RISE - Menu Monitor

White Castle has announced the winner of its 16th annual White Castle recipe contest. Leslye Louis’ “The Latkes You Crave”
took first prize, which includes a gift certificate for White Castle’s online store and a Crave Case of 30 hamburgers every week
for a year. More than 300 entries were judged on the most original and tastiest use of 10 White Castle hamburgers.
(Earthtimes.org 11/05/07)
Menu Development |
Baseball fans can order “better-for-you” foods at baseball stadiums across the country this summer. Many stadiums, such as
the San Francisco Giants’ AT&T Field, have eliminated trans fats. Fans at U.S. Cellular Field in Chicago can dine on
vegetarian options such as cheese quesadillas, veggie dogs and veggie burgers while cheering for the Chicago White Sox.
Philadelphia Phillies fans at the Citizens Ball Park can order up a VegiCheesesteak with mushrooms, bell peppers, pizza
sauce and cheese on a roll. On other hand, indulgent options are still available. At minor-league team Gateway Grizzlies in
Sauget, IL, baseball fans can have Baseball’s Best Slider, a deep-fried White Castle Burger, priced at $1. Guests can also
order cheese dipping sauce to go with it. (Restaurants & Institutions 5/01/07 p14)
White Castle rolled out Buffalo Chicken Bites. The item has no breading and is infused with hot sauce. It will be available in
small and snack-pack sizes. (Nation’s Restaurant News Online 7/16/07)
White Castle is testing a Pulled Pork Sandwich in select markets. The item is served on a bun. It arrives to restaurants frozen.
(Nation’s Restaurant News Online 7/16/07)
Personnel |
Lisa Ingram, Director of Operations
Bill Ingram, CEO
Russell (Russ) Meyer, CFO
Kim Kelly-Bartley, V.P. of Marketing
News & Other |
DVD vending machines are being installed at select Wendy’s, Meijer and White Castle locations in Columbus, OH. The
vending machines, similar in size to soft-drink vending machines, offer 800 movie titles, with prices ranging from $10-$20.
McDonald’s tested the system in Denver in 2004 and currently has the machines in five units in other cities. (Akron Beacon
Journal 11/01/06)
Wendy’s International Inc. and White Castle have removed calorie counts from nutrition posters in its New York City
restaurants due to having to comply with a new rule that will require restaurants to post calorie counts on their menu boards.
The information is required to be printed in type as large as that for the price or name of the menu item and Wendy’s argues
that there isn’t enough room on its menu boards. (Associated Press 3/2/07)
White Castle is the official sponsor of National Hamburger Month, celebrated during May. The history of White Castle is being
celebrated in a new exhibit in the Ohio Historical Center in Columbus, called “White Castle: The History You Crave.” The
exhibit, which will run through 2007, includes more than 100 images and artifacts from White Castle’s history, including
posters, plates, mugs, glassware, burger boxes, employee recognition pins, match books, paper caps for employees, sacks
and a White Castle “clock” that has no hands because “we’re open all day and all night.” (Company Release 5/1/07)
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