RISE - Menu Monitor

Promotion Plans |
Taco Bell is launching a campaign at a Stateside, CA, unit where if a customer brings in a PlayStation 3 game console, the
lucky customer could win a lifetime of tacos. The consoles will be donated to the Boys & Girls Club of America. The campaign
ends at 6pm on December 1. (Tmcnet.com 11/21/06)
Taco Bell will give one lucky fan a chance to attend and get onto the field and pick up the kicking tee after kickoff during the
2007 Tostitos BCS Championship Game. Fans can log onto the company’s website and enter from December 3 through
December 17. (Company Release 12/4/06)
Taco Bell will run an ad during the Super Bowl this year to introduce its new Carne Asada Steak Grilled Taquitos. The
commercial features two lions discussing carne asada steak in Taco Bell’s “think outside the bun” way. (Company Release
1/25/07)
Taco Bell launched a promotion called “Official Quick-Service Major League Baseball,” which will allow the winner of its “7
Layers of Love” contest the opportunity to propose marriage to their significant other via the sign behind home plate during a
nationally televised major-league baseball broadcast. Participants can go to Taco Bell’s website and give seven reasons why
their significant other would be “lucky to marry” them. The winner also will receive a year’s supply of Taco Bell food. The
winner’s opportunity will be on July 7. The promotion coincides with Taco Bell’s rollout of its new seven-layer crunchwrap.
(Bizjournals.com 5/4/07)
Taco Bell is offering four 3D Ultra Minigolf Adventures video games with an order of the kids’ meal. The chain offers four
different courses that consumers can play from the new game, including one exclusive “Lost Island” course. Point-of-purchase
materials and direct mail will promote the game. The offer became available on May 24. (Brandweek 5/21/07 p12)
Taco Bell teamed with Gizmoz and MTV to launch a virtual casting call, “TV Me!,” in which participants will audition to star in a
Taco Bell advertisement featuring the participant’s avatar creation. Participants can create the avatar at Gizmoz.com. A cobranded
spot will also appear on MTV. (Qsrmagazine.com 7/9/07)
Taco Bell launched its “World Series Experience of a Lifetime” sweepstakes. Customers who buy a large or extra-large drink
receive game codes that can be entered on a special website to register for the sweepstakes. As the grand prize, the chain
plans to award tickets to every World Series game this year in addition to $50,000 in cash, a chance to throw a ceremonial first
pitch before one game and access to the field during batting practice. Instant prizes, such as cash prizes ranging from $10–
$1,000, Major League Baseball jerseys and World Series hats, will also be awarded. The promotion will run through October
10. (Nation’s Restaurant News 8/27/07)
Taco Bell announced plans to give away free tacos if a baseball player were to steal a base during the World Series, which
began on October 24. Taco Bell said it would award one free Beef Crunchy Taco per customer on designated days after the
first game of the series. The chain also said it would donate $20,000 to the Boys & Girls Clubs of America in the name of the
first player to steal a base. (NRN Daily NewsFax 10/24/07)
Taco Bell is introducing a new marketing strategy that involves doubling its rate of product introductions, expediting pre-rollout
testing and issuing discount coupons. The fast-food chain will also test a frozen beverage and promote health-oriented items.
Yum! Brands Inc., parent of Taco Bell, noted a decline in sales after a regional E. coli outbreak late last year and video footage
of a rat infestation at a New York City branch this year. (NRN Daily NewsFax 11/2/07)
Menu Development |
Taco Bell Corp. will switch all of its restaurants to a zero grams trans-fat canola oil. The transition is complete in 100
restaurants. All of the company’s stores are expected to have the new oil by April 2007. (Company Release 11/16/06)
Taco Bell introduced its new Chicken Enchilada Grilled Stuft Burrito. The item features enchilada rice and sauce, chicken,
melted cheese and sour cream. It is priced at $2.99 and will be available through December 31. (NRN Daily NewsFax
11/30/06)
Taco Bell Corp. has pulled all green onions from its units after tests showed that the onions could have been the cause for the
E. coli outbreak. Three samples had tested “presumptive positive” for a possibly lethal form of E. coli. (NRN Daily NewsFax
12/7/06)
Taco Bell plans to broaden the tests of its breakfast menu in three unidentified markets early next year. (NRN Daily NewsFax
12/6/06)
©Technomic Information Services 2007, CIS profiles may not be copied or distributed in any print or electronic format without a license or written consent.
Technomic believes that its sources of information are reliable, but does not assume any responsibility or liability for the accuracy of the information
published.
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