eChallenges e2006 PPT Template - Poznań

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MOTIVATION:First years of the FantasyWorld.pl • Created in August 2000 by a 20-year-old student working in McDonalds • Hobbyist website for everyone interested in fantasy gadgets: wallpapers, avatars etc. • Rapidly growing visits and hosting payments, because of large bandwidth • In Autumn 2003 almost closed, but a spontaneous collection of money saved it • A Problem:Commercialization is necessary 25 October 2006 eChallenges e-2006 Copyright 2006 Poznań Univ.of Technology
Commercialization difficulties • Not a big country with not popular language • Teenagers have relatively little money • Not educated to pay for Internet services • Distrustful of paying via the Internet, • Lack of payment cards (especially credit cards), which enable easy and cost effective payments on the Internet. – general problem in Poland – among young people 25 October 2006 eChallenges e-2006 Copyright 2006 Poznań Univ.of Technology
Page 1: Economics of a Portal for Teenagers
Page 5 and 6: 08-2000 08-2001 08-2002 08-2003 08-
Page 7 and 8: Sources and destinations of points
Page 9 and 10: Cummulating credits on Labiryntus.p
Page 11 and 12: Conclusions • Loyalty points are

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