RISE - Menu Monitor

Uno Chicago Grill
Headquarters
100 Charles Park Rd., Boston, Massachusetts 02132 USA
Tel: (617)323-9200 Fax: (617)469-3949
www.pizzeriauno.com
Ownership: Private
Segment: Full Service Varied Menu
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 460,270 448,641 439,747
Company-owned ($000) 276,221 271,236 268,684
Franchised ($000) 184,049 177,405 171,063
U.S. Number of Units 209 210 206
Company-owned 124 122 125
Franchised 85 88 81
International Sales ($000) 6,763 4,794 4,700
International Units 4 3 2
Average Sales/Unit ($000) 2,229 2,140 2,180
Concept Positioning |
Uno Chicago Grill, formerly known as Pizzeria Uno Chicago Bar & Grill, is a chain of full-service casual-dining restaurants. The
family-friendly pizzeria offers steaks, pasta, chicken and seafood entrées along with signature deep-dish pizza. There are
currently more than 200 Uno Chicago Grill restaurants in 29 states, the District of Columbia, Puerto Rico, South Korea and the
United Arab Emirates.
Units are located in both urban areas and suburban shopping centers and typically average 5,400-5,800 sq. ft., with seating for
approximately 180-210. Dark woods and brick walls with vintage signs, photographs and sport memorabilia give units the
flavor of a neighborhood pub. A newer prototype features polished concrete brickwork and open ceilings to create an
ambiance of an old Chicago warehouse. To increase brand awareness, the chain is in the midst of a major marketing
campaign that includes updating its menu by adding more upscale items such as an extended wine list.
The original Pizzeria Uno was founded in 1943 by Ike Sewell in Chicago. International Food Service Co. began restaurant
operations in 1966 and became Uno Restaurant Corp in 1979. It went public in June 1987. In mid-1992, Pizzeria Uno
announced the purchase of the original Pizzeria Uno restaurant in Chicago and development rights to Illinois for $3 million
from the estate of Uno's founder. Included in the deal were two other Chicago landmarks—Pizzeria Due, a sister operation of
the original Uno's, and Su Casa, an upscale Mexican restaurant. In 2001, the company completed its merger with Uno
Restaurant Corp. and went private. Uno Restaurants has completed a multi-year effort to reposition its mostly urban Pizzeria
Uno brand as the largely suburban Uno Chicago Grill. Uno Chicago plans to launch 20–30 new units annually through 2008.
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