RISE - Menu Monitor

99 Restaurants
Headquarters
3038 Sidco Drive, Nashville, Tennessee 37204 USA
Tel: (615)256-8500 Fax: (615)782-5043
www.99restaurants.com
Ownership: Private
Segment: Full Service Varied Menu
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 311,900 288,000 256,000
Company-owned ($000) 311,900 288,000 256,000
Franchised ($000) - - -
U.S. Number of Units 114 109 99
Company-owned 114 109 99
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 2,741 2,770 2,792
Concept Positioning |
99 Restaurants is a full-service casual dining concept specializing in standard American fare, including steaks, burgers,
chicken and seafood. The restaurant prides itself on its generous meal portions, with a variety of traditional entrées in a familystyle
atmosphere. O’Charley’s Inc. is the parent company of over 110 99 Restaurant & Pubs locations throughout the
Northeast.
Units are freestanding brick buildings averaging 4,200–4,500 sq. ft. and have red-striped awnings on the exterior. The décor
reflects a pub atmosphere, with seating for approximately 160 guests. The concept is undergoing a remodeling effort at
several existing units. Updates will feature a new logo and menu. The look and feel of both the exterior and interior décor will
be revamped to reflect a more contemporary design. Changes will include upholstered booths, new tables and dinnerware,
more modern lighting, carpeting and mounted flat-screen televisions. It is predicted that approximately 42 units will reflect this
upgrade by the end of 2007.
Charles Doe founded the company in 1952 at 99 State Street in Boston. The 99 and the horseshoe symbol remained part of
the company logo. Doe’s three sons took over management of the chain in 1993 and added nine restaurants in 2001. In 2003,
they sold the chain to O’Charley’s, Inc. for $160 million, but Charles Doe, Jr., has remained concept president for the brand’s
headquarters in Massachusetts. The company identified New York, Massachusetts and Connecticut as top markets for growth
in recent years. Expansion plans call for over 200 locations by 2008, specifically targeting the Philadelphia metropolitan area
and regions of New Jersey through 2007.
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