RISE - Menu Monitor

Steak n Shake
Headquarters
500 Century Building 36 S. Pennsylvania St., Indianapolis, Indiana 46204
USA
Tel: (317)633-4100 Fax: (317)633-4105
www.steaknshake.com
Ownership: Public
Segment: Full Service Hamburger
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 714,000 680,568 639,130
Company-owned ($000) 635,000 603,068 549,130
Franchised ($000) 79,000 77,500 90,000
U.S. Number of Units 483 448 425
Company-owned 434 399 365
Franchised 49 49 60
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 1,525 1,550 1,500
Concept Positioning |
Steak n Shake is a full-service family-dining chain specializing in "steakburgers" that are freshly hand-made, cooked to order
and served alongside homemade milkshakes. Steak n Shake units serve breakfast as well as lunch (approximately 36% of
sales) and dinner (approximately 44% of sales). The Steak n Shake Company operates and franchises more than 430
restaurants in 20 states.
Units are typically built in close proximity to highways and are largely freestanding, averaging 3,800 sq. ft. with seating for 100.
Updated exteriors feature white stucco with black and white awnings and red accents. Steak n Shake’s interior décor,
reminiscent of the diner era, reflects the exterior color scheme and includes accents of neon displays, chrome trim and etched
glass. Booth seating is black and gray with red accents, and tables are white. The floor sports black-and-white tile. The open
kitchen is an integral part of interiors; all food is cooked to order in front of customers.
Gus Belt opened the first Steak n Shake in 1934 in Normal, IL. Franklin Corp. bought controlling interest in the company in
1971. In 1982, Kelly and Partners, Ltd., acquired an 85% interest in Franklin Corp. In 1985, Consolidated Products, Inc.
acquired Steak n Shake, which became a wholly owned subsidiary. In early 2001 its corporate name was changed to The
Steak n Shake Company and its stock symbol to SNS. The company has not disclosed any expansion plans.
Menu Positioning |
Steak n Shake features menus breakfast and lunch/dinner. Popular breakfast items include the Steak 'n Eggs Breakfast,
Country Scrambler, and Strawberry French Toast. For lunch and dinner, menu options are burgers, chili, salads, melts and
sandwiches. Specialty lunch and dinner items include the Chili Deluxe, Fried Chicken Salad, Tuna Melt, Bacon 'n Cheese
Double Steak Burger, and Grilled Chicken Breast Sandwich. The chain is known for its Steakburgers, which are prepared to
order. Sides include baked beans, french fries and side salads. A kids’ menu offers Jr. Grilled Cheese 'n Fries, Jr. Chili Mac
Plate and Jr. Chicken Fingers 'n Fries. The beverage menu includes a variety of shakes and malts, with flavors such as
chocolate mint, banana and coffee. Dessert items include the Berry Berry Cobbler a la Mode and Brownie Fudge Sundae.
Menu prices range from $1.19–$7.59 and checks average $6.
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