RISE - Menu Monitor

Bojangles' Famous Chicken 'N Biscuits
Headquarters
9432 Southern Pine Blvd., Charlotte, North Carolina 28273 USA
Tel: (704)527-2675 Fax: (704)523-6676
www.bojangles.com
Ownership: Private
Segment: Limited Service Chicken
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 506,592 458,679 415,000
Company-owned ($000) 179,430 154,000 155,000
Franchised ($000) 327,162 304,679 260,000
U.S. Number of Units 373 352 333
Company-owned 142 135 123
Franchised 231 217 210
International Sales ($000) 1,269 1,105 4,000
International Units 6 4 4
Average Sales/Unit ($000) 1,510 1,438 1,275
Concept Positioning |
Bojangles' Famous Chicken 'N Biscuits is a limited-service chain specializing in fried chicken and biscuits prepared from
scratch for breakfast, lunch and dinner. Breakfast represents about 40% of total transactions. Bojangles' is concentrated in the
East Coast with more than 350 stores in 15 states. The chain also operates international locations in Honduras and Mexico.
Most units are freestanding and average 3,500 sq. ft. with seating for 96. Drive-thru and takeout services are available. Units
have a bright décor featuring the chain’s signature red and yellow colors. Bojangles' also has a nontraditional unit program for
convenience stores, and is developing co-branded locations throughout the U.S. Bojangles' introduced a new concept design
in North Carolina in 2005. The new 4,200-sq. ft. restaurant features a softer décor package highlighted by dark woods, lightcolored
tiles, stainless-steel accents and textured wallpaper.
Jack Fulk and Richard Thomas opened the first Bojangles' in 1977. The company began franchising a year later. Bojangles'
was privately held until its acquisition by Horn & Hardart in January 1982. In 1990, Horn & Hardart restaurant operations were
sold to Sienna Holdings and InterWest Partners. In 1998, a group of investors acquired the chain. Bojangles' has recently
targeted Mexican and Central American regions for future international expansion. In addition, the company has announced
plans to launch up to 50 new stores in 2007, with particular focus in the Southeastern U.S. region.
Menu Positioning |
Bojangles' menu features breakfast platters, biscuit sandwiches, chicken, snacks and beverages. Signature items include the
Cajun and Southern-style chicken and buttermilk biscuits. Other menu items include chicken and steak sandwiches, seasoned
fries, rice, pinto beans, macaroni & cheese, corn on the cob and coleslaw. The beverage menu includes freshly steeped iced
tea, Pepsi products, coffee and milk. Menu prices range from 99¢–$32.99 and checks average $4.48.
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