RISE - Menu Monitor

Expansion Plans |
Tim Hortons plans to open at least 80 units in the U.S. and about 140 outlets in Canada. The chain’s goal is to have a total of
4,000 restaurants, including 500 in the U.S., by 2008. Tim Hortons currently has 305 units in the U.S. and 2,637 outlets in
Canada. (Bloomberg.com 2/07/07)
Tim Hortons of Canada units will appear in Wal-Mart Canada Corp. Supercenters beginning this fall. The first units will open in
Lethbridge and Edmonton, Alberta, offering sandwiches, homestyle soups, baked goods, coffee and specialty teas. (Food
Institute Report 9/24/07)
Promotion Plans |
Tim Hortons has launched its Roll Up The Rim To Win contest. Customers who buy a medium, large or extra large hot
beverage get a chance to win one of 30 million prizes. Prizes include 30 Toyota Camry Hybrid, 100 Panasonic Plasma
televisions, 10,000 iPod nanos and 500 cash prizes of $1,000. The promotion will run while cup supplies last. Prizes are
redeemable until May 27, 2007. (Company Release 2/28/07)
Menu Development |
Tim Hortons introduced a Cinnamon Roll flavor to its beverage menu. The flavor blends brown sugar with cinnamon and can
be added to the chain’s coffee, Hot Smoothee beverages and hot chocolate. Other beverage flavors include Butter Caramel,
French Vanilla, Raspberry and Hazelnut. (Company Website)
Tim Hortons added Chili to its menu. The item is prepared with slow-cooked beef and comes with a side of garlic toast.
(Company Website)
Tim Hortons introduced Butter Caramel Iced Capp Supreme, with butter caramel flavor, whipped topping and caramel drizzle.
It is also available in Mint Chocolate. (Company Website)
Tim Hortons introduced Chicken Salad and Egg Salad Wraps to its menu. The Chicken Salad Wrap features all-white chicken
topped with lettuce and tomato. The Egg Salad Wrap comes with lettuce, tomato and cucumber. (Company Website)
Tim Hortons introduced a Chicken Fajita Wrap, made with seasoned all-white chicken strips, sautéed peppers and onions and
Cheddar cheese. (Company Website)
International Activities |
Tim Hortons Inc. is suing CanWest Global Communications Corp., Standard Radio Inc. and broadcaster Bill Carroll for $105
million in general and punitive damages. The chain alleges that it has been damaged by “false and misleading” news coverage
of its efforts to serve coffee to soldiers in Afghanistan. According to the suit, CanWest claimed on its websites that the chain
was paid $4 million in taxpayer dollars to open the coffee outlet for soldiers. Carroll picked up the story for his radio talk show
on Standard’s CFRB station as well as on Global Nation. Tim Hortons said that it asked for an apology and retraction but
received none. (Globeandmail.com 3/07/07)
Tim Hortons kiosks continue to be implemented in Ireland’s SPAR convenience store locations. SPAR Ireland opened its 50th
Tim Horton’s donut and coffee self-serve kiosk in SPAR Ratoath, County Meath. The concept will be available to SPAR store
owners nationwide over the next few years. The kiosks are operated by independent SPAR retailers, and the launch is being
managed by Cuisine de France, a leading provider of “lifestyle” foods in the Irish marketplace. (Company Release 4/30/07)
Technology |
Tim Hortons introduced its new contactless credit cards. The company believes that the credit cards will increase sales by
2.5% by 2009 and save 5–10 seconds on service times. (UBS Equity Research 3/26/07)
©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.
Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information
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