RISE - Menu Monitor

Expansion Plans |
Bruegger’s Enterprises Inc. plans to open 10 Bruegger’s Bagel Bakery units in Columbia and Charleston, SC, this spring. The
first outlet is set to open in Columbia in early May. Bruegger’s operates over 240 restaurants nationwide. (The State 1/16/07)
Bruegger’s continues its growth in North Carolina with an opening in Cary on November 1. The new unit marks the second
opening in the town. (Company Website 10/23/07)
Bruegger’s opened a new store in Hamden, CT, on November 26. The unit seats 50 guests. It marks the company’s ninth
Connecticut location. As part of the grand opening celebration, a portion of opening-day sales was donated to the Connecticut
Food Bank. (Company Release 11/26/07)
Promotion Plans |
Bruegger’s is planning to launch a new deal called Bruegger’s Duos starting January 17. The deal allows customer to pick two
menu items. Choices include any half sandwich, cup of soup or half salad. (NRN Daily NewsFax 12/20/06)
Bruegger’s will celebrate the beginning of summer on June 21 by offering free 16-oz. cups of its Green Mountain Coffee
Roasters iced coffee. (Company Website 6/20/07)
Bruegger’s Bagel Bakery will serve up red, white and blue bagels to commemorate the July 4th holiday and honor U.S. military
troops and their families. Proceeds from the sale of these bagels will benefit Operation Homefront, a non-profit organization
that provides emergency assistance and support to the families of deployed troops. (Company Release 6/26/07)
Menu Development |
Bruegger’s Bagel Bakery launched Bruegger’s Duos, a promotion that allows customers to pick from choices that include any
half sandwich, any half salad and a cup of soup. The deal will be available through mid-March. (NRN Daily NewsFax 12/20/06)
Bruegger’s introduced red, heart-shaped bagels for Valentine’s Day. (Company Website 2/14/07)
Bruegger’s has eliminated trans fats from its desserts in all of its bakeries. The company plans to eliminate trans fats from all
of its menu items in the next few months. (Company Release 3/1/07)
Bruegger’s added new Tossed-For-You Salad Wraps, which allow customers to order any of the chain’s salads inside a wrap
for the same price as a salad. All of the wraps are prepared with fresh lettuce and spring mix and include: • Build Your Own
Salad—choice of three vegetables, one meat, one cheese, one topping and any dressing • Caesar Salad—topped with Asiago
cheese, croutons and classic Caesar dressing with a dash of fresh lemon • Chicken Caesar Salad—topped with Asiago
cheese, grilled chicken strips and croutons with Caesar dressing • Sesame Chicken Salad—grilled chicken strips, sesame
seeds, sliced almonds and chow mein noodles with Asian sesame ginger dressing • Mandarin Medley Salad—Mandarin
oranges, dried cranberries, sliced almonds and blue cheese crumbles with balsamic vinaigrette dressing. (Company Release
5/25/07)
Bruegger’s brought back cold-brewed Green Mountain Iced Coffee. The chain also added the Raspberry Rhapsody, featuring
raspberries with sweet cream and topped with whipped cream. (Company Release 5/25/07)
Franchise Activity |
Bruegger’s Enterprises Inc. entered into an agreement with TBM Inc. to develop five new units in Phoenix. The company plans
to open 50 new restaurants in 2007 and another 50 in 2008. (Company Website 2/15/07)
Bruegger’s Enterprises signed an agreement with Rick Cowley and TBM Inc. for five outlets in Phoenix. Bruegger’s plans to
open 50 bakery-cafés in 2007 and another 50 in 2008. There are 240 Bruegger’s outlets nationwide. (Foodservice Equipment
& Supplies 2/21/07)
©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.
Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information
published.
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