RISE - Menu Monitor

Tony Roma's
Headquarters
9304 Forest Lane Suite 200, Dallas, Texas 75243 USA
Tel: (214)343-7800 Fax: (214)343-2680
www.tonyromas.com
Ownership: Private
Segment: Full Service BBQ
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 182,620 251,000 281,421
Company-owned ($000) 52,554 51,000 80,361
Franchised ($000) 130,066 200,000 201,060
U.S. Number of Units 83 110 141
Company-owned 20 22 29
Franchised 63 88 112
International Sales ($000) 175,255 188,000 146,168
International Units 118 150 114
Average Sales/Unit ($000) 2,211 2,000 1,939
Concept Positioning |
Tony Roma’s is a chain of full-service family-style restaurants that specializes in baby back ribs as well as char-grilled steaks,
barbecued chicken and seafood The chain is owned by Romacorp Inc., which operates 201 units worldwide, 63 of which are
franchised.
Units vary in size but average 3,000-13,000 sq. ft. with seating for 120-300 patrons. A separate bar area at many units offers
additional seating.
Tony Roma’s was opened in Miami in 1972 by former Playboy Club manager Tony Roma. Three years later, the company was
purchased by Dallas Cowboys owner Clint Murchison and attorney Jack Peeples. NCP International, Inc., the largest
franchisee of Pizza Hut, acquired the chain for $20 million in 1993 and spun it off in 1998 to Sentinel Capital Partners. As part
of a Chapter 11 bankruptcy restructuring, Sentinel sold Romacorp to bondholders in 2006. Romacorp Inc. recently signed a
major international franchise deal for the development of Tony Roma’s units in Saudi Arabia.
Menu Positioning |
Tony Roma's is open for lunch and dinner. Its barbecue-centric menu features ribs, steaks, chops, burgers, seafood, specialty
sandwiches, appetizers, soups and salads. Signature items include spinach and artichoke dip, baked-potato soup, Caesar
salad, grilled tuna sandwich, bacon Swiss burger, fried chicken tenders, grilled Gulf shrimp, St. Louis ribs, sirloin steak and
pork rib chops. Side items include ranch-style beans, french fries, cinnamon apples, and garlic mashed potatoes. desserts
include brownie sundae, apple crisp and cheesecake. A kid's menu features hamburger, pizza, ribs, macaroni & cheese and
fried shrimp. Full liquor service is available. Menu prices range from $4.99-$19.99. Checks average $16.
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