RISE - Menu Monitor

BJ's Restaurant & Brewery
Headquarters
7755 Center Avenue Suite 300, Huntington Beach, California 92647 USA
Tel: (714)500-2400 Fax: (714)848-8287
www.bjsbrewhouse.com
Ownership: Public
Segment: Full Service Varied Menu
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 242,000 181,000 130,000
Company-owned ($000) 239,000 178,000 128,000
Franchised ($000) 3,000 3,000 2,000
U.S. Number of Units 56 45 37
Company-owned 55 44 36
Franchised 1 1 1
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 4,400 4,185 4,000
Concept Positioning |
BJ’s Restaurants is a chain of full-service casual-dining restaurants specializing in Chicago-style pizza and handcrafted beer.
BJ’s Restaurants, Inc. owns and operates under several BJ’s names, including BJ’s Restaurants & Brewery, BJ’s Pizza & Grill
and BJ’s Restaurants & Brewhouse as well as operating several Pietro’s Pizza restaurants in the Oregon area. The chain
largely operates throughout California, and also has units in Arizona, Colorado, Nevada, Oregon and Texas.
BJ's Restaurant & Brewhouse is the most recognizable of the concepts, as the restaurant features an in-house microbrewery.
In recent years the company has launched a new prototype for this concept, encompassing between 7,000 and 10,000 sq. ft.
The site functions not only as a restaurant but also as a beer distributor for smaller Chicago Pizza & Brewery outlets. These
units usually range between 2,000-3,000 sq. ft. and seat 50-70 guests.
Originally known as Chicago Pizza & Brewery, Inc., the company was founded in 1991. In 1995, the company purchased the
BJ's restaurants and concepts from its founders. The following year, Chicago Pizza made its first public offering. Chicago
Pizza changed its name to BJ's Restaurants Inc. in 2004.
Menu Positioning |
BJ's lunch and dinner menu features appetizers, salads, soups, hamburgers, sandwiches, calzones, pasta, a selection of
comfort foods, various entrées, stuffed potatoes and desserts. Its menu offers over 100 items. Its signature item is the deepdish,
Chicago-style pizza. Other pizza favorites include Barbecued Chicken Pizza. Appetizers include avocado egg rolls and
bruschetta. Popular entrées include Scampi Pasta, Southern Fried Chicken, Barbeque Chicken Pizza and the Turkey Cobb
Sandwich. Full liquor service is available, including seven of its house brews. Catering services are available. Menu prices
range between $5.95 and $18.95 for entrées, and $4.65 and $20.60 for pizzas. Checks average $11.
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