RISE - Menu Monitor

Bob Evans
Headquarters
3776 S. High St., Columbus, Ohio 43207 USA
Tel: (614)491-2225 Fax: (614)492-4949
www.bobevans.com
Ownership: Public
Segment: Full Service Family Style
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 1,020,000 1,001,000 1,030,000
Company-owned ($000) 1,020,000 1,001,000 1,030,000
Franchised ($000) - - -
U.S. Number of Units 589 590 581
Company-owned 589 590 581
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 1,730 1,759 1,850
Concept Positioning |
Bob Evans is a full-service family-style restaurant, which operates under the names Bob Evans Family Restaurants and Bob
Evans Restaurant and General Stores. The chain serves breakfast and traditional American fare for lunch and dinner. Bob
Evans Farms, Inc. owns and operates 579 Bob Evans Restaurants in 18 states. The company does not franchise.
Most units are freestanding, averaging 4,200 sq. ft. and seating approximately 129-150. A smaller prototype for malls seats 98.
Restaurants are located near motels, shopping malls and interstate highways. The company generates approximately 63% of
its revenue during the breakfast and lunch dayparts. Typical interiors are decorated in solid woods and soft colors. Exteriors
carry a farm image. The concept's Carry Home Kitchen is an enhanced carryout area featured in all new or remodeled Bob
Evans units. In 2005, a new prototype for Bob Evans Restaurants was launched in Cincinnati, with a dining room divided into
smaller areas than those of traditional interiors. Bob Evans is testing this new interior and may incorporate it into future units.
In 1948, Bob Evans started making his own sausage to supply a truck-stop restaurant in Gallipolis, OH. The company
established the name Bob Evans Farm Sales in 1953. In 1963, the company went public. By 1971, Bob Evans had five
restaurants in operation, the first being a fast-food restaurant that was revamped into a full-service concept. In June 2004, Bob
Evans acquired SWH Corp., the parent company of the 81-unit chain Mimi's Café. Mimi’s Café operates 115 company-owned
restaurants in 20 states with a majority of them in California. In January 2006, Bob Evans sold off its eight remaining Owens
Restaurants in Texas for an undisclosed sum, via a joint venture between The Woodmont Company of Texas and Commercial
Net Lease Realty of Florida. Bob Evans does not borrow money for expansion. Capital for continued development has been
generated by the manufacturing segment of the firm as well as restaurant division profits. The company is traded on the
NASDAQ under the symbol BOBE.
Menu Positioning |
Bob Evans' menu features traditional American-style meals for breakfast, lunch and dinner. Breakfast is served all day and
includes eggs, biscuits, French toast, Belgian waffles, pancakes and fried cornmeal mush. Lunch and dinner includes farmfresh
salads, sandwiches and soups. Signature menu items are the Harvest Feast Breakfast, Lemon Pepper Crusted Cod,
Mini Cheeseburgers and Cherry Supreme Pie. The menu features a selection of low-carb entrées. Kids’ menus are available.
Menu prices range from $2.39-$11.29 and checks average $7.34.
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