RISE - Menu Monitor

Bravo! Cucina Italiana
Headquarters
777 Goodale Blvd Suite 100, Columbus, Ohio 43212 USA
Tel: (614)326-7944 Fax: (614)437-7117
www.bravoitalian.com
Ownership: Private
Segment: Full Service Italian
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 137,500 115,000 90,000
Company-owned ($000) 137,500 115,000 90,000
Franchised ($000) - - -
U.S. Number of Units 35 32 25
Company-owned 35 32 25
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 4,100 4,000 4,100
Concept Positioning |
Bravo! Cucina Italiana is an upscale casual-dining eatery specializing in a wide variety of Italian dishes, including pasta, pizza,
and several Tuscan-style specialties prepared in display kitchens. Bravo! Development, Inc. is the parent company of Bravo!
Cucina Italiana and operates over 35 locations nationwide.
Units average 7,000 sq. ft. with seating for approximately 200. The concept offers tablecloth service in a relaxed setting
featuring high-ceilings and an open exhibition kitchen. Designed to look like the courtyard of a ruin in Italy, broken columns,
exposed brick and arches exude an authentic Roman atmosphere. Located in high-traffic, affluent urban areas, some
restaurants even feature a boccie court.
Rich and Chris Doody opened the first Bravo! Cucina Italiana in 1992 under the name Bravo! Italian Kitchen. The more
upscale Brio Tuscan Grille opened in 1999. The Bravo! and Brio concepts remain the company’s key growth vehicles. In mid-
2006, Bravo! Development Inc. announced the acquisition of the company by private equity firms Bruckman, Rosser, Sherrill &
Co. and Castle Harlan, Inc. for $215 million. Future expansion plans have not been disclosed.
Menu Positioning |
Specializing in freshly prepared made-to-order Italian cuisine, Bravo! Cucina Italiana’s menu focuses on pasta and lasagna
dishes. Other dishes include grilled entrées such as grilled pork chops, steak and chicken, all served with an Italian flair. Pizza
prepared from a wood-burning stove and salads are other popular dishes. Desserts include gelato, tiramisu and cheesecake,
as well as specialty coffee drinks, port wines and sherries. Prices range from $5.99-$24.99 and checks average $18.
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