RISE - Menu Monitor

Menu Positioning |
Bubba Gump Shrimp Co. offers one menu for lunch and dinner that features appetizers, sandwiches, salads, sides, Forrest’s
Favorites, Bubba’s Shrimp Specials, desserts, smoothies and beverages. The menu draws on its shrimp theme by offering
some 15 shrimp specialties including fried shrimp, steamed shrimp, popcorn shrimp, shrimp po' boy, shrimp New Orleans,
drunken shrimp and coconut shrimp. Its signature item is a combination of fried shrimp, mahi-mahi and lobster called "Bucket
of Boat Trash." A variety of "non-shrimp" entrées are featured on the menu and include the All-American hamburger, BBQ
Pork Sandwich, Classic Caesar Salad and Run Chicken Run—an entrée salad featuring grilled chicken, Gorgonzola cheese
and pecans. A kids’ menu is available. Desserts include Key Lime Pie, Sparklin’ Apple Cobbler and “You Have to Share”
Chocolate Cake. Full liquor service includes domestic and imported beer and wine, as well as an entire menu of specialty
cocktails. Menu prices range from $1.99–$18.99. Checks average $12 at lunch and $20 at dinner.
Expansion Plans |
Bubba Gump Shrimp Co. wants to open 35–50 restaurants over the next five years. The chain is looking to eventually have at
least 100 units nationwide. Expansion efforts will focus on the San Diego, New York, Phoenix and Florida markets. Bubba
Gump also hopes to expand internationally into the Middle East, Asia, the United Kingdom and Europe. (Monterey Herald
1/24/07)
International Activities |
Bubba Gump Shrimp Co. inked a deal with Mubarak Al-Hassawi Restaurant Development Group to open 12 outlets in the
Middle East. The units are slated to open over the next several years in Dubai, Kuwait and other Gulf countries. The deal is
expected to generate $50–$60 million in system-wide revenues. (Asia Pulse 3/29/07; NRN Daily NewsFax 3/30/07)
Personnel |
Martin Ibarra, Corporate Chef
Cathy Petterson, Director of Marketing
Scott Barnett, CEO
Dan Bylund, CFO
Tim Busald, V.P. of Purchasing
Tim Busald, V.P. of Operations
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