RISE - Menu Monitor

Wendy's Old Fashioned Hamburgers
Headquarters
1 Dave Thomas Blvd, Dublin, Ohio 43017 USA
Tel: (614)764-3100 Fax: (614)764-3330
www.wendys.com
Ownership: Private
Segment: Limited Service Hamburger
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 7,804,000 7,680,320 7,715,000
Company-owned ($000) 1,863,400 1,820,000 1,870,000
Franchised ($000) 5,940,600 5,860,320 5,845,000
U.S. Number of Units 5,955 6,018 5,935
Company-owned 1,317 1,345 1,328
Franchised 4,638 4,673 4,607
International Sales ($000) 790,000 790,000 800,000
International Units 718 728 736
Average Sales/Unit ($000) 1,303 1,286 1,319
Concept Positioning |
Wendy’s Old Fashioned Hamburger is a limited-service hamburger chain specializing in fresh, never frozen hamburgers. The
chain is owned by Wendy’s International Inc. and operates 6,673 locations worldwide, 4,638 of which are franchised.
Restaurants are generally freestanding brick buildings featuring a copper-colored mansard roof, awnings and new signage
with red letters on a white background. Units average 2,400 sq. ft. with seating for 92. Interiors are decorated with wallpaper,
carpeting and stained glass. Most units have solarium extensions, typically 10 ft. by 30 ft., that seat an additional 28. New units
average 2,910 sq. ft. with seating for 94. They have double pick-up windows for drive-thru service. For locations that cannot
support a full-sized restaurant, Wendy’s also has a smaller prototype that seats 74 patrons in a 1,600-sq.-ft. space. Compact
units also have been developed for walkup-only and drive-thru-only business. Wendy's also operates in nontraditional
locations such as travel centers, gas stations, convenience stores, military bases, sports arenas, malls, hospitals, airports and
college campuses.
Wendy’s was opened in 1969 in Columbus, OH, by Dave Thomas. The company instituted a franchise program in 1972 and
made its first public stock offering in 1975. The company acquired Tim Hortons, Canada’s second largest limited-service
restaurant chain, in 1995, and spun it off in 2006. It acquired limited-service chain Baja Fresh Mexican Grill for $275 million in
2002 and sold it for $31 million in 2006. Wendy’s currently has a 29% stake in the Pasta Pomodoro chain. The company's
long-term plan calls for its flagship brand Wendy’s to have an eventual total of 8,500 to 9,500 units in operation.
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