RISE - Menu Monitor

Black-eyed Pea
Headquarters
7555 E. Hampden Suite 601, Denver, Colorado 80231 USA
Tel: (303)671-7333 Fax: (303)671-8721
www.theblackeyedpea.com
Ownership: Private
Segment: Full Service Varied Menu
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 104,000 93,000 82,000
Company-owned ($000) 104,000 93,000 82,000
Franchised ($000) - - -
U.S. Number of Units 50 51 40
Company-owned 50 51 40
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 2,100 2,050 2,000
Concept Positioning |
Black-eyed Pea is a chain of full-service, casual-dining restaurants featuring a varied menu. Owned and operated by CNL,
Black-eyed Pea emphasizes “Great American Food and Spirits” in a comfortable atmosphere with friendly service at
reasonable prices. Customers receive unlimited helpings of freshly baked breads and large servings of iced tea and soft drinks
with complimentary refills. The company operates approximately 75% of its units; the remaining locations are franchised.
Black-eyed Pea currently operates only in Colorado and Texas.
Units are generally freestanding with a turn-of-the-century, “general store” look that is designed to appeal to the chain’s broad
customer base. Stores average 4,000–6,000 sq. ft. and have seating for 160–210 patrons in the dining room and an additional
10 at the counters/bars. The focal point of each restaurant is a mural depicting the history of the area in which that restaurant
is located. Interior walls and shelves are decorated with quilts, canned goods, toys, antique farm tools and cooking utensils. An
interior remodeling program has also been initiated for all units to upgrade the dining room ambience by adding interior walls
for privacy and noise reduction as well as improving the lighting, seating and overall décor package. Restaurants are open for
lunch and dinner seven days a week, offering dine-in, take-out and catering services.
Unigate PLC acquired Black-eyed Pea U.S.A., Inc. in 1986. In 1996, DenAmerica (now Phoenix Restaurant Group) completed
its acquisition of the chain from Unigate for $65 million. In 2002, Dynamic Management was formed and acquired the
restaurants from Phoenix Restaurant Group because they went bankrupt. In the late 1990’s, 15 Black-eyed Pea restaurants in
Colorado were sold to Colorado Restaurant Management, Inc. In 2004, CNL Capital Management acquired BEP Colorado
Restaurants LLC for an undisclosed sum. In 2005, a merger between CNL and U.S. Restaurant Properties led to the formation
of new parent company Trustreet Properties, which in turn was acquired by GE Capital Solutions in 2007 for an undisclosed
sum.
Menu Positioning |
Black-eyed Pea is open for lunch and dinner seven days a week typically from 11 a.m. to 10 p.m. Signature items include
Texas-Sized Chicken Fried Steak, Roasted Turkey Brest Dinner, and introducing the Zesty Santa Fe Chicken and Mom’s
Meatloaf Lasagna. Alcoholic beverages are served; each unit features a full bar area with additional seating. Kids’ menu is
also available. Menu prices range from $1.49–$14.99. Checks average $16.40.
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