RISE - Menu Monitor

Wingstop
Headquarters
1101 East Arapaho Road Suite 150, Richardson, Texas 75081 USA
Tel: (972)686-6500 Fax: (972)686-6502
www.wingstop.com
Ownership: Private
Segment: Limited Service Chicken
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 153,700 118,472 88,000
Company-owned ($000) 4,400 3,544 3,000
Franchised ($000) 149,300 114,928 85,000
U.S. Number of Units 321 247 200
Company-owned 7 5 6
Franchised 314 242 194
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 581 493 505
Concept Positioning |
Wingstop, a limited-service concept, is taking advantage of the continuing increase in chicken consumption by offering a
variety of flavored Buffalo wings. By being predominantly takeout, a service that accounts for 80% of its sales, Wingstop differs
from competitors such as Hooters and Buffalo Wild Wings, which are based chiefly on full-service formats. Hartz Restaurants
is the parent company of Wingstop. In total, 98% of Wingstop locations are franchised; the remaining units are company
owned. Wingstop boasts over 550 locations open, under construction or in development. While Wingstop is a national chain,
most locations are located in the bottom half of the U.S.
Units are primarily suburban structures incorporated into shopping centers. Units range from 1,200–1,600 sq. ft. with seating
for 22–44 guests. The décor follows an aviation theme and are designed like an old-time hanger, with distressed metal walls,
aircraft wings, propellers and control wheels suspended from the ceiling and matted and framed photographs from the
yesterdays of aviation. What the company refers to as “progressive, foreground music,” pulsates in the background. The
music’s decibel level allows customers to talk to their companions but is loud enough so parties cannot overhear their
neighbors’ conversations.
Antonio Swad founded the company in 1994. Swad sold the company in January 2003 to an investment group led by Gemini
Investors out of Boston, MA. With the exception of the Midwestern states Illinois and Missouri, most units are located in the
West and South, specifically Alabama, Arizona, California, Colorado, Florida, Georgia, Louisiana, Nevada, New Mexico,
Oklahoma, Texas and Virginia. New units are to be developed in Las Vegas, Miami, St. Louis, Texas, Louisiana and
Oklahoma. Wingstop plans to continue to increase the number of units in operation via franchising.
©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.
Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information
published.
691