RISE - Menu Monitor

WesterN SizzliN
Headquarters
1338 Plantation Rd, Roanoke, Virginia 24012 USA
Tel: (540)345-3195 Fax: (540)345-0831
www.westernsizzlin.com
Ownership: Public
Segment: Limited Service Steak
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 210,902 221,011 245,206
Company-owned ($000) 13,265 13,327 16,708
Franchised ($000) 197,637 207,684 228,498
U.S. Number of Units 129 140 154
Company-owned 6 5 7
Franchised 123 135 147
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 1,634 1,579 1,534
Concept Positioning |
WesterN SizzliN Steak House is a limited-service, family-oriented chain that focuses on moderately-priced American fare.
Austins Steaks and Saloon Inc. is the parent company of WesterN SizzliN. Service is semi-cafeteria style with waitress
assistance. Menu items include flame-grilled steaks, chicken and seafood entrees, freshly baked breads and an extensive
salad bar. WesterN SizzliN has over 125 locations mainly in the southern portion of the United States.
Units are primarily freestanding buildings ranging between 7,500-8,500 sq. ft. with seating for 150-400 patrons. New and
remodeled units feature a contemporary décor rather than the Western theme which original prototypes had. Dining rooms
include a weekend breakfast buffet area. In addition, WesterN SizzliN Corp. will open a quick-casual steak spinoff concept.
The company said the new concept will be smaller than its current restaurants and feature an abbreviated menu.
WesterN SizzliN was founded by Nick Pascarella in 1962 in Augusta, Georgia. In 1966, Pascarella began franchising the.
WesterN SizzliN also owns Great American Steak & Buffet and Quincy Steakhouse, two casual-dining steakhouse chains. In
2006, WesterN SizzliN entered into a partnership with Star Buffet Inc., in which the company will convert a number of its
existing restaurants into WesterN SizzliN units, test and develop a new prototype for its own chain, and seek acquisition of
selected WesterN SizzliN franchised units. The company plans to expand locations across the continental U.S.
Menu Positioning |
WesterN SIzzliN offers lunch, dinner and a weekend breakfast buffet in its cafeteria-style restaurants. The menu features a
variety of meal options with a salad bar and buffet, as well as signature steaks including Chop Steak and Sirloin Tips. Other
signature steaks include a variety of USDA Choice choices, such as 8-oz. Sirloin, Chicken Fried Steak served with homemade
mashed potatoes and creamy gravy, and Austins Steaks—hand cut steaks.Other favorites include hamburger, chicken and
shrimp entrées. All dinners include salad or soup, sugar biscuits and honey butter and choice of potato or vegetable side.
Traditional side items include onion rings, fried mushrooms, soups, salad bar options, baked potatoes, french fries and hash
browns. Also a kids’ meal program is featured and Senior programs are available at some locations. Full liquor service is
available. Menu prices range from $1.79–$17.99. Checks average $13.50.
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