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Goal Setting<br />

The Media Team may adopt a plan to prepare a comprehensive report on the state of the local<br />

or regional media. This will involve all groups and utilize the research described above in a practical<br />

way. The report can be prepared in any of several forms (print, film, radio) or in any combination<br />

of forms. Carrying out this project will help the groups achieve their information gathering goals.<br />

Project Implementation<br />

After the publication of the report there are a number of projects which may help the team<br />

gain influence in the media:<br />

formation of a pro-family news agency to gather pro-family news from around the world and<br />

customize it for use by the local media.<br />

creation of an outreach program to help news reporters and editors learn the value of<br />

promoting the pro-family perspective.<br />

creation of a journalist training and/or employment service to help pro-family journalists get<br />

jobs in the media.<br />

creation of a for-profit business corporation to raise capital to start or buy and operate secular<br />

media companies.<br />

development of a pro-family journalists’ association.<br />

production of pro-family products for mass media: documentary films, literature, etc..<br />

establishment of an awards program to honor pro-family journalists.<br />

These are just a few possibilities. The Media Team will choose among these and other projects.<br />

Conclusion<br />

This chapter is not intended to be a complete guide to every aspect of starting and growing a<br />

pro-family movement. It provides some basic, logical first steps toward this goal. The key to success<br />

will be the rise of leaders from the ranks of the organization’s volunteers. These motivated and<br />

creative men and women will make the vision of the organization their own, and will build upon the<br />

foundation we have described here.<br />

All volunteers should always be encouraged to use this organization as a place to exercise their<br />

own skills and talents. The organization should always try to be a source of support for everyone who<br />

steps forward with a plan or idea that can advance the pro-family agenda. However, it is also<br />

important that no one moves forward with any project in the name of the organization unless that<br />

project is approved by the leadership. If the organization keeps good order and stays focused on its<br />

goals, it will be in a position to accomplish much.<br />

Redeeming the Rainbow 135

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