RISE - Menu Monitor

Bertucci's
Headquarters
155 Otis St., Northborough, Massachusetts 01532 USA
Tel: (508)351-2500 Fax: (508)393-8046
www.bertuccis.com
Ownership: Private
Segment: Full Service Italian
Chain Brands
Vinny T's of Boston
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 215,000 211,500 205,000
Company-owned ($000) 215,000 211,500 205,000
Franchised ($000) - - -
U.S. Number of Units 92 92 90
Company-owned 92 92 90
Franchised - - -
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 2,340 2,325 2,300
Concept Positioning |
Bertucci’s Brick Oven Ristorante is a full-service, casual-dining restaurant that specializes in Tuscan-style Italian dishes. The
chain is publicly held by Bertucci’s Corp. and also operates Vinny T’s of Boston. The company operates 92 Bertucci’s
company-owned locations across the U.S.
Units are either freestanding or are located within existing buildings. Multiple unit sizes exist, with an average of 6,200 sq. ft.,
seating approximately 170 patrons. A recent prototype utilizes 5,500 sq. ft. and seats 150 customers. Contemporary
European-style open kitchens that use brick ovens as a focal point enhance the relaxing Tuscan atmosphere. Outdoor patios
are available at select sites and further enhance the décor and casual dining atmosphere.
Berucci’s was founded in 1981 in Somerville, MA, by Crugnale, an Italian immigrant. Expansion began in 1985. Its first public
offering was made 1991. In 1998, parent Bertucci’s, Inc. was acquired by NE Restaurant Co., Inc. In early 2001, NE
Restaurant sold its franchised Chili’s and On the Border holdings in order to focus on the Bertucci’s brand. Concurrently, it
changed its corporate name to Bertucci’s Corporation. Bertucci’s Corp. purchased the Vinny T’s of Boston concept from Buca
Inc. in September 2006 for $6.8 million. Currently, there are no major expansion plans for Vinny T’s. Plans for three new
Bertucci’s units in Fall 2007 and 14 more over the following two years were announced in July 2007..
Menu Positioning |
Bertucci’s is open for lunch and dinner and features appetizers, salads, soups, sides, calzonis, paninis, seafood, beef, chicken,
pasta, brick oven pizzas and desserts. Popular menu items include Lasagna Al Forno—pasta, tomatoes, rustic meat sauce
with ricotta and shredded mozzarella and the Nolia Pizza with prosciutto, caramelized onions and a lemon pepper cream
sauce. Signature menu items include oven-baked pastas, seafood, chicken and veal entrées and premium pizzas. Full liquor
service is available, including an award-winning Italian focused wine list. All menu items are available for take-out or delivery.
Kids’ menu is available. Menu prices range from $7.99–$15.50. Checks average $15.
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