RISE - Menu Monitor

Sonny's Real Pit BBQ
Headquarters
2605 Maitland Center Pkwy Suite C, Maitland, Florida 32751 USA
Tel: (407)660-8888 Fax: (407)660-9050
www.sonnysbbq.com
Ownership: Private
Segment: Full Service BBQ
System Characteristics 2006 2005 2004
U.S. Systemwide Sales ($000) 290,000 288,430 275,000
Company-owned ($000) 40,000 39,300 37,700
Franchised ($000) 250,000 249,130 237,300
U.S. Number of Units 150 149 153
Company-owned 16 16 16
Franchised 134 133 137
International Sales ($000) - - -
International Units - - -
Average Sales/Unit ($000) 1,925 1,900 1,821
Concept Positioning |
Sonny's Real Pit Bar-B-Q is a chain of mid-scale family restaurants specializing in barbecue. Units offer full-service dining for
both lunch and dinner, though the concept is also akin to quick-service operations because of its service speed. In addition,
the chain does significant takeout and off-premise catering and believes that portion of the business will help strengthen its
average unit sales volumes.
The typical unit measures approximately 5,800 sq. ft. with seating for 180 guests. Exteriors are rustic red, with brick accents
and contrasting wood trim. The roof is usually rimmed in neon and dominated by a large chimney. Interiors use earth colors to
achieve a rustic, home-style look. Newer units include both booth and chair seating.
Floyd E. "Sonny" Tillman opened the first Sonny’s in Gainesville, FL, in 1968. In 1977, the restaurant’s first franchise units
began operation. Growth has been primarily through franchising. The corporation was acquired in 1988 and resold in 1991 to
an ownership group headed by Robert Yarmuth, an Orlando franchisee, and renamed Sonny's Franchise Co. Since that time,
management efforts have centered on improving franchisee relations, solidifying company standards, and formalizing
systemwide marketing programs that support future growth and expansion.
Menu Positioning |
Sonny's menu features a variety of selections for lunch and dinner. The menu includes ribs, pork, chicken, sides, soups,
salads and combos. Signature items include Sonny’s Pulled Beef Brisket, Chicken Tenders, Sweet & Smokey Ribs, St. Louis
Cut Ribs, Baby Back Ribs, Bar-B-Q Sliced Pork and Charbroiled Chicken. Newer menu items include chicken wings,
macaroni& cheese and fruit cobbler. Side items include Crinkle Cut french fries, Sonny’s Southern Green Beans, Special
Recipe Potato Salad, garlic bread and corn on the cob. The kids’ menu features chicken tenders, Bar-B-Q beef or pork, hot
dogs, hamburgers and smoked turkey. Domestic and imported beer is served. Menu prices are between $1.95–$17.50.
Checks average $8.
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