Bucs annual review 2008 - 2009 1
Bucs annual review 2008 - 2009 1
Bucs annual review 2008 - 2009 1
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The BUCS Championships is the<br />
pinnacle of the national sporting calendar<br />
for university students in the UK.<br />
The event has had two successful years in Sheffield,<br />
Yorkshire and will return to the city for its third year in<br />
March 2010.<br />
The BUCS Championships attracts the best student<br />
athletes from across the country to one city over five<br />
days each year in March.<br />
As the third largest multi-sport event in Europe, behind<br />
the Olympics and Commonwealth Games, the event is<br />
a test-bed for current and future international athletes –<br />
many set to be household names by London 2012.<br />
In <strong>2009</strong> the <strong>annual</strong> Championships encompassed 24<br />
sports, introducing five new sports from <strong>2008</strong> and<br />
involving over 5,500 student athletes.<br />
In <strong>2009</strong>, the BUCS Championships:<br />
• Saw 5,500 student athletes (majority aged<br />
between 18-21 years) compete in 24 sports<br />
across 14 venues in the county over five days<br />
• Generated an economic impact of £589,000<br />
in Sheffield (SIRC, May <strong>2009</strong>)<br />
• Enlisted the help of 150 sporting officials and<br />
250 Sheffield-based volunteers<br />
• Attracted 2,600 paying spectators<br />
• Generated media value of £190,000 within<br />
a three month period with online and<br />
newspaper coverage and airtime on<br />
Channel 4, Sky Sports, BBC Radio<br />
Sheffield, Radio 5 Live, Look<br />
North and Yorkshire TV<br />
BUCS<br />
16 <strong>annual</strong> <strong>review</strong><br />
bUCS ChAmpIONShIpS<br />
• Recorded over 60,000 unique<br />
users and over 2.5 million page<br />
views on<br />
www.thebucschampionships.co.uk<br />
• Increased the economic impact on<br />
the <strong>2008</strong> event by 64%<br />
“ Events like BUCS don’t come<br />
around often, and they are so<br />
enjoyable. As a student to come here<br />
and compete against like-minded<br />
students who want to win is an<br />
experience which you will remember<br />
for the rest of your life. You will still<br />
remember what happened<br />
in 20, 30 years time.”<br />
Austin Healey<br />
BUCS Championships<br />
Ambassador <strong>2009</strong>