RISE - Menu Monitor

Bonefish Grill
Headquarters
2202 N. Westshore Blvd 5th FL, Tampa, Florida 33607 USA
Tel: (813)282-1225 Fax: (813)282-1209
www.bonefishgrill.com
Ownership: Private
Segment: Full Service Seafood
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 327,000 235,000 141,000
Company-owned ($000) 311,000 224,000 130,000
Franchised ($000) 16,000 11,000 11,000
U.S. Number of Units 119 90 63
Company-owned 112 86 59
Franchised 7 4 4
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 3,058 3,216 3,250
Concept Positioning |
Bonefish Grill is a full-service seafood concept that capitalizes on the niche between high-end and low-end seafood houses.
The polished-casual seafood restaurant offers quality seafood served in a comfortable, upscale and lively atmosphere. OSI
Restaurant Partners Inc. owns and operates over 40 Bonefish Grill locations across the U.S.
Units are freestanding and located in densely-populated suburban neighborhoods. The average unit is 5,500 sq. ft. with
seating for approximately 225 guests. Restaurants offer a bar area with three large community tables. The sleek interior
design features golden hardwood, hand-blown glass lamps and an array of three-dimensional art pieces, such as large-scale
metal sculptures of mangroves and fishing scenes. An exhibition kitchen adds to the spacious feel of the interior.
Tim Curci and Chris Parker opened Bonefish Grill in 2000 in St. Petersburg, FL. OSI Restaurants Inc. is the parent company of
Bonefish Grill as well as Outback Steakhouse, Carrabba's Italian Grill, Fleming's Prime Steakhouse, Roy's, Lee Roy Selmon's
and Cheeseburger In Paradise. Bonefish Grill is currently expanding into the Midwest region.
Menu Positioning |
Bonefish Grill’s full-service menu features appetizers, soups and salads, grilled specialties, sautés, sides, desserts and
beverages. The menu begins with daily specials and appetizers such as Mussels Josephine, Cajun Chicken Egg Rolls and
Bang Bang Shrimp. Signature items include a wide selection of market-fresh seafood creatively prepared with culinary
ingredients such as hearts of palm, pine nuts, artichokes, goat cheese and sundried tomatoes. Eight types of fish are offered
including snapper, rainbow trout, Atlantic salmon, mahi-mahi, Chilean sea bass, Ahi tuna and shrimp, scallops and lobster. All
fish items are cooked over an oak-burning grill and seasoned with a choice of lemon butter, lime tomato garlic, warm mango
salsa or Asian-style sauce. Other menu options include steaks, pork tenderloin, pasta and chicken dishes. Entrées are served
with a choice of rice, pasta or potato. Alcoholic beverages are available. Menu prices range from $5.20–$29.00 and checks
average $23.48.
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