RISE - Menu Monitor

Boston Market
Headquarters
14103 Denver West Pkwy., Lakewood, Colorado 80401 USA
Tel: (303)278-9500 Fax: (303)216-5335
www.bostonmarket.com
Ownership: Private
Segment: Limited Service Chicken
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 685,000 695,000 660,000
Company-owned ($000) 685,000 695,000 660,000
Franchised ($000) - - -
U.S. Number of Units 619 631 630
Company-owned 619 631 606
Franchised - - 24
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 1,100 1,100 1,045
Concept Positioning |
Boston Market is a limited-service chain offering a home-meal dining experience. Quick, convenient meals are available for
lunch and dinner, including chef-inspired entrées, fresh vegetables, sandwiches, salads, soups, side dishes and desserts.
Boston Market restaurants combine the comfort of traditional home cooking with convenience and contemporary flair.
Everything is cooked from scratch, including its proprietary marinated rotisserie chicken, with no artificial additives or
flavorings. Boston Market Corporation is a owned by Sun Capital Partners.
Units are freestanding and average 2,100 sq. ft. Most are located near busy shopping locations. Dining rooms include booth
seating and padded chairs with matching tables, wedged partition walls with decorative plants, warm colors and soft lighting.
Some newer models reflect the chain’s upgraded interior, featuring ceramic tile, light woods and stainless-steel fixtures.
Seating in this new prototype is limited to 17 stools that line a counter area.
Arthur Cores and Kip Kolow opened the first Boston Chicken in 1985 in Newtonville, MA. In 1989, they sold their first franchise
to George Naddaff, a 30-year veteran KFC franchisor. The company’s initial public offering was filed in 1993. In 1995, the
chain announced a name change to Boston Market to reflect a wider menu, but reverted back to Boston Chicken in 1998. In
2000, McDonald’s Corp. completed its acquisition of most of Boston Chicken’s holdings in a court-approved reorganization
plan. The deal included 751 restaurants and franchise rights for 108 additional units. The name, once again, became Boston
Market. In 2003, the company launched its first Boston Market Rotisserie Grill, a concept offering rotisserie-cooked meats.
Future expansion plans have not been disclosed.
Menu Positioning |
Boston Market's menu features individual meals and family combos as well as a la carte offerings including salads, soups,
sandwiches, gourmet sides, desserts and beverages. Boston Market’s signature menu items include rotisserie-roasted,
double-marinated chicken, turkey, ham and meatloaf. Sides include mashed potatoes and gravy, steamed vegetables,
butternut squash, creamed spinach and cornbread. The menu also features potpies and carved sandwiches. Newer menu
choices include salads, sandwiches, wraps and individual desserts such as lemon mousse. In addition, packaged products
such as scone mixes, blueberry salsa, wild mushroom sauce and bottles of wine are available for customer purchase in some
units. Menu prices range from $1.75–$7.49 for individual meals and $16.99–$31.99 for family meals. Checks average $8.50.
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