RISE - Menu Monitor

Steak and Ale
Headquarters
6500 International Pkwy. Suite 1000, Plano, Texas 75093 USA
Tel: (972)588-5000 Fax: (972)588-5325
www.steakandale.com
Ownership: Private
Segment: Full Service Steak
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 105,000 104,000 106,500
Company-owned ($000) 105,000 104,000 106,500
Franchised ($000) - - -
U.S. Number of Units 60 60 64
Company-owned 60 60 64
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 1,700 1,680 1,640
Concept Positioning |
Steak and Ale restaurants are full-service, casual-dining restaurants inspired by English country inns. The fine dining
atmosphere projects English charm and offers upscale lunch and dinner options at casual prices. The restaurant seeks to
target customers between the ages of 30 and 64. Steak and Ale is owned and franchised by Metromedia Restaurant Group,
the multiconcept operator of such national chains as Bennigan’s Grill & Tavern, Ponderosa, Bonanza and its newest, 29
Degree Tavern. Steak and Ale is a national chain with more than 60 locations.
Nearly all the units are freestanding and many are located in metropolitan areas. The design allows for a number of
operational initiatives as well as space accommodation from freestanding to retail center sites to hotel locations. Steak and Ale
is in the process of building a new prototype in an effort to modernize the brand. Units average approximately 6,250 sq. ft. in
size with seating for 200–225 patrons in small, intimate dining areas. Its newest prototype averages 6,440 sq. ft. with seating
for 231 guests. Enhancements to the English Tudor-style decor will feature lighter colors, a stone facade, higher ceilings and
updated lighting fixtures.
Steak and Ale was founded in 1966 in Dallas by Norman Brinker. It went public in 1971, was acquired in 1976 by The Pillsbury
Co. and then divested in 1989. Benale Holdings Corp. was formed in February 1989 to acquire the chain's corporate entity; it
was acquired in 1992 by the Metromedia Co. for some $423 million. In September 2003, Metromedia announced a strategic
partnership with APEX Restaurant Group, based in Irving, TX. Headed by Mark Bromberg and John Todd, APEX handles dayto-day
operations of Metromedia brands. APEX is also manager of Semolina in Louisiana and Left of Albuquerque. The
company has not disclosed any specific expansion plans.
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