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Bucs annual review 2008 - 2009 1

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The BUCS Championships is the<br />

pinnacle of the national sporting calendar<br />

for university students in the UK.<br />

The event has had two successful years in Sheffield,<br />

Yorkshire and will return to the city for its third year in<br />

March 2010.<br />

The BUCS Championships attracts the best student<br />

athletes from across the country to one city over five<br />

days each year in March.<br />

As the third largest multi-sport event in Europe, behind<br />

the Olympics and Commonwealth Games, the event is<br />

a test-bed for current and future international athletes –<br />

many set to be household names by London 2012.<br />

In <strong>2009</strong> the <strong>annual</strong> Championships encompassed 24<br />

sports, introducing five new sports from <strong>2008</strong> and<br />

involving over 5,500 student athletes.<br />

In <strong>2009</strong>, the BUCS Championships:<br />

• Saw 5,500 student athletes (majority aged<br />

between 18-21 years) compete in 24 sports<br />

across 14 venues in the county over five days<br />

• Generated an economic impact of £589,000<br />

in Sheffield (SIRC, May <strong>2009</strong>)<br />

• Enlisted the help of 150 sporting officials and<br />

250 Sheffield-based volunteers<br />

• Attracted 2,600 paying spectators<br />

• Generated media value of £190,000 within<br />

a three month period with online and<br />

newspaper coverage and airtime on<br />

Channel 4, Sky Sports, BBC Radio<br />

Sheffield, Radio 5 Live, Look<br />

North and Yorkshire TV<br />

BUCS<br />

16 <strong>annual</strong> <strong>review</strong><br />

bUCS ChAmpIONShIpS<br />

• Recorded over 60,000 unique<br />

users and over 2.5 million page<br />

views on<br />

www.thebucschampionships.co.uk<br />

• Increased the economic impact on<br />

the <strong>2008</strong> event by 64%<br />

“ Events like BUCS don’t come<br />

around often, and they are so<br />

enjoyable. As a student to come here<br />

and compete against like-minded<br />

students who want to win is an<br />

experience which you will remember<br />

for the rest of your life. You will still<br />

remember what happened<br />

in 20, 30 years time.”<br />

Austin Healey<br />

BUCS Championships<br />

Ambassador <strong>2009</strong>

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