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Starbucks Corp. plans to open 2,400 stores in 2007. Within seven years, the company plans to have 20,000 worldwide.
Starbucks expects China to be its biggest market outside the U.S. (Company Release 11/13/06)
Starbucks plans to develop at least 40,000 more outlets over the medium term. Half of the stores will be outside of the U.S.,
with 10–12 units per year to open in Spain. (Reuters 3/13/07)
Starbucks opened a new café in Lake St. Louis, MO, on March 22. The new unit has a drive-thru window and an outdoor patio.
(Bizjournals.com 3/19/07)
Starbucks Corp. will build a roasting plant in St. Matthews, SC, by the end of this year. The 150,000-sq.-ft. plant is slated to be
operating by early 2009. The new plant will help the company meet increasing demand for its coffees and will allow it to
support growth in the Southeast. Starbucks already operates four roasting plants, including U.S. plants in Washington,
Pennsylvania and Nevada and one in Amsterdam, the Netherlands. (Puget Sound Business Journal 4/9/07)
Starbucks opened its new coffeehouse in Russellville, AL, on June 8. The location features a drive-thru, café tables and
chairs, upholstered furniture and an outdoor patio. The menu consists of pastries, merchandise and handcrafted beverages,
including specialty coffee. (Couriernews.com 6/7/07)
Starbucks has postponed or pulled out on at least six leases for stores around the Twin Cities, MN, area. The company has
opened four locations in Minnesota this year. (Bizjournals.com 7/27/07)
Starbucks Corp. plans to double its 106 Michigan stores over the next five years. This is according to Great Lakes regional
vice president Joe Dallacqua. Despite a competitive Michigan market, which includes Dunkin Donuts, Coffee Beanery, and
Caribou Coffee, Starbucks still has plenty of room to grow due to high customer demand, says Dallacqua. (crainsdetroit.com
10/30/07)
Starbucks plans to double its store count in Michigan over the next five years from the current total of 106 units. The state has
been targeted as an area for growth despite its highly competitive coffee market. (Crain’s Detroit Business Online 10/29/07)
Promotion Plans |
Starbucks has begun to celebrate the holidays on November 9 with holiday coffee drinks, Christmas décor and free gifts. The
company is paying for cab rides in San Francisco and Boston and is handing out subway passes in New York. The company is
also giving out “cheer passes,” cards that are given to someone for whom you are also doing a good deed. The “cheer passes”
come with unique numbers that can be tracked online. (Seattletimes.com 11/9/06)
Starbucks’ viral holiday promo rewards good deeds. The coffee chain is handing out goodies such as movie tickets in Chicago,
ski lift tickets in Denver, skating passes in Toronto and transit cards in New York City, along with samples of its holiday
beverages, bags of coffee and $5 Starbucks Cards, to encourage its customers to do good deeds for others. Starbucks
employees witnessing a customer doing a good deed in their unit, such as holding the door open or buying another patron’s
coffee, give the customer a numbered card tracking device called a Cheer Pass along with instructions to log onto Starbucks’
special holiday website to share their story. Starbucks customers can also download from the site Cheer Passes to e-mail or
otherwise pass on to friends to create a pay-it-forward “cheer chain.” Over the eight weeks of the holiday season, Starbucks
expects to distribute at least half a million passes. (Advertising Age 11/09/06)
Starbucks is promoting its Loyalty Card as a stocking stuffer for the holidays. During last year’s holiday season, customers
activated 15 million cards that earned the company $170 million when they were redeemed. (Company Release 12/3/06)
Starbucks filed two appeals in South Korea’s highest court claiming a local brand should change its logo and name because
they infringe on Starbucks’ trademarks. The local brand’s name is “Starpreya” and its logo consists of a green circle
surrounding a woman’s face. (Seattlepi.com 12/21/06)
Starbucks planned to offer free 12-oz. cups of coffee on March 15 between the 10 a.m. and noon. The coffeehouse set the
hours to highlight what is described as America’s need for a coffee break before lunch to “revitalize and refresh.” (Company
Release 3/13/07)
Starbucks launched its “Green Umbrellas for a Green Cause” campaign and auction to support Global Green USA. The
campaign features sales of new beverages such as Orange Crème Frappuccinos and Orange Mochas and umbrellas
designed by hand by celebrities such as Chad Lowe, America Ferrera and Lawrence Bender. The umbrellas will be auctioned
to the public beginning May 21 and the new drinks will be available beginning May 15. The profits will be donated to Global
Green USA. Starbucks will also make a $25,000 donation to the cause. Global Green USA is a national leader in advocating
for smart solutions to global warming. (Company Release 5/15/07)
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