RISE - Menu Monitor

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Subway Restaurants is rolling out its “Tuscany” store design to 20,000 domestic locations. There are currently 12,000 outlets
with the new look. The Tuscany design is a more European look with hints of the Italian region of Tuscany in wall murals, a
brick-like pattern covering the wall behind the counter, porcelain floor tiles, and a dining area featuring table surfaces with a
color scheme of gold, green, wheat and deep red. (Nation’s Restaurant News 3/12/07 p1)
KFC is a candidate to replace Anheuser-Busch Co. as title sponsor of the NASCAR Busch Series next season. In addition to
KFC, Subway is also a candidate. NASCAR and ESPN are working together to sell the sponsor title, which will cost the
sponsor about $30 million a year. (Memphis.bizjournals.com 4/30/07)
University of North Carolina-Chapel Hill is converting its End Zone sports café into a Starbucks by late September. The
university also intends to open either a Subway or a Quiznos by fall 2007. (FoodManagement.com 5/07)
Subway is putting calorie counts on its menu boards in New York City, showing that the labeling is feasible. Other fast-food
restaurants have refused to list the counts on their menus, claiming there isn’t room. (Media Post Publications 7/11/07)
Subway entered into an agreement with Enodis PLC to specify its Merrychef accelerated-cooking ovens to prepare hot
sandwiches. Merrychef has installed more than 70,000 microwave and combination-technology ovens in foodservice locations.
(Nation’s Restaurant News 9/10/07)
Wal-Mart now hosts more Subways than McDonald’s. Subway, which began appearing in Wal-Mart three years ago, occupies
1,419 Wal-Mart locations in the U.S., compared to McDonald’s 1,021 locations. Subway has had a successful move into retail
spaces because of its minimal operations with no fryers or grills. (Yahoo! Finance 9/14/07; Houston Chronicle Online 9/14/07)
Subway plans to test delivery service. The chain would invite customers to place orders through a call center in select cities
and have the orders delivered. Details were not disclosed. (NRN Daily NewsFax 10/18/07)
Subway Restaurants plans to test delivery service. This is according to Universal Delivery Service Group Inc., an outside
vendor that will provide the centralized call center for orders. Delivery will initially take place in select cities. (Nation’s
Restaurant News 10/29/07)
Subway unveiled its first of several planned Eco-Stores in Kissimmee, FL, on November 5. The company collaborated on the
project with the nonprofit U.S. Green Building Council. Features of the new environmentally friendly concept include highefficiency
HVAC systems, LED interior and exterior signs and low-flow water fixtures. In addition, all Subway units now use
napkins made from 100% recycled materials. Other Eco-Stores are in various stages of planning. Subway is working to
become certified by the USGBC in the nonprofit’s Leadership in Energy and Environmental Design (LEED) program.
(Franchising.com 11/13/07)
Subway is testing recycling bins at its new Florida Eco-Store. The recycling bin at the Kissimmee restaurant is divided into
three baskets for paper, plastic and trash. Currently, only the plastic waste is being recycled because the company has not
found an effective way to recycle paper with food waste on it. The recycled plastic waste includes plastic bottles, straws, straw
wrappers, drink lids, cutlery and salad bowls. If the recycling effort is successful, Subway plans to institute it in more
restaurants. No other major fast-food chain currently offers consumer recycling bins. (WSJ.com 11/21/07)
Subway has signed a deal with InStore Broadcasting Network to bring advertising and video content to its nearly 30,000
stores. Details of the deal were not released. InStore is a leading supermarket media provider. (Mediapost.com 11/27/07)
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