RISE - Menu Monitor

Taco John's
Headquarters
808 W. 20 St., Cheyenne, Wyoming 82001 USA
Tel: (307)635-0101 Fax: (307)638-0603
www.tacojohns.com
Ownership: Private
Segment: Limited Service Mexican
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 271,600 249,800 234,100
Company-owned ($000) 7,500 6,500 5,500
Franchised ($000) 264,100 243,300 228,600
U.S. Number of Units 429 418 411
Company-owned 11 10 10
Franchised 418 408 401
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 660 624 593
Concept Positioning |
Taco John’s is a chain of limited-service restaurants offering made-to-order Mexican food. The chain is owned by Taco John’s
International Inc., which operates 429 units, 418 of which are franchised.
Units are typically freestanding, located near shopping malls and retail strip centers. Stores average 1,200-1,600 sq. ft.
Takeout service is available at all units and drive-thru service is available at most locations. Remodeling for newer units will
co-brand Taco John’s and Good Times Burgers & Frozen Custard. All existing units are being converted to the “Taco 7” or
“West-Mex” design, which includes a brighter exterior and interior décor and a salsa bar.
Taco John’s was opened in Northern Colorado in 1968 by John Turner. In 1987, Woodson-Holmes bought Taco John’s
recipes and trade names from Turner and changed its corporate name to Taco John’s International, Inc. Growth is primarily
concentrated in the central and north central regions of the U.S., including the Minneapolis/St. Paul region in Minnesota.
Menu Positioning |
Taco John's offers menus for breakfast, lunch and dinner, featuring a variety of salads, burritos, nachos, quesadillas and
tacos. Popular breakfast items include Breakfast Egg Burrito, Grilled Scrambler Burrito and Breakfast Taco. Signature lunch
and dinner options include Chicken Festiva Salad, Meat & Potato Burrito, Crispy or Soft Shell Taco and Super Nachos. In
2006, Taco John's introduced a Steak and Potato Burrito with strips of marinated steak, nacho cheese and crisp Potato Oles,
and a Steak & Rice Burrito, featuring marinated grilled steak, Mexican rice, onions, tomatoes, nacho cheese and sour cream.
Combo meals are also available. Side items include nachos, Potato Oles, refried beans, Texas chili and Mexican rice. Dessert
options include a Choco Taco, Apple Grande and Churro. Menu prices range from 99¢–$7.99. Checks average $4.
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