Proposed New Leisure Facilities for Brackenborough Lawn

Proposed new Leisure Facilities for Brackenborough Lawn, Louth 5
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THE MARKET OPPORTUNITY
Lincolnshire Wolds Ramblers
St James Church
Walks around Louth (Tinklepenny Lock)
Louth Market
The Market Opportunity
The core catchment for holidays and short breaks in this area
is from South Yorkshire and the East Midlands in particular.
Within such a catchment there are a high proportion of older
residents (aged 35+) with no dependent children. There is also
a relatively strong degree of affluence. This is a similar profile
to those seeking to purchase/lease a holiday lodge in the UK
and indicates that there may be considerable demand and
need for such a scheme in this location.
Whilst the traditional two week domestic holiday has long been
in decline, there has been considerable growth in the market
for domestic short breaks over recent decades. Interest in the
Wolds appears to have grown, and recent research undertaken
on behalf of East Lindsey District Council suggests that there is
strong demand for the sale/rental of holiday homes in the area.
Cadwell Park
Market Rasen Races
appeals to primarily older and more affluent people. Thus the
lodge market has a strong synergy in this location on the
Northern edge of Louth and adjacent to the Wolds AONB,
with the core catchment population and would appear to
offer a greater market opportunity in what is a primarily
rural location.
Louth Theatre
Louth Golf Club