RISE - Menu Monitor

Starbucks is offering its breakfast sandwiches at select drive-thrus in Chicago; Los Angeles; Indianapolis; Seattle; Portland,
OR; Washington, D.C.; and Charlotte, NC. The coffee chain began selling the breakfast sandwiches in its stores last year. The
company says it had always planned to serve the items at its drive-thrus. (Crain’s Chicago Business 1/29/07)
Starbucks rolled out Dulce de Leche Latte and Dulce de Leche Frappuccino in stores. The new beverages took the coffee
chain 18 months to develop. The company plans to more than its triple annual sales to $23.3 billion by 2012. (BusinessWeek
4/09/07 p56)
Starbucks introduced Latin American coffees, pastries, espresso, music and merchandise on April 3. Items include mango
pineapple empanadas, Reduced Fat Banana Dulce Coffeecake, dulce de leche beverages and Costa Rican ceramics and art.
The dulce de leche Latte and Frappuccino combine milk caramel and Starbucks’ signature coffee. (Company Release 4/3/07)
Starbucks Coffee Co. plans to remove trans fats from foods and beverages in its outlets in the continental U.S., Alaska and
Canada by year’s end. The company started eliminating trans fats in its U.S. and Canadian stores earlier this year. Trans fats
eventually will be removed from Starbucks’ Hawaii stores as well, but it will not happen by year’s end because the state is
being shifted from the international division to the domestic division. (NRN Daily NewsFax 5/08/07; BusinessWeek.com
5/07/07)
Starbucks debuted several new limited-time beverages for the summer. New selections include Orange Crème Frappuccino
Blended Crème, mixing orange syrup and milk with ice and topped with whipped cream and orange zest sauce made from real
orange juice and bits of zest; Orange Mocha, mixing espresso with bittersweet mocha syrup, orange syrup and steamed milk
topped with whipped cream and orange zest sauce; and Iced Orange Mocha, espresso with mocha syrup, orange syrup, cold
milk and ice finished with whipped cream and orange zest sauce. (Company Website)
Starbucks plans to use reduced-fat milk in all of its espresso-based drinks in its U.S. and Canadian locations by the end of
2007. New York City was the first to switch, on June 5. In addition, the company is assessing options for switching to lower fat
dairy in its international markets. When tested in certain markets earlier this year, reduced-fat milk received a positive
response. (Businesswire.com 5/31/07)
Starbucks will drop the Jones Soda line that it has been selling to make way for salads, sandwiches and other lunch items.
Starbucks has been expanding its food offerings and currently offers warm breakfast and lunch sandwiches. (NRN Daily
NewsFax 6/15/07)
Starbucks is changing all espresso-based drinks from whole milk to 2% after testing the idea in 300 company owned stores.
Stores in Oregon; Orange County, CA; Jacksonville, FL; and London, Ontario received positive responses, encouraging the
company to make the test a permanent policy in these locations. Furthermore, Starbucks will use hormone-free milk products
in all its stores by the end of the year. (Seattlepi.com 5/31/07)
Starbucks Corp. plans to sell four or five different varieties of salads at its U.S. stores. Offerings will include Curried Chicken
and Asian Sesame-Noodle salads. The items are priced at $6. (TheNewsTribune.com 6/18/07)
Starbucks has expanded its lunch offerings with the addition of a new Tomato Mozzarella Salad and Corn and Black Bean
Salad with Grilled Chicken. Starbucks is adding the new items at the 4,400 units in the U.S. that offer lunch. In addition, the
chain has added several regional specialties to its lunchtime menu at select units, in order to reflect the particular preferences
of customers in various markets. These selections include White Chicken Curry with Couscous, Albacore Tuna Penne,
Champagne Pasta Salad, Bowtie Pasta with Goat Cheese and Asian Sesame Noodle Salad. In beverage development,
Starbucks has introduced new raspberry-flavored mocha beverages, including the new Raspberry Mocha Frappuccino,
Raspberry Mocha Frappuccino Light and Iced Raspberry Mocha. (Company Release 6/26/07)
Starbucks is removing a line of Jones Soda products to create more room for salads, sandwiches and other food items in its
refrigerated display cases. This change is part of Starbucks’ initiative to expand its breakfast and lunch food menu and obtain
sales beyond coffee. (Seattle Post-Intelligencer Online 6/13/07; NRN Daily NewsFax 6/15/07; The News Tribune Online
6/18/07)
Starbucks rolled out two new berry-flavored beverages for the summer, Raspberry Mocha Frappuccino and Iced Raspberry
Mocha. The chain also offers Raspberry Mocha Frappuccino Light with 1/3 less calories. (Company Website)
Starbucks rolled out two new yogurt parfaits, Peachy Raspberry and Strawberry Banana. (Company Website)
Starbucks increased the number of its lunch offerings. New choices include Tomato Mozzarella Insalata, White Chicken Curry
with Couscous, Bowtie Pasta with Goat Cheese, Asian Sesame Noodle Salad and Fiesta Salad with grilled chicken over corn
and black beans. (NRN Daily NewsFax 6/27/07; Reuters 6/26/07)
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