will give users
the confidence to use new routes, explore
Bournemouth and help them to discover
useful shortcuts.
Depending on the location, footpaths can
be marked with either footpath marker
posts or finger posts containing the same
information.
Footpath information
This includes:
– Name of route and
footpath reference
number if relevant
– Number of steps
throughout the route
– Lighting indicator to
clarify if the route is
well lit at night
– Gradient to indicate the
steepness of the route
– Distance of the route
Footpath information
Address
The address line confirms
your current location. This
may be a street name or an
attraction name along with
the name of the area you
are currently in (i.e.
Seafront or Town Centre)
Beacon
The beacon creates a
visual identity for the signs
and helps users to home in
on the signage elements
from a distance. It helps to
identify the mode the sign
relates to.
Directional information
Part of the core navigation,
directional information
helps the user to identify
the end destination of the
footpath.
Onward journey
directional information
Top level directional
information is provided
when exiting the footpath
so that users can pick up
main routes and connect
back into map based signs.
Footpath
information
face
Overall
Dimensions:
150mm
x 2250mm
Onward
journey
face
Overall
Dimensions:
150mm
x 2250mm
Overall Dimensions:
150mm x 2250mm
Overall Dimensions:
990mm x 3020mm

G E R V I
The Triangle
Steps
Steps
EXETER
ROAD
E X E T E R
Sixty Million
Postcards
C R E S C E N T
EDEN
GLEN
Bournemouth
Balloon
Lowe
ower
Gardens
Beau Monde
Bistro & Bar
Whitehall
Hotel
Lampeter
Hotel
Bournemouth
Tourist
Information
Arlington
Hotel
Wes
estove
ver
Road
Steps
Steps
Russell &
Bromley
EXETE R RO A D
E X E T E R PARK
ROA D
Royal Exeter
Hotel
1812
PRIORY ROAD
BIC
Roundabout
E XETER ROAD
Park
Central
Hotel
Hermitage
Hotel
Steps
Steps
BIC
BATH R
BEACON
ROAD
Bournemouth
International
Centre
Hot
Rocks
B EACON RD
The Oceanarium
18
A Wayfinding Blueprint for Bournemouth
November 2012
Beacon
Steps
Cliff
WestBeach

R HINTON R OAD
W E S T O V E R R O A D
OAD
Steps
ABC Cinema
Bournemouth
Steps
Steps
Lift
Ramp
Steps
H I N T O N R O A D
Wagamama
Steps
Steps
The Pavilion
Theatre
Pavilion Dance
Odeon
Bournemouth
Pier
Approach
You are here
Steps
PAVILION
THEATRE
The
Seafront
Gala
Casino
BATH ROAD
NORTH
Steps
Premier
Inn
WESTOVER
GARDENS
Harry
Ramsden's
Wessex
Christian
Centre
Prezzo
Bath Hill
Roundabout
BATH ROAD
SOUTH
Seafront Office
Steps
Cliff
R U S S E L L- C O AT E S R D
B ATH ROAD
Royal Bath Hotel
UNDERCLIFF DRIVE
The Bournemouth Map
The Bournemouth Map has been created
from non-Ordnance Survey data and is
therefore available for the Council to use
royalty-free, in perpetuity.
This crop shows the application of the
Master Map for on-street purposes, but as
a digital, GIS database, it can be quickly
and easily adapted for website,
smartphone apps and printed material.
Bournemouth Station Russell-Cotes Art Gallery & Museum
A Wayfinding Blueprint for Bournemouth
November 2012
19

A family of signs
Pedestrian, cycle and
integrated taxi and coach
Information hub
Arrival signs
– Town Centre Planner/Transport Connections
x5 signs
Information hub
Supporting signs
– Finder/Events
x5 signs
Car Park Arrivals
freestanding and wall
mounted
x47 signs
Taxi totems
x8 signs
Coach totems
x4 signs
Cycle/ Town
Midilith
x4 signs
Cycle/ Seafront
Midilith
x5 signs
Cycle/ Garden
Midilith
x3 signs
20
A Wayfinding Blueprint for Bournemouth
November 2012

Wall-mounted
or environmental
graphics
x7 signs
Fingerposts
x75 signs
Town Midilith
x41 signs
Seafront
Midilith
x4 signs
Garden
Midilith
x4 signs
Footpath Markers
– fingerposts and
markers
x45 signs
Cycle/ Fingerposts
x8 signs
Cycle only fingerposts
x2 signs
Cycle only stacked
x15 signs
A Wayfinding Blueprint for Bournemouth
November 2012
21

22
A Wayfinding Blueprint for Bournemouth
November 2012

A Wayfinding Blueprint for Bournemouth
November 2012
23

Delivery Plan
It is common for comprehensive wayfinding projects to
be delivered in phases, over a period of year to suit the
available funding streams and mechanisms.
The Implementation & Costing Plan details the full
costs and provides recommendations for phasing over
a four year cycle. It is important to deliver a
meaningful first phase that impacts on as many people,
visitors, interests and modes as possible. An early
demonstration of the benefits of wayfinding engages
with stakeholders and creates momentum for future
phases.
We strongly recommend a major first phase covering
all modes – an on-street, integrated pedestrian, cycle
and vehicular system, supported by printed and digital
applications. Later phases would add to the initial
scheme, filling in gaps and broadening its impact. It is
envisaged that the scheme as described could be
delivered in four years, although a number of
supporting projects could be added over time.
Phase 1 (2013/14)
Projects 1c, 2a, 3 and 4
A network of 124 integrated pedestrian and cycle signs
along pedestrian routes linking the Station, The
Square, The Triangle and Pier Approach through the
Gardens and along the Seafront. It will provide arrival
signage in every car park and taxi and coach totems at
ranks and stops. Cost £776,880.
The vehicular signage would raise the existing
minimum standard, to replace 57 damaged, outdated
and temporarily patched signs. Cost £287,400.
The development and launch of an iPhone app with
customisable data highlighting leisure, cultural, retail
and tourist offer. Cost £50,000
An A2 folded printed walking map highlighting the
leisure, cultural, retail and tourist offer. Cost £25,000
including a print run of 100,000 copies.
Total cost of Phase 1 implementation: £1,139,280.
Information hub
Car park arrival
Town centre midi
Fingerpost
Taxi totem
Coach totem
Seafront midi
Garden midi
Footpath marker
Footpath marker
Wall mounted/graphic
24
A Wayfinding Blueprint for Bournemouth
November 2012

Phase 2 (2014/15)
Projects 1d and 2c.
Fill the gaps on the pedestrian signage system and add
cycle signage to existing cycle routes. 76 additional
on-street signs. Cost £315,480.
Upgrade the VMS system to include 24 full dot-matrix
real-time count data for vehicular parking signs.
Cost £280,920 (1 sign costed in Phase 1).
Total cost of Phase 2: £596,400
Phase 3 (2015/16)
Projects 1e, 1f, 2b and 2d.
Add footpath signage and environmental graphics or
wall-mounted signs in the subways and grade
separated routes. Complete the on-street, nonvehicular,
cycle signage covering the future
Bournemouth cycle network. 67 additional signs.
Cost £193,320.
Update vehicular signage to be consistent with naming
and re-prioritisation of the Ring Road, and complete
the on-street, integrated cycle/vehicular signage
covering the future Bournemouth cycle network.
Cost £320,880 (includes cost of 72 signs not updated
in Projects 2a and 2c).
Total cost of Phase 3: £514,200
Phase 4 (2016/17)
Project 2e.
Complete a final review and upgrade the remaining
120 vehicular signs to create a Gold Standard.
Cost £494,280 (cost of remaining signs not updated in
Projects 2a - 2d).
Total cost of Phase 4: £494,280
Future phases, not time specific
Three additional projects should be incorporated into
the Wayfinding Blueprint:
Project 5: Public Transport Information
The project has integrated public transport information
as much as possible throughout its development,
including the Bournemouth Connections Map, bus,
coach and taxi totems and stops, and mapping insets
for bus network diagrams.
Two projects started during this Wayfinding Project
– Local Sustainable Transport Fund and Better Bus
Fund – will significantly affect the future of public
transport information. These projects must form a
central part of future wayfinding initiatives and be fully
integrated into this system.
Project 6: Public Arts
Good and relevant public art acts as a mnemonic and
helps create a sense of place. Once seen it is not easily
forgotten. The Bournemouth wayfinding project should
integrate with public arts. The use of an icon or
character that can be repeated throughout the town
would greatly aid wayfinding, create a sense of fun and
put Bournemouth on the map.
Project 7: Street Nameplates
Street name plates in Bournemouth are inconsistent
and in various states of disrepair. These should be
overhauled across the Town Centre and the
surrounding areas.
A Wayfinding Blueprint for Bournemouth
November 2012
25

Bournemouth Wayfinding
Project Team
Steering Group
Bob Askew, Richard Barnes,
Charmaine Denny, Martin Dover,
Andrew Emery, Debra Horlock,
Sheena Leaman, John Newman,
Roger Parker, Caroline Peach,
Gary Powell, Teresa Salmon,
Gabrielle Selson, Jon Weaver
Applied
Ben Acornley, Hayley Branston,
Rob Coomber, Kendra Futcher,
Josh Rego, George Sidaoui,
Richard Simón, Natalie Wills
26
A Wayfinding Blueprint for Bournemouth
November 2012

A Wayfinding Blueprint for Bournemouth
November 2012
27