RISE - Menu Monitor

Blake's Lotaburger
Headquarters
3205 Richmond Drive NE, Albuquerque, New Mexico 87107 USA
Tel: (505)884-2160 Fax: (505)884-2164
www.lotaburger.com
Ownership: Private
Segment: Limited Service Hamburger
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 34,500 32,000 31,125
Company-owned ($000) 34,500 32,000 31,125
Franchised ($000) - - -
U.S. Number of Units 78 76 75
Company-owned 78 76 75
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 445 425 415
Concept Positioning |
Blake's Lotaburger bills itself as "New Mexico's signature fast food burger chain," serving standard hamburger joint fare, such
as hamburgers, french fries, hot dogs, chili and chicken sandwiches. With locations throughout New Mexico—and a loyal
customer following in the state—Blake's has grown statewide despite competition from larger burger chains. Most Blake’s
locations are concentrated in Albuquerque, NM. All of its units are company-owned.
Earlier units operate as walk-up stands that only have outdoor seating with read and white striped umbrellas. These original
stores average approximately 300 sq. ft. Newer stores—which make up the majority of the system—measure approximately
1,200 sq. ft. and have an updated interior design that consists of red, white and blue color schemes. The renovated exterior
design features soft earth tones accented by bold red window awnings. Recently constructed units are also freestanding with
larger indoor space for seating as well as drive-thru windows for speedy, convenient service.
Blake Chanslor opened the first Blake's Lotaburger as a small hamburger stand in 1952. Chanslor sold the company to Blake's
Lotaburger LLC, the current parent, in 2003 for an undisclosed sum.
Menu Positioning |
Blake’s Lotaburger offers a menu of old-fashioned American hamburger fare for both lunch and dinner. Standouts of this menu
include certified Angus beef burgers, chicken tenders, hot dogs, corn dogs, chili dogs, sandwiches and chili. Guest favorites
include the signature Itsaburger with double meat, BBQ Sandwich and Chili dog. Favorite side items are french fries and onion
rings. No kids' menu is available, but a Kiddyburger is featured on menu for $1.29. Breakfast options include the newly
menued Breakfast Burrito—two eggs, hash browns, cheese and choice of bacon, ham or sausage, wrapped in a grilled flour
tortilla with red or green chili sauce on the side. Dessert includes chocolate chip cookies. Beverages include soda, lemonade,
tea, coffee and hot chocolate. In addition, shakes are available in Cherry, Chocolate and Black Raspberry flavors. No alcohol
is available. Menu prices range from $1.09–$5.69. Checks average $4.05.
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